Founder of FA Consulting | Fractional COO | Developing high performing teams | Startup Advisor | Board Member

At Almeshaan Consulting, we drive organizational effectiveness for high-growth companies by aligning organizational goals, setting up structured performance management systems, and providing leadership development and management training.  

Services:
- 𝐅𝐮𝐥𝐥 𝐓𝐞𝐚𝐦 𝐀𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭: Set clear, measurable objectives and key results to guide every team member’s efforts and ensure everyone understands their role in achieving company goals.

- 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 & 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠: Equip your leaders and managers with the skills to lead effectively, from decision-making to people management.

- 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐂𝐮𝐭𝐭𝐢𝐧𝐠-𝐄𝐝𝐠𝐞 𝐒𝐲𝐬𝐭𝐞𝐦𝐬 𝐚𝐧𝐝 𝐀𝐈: Develop systems to meticulously monitor and track critical metrics, ensuring your targets are met efficiently.

Curious how you can drive your team's performance? Reach out at faye@almeshaan.co

Faye Almeshaan

Founder & CEO, Sevans PR 📱 Text me: 224-829-8820

I build modern visibility systems for brands navigating the AI era.

As Partner & Head of PR at Zen Media, I help companies show up where decisions are made, across humans and machines. Today's category leaders are the most discoverable, trusted, and reinforced across media, search, and large language models.

For 21+ years, I’ve helped brands raise capital, enter markets, and reinvent themselves through technology shifts. Today, I work with enterprise and fast-growth companies in tech, SaaS, cybersecurity, medtech, and consumer innovation and more.

Modern PR = Media + Models.

The future isn’t press,  it’s presence.

At Zen Media, we built A.V.O.S.,  the Answer Visibility Operating System™ It is a scalable framework that turns earned moments into machine memory, market authority, and measurable intent signals.

A.V.O.S. ensures that every story, citation, and search result becomes a data-rich trust signal across:

-Media ecosystems
-Generative engines (ChatGPT, Gemini, Perplexity, Claude)

It connects editorial authority, structured information, and AI-era visibility into one system of record and reinforcement.

Modular Programs Built on A.V.O.S.:

Published Monthly™
Prompt Discovery Index™
Gen AI Wire Press Release™

and more...

Who We Work With

Executives and brands asking:

• How do we secure earned trust and AI discoverability?
• How do we show up inside LLMs when buyers search?
• How do we turn a single media moment into a visibility engine?
• How do we measure PR in revenue-aligned terms?

If you are scaling and need durable authority, we should talk.

Speaker & Media Presence

On-air host & keynote speaker on: AI visibility, PR innovation, executive communication, and trust in the machine era.

Featured in: Entrepreneur · Hackernoon (Top 3) · Grit Daily · CBS · The Doctors · National media + stages across tech and communications

Sarah Evans

Yesterday, I was interviewed by KTNV Channel 13 Action News about the rise of AI-generated videos circulating during protests in Southern Nevada. [link in comments]

While the story was local, it highlights a much broader issue we are all now navigating: how AI-generated content is changing what we see online and why being more diligent, skeptical, and intentional about what we consume and share matters more than ever.

One important thing to understand is this:

AI-generated misinformation is rarely a single, obvious failure.

It is usually an accumulation of small signals that don’t quite align.

Below is a practical list of things you can look for, think about, and apply before sharing content online.

Feel free to share this with friends, family, or anyone who might benefit.

1. Ask yourself if it feels “too good to be true.”

If something looks overly cute, sensationalized, or implausible...think bunnies jumping on trampolines, perfectly framed chaos, or events that seem engineered to go viral...that is your first signal to pause. AI-generated content leans into extremes because exaggeration spreads faster than reality.

2. Look for small visual inconsistencies
Pay attention to hands, teeth, eyes, shadows, and blinking. AI struggles with fine details.

3. Watch facial expressions closely

AI still has trouble replicating natural human micro-expressions. Faces may look emotionally flat, overly smooth, or slightly disconnected from what is being said.

4. Check whether movement matches physics
Do objects move the way they should? Do people interact naturally with their environment? Floating objects, strange body mechanics, or unnatural motion are common tells.

5. Listen as carefully as you watch

Audio can be a giveaway. Pay attention to breath timing, unnatural pauses, tone shifts, or voices that sound “too clean” or oddly detached from the visuals.

6. Question content with no clear origin

Who posted it first? If the video is circulating widely but no original source is cited, that is a red flag. When someone says the source of information is "Instragram," and not a human or third party site, look harder.

7. Pay attention to urgency cues

“If this gets taken down, you’ll know it’s real.”
“Share before it disappears.”

Pressure to act quickly is one of the strongest manipulation signals. 

AI-generated misinformation relies on speed, emotion, and assumption.

Slow down. Ask better questions. Raise your standard for what you amplify.

#AIcontent #misinformation #deepfakes #disinformation #content #AIimages

Partner and Head of PR at Zen Media, AI in Communications Thought Leader, Professional Moderator and Tech Host

10 owned pages you should optimize for AI right now ⬇️ 

The future is here, and AI visibility is not the same as traditional SEO. The reason everything below is important is two things: 1) owned media is highly referenced in AI answers, and 2) agentic commerce is coming, and this is the time to lay the groundwork. 

If your owned pages aren’t clear, structured, and machine-readable, the story being told about you is incomplete (or wrong).

Here are the 10 owned pages that matter most right now:

1️⃣ Homepage

One-line positioning. Clear nav. 

Proof signals above the fold. 

AI needs to understand what you do in seconds.

2️⃣ About Page

Real leadership names, roles, company story, and links to policies.

Entity clarity matters more than brand fluff.

3️⃣ Contact + Support

Real contact methods, support hours, and trust signals.
 
Machines look for legitimacy, not just forms.

4️⃣ Offer Page

Outcomes, use cases, process, and a clear CTA.

If AI can’t explain your offer, it won’t recommend it.

5️⃣ Pricing Page

Ranges, what’s included, and tier comparisons.

Opacity hurts trust—especially with machines.

6️⃣ Policies (Terms + Privacy)

Up-to-date. Linked. Easy to find.

This is a quiet but critical trust layer.

7️⃣ Case Studies

Problem → approach → results → timeframe.

This is performance data for AI, not just sales.

8️⃣ Testimonials

Name, role, company, outcome.

Anonymous praise doesn’t train machines.

9️⃣ Sitemap + robots.txt

Canonical URLs only. Keep them current.

You control what AI can (and can’t) understand.

🔟 Breadcrumbs + Internal Links

Clear hierarchy. Intentional cross-linking.

This is how machines map your expertise.

Your website is no longer just a destination. It’s an explanation layer for AI systems.

(Visual checklist attached for your web, SEO, PR, and dev teams.)

👇

#AIVisibility #GenerativeSearch #OwnedMedia #BrandTrust #ModernPR #B2BMarketing #AnswerEngineOptimization

🚨 The Visibility Equation is back, and this is the first live edition of 2026.

Kicking off the year with Gregory Galant, CEO of Muck Rack, to talk about "What Is AI Reading?"

It's based on Muck Rack’s December 2025 research, but we will do a deep dive  break down how AI systems actually consume, evaluate, and cite content.

We’ll unpack:

• Press releases as a major AI source
• AI favors data-rich, clearly structured content 
• 95% of AI citations come from non-paid sources
• Owned content  now rival traditional news in AI discovery

#PR #comms #journalism #Media #marketing #generativesearch #linkedinlive #show #research #AI

Mary Grace Ignacio - Maranan, Jeaniel Florendo and 2 other connections attending

🚨 The Visibility Equation: What is AI Reading? 

Beta test offer! I’ve shared somewhat cryptically and buried in other posts, but my team is getting ready to publicly release all of the systems and modules we’ve built.

One of them is something I’m ecstatic about because it democratizes a certain area of comms for any brand. 

It opens up a part of communications strategy that has been inaccessible unless you had budget, tools, or a very specific skill set.

Before this goes public, I want to pressure-test one thing:

👉 Does the flow make sense to someone seeing it for the first time?

I’m looking for 20 people to test something to poke holes on points of confusion. 

It should only take 5 minutes. 

Yes, it means you get early access. 

I will give you what we are offering for free for your time. 

If you want in, comment “GEO” below.

I’ll randomly select 20 and DM you directly.

No alternative text description for this image

Remember when I said we had a lot of launches coming in 2026? They’ve already started. First up: our new AI Reputation Intelligence Report: https://lnkd.in/guVNctyZ

I’m launching it right here on LinkedIn!

Here’s what it includes:

🧠 What AI says about your brand

This is an executive-level view of how AI platforms interpret and summarize your brand when prompts might pertain to your brand.

🧠 How large language models assess trust, credibility, and risk signals tied to your brand:

-What AI emphasizes or downplays
-Where context is missing or inferred
-Which narratives repeat across platforms
-Where competitors appear more clearly defined than you

We are working on more ways to get visibility into how AI is forming opinions.

If you're wondering how you might use a report like this, I have an idea (or 40):

-Reputation audit and baseline for Q1
-Early-warning system for reputation gaps
-Inform comms, PR, content, and leadership conversations
-Understand how your brand shows up in AI-driven answers

If you’re responsible for brand, growth, communications, or risk it might be something to consider

Use the link above or DM me to get started. 

#AI #report #PR #reputation #analysis #news #business

This week's PR@ctical is now live. It's a long one; be prepared:

 • My fave Perplexity workflow 
• Why visibility is not the finish line
• What “Tier 0” media is
• New data and reports
• Why SEO and GEO are different 
• Journalism’s restructuring 
• What AI systems are “reading,” 

👇 Full edition here:

#PR #marketing #SEO #GEO #AI #communications #practical

View newsletter: PR@ctical - Linkedin Edition

Hi, Team PR@ctical. This week has a ton to dig in on. Buckle up and get ready. For the first time, it no longer matters how much you publish, pitch, o

Open article: This Is The Week Communications Stopped Being About Output And Started Being About Interpretation by Sarah Evans • 7 min read

This Is The Week Communications Stopped Being About Output And Started Being About Interpretation

I love being a surprise SKO / team leadership meeting guest. Thank you to Brittany Brady and the Notified team for letting me be a special guest. It's no secret I live for learning and thrilled to share "what I know to be true today."

PR is Getting AI’d — I Help Agencies Win in the GEO Era | Comms Futurist | Notified | Speaker

Pulled in the big guns for my #notifiedsko2026 session today and Sarah Evans DID NOT DISSAPOINT!  

Big Takeaways:

* PR now operates on two pathways: human visibility and machine visibility. Act accordingly.

* PR measurement is rapidly evolving. The new metric to be defined is "Answer Share". 

* Press Releases now have two audiences: write accordingly. 

* AI readiness qualification is crucial. If a brand can't articulate its ICP, message or value - AI isn't going to fix that. Strategy must come first. 

* AI is pushing PR closer to the point of sales - how FREAKIN exciting to be here for it! 

Feeling very zen after reaching these peak poses!  Thank you again, Sarah!  

#AI #PR #SalesLeadership #AEO #GEO #Notified #SKO2026 #PublicRelations #MarketingInnovation

Notified

🚨 Get ready for the next The Visibility Equation. It's a 30-minute rapid-fire master class with Jimmy Kropelin from Notified, and we’re unpacking one of the fastest-emerging shifts in PR right now:

The GenAI Wire Press Release.

(See also: GenAI release, AI notice, AI-optimized release…)

👇

 Press releases are no longer just for journalists or SEO.

They’re now being read, parsed, compressed, and reused by large language models.

Which means brands have two very different options:

• Optimize traditional news announcements so they perform better in AI answers

 • Or intentionally add GenAI-specific wire releases into your content and visibility strategy

They are not the same thing.
They should not be written the same way.
And there is absolutely no one-size-fits-all approach.

In this session, we’ll break down:

-What GenAI wire press releases are
-Several use case examples
-Structure, schema and formatting
-When to use
-How LLMs interpret, extract, and reuse wire content
-Modern PR + AI visibility strategy

📅 Friday, January 30
 ⏰ 8:00–8:30 AM PT / 11:00–11:30 AM ET
 ⚡ 30 minutes. 

If you’re responsible for PR, comms, marketing, or brand visibility in 2026, this is one you don’t want to miss.

#AI #comms #pressrelease #marketing #communications #pr #CIO #CMO #CEO #howto #linkedinlive

The Visibility Equation: The GenAI Wire Press Release

AI will decide every B2B deal by 2030 (and that's a conservative guess). Call it prompt outcomes. Call it AI answers. Call it whatever you want.

This is already the end game.

Potential customers are prompting systems to evaluate, compare, summarize, and either decide or impact their decision.

-What’s the smartest way to solve this problem?
-Which approaches actually work to solve X
-Who is credible, proven, and low-risk?
-Tell me what's up with this company

OPPORTUNITIES IN AN AI-LED BUYING JOURNEY

1) Earlier Influence - AI evaluates options before sales ever engages. Marketing now shapes decisions at the moment intent forms.

2) Shorter Sales Cycles - When prospects arrive pre-educated and pre-aligned, sales conversations become confirmation and planning—not persuasion.

3) Higher Quality Demand - AI filters for fit. The conversations that make it through are more serious, more informed, and more likely to convert.

4) Stronger Brand Signal - AI favors brands that are legible: clear positioning, consistent narratives, credible third-party validation, and structured content.

5) A Level Playing Field - Right now, anyone can join in.

Wrote an article about it. Link in comments.

#B2B #B2Bsales #sales #GTM #customerjourney #AI

🚨 New PR@ctical is live. I’ve shared 150+ ways AI is reshaping communications over the last year, but guess what? There is no perfect AI strategy.

The perfect AI mix for a brand doesn’t exist unless you define what you’re optimizing for.

This week, I break down:

 • the 5-step AI visibility baseline every brand needs
 • why most AI efforts stall before they start
 • how to choose the right mix quarter by quarter
 • latest Muck Rack data 
 • new roles emerging in the comms space

👇 Read the full breakdown here.

#PR #AI #communications #media #news #newsletter #marketing

Hi Team PR@ctical. Yes, I talk about AI all of the time. To date, I've shared more than 150 different ways you can integrate, use or impact communicat

Open article: The Perfect AI Mix for a Brand Doesn’t Exist Unless You Define What You’re Optimizing For by Sarah Evans • 7 min read

The Perfect AI Mix for a Brand Doesn’t Exist Unless You Define What You’re Optimizing For

I’ve done 12 calls with peers in the last week and a half. All about prompts.

Are you sick of hearing about them yet? Because there's a lot more to come.

No one can see the prompts people are typing into AI systems. But that does not mean we can’t model them.

We can use AI to think like humans and machines and map the most likely prompt clusters your ICPs are already using.

And before we dig in, let’s fix a misconception:

Do not equate prompts with questions. They are not the same thing.

Yes, some prompts are questions.

But many are:

-Tasks
-Research directives
-Comparisons
-Decision shortcuts
-Informal, half-formed thoughts
-Multi-step instructions compressed into one line

A prompt is not a keyword. It is an expression of intent.

More specifically: A prompt is the moment a human delegates thinking to a machine.

We have moved from a world optimized for:

 → discovery
 → traffic
 → awareness

Into a world optimized for:

 → explanation
 → framing
 → compression
 → recommendation

AI systems are looking for the clearest, most consistent explanations across many prompts over time.

This is also why small prompt lists fail.

A list of 50 or 100 gives you a small view, while a universe of 1,000+ gives you patterns.

That means with larger Prompt Discovery Indexes you can move from  “What prompt do we rank for?” and move towards:
 
- “How is our category being explained?”
- “Where does confusion cluster?”
- “What frames keep repeating?”
- “Where are decisions being quietly made?”

That baseline is everything.

SO HOW DO YOU GET STARTED?

Not with perfect prompts. Not by guessing exact wording.

Just a sequence.

First: generate prompts by modeling intent, not language.

Ask:

-What is my ICP trying to figure out?
-What are they trying to compare?
-What are they trying to avoid?
-What would they ask before they know the right words?

Let AI help expand those situations into many natural variations.

Messy language is good. Incomplete thoughts are good.

Second: group prompts by what they’re actually doing.

-Understand a category
-Compare options
-Reduce risk
-Validate a decision

If dozens of prompts collapse into the same explanation, that’s signal.

Third: use the clusters to train explanations. You can try to impact individual prompts or you can optimize for explanations that hold up across many prompts.

And this is where agentic commerce enters the picture.
The future systems pre-filtering options, eliminating vendors, framing tradeoffs, and recommending defaults before a human ever slows things down.

And we are still very early.

What most people are calling “prompt work” right now is just the surface layer.

But if you are doing this intentionally, you are laying the groundwork for how machines learn who you are.

#prompts #AI #visibility #AEO #GEO #SEO #PR #marketing #GTM #sales #revops

I think I’m offering something different from typical agency work right now. The pivot to "service-as-a-software" has been fundamental. We’ve built what is, frankly, the chef’s-kiss mix to do three things at the same time:

1. Show you your current AI visibility 
2. Execute a system that hits: AI SEO, GEO, and brand narrative
3. Prepare brands for agentic commerce

Say what? Let me dig in.

What makes this system different is the way the parts reinforce each other.

 • Prompt analysis (using AI and humans)
 • Owned, canonical content
 • Digital PR placements
 • AI SEO + GEO alignment
 • GenAI Wire press releases built specifically for machine readability

All working as one system designed to expedite AI visibility as it exists today.

We are already in version 2.0 and well past “let’s test a few AI things.”

The brands who are using this already are seeing jumps ahead of their competitors and even though we are in the "wild west," the worst that can happen is you improve your site authority, improve SEO and seed important narratives. 

I will jump on a call with your team to show you what we can do -- and the kicker is that I went all in on pricing this SO COMPETITIVELY it even works if you have a traditional PR agency. 

DM me to schedule a call. 

#AI #GEO #SEO #PR #marketing #communications #prompts

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