Allison J. Bran

The REX Agency

Founder, CEO, Speaker, Educator, Author and Creator of the F.O.C.U.S. Formula, the Brand Compass + Brand Ascension Framework, helping brands from $750K - $30million to stop competing and start leading. I'm on a mission to build brands that inspire fans, inside and outside of organizations to give a sh!t about people.

Founder & CEO

Rex Image

Senior Brand Strategist & Marketing Consultant

Task Tools

Consultant/Packaging Design - CPG

Country Roots Furniture

Development and facilitation of integrated B2B and B2C marketing programs; creative director and developer for online marketing/promotional strategies; developed online customer experience that increased online sales by 2000% in one year.

Director of Marketing - B2B / B2C

RSI International

Lead designer for RSI corporate websites as well as the user interface for web-based Hotel Reservation System.  Responsible for visual marketing/communications materials in B2B marketing as well as to potential share holders during IPO.

UX/UI Designer + Branding, SAAS reservation software

QUICK BIO:

Business, Brand, & Marketing Strategist defining category-leading brands and solving business problems with communications solutions since 1999

Founder & CEO of REX Marketing + Design Inc., an internationally award-winning agency, voted a top Brand agency in Canada, and BC’s Best Marketer by Small Business BC

Committed to building brands that add value to people's lives, both inside and outside organizations

Passionate and animated podcast guest and speaker on brand, business, culture, leadership, communications, and personal development

Contributing author to an Amazon Best Seller on Women in Business

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MY AGENCY STORY: REX, EST 2017:

REX is a full-service marketing agency. We define winning strategies for differentiation, category leadership, and growth marketing, primarily for B2B & premium Consumer Services companies.

I'm passionate about entrepreneurship and the opportunities/ impact of independently owned SMEs in North America. 

After 17 years of working client-side, freelance gigs with agencies, and as an independent consultant, it became clear that the agency model doesn't work for SMEs. There's a service gap for this sector of business owners and it's limiting entrepreneurial growth.

Big agencies are priced too high to show returns and many are wildly inefficient. Small agencies are either too niche to understand the broader business need or are under-delivering by putting accounts on autopilot with insufficient strategic leadership.

As a result, SME marketing is too often directed by entrepreneurs themselves or the junior-to-intermediate-level marketing managers they hire who don't have enough business experience to see the strategic gaps between the business goal and marketing that will move the needle.

SMEs are guess-marketing and that's a big problem.

"Tactics without strategy is the noise before defeat." ~ Sun Tzu, Art of War

At REX, I'm striving to develop the agency model for SMEs that bridges the gap. Here's how:

• We are a strategic, creative, and tactical team of smart, creative, and caring marketing professionals
• We continually optimize our exceptional processes and project management for efficiency
• We educate our team on SME and Entrepreneur life so they can navigate with understanding
• We expose employees of all experience levels to the strategic processes to continually build their depth
• All accounts are overseen by an executive-level business, brand, and marketing strategist with a minimum of 10 years of experience

Entrepreneurs, Business Leaders, and Impact-driven Marketers – reach out.

No Moss Brands

No Moss Brands assists companies of all sizes to compete more effectively & efficiently in today's challenging & competitive marketplace. 

Using the Branding that Moves strategy your business will emotionally connect with your customers breaking through the clutter. Let us design a well-thought-out strategy and creatively execute your story. 

Get Moving today!

The Oracle & Founder

Grand Canyon University

Adjunct Instructor

Sedona Arts Academy

VP/Board

MBARQ Solutions

Ran out of funding. Unable to raise capital. 

Healthy pets start with a healthy diet. MBARQ Solutions provide pet owners with the tools needed to improve the quality of their dog’s life.  We provide fresh, whole-food menu plans to help transition dogs off commercial dog food and on to a healthy, fresh, whole-food diet.

Co-Founder & Chief Marketing Officer

Drive Casa

CLIENT OF NO MOSS BRANDS

Drive Casa is a subprime, independent used car dealership with a focus on the English and Hispanic populations. Karen's work with the Drive Casa ownership began before they even opened their doors for business. She designed and executed a bilingual family-friendly 5-Star brand which is terribly difficult to do in this industry segment. The work didn't stop there, as Karen also created and executed a start-up marketing strategy designed to propel Drive Casa forward during their busiest time of year. Karen touched every aspect of this start-up, from SEO to content writing and graphic design. 

•  800% Increase in Website Visits
* 144% Increase in Webforms
• 134% Increase in Google Searches

Marketing Consultant

Arizona Summit Law School

Social Media Strategist & Consultant

DriveTime

DriveTime is the fifth largest used car retailer in the United States.

• Played key role in successful rebranding & name change resulting in a 300% increase in annual revenue transforming the company into the $1.5 billion enterprise it is today.

• Increased aided brand awareness by 113%. 

• Increased aided recall of marketing message from 9% to over 74%.

• Co-led website redesign & advertising strategy shift generating over 2.3 MM unique visits/year & 1,200 leads/day.

• Positively improved consumer perception & number of customers who'd consider DriveTime for their next purchase to 83%.

• Directed relationships with 10+ agencies in the creative development of campaigns with both offline & online components managing large budgets up to $1.2MM.

• Led & inspired creative concepts & strategy of over 30+ TV, 35+ Radio & 5+ consumer and employment videos.

• Led in-house strategy, concepts, design, copy, production & distribution of all high-end print, promotional & collateral materials generating 200 different branded pieces.

• Spearheaded & implemented a web-based, real-time inventory, fulfillment and distribution process for over $750k in marketing materials saving the company in excess of $1MM.

Creative Director & The Face of the Marketing Department

Nedved Advertising

Advertising agency focused on automotive advertising for Honda, Lexus and Toyota dealerships, as well as the regional advertising group. Produced the annual Automotive Show as well.

• Main responsibilities included - all aspects of print design from newspaper to brochures or other event materials.

Creative Director

Instructor Training Programs

Created course content and conducted workshops and seminars at both large (conventions) and small (fitness facilities) venues providing training for new fitness instructors and continuing education credits for experienced instructors. As the owner, also responsible for all marketing/advertising and other business functions.

Owner

Branding, Marketing & Creative Strategist

I am a unique marketing-creative hybrid with 20 plus years experience leading teams from concept to production. I specialize in creating and executing innovative brand and marketing strategies for challenging competitive consumer-based industries.

Additionally, I help companies be inclusive without being offensive in their marketing, branding and advertising efforts. This is NOT DEI.

I’m also an author who writes and speaks about “isms.” My first of three books in a series will be coming out in 2025. This book discusses growing up in the land of one percent, Spokane, Washington. 

I am currently writing a book on alcoholism based on the recent death of my 40 year old daughter. 



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The Battle

Allison J. Bran

Karen Loomis

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