Allison J. Bran

The REX Agency

Founder, CEO, Speaker, Educator, Author and Creator of the F.O.C.U.S. Formula, the Brand Compass + Brand Ascension Framework, helping brands from $750K - $30million to stop competing and start leading. I'm on a mission to build brands that inspire fans, inside and outside of organizations to give a sh!t about people.

Founder & CEO

Rex Image

Senior Brand Strategist & Marketing Consultant

Task Tools

Consultant/Packaging Design - CPG

Country Roots Furniture

Development and facilitation of integrated B2B and B2C marketing programs; creative director and developer for online marketing/promotional strategies; developed online customer experience that increased online sales by 2000% in one year.

Director of Marketing - B2B / B2C

RSI International

Lead designer for RSI corporate websites as well as the user interface for web-based Hotel Reservation System.  Responsible for visual marketing/communications materials in B2B marketing as well as to potential share holders during IPO.

UX/UI Designer + Branding, SAAS reservation software

QUICK BIO:

Business, Brand, & Marketing Strategist defining category-leading brands and solving business problems with communications solutions since 1999

Founder & CEO of REX Marketing + Design Inc., an internationally award-winning agency, voted a top Brand agency in Canada, and BC’s Best Marketer by Small Business BC

Committed to building brands that add value to people's lives, both inside and outside organizations

Passionate and animated podcast guest and speaker on brand, business, culture, leadership, communications, and personal development

Contributing author to an Amazon Best Seller on Women in Business

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MY AGENCY STORY: REX, EST 2017:

REX is a full-service marketing agency. We define winning strategies for differentiation, category leadership, and growth marketing, primarily for B2B & premium Consumer Services companies.

I'm passionate about entrepreneurship and the opportunities/ impact of independently owned SMEs in North America. 

After 17 years of working client-side, freelance gigs with agencies, and as an independent consultant, it became clear that the agency model doesn't work for SMEs. There's a service gap for this sector of business owners and it's limiting entrepreneurial growth.

Big agencies are priced too high to show returns and many are wildly inefficient. Small agencies are either too niche to understand the broader business need or are under-delivering by putting accounts on autopilot with insufficient strategic leadership.

As a result, SME marketing is too often directed by entrepreneurs themselves or the junior-to-intermediate-level marketing managers they hire who don't have enough business experience to see the strategic gaps between the business goal and marketing that will move the needle.

SMEs are guess-marketing and that's a big problem.

"Tactics without strategy is the noise before defeat." ~ Sun Tzu, Art of War

At REX, I'm striving to develop the agency model for SMEs that bridges the gap. Here's how:

• We are a strategic, creative, and tactical team of smart, creative, and caring marketing professionals
• We continually optimize our exceptional processes and project management for efficiency
• We educate our team on SME and Entrepreneur life so they can navigate with understanding
• We expose employees of all experience levels to the strategic processes to continually build their depth
• All accounts are overseen by an executive-level business, brand, and marketing strategist with a minimum of 10 years of experience

Entrepreneurs, Business Leaders, and Impact-driven Marketers – reach out.

Kalyna Marketing

Content writer and strategist for Kalyna Marketing. Long-form blog content for cybersecurity and SaaS. User research Content Distribution Strategy Client Standard Operating Procedures (SOP) development

Marketing Content Specialist

InterTeam Marketing

Case studies (content and interviews). long-form blog content, Linkedin strategy, cold email copy, lead magnet development.

MGG Digital Consulting

Head of content marketing efforts at MGG Digital. Web, blog, email, social media, and products.

Fractional Head of Content

Total Performance Consulting

Content strategy, long-form blog content, thought leadership, case studies.

Hi there! 👋

I'm Jeffrey Lupo, a Houston-based freelance writer passionate about driving business growth through compelling content.

I help streamline the content production process for marketing agencies that service B2B tech clients.

Below I share exactly how I help you craft impactful narratives for your clients and your agency.

📝 Showcasing Success through Case Studies:

My primary expertise is in crafting strategic and persuasive case studies that resonate with your audience. 

I determine the appropriate case study approach for your marketing objective. Next, I employ proven templates in interviews with the designated subject-matter expert. 

I then compose a conversion-optimized article that highlights a specific value or impact.

📚 Deepening Knowledge through Educational Content:

I create in-depth educational content that targets a specific problem or process. 

It could be a data-driven informational guide, informative white paper, or educational case study that provides insights on a best use case for a proprietary tool.

💡 Challenging Perspectives with Thought Leadership:

I help establish your brand as an industry thought leader through provocative content that challenges norms and offers fresh perspectives. 

These pieces polarize your audience, spark discussion, and position you as a trusted name within your industry niche.

🚀 My Journey:

From spearheading B2B content initiatives as the head of content at MGG Digital Consulting to crafting B2B expert content for tech satrt-ups at Kalyna Marketing, I've learned where my unique strengths lie when it comes to driving sales through content.

📈 Measurable Impact:

I've successfully amplified engagement by 40% through targeted B2B content campaigns at InterTeam Marketing and played a pivotal role in generating 25% more B2B leads with strategically executed content promotions.

🌎 World Traveler:

I enjoy writing in the digital world but I also love to hike, and travel with my two dogs (Luna and Sol). 

I'm especially fascinated by different cultures. To get a taste of life outside the US, I took a RAM ProMaster 2500 and converted it into a full home on wheels with AC and DC power, hot water shower, and PV system.  

If you're seeking a dedicated writer that can produce sales-driven content and establish thought leadership, I'm here to collaborate.

Connect with me through a direct message here on Linkedin or send me an email at jeff@jeffreylupo.me 

For a glimpse of my work, check out my B2B samples: https://www.jeffreylupo.me/portfolio.

taplio

The Battle

Allison J. Bran

Jeffrey Lupo

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