Allison J. Bran

The REX Agency

Founder, CEO, Speaker, Educator, Author and Creator of the F.O.C.U.S. Formula, the Brand Compass + Brand Ascension Framework, helping brands from $750K - $30million to stop competing and start leading. I'm on a mission to build brands that inspire fans, inside and outside of organizations to give a sh!t about people.

Founder & CEO

Rex Image

Senior Brand Strategist & Marketing Consultant

Task Tools

Consultant/Packaging Design - CPG

Country Roots Furniture

Development and facilitation of integrated B2B and B2C marketing programs; creative director and developer for online marketing/promotional strategies; developed online customer experience that increased online sales by 2000% in one year.

Director of Marketing - B2B / B2C

RSI International

Lead designer for RSI corporate websites as well as the user interface for web-based Hotel Reservation System.  Responsible for visual marketing/communications materials in B2B marketing as well as to potential share holders during IPO.

UX/UI Designer + Branding, SAAS reservation software

QUICK BIO:

Business, Brand, & Marketing Strategist defining category-leading brands and solving business problems with communications solutions since 1999

Founder & CEO of REX Marketing + Design Inc., an internationally award-winning agency, voted a top Brand agency in Canada, and BC’s Best Marketer by Small Business BC

Committed to building brands that add value to people's lives, both inside and outside organizations

Passionate and animated podcast guest and speaker on brand, business, culture, leadership, communications, and personal development

Contributing author to an Amazon Best Seller on Women in Business

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MY AGENCY STORY: REX, EST 2017:

REX is a full-service marketing agency. We define winning strategies for differentiation, category leadership, and growth marketing, primarily for B2B & premium Consumer Services companies.

I'm passionate about entrepreneurship and the opportunities/ impact of independently owned SMEs in North America. 

After 17 years of working client-side, freelance gigs with agencies, and as an independent consultant, it became clear that the agency model doesn't work for SMEs. There's a service gap for this sector of business owners and it's limiting entrepreneurial growth.

Big agencies are priced too high to show returns and many are wildly inefficient. Small agencies are either too niche to understand the broader business need or are under-delivering by putting accounts on autopilot with insufficient strategic leadership.

As a result, SME marketing is too often directed by entrepreneurs themselves or the junior-to-intermediate-level marketing managers they hire who don't have enough business experience to see the strategic gaps between the business goal and marketing that will move the needle.

SMEs are guess-marketing and that's a big problem.

"Tactics without strategy is the noise before defeat." ~ Sun Tzu, Art of War

At REX, I'm striving to develop the agency model for SMEs that bridges the gap. Here's how:

• We are a strategic, creative, and tactical team of smart, creative, and caring marketing professionals
• We continually optimize our exceptional processes and project management for efficiency
• We educate our team on SME and Entrepreneur life so they can navigate with understanding
• We expose employees of all experience levels to the strategic processes to continually build their depth
• All accounts are overseen by an executive-level business, brand, and marketing strategist with a minimum of 10 years of experience

Entrepreneurs, Business Leaders, and Impact-driven Marketers – reach out.

Aaron Cruikshank 🏳️‍🌈

Marketing Manager

Consulting Success®

As an Expert Clarity Coach at Consulting Success, I guide entrepreneurial consultants to achieve their business goals. By providing strategic support, I help consultants gain confidence, develop compelling messaging, and establish effective marketing strategies to build thriving and sustainable businesses.

Expert Clarity Coach

CTRS - Market Intelligence Agency

I am the founder and President of CTRS - a Market Intelligence agency.

We've helped over 850 organizations leverage market intelligence and research to improve KPIs, obtain and retain funding, and create successful and actionable strategies. 

A few of the organizations that have used our proprietary process to guarantee results:
* Bosch
* TransUnion
* Government of Canada
* BC Lottery Corporation
* BC Ferries
* London Drugs
* FP Innovations
* Salvation Army
* BC Government
* Vancity Community Foundation
* New York Institute of Technology
* University of British Columbia
* Merz
* Emergent Biosolutions
* The Government of Brazil
* The University of British Columbia

President

Centre for Digital Media

I teach Market Research for Product Development in the Masters of Digital Media program at CDM. I am also involved behind the scenes at CDM with strategic development for the school as it grows in the years to come.

Faculty

HiVE - Vancouver Society

My role as Executive Director was to manage operations, staffing, finances and marketing/sales for the HiVE.

During my tensure, I grew revenue by 50%, ensured the financial stability of the organization, increased demand for co-working spaces at the HiVE with minimal marketing effort and formed excellent relationships with HiVE members.

Executive Director

Ipsos

I was a qualitative research specialist, technology subject matter expert and Manager of the Inter@ctive Reid report. Worked with the Marketing Research and Media CT practices at Ipsos Reid specializing in Consumer Goods, Travel/Tourism and Technology.

Clients included: BCAA, Nintendo Canada, Tourism Canada, Interfor and Shell Oil.

Associate Vice President

Clevest Solutions Inc

Clevest (acquired by IFS long after I left), was at one point the fastest growing private company in BC. They build Mobile Field Force software solutions for the utilities industry. Put simply, their software connects the back office at a utility to the field workers - allowing real-time, two-way communication to ruggedized PDAs or laptops. 

In my role as Marketing Manager, I launched a new website, introduced content marketing and automated inbound marketing platforms (Pardot).

Ignitia Consulting Inc.

Early version of CTRS - was in the business of helping our clients start new things or take what they're currently doing in a new direction. We used our experience and diverse perspectives to lead our clients through new product/service development and change management.

Highlights of my work:

- Developed new social enterprise revenue streams for non-profits
- Helped UBC develop eight new degree or certificate programs
- Worked with a number of organizations to introduce cloud computing solutions and processes to increase productivity while reducing IT costs
- Closely involved with a revamp of the trades training system in BC

Asia Pacific Gateway Skills Table

The Asia Pacific Gateway Skills Table was tasked with finding ways to help BC overcome a looming labour shortage in skilled trades related to building and maintaining transportation infrastructure. As Project Manager, I was responsible for setting up the office, establishing pilot projects and research projects during the startup phase of the organization.

Note: APGST is no longer in operation.

Project Manager

Rocket Builders

My primary role with Rocket Builders was market intelligence work in the high tech industry. It's an excellent group to work with because it's a brain trust and a loose framework for top-notch consultants to work within. The expertise I brought to the group was process expertise in qualitative and quantitative research as well as subject matter expertise in the Energy and Nanotechnology sectors.

Consulting Partner

BC Hydro

Worked with internal project teams and departments to help them make more effective policy and planning decisions that factor in public and aboriginal interests. My main contribution to BC Hydro has been strategic thinking, technical skills, and people skills applied to building and maintaining cross-functional working groups within BC Hydro.

Aboriginal Relations Coordinator

I supported internal BC Hydro project teams with their public engagement activities for large capital projects, I piloted and evaluated new software tools, developed web-interfaces for our services and found new ways to glean data from our engagement activities.

Stakeholder Engagement Coordinator

President @ CTRS | Market Intelligence Expert

I have over 20 years of experience in helping organizations leverage market intelligence and research to improve their performance, secure funding, and create successful strategies. 

My core competencies include marketing communications, strategy, analytical skills, and social enterprise leadership. I have worked with over 800 clients across various sectors and regions, including Bosch, TransUnion, the Government of Canada, BC Lottery Corporation, London Drugs, and the Government of Brazil. I am passionate about finding the best solutions for my clients, delivering quality results, and making a positive impact on the world.

I am the founder and President of CTRS - a Market Intelligence agency.

We've helped over 700 organizations leverage market intelligence and research to improve KPIs, obtain and retain funding, and create successful and actionable strategies. 

A few of the organizations that have used our proprietary process to guarantee results:
* Bosch
* TransUnion
* Government of Canada
* BC Lottery Corporation
* BC Ferries
* London Drugs
* FP Innovations
* Salvation Army
* BC Government
* Vancity Community Foundation
* New York Institute of Technology
* University of British Columbia
* Merz
* Emergent Biosolutions
* The Government of Brazil
* Innovate Edmonton

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Allison J. Bran

Aaron Cruikshank 🏳️‍🌈

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