Allison J. Bran

The REX Agency

Founder, CEO, Speaker, Educator, Author and Creator of the F.O.C.U.S. Formula, the Brand Compass + Brand Ascension Framework, helping brands from $750K - $30million to stop competing and start leading. I'm on a mission to build brands that inspire fans, inside and outside of organizations to give a sh!t about people.

Founder & CEO

Rex Image

Senior Brand Strategist & Marketing Consultant

Task Tools

Consultant/Packaging Design - CPG

Country Roots Furniture

Development and facilitation of integrated B2B and B2C marketing programs; creative director and developer for online marketing/promotional strategies; developed online customer experience that increased online sales by 2000% in one year.

Director of Marketing - B2B / B2C

RSI International

Lead designer for RSI corporate websites as well as the user interface for web-based Hotel Reservation System.  Responsible for visual marketing/communications materials in B2B marketing as well as to potential share holders during IPO.

UX/UI Designer + Branding, SAAS reservation software

QUICK BIO:

Business, Brand, & Marketing Strategist defining category-leading brands and solving business problems with communications solutions since 1999

Founder & CEO of REX Marketing + Design Inc., an internationally award-winning agency, voted a top Brand agency in Canada, and BC’s Best Marketer by Small Business BC

Committed to building brands that add value to people's lives, both inside and outside organizations

Passionate and animated podcast guest and speaker on brand, business, culture, leadership, communications, and personal development

Contributing author to an Amazon Best Seller on Women in Business

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MY AGENCY STORY: REX, EST 2017:

REX is a full-service marketing agency. We define winning strategies for differentiation, category leadership, and growth marketing, primarily for B2B & premium Consumer Services companies.

I'm passionate about entrepreneurship and the opportunities/ impact of independently owned SMEs in North America. 

After 17 years of working client-side, freelance gigs with agencies, and as an independent consultant, it became clear that the agency model doesn't work for SMEs. There's a service gap for this sector of business owners and it's limiting entrepreneurial growth.

Big agencies are priced too high to show returns and many are wildly inefficient. Small agencies are either too niche to understand the broader business need or are under-delivering by putting accounts on autopilot with insufficient strategic leadership.

As a result, SME marketing is too often directed by entrepreneurs themselves or the junior-to-intermediate-level marketing managers they hire who don't have enough business experience to see the strategic gaps between the business goal and marketing that will move the needle.

SMEs are guess-marketing and that's a big problem.

"Tactics without strategy is the noise before defeat." ~ Sun Tzu, Art of War

At REX, I'm striving to develop the agency model for SMEs that bridges the gap. Here's how:

• We are a strategic, creative, and tactical team of smart, creative, and caring marketing professionals
• We continually optimize our exceptional processes and project management for efficiency
• We educate our team on SME and Entrepreneur life so they can navigate with understanding
• We expose employees of all experience levels to the strategic processes to continually build their depth
• All accounts are overseen by an executive-level business, brand, and marketing strategist with a minimum of 10 years of experience

Entrepreneurs, Business Leaders, and Impact-driven Marketers – reach out.

Nash Works

Marketing Contractor

In-houz

Automation & Marketing Lead

Extrada Tech

Leading all marketing efforts at Extrada Tech, driving strategy, brand development, and creative execution.

Fractional Chief Marketing Officer

NowMedia Group

• Managing major Csek Creative client accounts spanning diverse industries including technology, real estate, medical & cosmetic services, retail, food & beverage and tourism.
• Overseeing annual marketing budgets, facilitating regular client meetings, and leading a multidisciplinary agency team to deliver comprehensive solutions to a wide range of business challenges. 
• Enabling clients to achieve more through marketing strategy, campaigns and infrastructure while growing the agency account portfolio.

Account Manager

• Executing campaign deliverables with an emphasis on written content creation and digital ad management including detailed analysis, reporting and optimization.

Marketing Strategist

Okanagan Business Students'​ Association

• Responsible for the development and execution of strategic marketing plans that communicate the objectives of the association and promote events hosted throughout the academic year.

Director

•	Designed and published print and digital content to reach specific target audiences. 
•	Led a team of general members to achieving the marketing objectives of the association.

VP Marketing

Student Works Painting

•	Completed $385,000 in painting projects for 150 satisfied clients over two consecutive summers.
•	Responsible for all marketing, estimating, sales and client relations year-round  
•	Managed the recruitment & selection, training, scheduling and operations of 8 employees.
•	Maintained a full-time university course load throughout

Senior Owner/Operator

•	Painted interiors & exteriors.
•	Ensured that high quality work was produced on schedule.
•	Communicated information between the franchisee and clients. 
•	Generated leads through door-to-door marketing.

Crew Chief

Shuswap Youth Soccer Association

•	Officiated games of all levels (Youth-Masters). 
•	Enforced the laws of safe, fair play in high pressure scenarios. 
•	Cooperated with frequently changing referee teams.

Referee

Helping business owners achieve more through marketing strategy and execution.

Passionate about solving problems, branding and every opportunity to be creative. 

Enjoys a good coffee, tidy spreadsheet and crisp craft beer - most often in this order.

taplio

The Battle

Allison J. Bran

Andrew Nash

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