Allison J. Bran

The REX Agency

Founder, CEO, Speaker, Educator, Author and Creator of the F.O.C.U.S. Formula, the Brand Compass + Brand Ascension Framework, helping brands from $750K - $30million to stop competing and start leading. I'm on a mission to build brands that inspire fans, inside and outside of organizations to give a sh!t about people.

Founder & CEO

Rex Image

Senior Brand Strategist & Marketing Consultant

Task Tools

Consultant/Packaging Design - CPG

Country Roots Furniture

Development and facilitation of integrated B2B and B2C marketing programs; creative director and developer for online marketing/promotional strategies; developed online customer experience that increased online sales by 2000% in one year.

Director of Marketing - B2B / B2C

RSI International

Lead designer for RSI corporate websites as well as the user interface for web-based Hotel Reservation System.  Responsible for visual marketing/communications materials in B2B marketing as well as to potential share holders during IPO.

UX/UI Designer + Branding, SAAS reservation software

QUICK BIO:

Business, Brand, & Marketing Strategist defining category-leading brands and solving business problems with communications solutions since 1999

Founder & CEO of REX Marketing + Design Inc., an internationally award-winning agency, voted a top Brand agency in Canada, and BC’s Best Marketer by Small Business BC

Committed to building brands that add value to people's lives, both inside and outside organizations

Passionate and animated podcast guest and speaker on brand, business, culture, leadership, communications, and personal development

Contributing author to an Amazon Best Seller on Women in Business

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MY AGENCY STORY: REX, EST 2017:

REX is a full-service marketing agency. We define winning strategies for differentiation, category leadership, and growth marketing, primarily for B2B & premium Consumer Services companies.

I'm passionate about entrepreneurship and the opportunities/ impact of independently owned SMEs in North America. 

After 17 years of working client-side, freelance gigs with agencies, and as an independent consultant, it became clear that the agency model doesn't work for SMEs. There's a service gap for this sector of business owners and it's limiting entrepreneurial growth.

Big agencies are priced too high to show returns and many are wildly inefficient. Small agencies are either too niche to understand the broader business need or are under-delivering by putting accounts on autopilot with insufficient strategic leadership.

As a result, SME marketing is too often directed by entrepreneurs themselves or the junior-to-intermediate-level marketing managers they hire who don't have enough business experience to see the strategic gaps between the business goal and marketing that will move the needle.

SMEs are guess-marketing and that's a big problem.

"Tactics without strategy is the noise before defeat." ~ Sun Tzu, Art of War

At REX, I'm striving to develop the agency model for SMEs that bridges the gap. Here's how:

• We are a strategic, creative, and tactical team of smart, creative, and caring marketing professionals
• We continually optimize our exceptional processes and project management for efficiency
• We educate our team on SME and Entrepreneur life so they can navigate with understanding
• We expose employees of all experience levels to the strategic processes to continually build their depth
• All accounts are overseen by an executive-level business, brand, and marketing strategist with a minimum of 10 years of experience

Entrepreneurs, Business Leaders, and Impact-driven Marketers – reach out.

Hi, it's Ali here!

I've spent the last few years helping brands grow through smarter paid media - going beyond surface-level optimisations to drive real business results. Along the way, I’ve scaled budgets and generated over $100M in revenue across the UK, US, and EMEA.

After 5 years at VaynerMedia (yep, the one Gary Vee started), I went solo. Now I help 6-8 figure brands run smarter Google & Meta ads that actually move the needle.

But I’m not just here to launch a few ad campaigns and hope for the best.

I zoom out.

Landing pages, offers, analytics, creative, CRO, tracking - I help fix the whole performance puzzle. Because ads are just one part. Real growth comes from how it all fits together.

Results I’m proud of:
→ £10K+/mo in leads for a PR agency
→ $51M in revenue for Aerie at 11x ROAS
→ 188K conversions for Sotheby’s at a $15 CPA
→ 7.5x ROAS on Google for a London float pod biz
→ €1M+ annual revenue for Choice Hotels via +15% YoY ROAS
→ 30+ qualified leads/mo for dentists (booked into £15K+ in treatments)
→ 100% increase in MQLs for WeWork while holding CPA within targets (on $5M+ yearly spend)

If you’re looking for a partner who not only thinks like a media buyer but also a growth strategist, then let’s chat.

Book a free initial strat call with me - link under my name above.

Aliraza Ali

Been a little while since I posted on LinkedIn. The second half of 2025 was just crazy.

I travelled to 9 countries in 6 months – while keeping work ticking along the whole time. Still feels mad when I say it out loud.

Thailand especially… unreal. It’s probably one of my favourite places on Earth now.

Work-wise, I also took on 3 new clients.

Really grateful for that – and also… it’s pushed me hard (in a good way).

Because when you’re freelancing, you quickly realise you’re not just “running ads”.

You’re building the whole machine around the ads.

So over the last few months I’ve ended up going deep and up-skilling myself in:

- Scriptwriting
- Creative strategy
- Directing video shoots
- Crafting landing page copy
- Designing landing page wireframes

On top of all the paid ads skills I already have in my arsenal.

A 360-degree, full-funnel approach is truly the only way to deliver top top results in 2026 and beyond.

I love being a proper growth partner to my clients – not just another media buyer.

2026 is going to be the year for growth.

And for leveraging AI in a way that actually makes my clients more money – not just using AI for the sake of it.

P.S. If you want to learn more about how I can help, book in a free strat call via the link in my bio.

Helping 6-8 Figure Businesses Scale via Google Ads & Meta Ads | $40M+ Ad Spend Managed | Freelance PPC / Paid Ads Specialist

I built my client a creative engine in ONE DAY!

Last year I directed a paid social video shoot for The Somatic School with founder Nathan Blair.

We already had a founder talking-head video that was performing well.

So we decided to double down and build a creative engine of talking-head videos.

And honestly, it was probably the best investment that Nathan and I made for the brand.

In 8 hours of shoot time we managed to record:
- 60 hooks
- 14 scripts (30-90 seconds each), &
- Some B-roll content to keep the ads moving

I’m not even going to do the maths on how many combinations that creates. And that’s the point.

In 2026, Meta Ads is about launching and testing ads at scale and then putting budget behind the winners.

We shot in August. Launched the new ads in September. And since then? CPL has dropped by 40% on Meta.

We didn’t wait and hope that performance would get better. But rather actively tested what would resonate with the audience with different:
- Opening hooks
- Strategic messaging angles
- Ways to frame the core offer

And that’s how you have a repeatable system that keeps producing winners.

Credits:
📹 Camera + lighting: Anoop Hothi
🎙️ Studio: Ben&Jack Studio

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The Battle

Allison J. Bran

Aliraza Ali

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The Battle

Allison J. Bran

Aliraza Ali

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aliraza Ali's LinkedIn Performance

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