Allison J. Bran

The REX Agency

Founder, CEO, Speaker, Educator, Author and Creator of the F.O.C.U.S. Formula, the Brand Compass + Brand Ascension Framework, helping brands from $750K - $30million to stop competing and start leading. I'm on a mission to build brands that inspire fans, inside and outside of organizations to give a sh!t about people.

Founder & CEO

Rex Image

Senior Brand Strategist & Marketing Consultant

Task Tools

Consultant/Packaging Design - CPG

Country Roots Furniture

Development and facilitation of integrated B2B and B2C marketing programs; creative director and developer for online marketing/promotional strategies; developed online customer experience that increased online sales by 2000% in one year.

Director of Marketing - B2B / B2C

RSI International

Lead designer for RSI corporate websites as well as the user interface for web-based Hotel Reservation System.  Responsible for visual marketing/communications materials in B2B marketing as well as to potential share holders during IPO.

UX/UI Designer + Branding, SAAS reservation software

QUICK BIO:

Business, Brand, & Marketing Strategist defining category-leading brands and solving business problems with communications solutions since 1999

Founder & CEO of REX Marketing + Design Inc., an internationally award-winning agency, voted a top Brand agency in Canada, and BC’s Best Marketer by Small Business BC

Committed to building brands that add value to people's lives, both inside and outside organizations

Passionate and animated podcast guest and speaker on brand, business, culture, leadership, communications, and personal development

Contributing author to an Amazon Best Seller on Women in Business

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MY AGENCY STORY: REX, EST 2017:

REX is a full-service marketing agency. We define winning strategies for differentiation, category leadership, and growth marketing, primarily for B2B & premium Consumer Services companies.

I'm passionate about entrepreneurship and the opportunities/ impact of independently owned SMEs in North America. 

After 17 years of working client-side, freelance gigs with agencies, and as an independent consultant, it became clear that the agency model doesn't work for SMEs. There's a service gap for this sector of business owners and it's limiting entrepreneurial growth.

Big agencies are priced too high to show returns and many are wildly inefficient. Small agencies are either too niche to understand the broader business need or are under-delivering by putting accounts on autopilot with insufficient strategic leadership.

As a result, SME marketing is too often directed by entrepreneurs themselves or the junior-to-intermediate-level marketing managers they hire who don't have enough business experience to see the strategic gaps between the business goal and marketing that will move the needle.

SMEs are guess-marketing and that's a big problem.

"Tactics without strategy is the noise before defeat." ~ Sun Tzu, Art of War

At REX, I'm striving to develop the agency model for SMEs that bridges the gap. Here's how:

• We are a strategic, creative, and tactical team of smart, creative, and caring marketing professionals
• We continually optimize our exceptional processes and project management for efficiency
• We educate our team on SME and Entrepreneur life so they can navigate with understanding
• We expose employees of all experience levels to the strategic processes to continually build their depth
• All accounts are overseen by an executive-level business, brand, and marketing strategist with a minimum of 10 years of experience

Entrepreneurs, Business Leaders, and Impact-driven Marketers – reach out.

Klickstart

Founder

WYK Digital

Paid Search Coach

VaynerMedia

Media Director

WeWork (client)
My role:
Manage full funnel media planning and buying across Paid Search, Paid Social and Programmatic for with a $5M+ yearly ad spend.

Key Achievements:
- Drove brand awareness & consideration via YouTube Ads achieving a 350% search lift.
- Lead and manage a team of 7 to execute media buying across all platforms.
- Scaled paid search increasing MQL volume by 100% whilst keeping at target CPA.
- Spearheaded the testing of UGC creative resulting in 70% CPA improvement.

Associate Media Director

Sotheby's (client)
Key Achievements:
- Generated $1.2M in revenue at a 2.80 ROAS via Meta and Google Ads.
- Restructured search account resulting in 140% increase in conversions.

Choice Hotels (client)
Key Achievements:
- Generated €1M in yearly revenue for by increasing ROAS 15% YoY.

Media Manager

Huggies (client:
Key Achievements:
- Launched 177 creatives on Meta & TikTok as part of a content amplification strategy.
- Spent £82k across 15 cohorts and exceeding ER benchmarks by 4x.

Senior Media Analyst

Media Analyst

KidStart

Key Achievements:
- Managed email marketing campaigns, sending up to 15 emails monthly to a list of 630K.
- Emails drove 30% of business revenue.
- Reduced CAC by 66% from Facebook Ads through creative learning and iteration.
- Optimised the welcome email sequence for new user registrants resulting in 20% increase in new users making a purchase within their first week.

Digital Marketing Executive

FRESHBRELLA

Marketing Strategy · Product Development · Customer Research · Market Research · Competitive Analysis

Marketing Executive

Kaizen App

Competitive Analysis · Market Research · Health & Fitness · Startup

Marketing Intern

UCL Biopharma Society

Team Management · Strategy · Event Management

Co-founder & Vice President

Tata Consultancy Services

Technology Consulting · Client Presentation · Client Relations

Pro Bono Tech Consultant

applied strategic

Business Analysis · Strategy Consulting · Life Sciences Consulting · Client Relations · Market Research · Market Sizing

Analyst Intern

AIESEC UCL-SOAS

Committee Member (External Relations)

Hi, it's Ali here!

I've spent the last few years helping brands grow through smarter paid media - going beyond surface-level optimisations to drive real business results. Along the way, I’ve scaled budgets and generated over $100M in revenue across the UK, US, and EMEA.

After 5 years at VaynerMedia (yep, the one Gary Vee started), I went solo. Now I help 6-8 figure brands run smarter Google & Meta ads that actually move the needle.

But I’m not just here to launch a few ad campaigns and hope for the best.

I zoom out.

Landing pages, offers, analytics, creative, CRO, tracking - I help fix the whole performance puzzle. Because ads are just one part. Real growth comes from how it all fits together.

Results I’m proud of:
→ £10K+/mo in leads for a PR agency
→ $51M in revenue for Aerie at 11x ROAS
→ 188K conversions for Sotheby’s at a $15 CPA
→ 7.5x ROAS on Google for a London float pod biz
→ €1M+ annual revenue for Choice Hotels via +15% YoY ROAS
→ 30+ qualified leads/mo for dentists (booked into £15K+ in treatments)
→ 100% increase in MQLs for WeWork while holding CPA within targets (on $5M+ yearly spend)

If you’re looking for a partner who not only thinks like a media buyer but also a growth strategist, then let’s chat.

Book a free initial strat call with me - link under my name above.

taplio

The Battle

Allison J. Bran

Aliraza Ali

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