Allison McFarlane Inc.

At Allison McFarlane Inc. (AMI), we lead with purpose, creativity, and conviction. We specialize in delivering exceptional solutions that help brands not only standout but build lasting connections that drive intentional growth.

Strategic Community Activations: We design and execute high-impact initiatives that boost visibility, foster engagement, and create meaningful brand experiences.
Innovative Branding Strategies: By merging bold creativity with personalized approaches, we deepen audience relationships, build loyalty, and elevate brand credibility.
Aligned Partnerships: Every collaboration is rooted in our clients’ values, enhancing market positioning and brand resonance for measurable, long-term success.

Our grassroot approach combines precision, storytelling, and deep market insight to deliver strategies that drive real results. From community engagement to high-level brand strategy, AMI helps businesses.

Rooted in faith, purpose, and connection, I believe that extraordinary brands don’t just grow they inspire, lead, and leave a legacy.

Let’s build something extraordinary.
✦ Branding ✦ Community ✦ Strategy

Hebrews 11:1 “Now faith is the substance of things hoped for, the evidence of things not seen.”

Chief Executive Officer

JPMorgan Chase & Co.

Business Relationship Manager

Service Women's Action Network (SWAN)

The Service Women’s Action Network (SWAN) is the voice of all military women – past, present, and future. We are a member-driven community network advocating for the individual and collective needs of service women. SWAN’s priorities are guided by our members, who include thousands of women and men, service members, and civilians alike.

Member Board of Directors

Capital One

Vice President, Business Development Banker

Bank of America

Small Business Consultant

Relationship Manager

Small Business Specialist

Founder of AMI | Brand Connectivity | Empowerment| Speaker | Thought Leader | Women Who Mean Business Honoree| Board of Director |🎙️Host of “They Say” Podcast | Business Consultant | Top Voice

With over 15 years of experience in commercial banking, Allison McFarlane built a powerful foundation in financial analysis, strategic partnerships, and client relationship management. Her career spanned both corporate and retail banking, where she held key roles and was known for structuring complex financial solutions, driving profitability, and delivering client-centric innovation.

Allison’s strategic foresight and operational leadership fueled measurable growth for the institutions she served. She led initiatives that improved efficiency, increased market share, and elevated customer satisfaction earning her a reputation as a trusted advisor and change agent within the banking industry.

Driven by a passion for impact and transformation, Allison transitioned into entrepreneurship and founded Allison McFarlane Inc. (AMI). At AMI, she brings together her financial acumen and marketing expertise to design highimpact strategies in sales, branding, and communications. Her ability to distill complex challenges into actionable solutions empowers clients to amplify their presence, cultivate meaningful connections, and drive sustainable growth.

Today, Allison stands at the intersection of strategy, storytelling, and community leadership helping brands scale with purpose and precision.

Allison McFarlane, MBA

Texas Woman's University

Whether you are a current business owner or are considering starting a business, we invite you to explore the many ways the Center for Women Entrepreneurs can assist you in achieving success. Together, we can accomplish great things.

Statewide Program Manager with the Center for Women Entrepreneurs

The University of Texas at Austin

Senior Event Manager

Kymberly Speaks

Workshops and talks including:
Confessions of a Helicopter Mom designed for Officers for Association Boards - focused on woman volunteers in education.
Am I Right or Have I Left - how to navigate todays wide political spectrum in social and professional environments
Straight Talk - How athletes can lead the way in ending the epidemic of sexual assault
Lewy and Me - The ins and outs of dementia from the caregivers perspective

Public Speaker

•   Top performing sales and marketing manager with proven track record of 
developing and maintaining hotel and industry relationships in corporate, government, non-profit, educational, and association markets. Increased client revenues by 188% through focusing sales department on specific target markets.
•   10+ years’ experience selling and planning group business. Saved client $56,000 in incidental fees while increasing hotel food and beverage revenue by 20% through creative breaks and social functions.
•   Proven ability to develop and mentor team members that become leaders in their area of expertise. Average sales manager tenure of 10 years.
•   Develop and execute strategic business and marketing plans based on revenue 
maximization and trend/economic forecasting. 
•   Sincere interpersonal skills, developing new relationships easily. Able to adapt, relate, and motivate different personalities.

Sales and Marketing Manager/Meeting and Event Manger/Project Manager

Crowne Plaza® Hotels & Resorts (formerly Harvey Hotel)

•  Developed Convention Services department.
•  Established revenue goals and market assignments for convention services team resulting in a 33% increase in food and beverage catering revenue.
•  Decreased attrition by 17% by managing group blocks, releasing rooms and space as needed back to sales and/or catering.
•  Insured success of operations by developing group resume rubric, and pre/post con standards. This provided operations with the tools to properly schedule staff and control payroll hours.
•  Increased accuracy of invoices through daily review, creating prompt turnaround from final review to payment.
•  Simultaneously managed fine dining restaurant, pop-culture American cuisine restaurant, nightclub, and lobby bar, exceeding all revenue goals annually through trend forecasting and target market promotions.
•  Managed all aspects of hotel participation in Addison Oktoberfest including staffing, set-up,  inventory, food and beverage purchasing and sales, break down, and liaison to City of Addison.

Sales and Convention Services, F&B, Director of Outlet Operations

I am over-excited to be part of the Center for Women Entrepreneurs! There could not be a more rewarding career then helping Texas Women establish themselves as Business Owners! My career gave me this experience and UT gave me the Institutional training to be part of TWU's CWE at the JNIWL. I smile just thinking about this role.

What started as consulting for a successful hotel company during a multi-million dollar buy-out, rapidly grew into a sales and event management company.  Clients include Omni Hotels, Crowne Plaza, numerous SMERF clients including Texas Public Schools, Major religious associations, and state and local festivals with over 200,000 attendees. 
Then the opportunity to be Senior Event Manager at UT was offered and all I could say was Hook em! The next transition was to TWU, and I look forward to sharing the success stories of Women Entrepreneurs through out our state!

Unique Success:
I Had the honor of remaining in-person at The University of Texas, Texas Union during the pandemic shutdown and the superstorm of 2021. After 30 years of Special Event experience....there are always new unexpected challenges.
Re-negotiated group rooms and meeting space contracts for hotel with customer satisfaction issues. Securing over $500,000 in repeat contracts annually.
Secured Presidential primary candidate, advance team. Closed account within 24hrs of initial contact. 
Managed events and venue for major religious conference with attendance of 100,000.
Developed SOP's, and built team for annual festival prime vendor, 200,000 attendees, doubled their sales in the first year.

Skills include - Certified Business Advisor, qualifying sales accounts, establishing relationships, knocking down objections, revenue maximization, complex meeting and event planning, project management from concept to completion, data driven analysis, proficient in sales and CRM software, multi-tasking, expert problem solver, sincere collaborator, team leader.


On the personal side - My 8 weeks/year with a Renaissance Faire worked well with  my passion to truly know people from all walks of life. It inspired me to celebrate our vast differences. My spouse and I want to say YES to life today and not wait for "retirement". On a three day weekend we might be at the Big Andrew in Maine, or a Yardy in Brooklyn.  For quiet time we grow hot peppers in the summer, harvest in the fall, and create fun meals with them through out the winter.  There's nothing better than a book you can't put down or a series you binge all night.  Add family and popcorn, and you have perfection.

taplio

The Battle

Allison McFarlane, MBA

Kymberly Nielsen

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