Allison McFarlane Inc.

At Allison McFarlane Inc. (AMI), we lead with purpose, creativity, and conviction. We specialize in delivering exceptional solutions that help brands not only standout but build lasting connections that drive intentional growth.

Strategic Community Activations: We design and execute high-impact initiatives that boost visibility, foster engagement, and create meaningful brand experiences.
Innovative Branding Strategies: By merging bold creativity with personalized approaches, we deepen audience relationships, build loyalty, and elevate brand credibility.
Aligned Partnerships: Every collaboration is rooted in our clients’ values, enhancing market positioning and brand resonance for measurable, long-term success.

Our grassroot approach combines precision, storytelling, and deep market insight to deliver strategies that drive real results. From community engagement to high-level brand strategy, AMI helps businesses.

Rooted in faith, purpose, and connection, I believe that extraordinary brands don’t just grow they inspire, lead, and leave a legacy.

Let’s build something extraordinary.
✦ Branding ✦ Community ✦ Strategy

Hebrews 11:1 “Now faith is the substance of things hoped for, the evidence of things not seen.”

Chief Executive Officer

JPMorgan Chase & Co.

Business Relationship Manager

Service Women's Action Network (SWAN)

The Service Women’s Action Network (SWAN) is the voice of all military women – past, present, and future. We are a member-driven community network advocating for the individual and collective needs of service women. SWAN’s priorities are guided by our members, who include thousands of women and men, service members, and civilians alike.

Member Board of Directors

Capital One

Vice President, Business Development Banker

Bank of America

Small Business Consultant

Relationship Manager

Small Business Specialist

Founder of AMI | Brand Connectivity | Empowerment| Speaker | Thought Leader | Women Who Mean Business Honoree| Board of Director |🎙️Host of “They Say” Podcast | Business Consultant | Top Voice

With over 15 years of experience in commercial banking, Allison McFarlane built a powerful foundation in financial analysis, strategic partnerships, and client relationship management. Her career spanned both corporate and retail banking, where she held key roles and was known for structuring complex financial solutions, driving profitability, and delivering client-centric innovation.

Allison’s strategic foresight and operational leadership fueled measurable growth for the institutions she served. She led initiatives that improved efficiency, increased market share, and elevated customer satisfaction earning her a reputation as a trusted advisor and change agent within the banking industry.

Driven by a passion for impact and transformation, Allison transitioned into entrepreneurship and founded Allison McFarlane Inc. (AMI). At AMI, she brings together her financial acumen and marketing expertise to design highimpact strategies in sales, branding, and communications. Her ability to distill complex challenges into actionable solutions empowers clients to amplify their presence, cultivate meaningful connections, and drive sustainable growth.

Today, Allison stands at the intersection of strategy, storytelling, and community leadership helping brands scale with purpose and precision.

Allison McFarlane, MBA

Pape-Dawson Engineers

GIS Analyst II                                                                                                                                  May 2024 – Present
•	Digitize new features using editing tools in ESRI ArcGIS Pro.
•	Occasionally collect data in the field using GNSS survey equipment.
•	Apply coordinate system information to various data sources such as civil construction drawings, CAD files, and aerial imagery.
•	Convert GIS data to other digital formats (e.g., CAD, KMZ) and vice versa.
•	Prepare mosaics of large raster datasets (e.g., LiDAR, aerial imagery).
•	Aid in keeping all municipal and institutional data up to date by maintaining correspondence with relevant organizations.
•	Prepare maps and technical exhibits for presentations, engineering design documents, marketing materials, and technical reports.
•	Assist engineers in altering existing data for specific engineering applications.
•	Prepare website mapping applications using ESRI ArcGIS Experience Builder and ArcGIS Online.
•	Assist in developing applications using platforms such as ArcGIS Experience Builder Developer Edition, Microsoft Power Automate, and Microsoft Power Apps.
•	Prepare materials for client presentations, attend client meetings, and address client inquiries.
•	Maintain good interpersonal relationships with managers, engineers, and technicians within the company to fulfill the GIS Department’s role as an internal support group.
•	Attend relevant training programs and classes to enhance GIS skills and knowledge.

GIS Analyst II

Enbridge

•	Review construction and engineering records (as-built records, completion reports, bill of materials, purchase orders, contracts, pre-bid and pre-construction documents, construction daily reports, pipe coating inspection reports, etc.) for gas and/or liquids pipeline construction and maintenance, and understand, analyze, and source applicable documents for transmission and site pipe.
•	Perform a comparative analysis of related records by identifying potential data anomalies and helping resolve critical data element discrepancies through additional research.
•	Assist in the development and execution of ongoing quality assurance/quality control protocols.
•	Follow standard work processes, document results, update records per the protocol and published business rules, and communicate progress to team leads.
•	Responsible for performing TVC (traceable, verifiable, complete) documentation to GIS (Geographic Information System) and maintaining the integrity of geographic information databases that support the pipeline assets.
•	Ensures that GIS data is created, maintained, and updated in accordance with the GIS data model and other internal policies.
•	Perform a range of technical and support functions relating to the day-to-day maintenance of GIS data which requires a substantial understanding of spatial data principles, map projections, and digital data repositories.
•	Ensures traceable, verifiable, complete, and timely submission of operational data performed during the Analyst’s course of work.
•	Responsible for updating GIS (Geographic Information System) and maintaining the integrity of geographic information databases that support the contiguous pipeline assets.

Williams

•	Led the comprehensive management of metadata for enterprise GIS data, ensuring accurate and up-to-date information. 
•	Served as the primary point of contact for internal stakeholders, providing expert guidance and resolving GIS-related issues. 
•	Drove the creation, manipulation, and quality control of databases to ensure optimal data integrity. 
•	Conducted advanced analysis and implement rigorous quality control measures to ensure the accuracy of GIS data. 
•	Spearheaded the development of robust ETL models for efficient data conversion and geodatabase loading. 
•	Seamlessly converted and integrated data from diverse sources (GPS, Excel, Access) into spatial formats, enhancing accessibility and usability. 
•	Utilized the full range of ESRI products to create, verify, re-project, and modify vector and raster data, optimizing data usability. 
•	Harnessed the power of ESRI tools for seamless data transformation and processing, enabling advanced spatial analysis.

CHATHAM COUNTY SAVANNAH METROPOLITAN PLANNING COMMISSION 

•	Led and oversaw strategically important projects and evaluations, including comprehensive neighborhood plans and community surveys. 
•	Spearheaded the updates on the Comprehensive Plan for Chatham County, Savannah, Garden City, and Pooler, ensuring the alignment of planning efforts. 
•	Drive the development and deployment of cutting-edge custom web mapping applications, revolutionizing location intelligence for non-GIS users. 
•	Implemented and maintained robust spatial information databases, as well as client/server-based GIS applications, for seamless access to critical information. 
•	Provide expert management and optimization of system databases, software, and hardware to ensure peak performance. 
•	Established and maintained a culture of data integrity and reliability, conducting rigorous quality assurance measures to ensure consistent, high-quality information.

Data Analyst Planner-Special Projects

Texas Southern University

•	Proactively administered GIS servers and workstations, implementing timely application software upgrades and configuring peripheral devices. 
•	Developed sophisticated automated programs to streamline routine database maintenance procedures, significantly enhancing efficiency. 
•	Designed highly specialized geospatial products and topographic maps, providing insightful visual representations of non-spatial data in critical meetings. 
•	Engineered and executed advanced queries using SQL and Python scripting, empowering enhanced data manipulation capabilities. 
•	Constructed custom GIS tools to efficiently solve complex spatial scenarios, facilitating faster results and informed decision-making. 
•	Boosted efficiency and turnaround time through the utilization of model builder for recurring tasks, optimizing productivity. 
•	Generated visually striking maps utilizing polygons, lines, and points to effectively convey complex data sets. 
•	Updated, standardized, and georeferenced outdated AutoCAD data in ArcGIS, ensuring precise scaling of CAD models. 
•	Utilized ArcGIS to extract and integrate ancillary data such as contour maps and elevation data, enriching spatial analysis outcomes. 
•	Provided comprehensive training and delivered quality deliverables, keeping managers informed of process performance and critical issues, driving accuracy and domain knowledge. 
•	Offered expert problem resolution assistance to teams through personalized one-on-one coaching sessions, elevating overall quality achievements. 
•	Conducted regular team meetings to ensure a constant flow of information and knowledge, fostering a collaborative and high-performing environment. 
•	Spearheaded implementation processes and conducted quality assurance/control on updated and new GIS data, ensuring data accuracy and reliability. 
•	Created, translated, and integrated GIS data layers while digitizing new data, employing cutting-edge software tools.

GIS Analyst

Auburn University

Played a pivotal role in mapping and developing third-party data, enriching the university's geospatial resources.
•	Designed innovative route consistency mapping techniques, optimizing spatial analysis, and enhancing data accuracy. 
•	Contributed to a dedicated geo-testing team, ensuring robust quality assurance and adherence to best practices. 
•	Tested GIS applications rigorously, identifying and resolving defects in GIS data using advanced data policy techniques. 
•	Managed GIS data with meticulous attention to QA/QC procedures, maintaining a consistently high standard of quality. 
•	Conducted comprehensive GIS data processing, analysis, and mapping using a range of satellite imagery sources. 
•	Prepared reports on bugs, errors, and quality issues, providing valuable insights for software product improvement. 
•	Automated complex imagery pipelines, streamlining processes and enhancing overall efficiency. 
•	Developed tools to process, QA, and manage Google's vast satellite imagery corpus, demonstrating exceptional technical acumen. 
•	Evaluated imagery samples for key criteria such as color, sharpness, projection, alignment, resolution, and population coverage, ensuring the highest standards of data accuracy and quality. 
•	Reviewed incoming data for processing and publication, meticulously validating integrity, and completeness to maintain data reliability.

GIS Specialist

American Society for Public Administration

•	Assisted in the preparation of impactful technical presentations and proposals, effectively communicating GIS capabilities and value. 
•	Contributed to marketing efforts and organized marketing materials, enhancing the association's brand and reach. 
•	Demonstrated expertise in Customer Relationship Management (CRM) systems and techniques, effectively managing client interactions. 
•	Ensured seamless fulfillment of mapping software orders, optimizing customer satisfaction and engagement. 
•	Designed, developed, tested, and certified cutting-edge application software and systems functionality, leveraging GIS capabilities. 
•	Successfully managed individual data and application development projects, ensuring timely delivery and adherence to project objectives. 
•	Diagnosed and resolved problems related to GIS and related software, providing expert technical support to users.

Highly accomplished Geospatial Analyst with over 7 years of experience delivering outstanding results in diverse public and private sector organizations. Demonstrated spatial analysis, modeling, and cartography expertise for population and urban planning, consistently exceeding expectations. Advanced proficiency in ArcGIS tools, SQL, geoprocessing scripting, and cutting-edge data-driven technologies. Exceptional skills in data visualization, web map development, and precise spatial data analysis. Proven ability to leverage advanced GIS techniques to derive valuable insights and drive informed decision-making. Adept at delivering exceptional solutions that align with organizational objectives and achieve remarkable outcomes.

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The Battle

Allison McFarlane, MBA

Gabriel Bassey

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