Alli Rizacos - Imposter Syndrome Coach

Career Coach

Turning corporate leaders into successful coaches on LinkedIn in 90 days. Do work you love, when and where you want 🚀 I OG Imposter Syndrome Coach I Ex-Salesforce Leader I Virgo I Enneagram 3 I Projector I

In 2021, I took the leap and left my $250k corporate job to pursue my dream of building a coaching business while traveling the world. 

In 4 years, I’ve built my business to over $1.6M in revenue all through my brand on Linkedin. 

I work with high-functioning, highly ambitious, successful leaders. 

They don’t need coaching, they WANT coaching. 

They recognize that what they really desire can be possible if they invest in themselves and get support from someone who:
- believes in their vision
- has taken big scary leaps 
- doesn’t buy into their negative stories and fears
- holds them accountable to making it happen

My Linkedin Business Accelerators give you a system to get results (make as much or more than you do/did in corporate) and banish your imposter syndrome from getting in the way. 

Because you don't need coaching, you need results. 

Like Jo, Jessica, Talia, Justin, Matt, Mallory, Ashlee and Jill who joined my 3 month LinkedIn Accelerator. 

- Jo had her first $20k WEEK
- Jessica got her first 8 clients ever
- Talia had her first $16k/mo as a coach
- Justin had his first $10k mo in the 90 days
- Matt went from 1 lead/mo on Linkedin to 5/week!
- Mallory made 6 figures in her first year of coaching
- Scott went from corporate to $30k/mo in less than a year
- Karen went from $40k annual salary to making 21k in 2 months
- Ashlee made $25k in 3 months as a brand new coach on Linkedin. 
- Jill piloted her coaching program at work then made the leap and got her first 3 clients signed up. 

Whether you’re a corporate leader wanting to take the leap OR a coach that took the leap but isn’t seeing the revenue flood in (ie sub $10k/mo consistently), you need a system to build the business that actually gives you the freedom you want. 


☎️ Book a call to work with me ☎️
https://calendly.com/d/ck94-39x-3k9

Founder & Imposter Syndrome Coach

I coach high-achievers in tech sales to have the clarity & confidence to create success on their terms. 

I don't help people get their dream job, I help them create their dream lifestyle and find a job or business model that fits their lifestyle. 

Book a call: https://calendly.com/alli-rizacos

If you think you're too busy and can't prioritize yourself - that's exactly why you need to!

Visit www.allirizacos.com for more content, and testimonials

Alli Rizacos

2025 was wild: I grew my team to 5 people, I joined forces with 2 other coaches, I unjoined forces with them and got to work with over 75 coaches.

I've seen a lot this year about what works and what doesn't to build a business on Linkedin. 

Here are my 6 greatest tips from my biggest year in business yet. 

Tip 1: It’s not about niching, it’s about connection. People need to see themselves in you. 

Tip 2: Share your personality in your profile, it’s usually the thing that ppl will message you about

Tip 3: When you’re a new entrepreneur, don’t monetize your passion (yet), monetize your expertise first.

Tip 2: People don’t care about what you do, they care about YOU. Share more personal stories with lessons

Tip 3: What you like doing, what you're good at and what the market needs = where you'll make $$$

Tip 4: Don’t hoard your magic, there more than enough to go around (practice abundance)

Tip 5: Business is your greatest teacher. 

Tip 6: The corporate world lives on scarcity and breeds more of it. And that’s the opposite of how to be successful as an entrepreneur. It's not about how much you can make, it's about how deeply you can serve. 

The algo has changed and it will change again but these lessons are timeless.

Success in this space is all about owning your self-worth and deeply connecting with your audience

Those will never lead you wrong. 

What's your greatest lesson from 2025?

Turning corporate leaders into successful coaches on LinkedIn -​> Get 3-5 coaching clients/mo with my Sales on Easy Mode System 🚀 I Ex-Salesforce Leader I Speaker & Podcast Guest I Virgo, Projector & Enneagram 3

It's not Linkedin....it's YOU. 

Sorry (not sorry). 

If you're a coach whose been posting content for months but not getting clients

I'm sorry to break it to you but it's not the algorithm.

You're not getting clients because:

1️⃣ You don't understand the language of marketing
↳ You're likely talking like a coach (which is boring)

2️⃣ You don't know how to tell compelling stories 
↳ Instead of boring posts teaching people stuff they'll never implement to show that you're such an expert

3️⃣ You are still selling "coaching" not a transformation
↳ Nobody wants coaching. Everyone wants outcomes.

4️⃣ You're waiting for people to come to you vs knowing the art of DMs
↳ And if you are DMing and not getting responses, you def don't know the art of DMs

5️⃣ You've got a bunch of head trash that's blocking your creativity and genius from getting through to your ideal client
↳ This will mess you up the most

It's annoying, but it's all true. 

I've been there, fighting against advice on what works

Wasting time trying to be right, instead of being rich. 

But if your way worked, it would have worked by now.

If you see yourself in any of the bullets above, but especially #4  

And secretly hate me for calling you out

Then you KNOW I'm right. 

On Feb 10-11 I'm hosting my DM Bootcamp.

Because DMs are where relationships form and conversion happen (NOT content)

I'm going to teach my simple DM framework so that you know what to say, when to say it, and how to convert friendly chats into sales convos. 

WITHOUT pitch slaps, feeling sleazy or manipulative. 

Just real convos, with real ppl, and real results. 

2 hours of live trainings, frameworks, and personalized feedback on your actual DMS. 

Waitlist now open: https://lnkd.in/enGehPER

By joining you'll get 50% off the limited spots 

(only 20, I like to keep it intimate)

Someone with less experience is already ahead of you.

Not because they’re better.
Not because they’re smarter.

But because they don’t wait for permission.

The shift for me happened when I finally shed my corporate conditioning.

Years of following the rules.
Years of polishing every draft.
Years of waiting for someone else to sign off
so I wouldn’t get fired.

That mentality works in corporate.
As an entrepreneur, it’ll crush you fast.

Because while you're collecting doubts, your competition is collecting dollars.

While you're still editing, they've posted 10 times.

While you're still researching, they've already tested. 

Success doesn’t care about potential.

It rewards execution.

Hit "Post"
Submit the resumé
Try a new idea
Rent the bike and explore a new city

You're already ready. 

Execution beats preparation every time.


____

PS But I get it, sometimes we just need a guidebook. 

I've helped 100s of corporate leaders get their first coaching clients WITHOUT quitting their job or getting fired

Those first clients showed them what's possible & how capable they are.

In January, I have 3 spots in my LAUNCH Accelerator

This program has shown leaders the step by step of how to go from "I want to coach people" to "I have coaching clients!!"

No one has ever gotten fired, we do it very strategically.

Everyone has been so fulfilled they are getting to help people and creating a new career path for themselves

DM me LAUNCH and we'll chat, and walk you through exactly how it could work for you.

**must have at least 10 years corporate experience

I've crossed $1.6M in my business, all of it from LI. 

It feels wrong not to share the 4 things that worked well:

1. DMs
2. Targeted content 
3. Bootcamp
3. Being part of a mastermind

1. DMs

Content attracts interest, DMs convert it. 

The days of leads flooding your inbox from your content are on the decline

Let’s face it, there are so many more coaches here now.

🚀 If you’re selling high ticket coaching (which you should be!!) the DMs are your best friend. 

2. Targetted content

I was seduced by the big viral content too. 

I was trying to play that game. It never felt like me. 

It always felt like watered down platitudes. 

Which makes sense because it needs to appeal to the masses and the masses are just looking for a quick hit of dopamine and move on.

Your ACTUAL buyers are looking for more. 

So I got over the vanity metrics and focused on targeted content

It won't get as many likes but it will speak to buyers direct pains and desires

It’s what pushes them to finally reach out and take action. 

This worked incredibly well for me this past year. 

🚀 Proof: 

1 post got me 18 sign ups for my Bootcamp in 1 day 
(they max out at 20 so almost sold out in just 1 day). 

2. My Bootcamp

I saw a gap in my offer and clients readiness so I decided to fill it vs wait for them to be ready.

That gap was most new coaches don't know how to start a business and how to do it on Linkedin. 

So I came up with the idea of my Bootcamp to show them the most foundational parts to get them started. 

The first day I launched it absolutely no one cared. 

I was gutted. 

But then I DM’d a few people I had been talking to that weren’t ready to take the leap yet and “pitched” it to them and they bought right away. 

27 people joined the first Bootcamp and now we just crossed the 150th student mark. 

This little idea ended up being a goldmine for me, bringing in over $140,000 from it (from ticket sales and upsells). 

🚀 Lesson here: 

Dont wait for people to want you. 
Educate them to want you. 

4. Joined a Mastermind

In February, I was asked to joined a Mastermind of 5 other Linkedin creators 

Having them as a sounding board has been priceless.

It’s been lonely at times to build solo so having people that get it unlocked new levels for me.

🚀 Lesson: 

Find your tribe (cliché, but true). 

Ultimately though, my business works because I work at it. 

There are no get rich quick schemes.

Building a brand that can make you $1M takes work. 

But it's also 1000% worth it. 

Don't give up  🚀

PS And if you're not getting leads from your Linkedin content, my DM Bootcamp can help :) 

Feb 10-11 at 12pm EST

Learn the DM strategy that I've used to build a 7 figure business

And no, it's not sleazy or salesy (that's gross)

It's about buyer psychology. Once you understand it, DMs are easy!

Waitlist: https://lnkd.in/dsSbRXnB

(gets you 50% off when spots go live, limit to 20)

Most coaches quietly DM me telling me they've been writing content here for months and haven't gotten clients. 

Because content alone doesn't work anymore in 2026.

The hard part is, it used to work!

When I first started posting in 2021, I made my first $10k in 30 days

Now, that's nearly unheard of. 

The struggle is real trying to learn how to write, learn the algorithm, find your voice, communicate with conviction, inspire action....it's A LOT. 

Especially when it's on full display for everyone to see and judge

For me and my clients, there has been 1 big unlock:

⇢ DMs

Clients typically shy away from DMs

Spending hours and hours on content that produces likes but not $$

And then after the 36th time of me telling them they need to DM

They do it, and boom...they get leads. 

After seeing this happen over and over again, it gave me an idea:

🔥I'm going to host a DM Bootcamp🔥

98% of people HATE DM-ing

They feel it's sleazy, and salesy and don't want to pitch slap ppl

(to which I say, "so then don't")

But they always tell me, "but...what do I say???"

I've been outbound prospecting for almost 20 years

so I LOVE DM-ing

And I've developed an easy to learn system to know what to say, when to say it and how to turn a nice chat into a sales call. 

And I'm gonna teach you all of it in my DM Bootcamp. 

Dates: Feb 10-11
Time: 12pm EST for 1 hour each day

• VIP experience includes another hour each day where I give you live personalized feedback on your actual DMs. 

20 spots total.

Spots will go on sale later this week BUT if you join the waitlist you'll get access to 50% discount. 

Join waitlist here: https://lnkd.in/enGehPER


👇 me writing my DMs old school, by hand!

I thought I could out perform my imposter syndrome.

But more money and  promotions never worked. 

It took me nearly a decade to realize that imposter syndrome isn’t a lack of COMPETENCE.

It’s a lack of SELF-BELIEF. 

Here's what I did to overcome imposter syndrome:

- writing/journaling
- knowing what I value
- betting against my fears
- focused on building skills
- hired a coach to challenge my stories

It doesn't matter how much you achieve or earn, if you still don't believe in yourself. 

Life's too short to let imposter syndrome stop you from going after what you want. 

Let's make 2026 the year you say, "F U imposter syndrome, I'm doing it anyways!"

_____

Throwback pic from my days as an Imposter Syndrome Coach

Who knows...maybe I'll bring it back this year 😉

Reality check:
People aren’t scrolling LinkedIn with their credit cards in hand. 

They are either:
- looking for a job 
- killing time (at a job they likely hate)
- or avoiding a task they don’t want to do

They are not waiting to see the right post and shell out thousands to work with an expert.

This is just simple psychology of buying.

There are 5 stages: 

1. Completely Unaware — ~30%
	•	They don’t know they have a problem.
	•	They aren’t actively looking for solutions.
	•	They’re not ready to buy.

2. Problem Aware — ~25%
	•	They know something is wrong, but not what.
	•	They’re googling symptoms and pain points.

3. Solution Aware — ~20%
	•	They understand the type of solution that exists 
	•	They’re comparison shopping.
	
4. Product Aware — ~15%
	•	They know your offer exists.
	•	They’re following you, warm, “lurking,” considering.

5. Ready to Buy — ~10%
	•	They know they want 𝘆𝗼𝘂.
	•	They just need timing or permission to act.

Most coaches are writing for the Ready To Buy group 

Which is why your content feels like it’s “not converting.”

But it's not supposed to. 

Content is the storefront for window shoppers.

Getting people to come inside is where conversion happens

That is all in the DMs. 

But what I've found working with almost 300 coaches

Most HATE DM-ing.

They don't want to be too pushy, or salesy, or say the wrong thing, or don't know what to say, or who to DM.

All of which are excuses keeping your bank account on empty. 

In 2025, 90% of my clients came from DMs.

But everyone is out here selling you how to write better hooks

You need to learn how to write better DMs!

I don't want to hoard what I know, I want to share my DM strategy with y'all

I'm running a DM Bootcamp on Feb 10-11

2 days, personalized feedback, scripts, strategy and a system that will get you clients

If you're not DM-ing, you're f-ed in 2026

The algo is tanking all impressions

But it can't tank DMs.

Join the waitlist now and get access to early bird pricing (50% off): https://lnkd.in/enGehPER

4 things you need to BAN from all your DMs:

- ever using the word "synergy" 
- "hope you're doing well" no you don't, just get to the point
- sending a link in the first message: immediate IGNORE
- sending your own post and asking them to like it 🤮

There are more, but let's make this fun:

Share your most hated DM clichés in the comments.

Happy Friday y'all! 




_______

PS if your content is tanking right now and you're not getting clients, you need to master DMs

That is where trust and conversion ACTUALLY happen

I'm hosting a DM Bootcamp on Feb 10-11 at 12pm EST 

I'm sharing my simple framework for:

• knowing who to DM
• what to say to get them to respond
• and how to turn the convo into a sales call

Mastering DMs gives you the most important business skill

Without it, you'll never have enough leads

Join the waitlist for 50% off when spots go live next week:
https://lnkd.in/dsSbRXnB

The highest paying job isn’t always the best one.

So think carefully about jobs that offer you more money but less freedom.

Giving up control of our time is rarely worth the compensation and accolades.

Happiness comes from feeling in control of our time.

True success is gaining more and more freedom. 

That's the real goal. 

🚀

There's nothing more frustrating than people constantly telling you they love your content but not buying from you. 

It's it own special version of insanity.

You spend hours & hours crafting posts that get "liked" but no booked calls or DMs

And you don't get it.

If people like it, why don't they want to work with you?

Here's why:

If they finish your post feeling smart, you're the free TEDTalk. 

If they finish feeling SEEN, you’re the one they hire.

That's what most people misunderstand about buyers.

People don’t pay because they learned something.  

They pay because they feel understood.

Most people are teaching.  

Very few are reflecting.
 
And buyers don’t pay to be educated.  

They can ChatGPT that.

They pay when a post sounds like it crawled inside their head and named the problem they haven’t been able to say out loud.

That’s the difference between content people clap for and content that converts.

Most find it uncomfortable to do

But you don't get to have a successful business without getting uncomfortable

This year, pledge to get at least 50% more uncomfortable in your biz. 

You can thank me later. 


____


PS any other dog parents feel seen in this pic? They always go for the big face lick!

I was terrified to quit my high-paying corporate job. 

The fear was all consuming.

And yet 3 days after I did it, the fear went away completely. 

That was the bet I took:

It will be scary to quit my job, but it will be more dangerous to stay and wonder what I could have become had I bet on myself. 

And I was right. It was scary but it went away more quickly than I ever thought.

Looking back, I had agonized for 8 years about how scary it would be to quit my job.

All to find out that it was a fleeting feeling. 

Don't mistake fear with danger. 

It's scary to leave a job, but it's dangerous to never bet on your potential.

I asked 12 coaches yesterday what they are leaving behind in 2025, and each said 1 or all of these 3 things:

- Procrastination
- Perfectionism
- Self-doubt

These are all coaches in years 1-3 of building their business on Linkedin

And we've been working together for 4-12 months

What they didn’t say (but what’s actually underneath all 3) is the same thing:
 
↳ Fear of rejection
 
Procrastination is delaying a possible “no.”  
Perfectionism is trying to earn a guaranteed “yes.”  
Self-doubt is pre-rejecting yourself so no one else can..
 
And here’s the part no one prepares you for:
 
Entrepreneurship isn’t about confidence.  
It’s about tolerance.
 
The people who succeed aren’t braver.  
They’re just willing to hear “no” more times on the way to “yes.”
 
Years 1–3 aren’t about scaling.  
They’re about emotional endurance.
 
Learning how to: 
– be visible without approval  
– make offers without certainty  
– stay in the room after rejection  
– stop tying your worth to the outcome
 
I’m in year 5, and I still feel all of these.

(and throw in some people pleasing for fun too)
 
The difference now isn’t that rejection doesn’t sting.  
It’s that I expect it to so it doesn't stop me.
 
If you’re in years 1–3 & it feels hard, you’re not failing.  

You’re building the muscle most people quit before its developed.
 
So stop asking “Am I good enough?”
 
And start thinking “How many no’s am I willing to walk through to get to the yes?”

Remember: You’re not behind, you’re just early in the reps.

2025 was a year of highs and lows for me

And yet I got as close to $1M than I've ever been

Here is what worked for me this year:

1. Live Experiences

In Q1 I did both Free Masterclasses and paid Bootcamps and they worked equally well. 

I did both in 1 month and hit $150k. 

You may have heard we're in a trust recession (becuz we are)

So being LIVE with your audience was and is an absolute must to win right now.

2. Tiny Offers

In Q3/Q4, there was a shift in the market and people's trust and budgets got even smaller

I advised my clients to test "tiny offers", which is a low price-point way of working with you

Then once they trust you and see value, they make a bigger investment

This worked REALLY well. 

Clients went from 0 bites on their offers to getting 3-6 clients in 1 week

3. DMS

This was BY FAR the most effective strategy in 2025

Impressions plummeted, which was out of our control

But DMs are fully in your control

DMs took clients from a couple leads to 2-4x leads.

If you're not DM-ing, or don't know what to say or your DMs aren't getting you leads...I got you. 

I'm building a DM Bootcamp

Live sessions with me where I teach you the art and science behind DMs

How to go from pleasant chats to "how do I work with you?"

WITHOUT feeling sleazy or salesy. 

I'm going to review your DMs LIVE with you and give you feedback on where you're losing people

And you'll walk away with a playbook to feel good about DMs AND get leads from it. 

If your DM game is weak or nonexistent, you're kinda screwed. 

(I'm just being honest!)

But if you want to fix that, send me a DM saying BOOTCAMP and you'll get a 50% discount when spots go live later this week. 

🔥

(me crushing DMs 👇👇👇)

The most successful coaches on LinkedIn all have these 3 qualities:

I share all 3 in this video.

(I don't feel like typing today 😂)

DMs are algorithm-proof

So if you've been avoiding DMs, stop!

It's time to quit the excuses that you:

- don't know what to say
- don't want to sound salesy 
(like the terrible pitch slaps you get allllll the time)
- don't want to annoy ppl
- don’t know how to move it forward w/o being awkward
- scared you’ll say the wrong thing and burn the bridge

With more creators & content on the platform than ever 

Content just isn't working like it did in 2021

Because the noise is making it hard to trust what we see

And having a 1:1 convo is what bridges the trust gap

And fast.

Clients go from crickets from their posts

To booking 4 sales calls in a week via DMs

It's a non-negotiable in 2026. 

That's why I'm running a DM Bootcamp

Feb 10-11 at 12pm EST

I'm teaching my simple DM system so that you know:

- who to DM
- what to say
- how (and when) to turn it into a sales call

AND I'm offering a VIP experience where I'll personally review your DMs and give you feedback.

Waitlist is now open (and it gets you 50% discount): https://lnkd.in/enGehPER

Remember, the algo can tank your impressions

But not your DMS!!


PS doesn't everyone send DMs from a massive tee-pee structure on the beach??

10 things you should never feel bad about again:

10 things to never regret

Last year I started the year really strong hitting $50k-$150k months in Q1 but then I bought a house & wanted to enjoy that process & not work as much

So I went back to the strategy that's worked for me:

Content > Lead magnet > DM > Convert

I write content that speaks directly to my ideal client 

(I'm not trying to go viral)

Then I push them to something that get value from

(a masterclass that solves a specific problem for them)

When they download the masterclass, I DM them

I learn about them and qualify to see if they have a burning problem

If they do, I share my perspective of how I've solved that problem for others like them in the past

And offer to meet with them to see if my system could work for them too

That was the only biz dev activities I did for months

And still averaged 40k months

DMs are a business unlock.

It fills in the gaps the content can't 

A 1:1 conversation is how relationships are built, and clients are acquired

That's why I'm hosting a 🔥DM Bootcamp🔥

A 2-day LIVE experience where I'm teaching my DM framework I've built over my 25 year sales career

You'll learn:

- who to target
- what to say to get a response
- how to not waste time on the wrong convos
- how to convert the right ones into sales calls

And I'm offering a VIP experience where you get 2 extra hours with me LIVE and I'll give you personalized feedback on your DMs and answer all your questions.

Limited to 20 spots and they go on sale later this week

Join the waitlist now to get 50% off. 

https://lnkd.in/dsSbRXnB 

PS views from the beach by my house 😍

As a coach, there are 4 ways and 4 ways ONLY to get clients:

1. Warm outreach
2. Organic content
3. Cold outreach
4. Ads

And if you're new/er to building a coaching business, that's the order to build in

𝗪𝗮𝗿𝗺 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵:

Buying is all about trust. 

The people that trust you most are people that already know you

This is where you'll get your first clients.

𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁:

If people don't know you, they can never buy from you

Organic content is your billboard.

𝗖𝗼𝗹𝗱 𝗼𝘂𝘁𝗿𝗲𝗮𝗰𝗵

If you get good at 1 and 2, you can avoid cold outreach as long as possible. 

Because it's the least effective of all 4

You have to send A LOT of messages to get a response

Especially if you don't have a strong personal brand

𝗔𝗱𝘀

Ads are for sure an unlock ONLY when you've 100% nailed your messaging

Otherwise you will blow tons of money and get 0 results.

I once blew $10k on Meta ads to get 1 lead that didn't even show up to the call

Ads is the last one to deploy to get clients. 

2 of 4 are outreach -> who, what and how you reach out

That's why I'm hosting a 🔥DM Bootcamp🔥

Because learning how to do outreach puts you in the 1%

It's the most important skill to learn

If you want to be AI & recession proof, master outreach.

It's happening Feb 10-11 at 12pm EST

I'm teaching my simple framework I've crafted over 25 years in sales

It teaches you to qualify and convert the right people into clients.

And with the way this algo is playing around

Your DM game needs to be ON point.

Join the waitlist now to get 50% off spots when they go live

Limit to only 20 people

This is an intimate experience, not a money grab. 

https://lnkd.in/dsSbRXnB

I started my sales career at 11 years old, selling door-to-door snow removal services.

Since then, I’ve been obsessed with studying and applying the high performing strategies of world-class sellers. This eventually landed me an Account Executive role at Salesforce…where I hit a wall. A breaking point. My anxiety and stress had escalated to unsustainable levels and I considered quitting sales altogether.

That’s when I discovered Ian Koniak and Untap Your Sales Potential.

After working with Untap I became the #1 AE at Salesforce across the entire North American HLS business 2 years in a row, qualifying for President’s Club 2x. I was selected to join the Salesforce Excellence academy awarded to only the top 10% of AEs worldwide. Due to my performance I was chosen over 10,000 AEs to host the first globally distributed sales enablement podcast called “How I Won This”. 

I’ve closed over $10M in sales since working with UYSP. It’s allowed me to afford my dream wedding, honeymoon, and wonderful experiences for my family.  Most importantly, I got my life back. My stress and anxiety went down, my health got better, my relationships improved, and for the first time in a long time I felt confident in my sales career again.

Now as the CRO at UYSP, my goal is to impact hundreds of B2B tech sellers the same way I was. 

For the last three years I’ve talked to thousands of B2B sellers who feel unsupported, burnt out from the quota grind, or who are just not proud of how they’re showing up. That’s where we come in.

We help B2B Account Executives perform to their full potential by mastering their mindset, habits, and selling skills. 

To learn more, visit https://untapyoursalespotential.com

In 2026 my goal is to openly share the lessons, principles and strategies that have helped me become a high-performing seller over the past decade without sacrificing my health or happiness. 

Here is how you can engage with me: 

- Hit the “Follow” button on my profile for regular content on high performance, sales, and happiness (tap the bell icon for reminders)
- Send me a connection request with a note on how you found me or what caught your attention
- Subscribe to my podcast (featured) 

You can also contact me directly at:
	Personal: tanveer.mostafa35@gmail.com
	Business: tanveer@iankoniak.com

 Happy Selling 🙂

Tanveer Mostafa

2025 was the year it all came together for me. 

All the work I've been doing on myself over the past decade.

Here's my year in review:

• Travelled to LA/Singapore/Bali/Portugal 
• Closed a total of ~$3.2M ACV at 188% to quota
• Made pivot from Head of Sales to player-coach as CRO
• Led our sales team to ~$5.4M in revenue (58% YoY growth)
• Completed a 6 hr meditation as my annual Misogi challenge
• Got in the best physical shape of my life (but I'm not done yet)
• Deepened my faith more than ever  (finished Quran in 30 days)
• Hired 3 new team members and welcomed 200+ sellers into UYSP
• Made the shift from peak/high-performance to peaceful/heart performance

This was the year of surrender. Of letting go. Of truly detaching from outcomes.

It was uncomfortable and foreign, considering how much "the need to achieve" has ruled over me my entire life. I thought that making this shift might set me back...might make me lazy, unambitious and ultimately hurt my results. 

But frankly, I was tired of living the old way. Always feeling like whatever I did wasn't enough. That I wasn't enough. It was time to leave that version of me behind.

So I did, and it's led to the best year of my professional and personal life.

Of course I couldn't do all of this on my own. I worked with a great team, invested in coaches and mentors who guided me, and felt deeply supported by my wife and by the grace of God.

In 2026, my goal is to embody being a "creator". I want to create consistently and authentically from this new version of me. Create for myself, my team, and all of you. 

I invite you to follow along as I share the principles, habits, and tools I've used to merge high performance and happiness (aka heart performance). If it's possible for me, it's definitely possible for you.

With that...Happy New Year! 🎉 Excited to be on this journey together.

What was your biggest takeaway from 2025?

CRO @ Untap Your Sales Potential | I write about the intersections between sales, high-performance and happiness | Schedule your free sales strategy call with my team👇🏽

Sales is a 24/7 job.

If you want to really succeed, you won't get very far treating it like a 9-5.

Now before you come after me about work-life balance and all that, here me out.

The truth is that when you're in a demanding career like sales, how you perform outside of work directly influences how you perform at work and vice-versa.

If you don't get enough sleep, you'll feel sluggish the next day.
If you don't eat a clean diet, you'll find it challenging to stay energized.
If life at home is chaotic, it will find a way to show up in your work.

The best athletes in the world know that rest and recovery are just as (if not more) important as playing the sport itself. It's the same thing for sellers.

Now rest doesn't mean endless doomscrolling. It doesn't mean slamming a few cold ones to "take the edge off". And it definitely doesn't mean spending the whole night gaming (what I used to do).

Escapism might feel good in the short run but almost never in the long run.

I get it, work can be draining. But instead of running away you can replenish your energy by, for example, engaging in fulfilling hobbies. You might pick up a sport or try learning a new skill that's completely unrelated to work (I'm currently learning Japanese and working to improve my skills in the kitchen).

Focus on the things that have the biggest impact on your overall well-being like your diet, exercise, sleep, faith, etc.

And most importantly, prioritize your relationships. It's been extensively studied at Hardvard that the quality of our relationships have the highest degree of positive impact on our overall happiness above any other factor.

So no, I'm not asking you to pull our your laptop at 10pm and start sending emails. If anything it's the opposite.

I challenge you to approach your life outside of work with just as much intensity and ambition as you do with your life at work. I’m confident that you’ll find work will start to feel easier, less draining and more fulfilling.

Happy Selling 🙂

I woke up in a funk yesterday. I had so much work to do and I wasn't very motivated to do any of it. Sound familiar?

It happens to me every once in a while.

Within an hour I was looking at coffee shops in the area I could go to with my wife for a deep work session.

Within two hours we were there. 

Three hours later and I'd gotten all my work done and then some. Deep, meaningful, needle moving work (what we call RGAs - Revenue Generating Activities at Untap).

Sometimes all you need to do when you're not quite "feeling it" is to switch things up.

Try something new in your prospecting efforts tomorrow. 
Blast some of your favourite music.
Change your environment.
Move your body. 

Do anything except remain in the status quo. 

Nothing grows in the status quo. And if you're a follower of my content, than I've got a feeling that you love to grow.

Happy Selling 🙂

P.S. If you're in Toronto, highly recommend Chop-Hop.

My 2025 in 25 seconds.

I love making a short video like this every year because it reminds me of things that I almost forgot happened.

The trip down memory lane is always nice.

Full annual reflection coming out tomorrow but for now, this will do.

Your greatest enemy in sales is not your company, your manager, and it's definitely not your prospects.

It's you.

More specifically, the space between your ears. 

In 2026 if you don't take control of your thoughts and feelings, they will control you. 

It's happened to me many times in my sales career. A thought like "I might miss quota" pops up. But instead of catching that thought and replacing it, I've let it spiral out of control and it can damn near ruin my day - if not my week. The associated stress and anxiety that comes from those thoughts don't just manifest at work, they have equally impacted my life outside of work.

So what's the solution?

Practice the skill of awareness. This means zooming out and observing your thoughts and feelings without judgement. 

Then once you're aware of them, you can replace them with thoughts that serve you.

Or...you can choose to let them go altogether.

Most people are caught up in so much noise every day that they rarely take the time to "check-in". This allows the negatives thoughts and feelings to slowly eat away at you because they were never acknowledged. 

Often times practicing awareness comes from meditation, but it doesn't have to.
Maybe it's a quick check in with your body and your brain before your calls. 
It could be daily prayer that gives you a set time to sit down and reflect.
Or it could be a journaling routine right before bed.

Whatever you do, do something. 

You cannot fight a battle without a weapon. Your best weapon is awareness.

Happy Selling 🙂

P.S. I was reminded of this during a Fireside Chat we had yesterday with Mike Sullivan. 

His story is a true testament to how re-shaping your thoughts and your identity can completely change the trajectory of your life. Highly recommend giving him a follow!

P.S. Two of my favourite books on this topic are the Untethered Soul by Michael Singer and The Greatest Secret by Rhonda Byrne.

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