Allan Dib

Lean Marketing

Helping people and organizations develop or enhance their marketing capabilities.

Founder

Hey, thanks for checking me out.

This is the bit where I’m supposed to tell you how awesome I am. It’s also usually written in the third person, which is kind of weird, so I won’t do that.

I think people read “about” pages and author bios for two main reasons. They want to know, “Is this person credible?” and “What can they do for me?” With that in mind, here’s a bunch of business stuff I’ve done that I’m proud of:

→ I’ve sold a lot of books. I’m in the top 0.01 percent of nonfiction authors.
→ My books have a lot of reach. They’ve been translated into over 30 languages and have impacted millions of entrepreneurs all over the world.
→ I’ve founded, scaled, and successfully exited multiple high-growth businesses across various industries, including IT, telecommunications, and marketing.
→ I’ve spoken to thousands of people at some amazing events and conferences.
→ I’ve made a lot of money along the way. I know money doesn’t buy happiness, but having grown up poor, I can tell you being rich is much better.
→ I work very reasonable hours. My business and work support my lifestyle, health, and relationships rather than being detrimental to them.

Here’s what I can do for you:

→ I’ll give you a clear, simple, and structured framework for marketing success.
→ I’ll help you and your team build your marketing skills, infrastructure, and capabilities.
→ I’ll help you grow your business revenue and profit.
→ I’ll help you increase the value of your business and create an asset that’s salable should you ever decide you want to exit.
→ I’ll help you build the kind of business that allows you to live life on your own terms.
→ We’ll do all of the above in a way that’s fun.

You can find out more about my programs, books, and content at LeanMarketing.com

Managing Dictator

I coach owners/entrepreneurs on how to build their in-house marketing capabilities. Here's how:

Read The 1-Page Marketing Plan: 
👉 It’s been called a “business bible” and “game-changer.”
👉 Huffington Post named it one of the 10 best marketing books for small business owners. 
👉 Universities across America use it as a modern-day textbook.
👉 Purchase it online at Amazon or through Barnes & Noble. More info here: https://successwise.com/book/ 


Or purchase the 1PMP Course - successwise.com/1pmpcourse/
👉 It follows the nine stages of the book, but we go deeper into tactical implementation.


Download the 1-Page Marketing Canvas Plan (1PMP) for FREE. 
👉 It provides business owners with a roadmap for marketing. 
👉 Use it to quickly & easily create a strategic marketing plan that propels your business: successwise.com/ 


Join the Marketing & Business Academy (MBA) - successwise.com/mba/ 
👉 Get instant access to an online community of like-minded entrepreneurs.
👉 Receive a vault of business-building content
👉 Attend weekly coaching calls with Allan: learn which proven systems help you leverage marketing and exponentially grow your business


Get 1:1 Coaching successwise.com/coaching/
👉 Invest in a specialized interactive marketing strategy and coaching program
👉 Learn how to implement sophisticated marketing strategies that get results
👉 Collaborate on strategy construction and development, agreed upon sales and marketing tactics, and goal setting  
👉 Enjoy unlimited email support and on-going campaign support.
👉 Let us hire and train your marketing team to make sure your marketing gets done.


"There are plenty of marketers out there but Allan is a level above them. The difference is Allan's marketing actually makes me money, not just him. He's always there. No question is too stupid for him to answer. He makes everything easy. If you're struggling to get traction in marketing, talk to Allan"
David Champion, Business Lighthouse

Wayfair

Led the Descriptive Content Platform (India POD) helping storefront (3mn visits/day), merchandise and 11000+ suppliers with SKU data

Senior Product Consultant

Capillary Technologies

Lead Product Manager for B2B SaaS CRM Analytics Platform for Loyalty and Campaign Management 
Leading a team of APMs, Analysts, Design and Engineering focused on delivering engagement growth

Principal Product Manager

Rakuten India

Lead Product Manager for eCommerce Marketplace Ichiba
Led cross-functional teams across India and Japan for a comprehensive cataloguing experience for Japanese marketplace merchants

Senior Product Manager (Platform Lead)

Reliance Jio Infocomm Ltd

B2C Product Coupons / B2B Merchant Platform - Led the Coupons Platform (CMS, B2C Mobile App) and Sales + Inventory Ordering Platform (B2B) - an integrated android based mobile app on POS devices for retail merchants. Focused on merchant and customer acquisition, driving user adoption, engagement and growth for Jio and its ecosystem of partner brand and merchants

Also, led expansion of 4G ecosystem with JioFi - Voice & Data 4G MiFi and LYF 4G Smartphones - products aimed to transform experience of 2G-3G Phone users to 4G internet speeds. Focused on customer acquisition, engagement and retention and lifecycle management through the product and platform

* Product Management (Mobile / Web platforms)
* Retail POS
* Product Marketing
* Agile Methodology
* Product Roadmap planning
* UI/UX
* Cross-functional Leadership
* Strategy & Value Proposition
* Digital Marketing
* Stakeholder Management
* Adobe XD, Balsamiq
* Tableau, Google Analytics

Senior Product Manager (Product and Growth)

Takshashila Consulting

* Customer Acquisition Strategy for High Net Worth Individuals
* Conceptualized channel strategy and executable roadmap for setting up of one of the largest retail 
   chains with 3000+ distributors and  5 Lac + retailers for Devices and Telecom services
* Channel roadmap planning including Channel distribution and liquidation plan, for setting up of retail 
  devices business viz Smartphones, telecom services

Senior Consultant (Strategy & Operations)

US Capital Partners

US Capital Partners is a private investment bank that makes direct debt investments and arranges equity placements for middle market companies. Conducted financial analysis, due diligence, benchmarking, growth analysis, and prepare memorandum for investment committee meetings while working with cross functional teams.

Consultant

Nissan Motor Company

NPI launch planning - Light Commercial Vehicles division

* Built a profitability analysis model for commercial vehicles focusing on North America.
* Advised commercial vehicles division at Nissan Canada on pricing strategies and business case.
* Negotiated with cross functional teams (Mexico based Design, Manufacturing)
* Product Planning for a new process definition and process improvement for a Mexico based project.

Marketing and Program Management (Consultant Intern) - Light Commercial Vehicles

Bridgestone

Led a team on Corporate Strategy case for divestiture plan of a subsidiary

* Business Model and Supply Chain Model analysis
* Capacity utilization and bottom line impact evaluation
* Market risk scenario analysis, Competitive Analysis
* Cost impact analysis and benchmarking for transfer pricing reevaluation
* Financial modeling and Valuation of private subsidiary
* Presentation to Senior Leadership and recommendation on divestiture

Strategy Consultant - Strategy & Operations

Accenture

Various roles of increasing responsibility:

Lead Module Consultant, Module Lead, Associate Consultant, Software Developer, Business Analyst

• Advised global clients through interviews, clarifying business priorities, conducting data analysis,   
  reporting to senior leadership, managing key stakeholders, and product development team.
• Restructured critical services and led a cross-functional team to plan and deliver B2B Insurance product for a Turkish insurance firm 
• Led a team on business development initiative for building new mobile product application for a US Insurance client

Senior Product Engineer (Module Lead) - Insurance Transformation Product Suite

Product Management (Mobile/Web Platform) | Product Strategy | Digital Marketing | Growth | B2C | B2B SaaS | eCommerce

+ Led teams of PM on CRM Marketing product helping marketers run effective campaigns

+ Launched Product and Inventory Management platform for 25000+ merchants operating on Japanese Marketplace

+ Building a mobile app based platform product in Offline to Online Retail, hyper-local & consumer internet space.

+ Led NPI launch and GTM plans including online sales and promotions, product pricing, consumer behaviour, offline product introductions across India 

+ Specialties: Product Management, Product Roadmap planning, Product Marketing, Business Strategy, Program Management, Analytics, Competitive Analysis, Go To Market Strategy, Agile Methodology, API Product Management, UI/UX

+ Industry experience in Internet, E-commerce, Technology, Auto, Insurance

+ Global experience (US, Turkey, India)

Skills: 

Product Management, Product Strategy, Product Marketing,  Analytics, Digital Marketing, GA, Full story, Amplitude, Mixpanel, Advanced MS Excel, SQL, Tableau, MS PowerPoint, MS Project, Regression analysis, Solver, MS Visio, Macros (VBA), MS Access, HTML, JavaScript, Software Product Development Lifecycle, Agile methodologies, Balsamiq, JIRA, Confluence, Mobile Marketing

Reach out to me at +91-7021-834-585 or sandeep.chincholkar@gmail.com

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Allan Dib

Sandeep Chincholkar

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