Allan Adler is a world-class Ecosystems advisor, consultant and change agent supporting individuals, managers and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet.   He is the creator of the GoToEco framework that guide XaaS CEOs and C-Suite to unlock the potential of Ecosystem and transform businesses for good by leveraging ecosystem orchestration best practices. 

As Managing Partner at Digital Bridge Partners, Allan is our Chief Ecosystem Officer and drives thought leadership to help clients drive ecosystem differentiation and accelerate their ecosystem flywheel. Allan is proud to be an Executive Member of Partnership Leaders. 

Previously, Allan founded and ran (as CEO) MSI Consulting Group; a 100-person sales and marketing strategy firm focused on the high-tech where he became a leading sales and marketing strategist and visionary. Allan also worked as a consultant with The Boston Consulting Group and received his MBA from Harvard Graduate School of Business where he was honored as a Baker Scholar. Allan is also a CPA and serves on several for-profit and not-for-profit boards.

Allan Adler

Juhi Saha

Revenue Whisperer | Top Partnerships Voice | Cloud GTM, Marketplace and Co-Sell Expert

I specialize in turning partnerships into a company’s fastest growth engine. A seasoned operator, over the past two decades, I’ve helped startups, scale-ups, services companies and global enterprises transform complex ecosystems into real revenue, driving billions in pipeline (and valuations), accelerating exits, and scaling globally. 

At Microsoft, I launched and led Pegasus, the company’s flagship program for high-growth VC-backed startups, unlocking hundreds of millions in pipeline. I also built fintech and AI partnerships that shaped Microsoft’s GTM strategy with key industries. As VP of Partnerships at Clearbit, I designed and ran a new partner business that generated double-digit revenue growth and positioned the company for acquisition by HubSpot. Earlier leadership roles at Intel and Qualcomm gave me a foundation in product, operations, and ecosystem expansion. Today, as CEO of Partner1, I advise CEOs and CROs on how to: 
✔ Grow profitably and globally through B2B partnerships 
✔ Accelerate co-sell and marketplace revenue with Microsoft, AWS, GCP, AI and other key ecosystems 
✔ Align GTM, sales, and partner strategies to unlock non-dilutive, scalable growth 

I also serve as a board director and strategic advisor to fintech, AI, and SaaS companies scaling through ecosystem-led growth. With a B.S. in Electrical Engineering & Computer Science from UC Berkeley, an M.S. in Electrical & Computer Engineering from UC San Diego, and three patents that run on every mobile device, I pair deep technical expertise with real-world impact. Combined with go-to-market expertise, I bring the rare ability to bridge vision with execution, and partnerships with revenue.

👉 If you’re a CEO or CRO looking to multiply revenue through partnerships, let’s connect.

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The Battle

Allan Adler

📈Juhi Saha - Your Partnerships Copilot

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