Tier 1 Performance

Managing Director, Partner Ecosystem Market

The Spiritual Economist

Spiritual Economics is dedicated to combining & evolving human consciousness and commerce with the natural order of the universe.

Spiritual Economics builds on exciting developments in Regenerative Economics by leading the charge on aligning wisdom traditions, unified physics, and business models and practices. We build on an expanded worldview that brings us from separateness and fragmentation to wholeness and interconnectedness and from ego-centric to ecosystem-centric mindsets.

Chief Executive Officer

Channext

Member of The Supervisory Board

Partnership Leaders

Executive Member

Digital Bridge Partners

Digital Bridge Partners is a boutique consulting firm focused on bridging digital business models and partner networks.

Managing Partner

PartnerHacker

Align with fellow Ecosystem experts to inform and advise the PartnerHacker leadership team

Ecosystems Council Chair

Altus Alliance

Strategic Partner

MarketSource

As an Engagement Partner with MarketSource/ChannelForce, I develop and manage global outsourced sales and marketing execution projects for leading IT vendors.

Current focus aligned with MarketSource includes:
•	Developing Globally consistent, locally flexible channel coverage models. See attached case study
•	Unifying and integrating Channel Marketing with Channel Sales through process automation services.

Engagement Partner

Crimson Consulting, Inc.

Go-to-market, partnership &amp; strategy consultant                                                 

·Develop partnership, channel and go-to-market strategies for leading information technology companies.

·Leverage Crimson Consulting talent pool to assemble and manage full consulting and client teams to solve fundamental client challenges.  www.crimson-consulting.com

·Utilize expertise as two-time CEO – technology company (WorkingWild) and a professional services firm (MSI Consulting).

bChannels

GO-TO-MARKET, Channel and Alliances Strategy Consulting, directly connecting strategy and execution through Design, Development and Deployment of go-to-market Channel and Alliances Programs.

Current focus aligned with bChannels includes:
•	Developing Globally consistent, locally flexible channel coverage models. See attached case study
•	Unifying and integrating Channel Marketing with Channel Sales through process automation services.

Allan Adler is a world-class Ecosystems advisor, consultant and change agent supporting individuals, managers and executives to understand and incorporate partnership best practices in service to our businesses, our partnerships, and our planet.   He is the creator of the GoToEco framework that guide XaaS CEOs and C-Suite to unlock the potential of Ecosystem and transform businesses for good by leveraging ecosystem orchestration best practices. 

As Managing Partner at Digital Bridge Partners, Allan is our Chief Ecosystem Officer and drives thought leadership to help clients drive ecosystem differentiation and accelerate their ecosystem flywheel. Allan is proud to be an Executive Member of Partnership Leaders. 

Previously, Allan founded and ran (as CEO) MSI Consulting Group; a 100-person sales and marketing strategy firm focused on the high-tech where he became a leading sales and marketing strategist and visionary. Allan also worked as a consultant with The Boston Consulting Group and received his MBA from Harvard Graduate School of Business where he was honored as a Baker Scholar. Allan is also a CPA and serves on several for-profit and not-for-profit boards.

Allan Adler

ServiceNow

Leading the Global Partnerships & Channels organisation for the Europe, Middle East & Africa region.

GVP, Global Partnerships & Channels, EMEA

Partnership Leaders is the industry association for Partnership / Channel / Alliances / Business Development leaders at modern technology companies. The association’s mission is to elevate the role of partnership leaders at their companies.

Channel Executive Council

Channel Executive Council's memberships are by invitation only and Council members are carefully selected to ensure they represent a broad spectrum of the largest and most innovative companies in our industry. The Channel Executive Council is the most powerful group of Channel Leaders in the IT/Cloud/Telecom industries, this influential community debates, provides answers and forms an industry consensus on the future of the Channels. These debates and discussions take place in an environment that is unique for high-level channel executives, and I am honored to be a part of it.

Council Member

Informatica

Global executive leadership of channel sales, channel strategy and go-to-market, channel landscape development, channel operations, partner program development, channel sales programs and partner communications. Interim channel sales leader for North America, APAC and Japan, including direct management of field partner sales managers. Focused on channel sales growth globally, as well as the development of a long-term channel landscape that serves corporate goals for external scaling of sales and professional services capacity and capability. Driving double-digit growth in partner-sourced revenue & ARR.

Initiated and led the robust transformation of partner program, partner communications, channel marketing, technical certification programs, distribution, franchise models and partner digital experience. Particular focus on executive engagements with top tier (Platinum) channel partners globally, channel landscape healthiness, development of the first ever comprehensive partner certification program, innovative channel incentives, and the development of partner events like the Global Partner Summit.

Member of Informatica's Global Senior Leadership Team.

Vice President, Worldwide Channels

Executive leadership of all channel sales and operations across Europe, Middle East, Africa and Latin America. Reporting to the EMEA/LATAM Sales Senior VP, ran a large organisation of partner sales managers, partner operations and program managers, interacting closely with sales and operational leaders in the regions, got involved in the largest deals with the most strategic partners to secure successful outcomes. Interacted with global and corporate senior leaders as a global lead for channel sales, channel GTM and landscape strategy, partner program development, partner comms and partner digital experience. Drove double-digit growth in partner-sourced revenue & ARR.

Vice President, Channels, EMEA & LATAM

ForgeRock

Head of all Global SI Partnerships for ForgeRock across EMEA, driving business development and partner sales enablement initiatives and programs, as well as leading the most strategic, large and complex deals and engagements with GSIs in the region. Additional activities include creating strategic executive relationships and securing technology preference and GTM teaming around clients, markets and industries.

Also leading the Global SI Program, focused on engaging with our GSIs across the opportunity cycle at the largest companies in EMEA and aiming to build incremental pipeline and revenue across all strategic partnerships.

Snr. Director, Strategic Alliances, EMEA

Cisco

Leading the design and development of strategic partnerships and alliances with large global players in management consultancy, digital transformation and system integration, namely ACCENTURE and CAPGEMINI. 

Cisco's Head for the ACCENTURE & CISCO Business Group in EMEA leading or driving activities or initiatives in sales management (including driving and converting large complex deals / bids), business development (customer-facing events, industry events, joint workshops, account planning sessions), marketing (lead generation, co-branding), investment management (pilots, demos, funded heads), capability and capacity development (training & certification), joint offering development (new solutions and reference architectures design, launch and development), executive engagement (QBRs, executive 1:1s) and strategy & business planning responsibilities.

Snr. Manager, Strategic Partnerships, EMEA

Development and acceleration of business transformation sales and pipeline through the recruitment, development and management of strategic partnerships across global players (consulting and technology vendors like SAP, ACCENTURE, TATA CS, CAPGEMINI, WIPRO) as well as industry players (like ROCKWELL, JOHNSON CONTROLS, SCHNEIDER, SCHLUMBERGER). 

Led successful businesses and engagements in Latin America (Brazil, Mexico, Venezuela, Argentina, Chile), Africa (mainly South Africa), Middle East (mainly Saudi Arabia, UAE), Central/East Europe and Russia/CIS. Assisted senior leadership teams to design and orchestrate the Emerging Markets strategy for the development of strategic partnerships GTM.

Snr. Manager, Strategic Partnerships, Emerging Markets

Led business development initiatives for the mid-market and SMB segment through recruitment, development and acceleration of channel partners and ecosystems. Successfully grown business across many countries in the Emerging Markets theatre, scaling regional and local sales forces and building market footprints through traditional and new channel GTM. Assisted the senior leadership team in devising and driving the strategy for the growth of the commercial segment business across the geo.

Manager, Commercial Channels, Emerging Markets

McAfee Inc

Development of EMEA-wide reselling partnerships, with a focus on direct marketing resellers, strategic vendors as well value added distributors. Successfully led business engagements and deals with large companies like DELL, INSIGHT or COMPUTERLINKS, across multiple geographies, driving revenue growth through coordinated sales and marketing initiatives. Contributed to EMEA channels strategy and execution plans through direct engagement with the senior leadership team.

Manager, Strategic Partnerships, EMEA

Led the team that looked after the development and accelaration of the SMB business in the UK & Ireland. Main initiatives included recruitment, enablement and development of the SMB partner landscape - expanding capacity as well as capability. Successfully grown the SMB business at an above industry average pace, systematically gaining market share and beating competition from other security vendors. Drove a coordinated approach of channel sales initiatives (mostly through distribution) and channel marketing events and campaigns to drive further growth. Was a key member of the UK leadership team, constantly contributing to the overall channel strategy for the country as well pan-EMEA SMB initiatives.

SMB / Mid-Market Channels Manager, UK & Ireland

Sinfic

Recruitment and development of the Partner Ecosystem for the TIM Project, a private and public partnership aimed at building a technology community of software developers and software houses in Portugal. Successfully led the recruitment of close to 100 partners, enabling a joint sales force to aggressively compete in major national and pan-european projects. Worked closely with the leadership team of private and public sponsors to deliver strategic initiatives and events to the recruited partner ecosystem.

Partner Ecosystem Manager, Portugal

In charge of reselling and delivering services from several of the strategic vendor partnerships, covering varied system integration and IT consultancy services. Successfuly build a sales and delivery team, driving business growth and consistently gaining market share. Worked very closely with CxO level to design and implement vision, strategy and execution across many aspects of the overall business.

Business Unit Manager, Portugal

Seasoned executive and channels leader with 25+ years’ experience, driving top line growth and transformation for large global organisations. Proven track record on delivering incremental revenue, market share and differentiation, through the development and acceleration of high-performance channel, alliance, and partner landscapes to scale the global go-to-market coverage through an indirect sales model. 
Demonstrated capability to produce consistently outstanding measurable results through strategic vision, planning and execution. Deep know-how on assessing the alignment of go-to-market and partnering strategies, developing an indirect sales model, identifying capacity and capability gaps and driving transformation to optimize channel models, coverage and landscape.
Authentic and empathetic leader, highly adaptable, resilient, flexible, and structured. Passionate about innovation and value creation, experienced in getting the strategic buy-in across multiple teams and organisations, aligning organisational to company goals, securing a direct contribution to C-level agendas.
Strong collaborative negotiator and pragmatic problem solver, flexible, with an agile mindset and an intellectual curiosity for details. Analytical and creative thinker, results-focused driven by personal development and growth, with a strong sense of responsibility and initiative to deliver excellence.

Specialties: Global & EMEA Channel Sales; Partner Landscapes & Go-To-Market; Strategic Alliances & Partnerships; Ecosystems, Cloud Hyperscalers & ISVs; Senior Field & Corporate Leadership in Sales & Business; Executive Leadership; Growth& Transformation Leader; C-Level Executive Relations; Field Sales in EMEA,LATAM, Emerging Markets, North America, Asia Pacific, Japan; Strategy, Design & Execution on Partner Program, Partner Enablement, Partner Marketing, Partner Operations & Channel Landscape Capacity & Capabilities.

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The Battle

Allan Adler

Aslam Jamal

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