Speaking and presenting expert for tech professionals Trusted by more than 6000 at SAP, Salesforce & Google.

Selling ERP isn’t selling SaaS. So why are you marketing it like it is?

If you’ve ever sat through a sales call with an agency that promised “pipeline” but delivered crickets, you already know the problem.

Selling ERP is hard. Long cycles. Complex buying committees. Stakeholders who live in spreadsheets, not LinkedIn. Most sales & marketing agencies don’t get this—and it shows.

I do. 

Together with my team, we have worked across the SAP ecosystem—*including SAP themselves*—to help partner sellers and SAP sales teams build real pipeline in tough markets.

Since 2017, we’ve enabled over 6,000 tech professionals globally, built and executed 750+ outbound campaigns, and helped both SAP partners and internal teams sharpen their outbound, master discovery, and win complex deals.

Here’s how we help:

Demand generation - tailored to ERP buying behaviors (not SaaS fantasyland).
Sales enablement - grounded in buyer psychology, not recycled PowerPoint.
BDR/AE coaching - done-for-you outreach, so your team learns while they sell.
SAP-funded solutions, available through the Partner Benefits Catalog.

We know SAP’s culture. We know the SAP stack. We know what it takes to break into enterprise accounts—because we’ve done it over and over again.

Whether you're a partner or SAP seller—if you're struggling to build outbound muscle, book meetings, or qualify complex deals—Jabba.io is your unfair advantage.

Let’s help your team sell like humans again.

"[𝐘𝐨𝐮𝐫 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠] 𝐫𝐞𝐬𝐮𝐥𝐭𝐞𝐝 𝐢𝐧 𝐨𝐯𝐞𝐫 1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐞𝐮𝐫𝐨𝐬 𝐨𝐟 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞." - 𝐆𝐚𝐲𝐞 𝐘𝐞𝐬𝐢𝐥𝐲𝐮𝐫𝐭, 𝐒𝐀𝐏

Ready to grow revenue? Let's chat!

Contact:

Schedule a call: https://calendly.com/meetjabba/15min?back=1&month=2024-09

Email: alistair@jabba.io

Alistair Davis

The Presentation Practice

I help legal experts create memorable, high-impact presentations to grow their practices and become go-to advisors in their fields.

Visit my "Featured" section to learn more about how I can help.

Principal Trainer & Presentation Designer

Foodwit

Senior Regulatory Consultant

I helped food companies sort out regulatory and food-safety compliance so they could focus on what they do best: getting great products to market.

Principal, Regulatory Compliance & Affairs

Blue Apron

Senior Counsel, Regulatory Compliance and Government Affairs

Brooklyn Law School

Adjunct Professor of Food Law

Bayer

Legal Counsel, Women's Health

Novartis

Senior Associate Director - Drug Regulatory Affairs Advertising & Promotion

Hogan Lovells

Associate, FDA Practice Group

Assistant Chief Counsel for Food

Need to give your upcoming presentation a makeover? Book a 1:1 Presentation Tune-Up with me to make the most of your next big talk. Just DM me and I'll send the details.

***
Hi, I'm Val. I help experts in the legal field create signature presentations that establish their authority and build new opportunities.

After years of giving forgettable, information-packed presentations as a practicing lawyer, I discovered a huge training gap between legal expertise and audience influence: most of us were taught to analyze and argue, but not to inspire, motivate, and give practical guidance in the real world. So I developed a systematic approach to transform expert knowledge into presentations that make an impact.

As a presentation consultant and designer, I serve experts in the legal industry in two ways:

1️⃣ Individual Experts: I’ll work with you to design a compelling presentation that positions you as the go-to authority in your field and builds your pipeline. My clients include Am Law 100 attorneys, legal consultants, and coaches who serve the legal industry.

💬 “Working with Val transformed my Billing Workshop presentation from good to EXCEPTIONAL. She has an incredible talent for helping lawyers showcase their subject matter expertise in a way that captivates their audiences and helps to generate future speaking opportunities. If you're ready to elevate your signature presentation, speaking presence and establish yourself as a thought leader, Val is your secret weapon." - Molly Kremer, The Billing Coach (former Big Law attorney & billing expert)

2️⃣ Law Firms: I provide presentation coaching and workshops to elevate professional development, BD, and conference ROI across your teams.

💬 “Val's presentation-skills workshop was truly transformative for our team. Her insightful guidance and practical tips have empowered us to communicate with confidence and impact. I highly recommend Val's workshop to anyone seeking to enhance their presentation skills; it's an invaluable investment in professional development.” -M.S., Global Sustainability Director

📚 I also offer a comprehensive self-paced course for those who prefer to implement my frameworks on their own timeline, and specialized training for in-house counsel who need to present internally with confidence.

Whether you're an expert who’s ready to become the go-to advisor in your field, or a firm looking to elevate your team's legal presentation skills, I'd love to help you turn your expertise into authority.

✉️ Send me a DM to learn more about working together.

Valerie Madamba, JD

Too many law firms are still designing client events like it's 2016. But in-house counsel have moved on.

I've spent the last few weeks talking to in-house lawyers about what they need from these trainings, and I keep hearing some version of this message:

"I'm already getting all the updates. I can read them! And now I can get AI to summarize and help analyze anything. If I'm signing up for an event, I want to learn what I need to think about now and how my peers are solving the hardest problems I deal with every day. Make it practical!"

The value of "legal update" events is eroding fast. 

If you've ever sat through a conventional training, this isn't news to you. The lecture-parade format was never that valuable to begin with, and AI + information overload have made this clearer than ever.

Event organizers and speakers need to offer what AI cannot: connection, human validation, and peer learning based on real wisdom and experience.

And by the way, some firms are already doing this. I'm hearing about summits and client trainings that felt genuinely useful, even transformative, for their in-house attendees. So I'm digging into what's already working too.

Full report on what in-house counsel want from these events is coming in a few weeks. If you want it, comment or DM me, and I'll add you to the list.

And if you’re in-house, I’d love your take. What's the last law firm event that felt worth your time? What made it different?

Valerie Madamba, JD - The Legal Presentation Coach

Lawyer → Presentation Strategist & Designer || Turn your expertise into signature talks that create clients and market authority || Former U.S. government, BigLaw, and in-house regulatory lawyer

I've been talking a lot with in-house counsel about law firm summits and what makes them worthwhile (or not).

When I was going to these events as an in-house lawyer, I could never keep my eyes open, or at least off my inbox, for more than five minutes.

True to form (at least back then), I thought the problem was me. Was I too junior or inexperienced to appreciate the high-level insights the presenters were delivering? Everyone else was enjoying all the bullet points, right? Check out all that thoughtful nodding!

Of course, the problem wasn't me. It was the conventional, lecture-centric format, which doesn't work for anyone. And these days, I'm focusing on how to fix it. 

I'm digging into what makes these educational events genuinely valuable, particularly for in-house counsel. This week's newsletter breaks down a few starting points for practice groups ready to rethink their approach.

And by the way, the current state of law firm summits isn't entirely dismal. I've already heard from at least one GC who loved every law firm event she's attended. 

And for presenters and event organizers ready to think a bit differently, there are so many ways to make these summits work better for everyone.

In-house lawyers: what's one law firm training or event you've attended that felt genuinely worth your time? I'd love to hear what made it stand out.

View newsletter: The Presentation Practice

In-house counsel are starting to plan which law firm events they'll attend in 2026. So I've been thinking a lot lately about why some summits are wort

Open article: Law firm summits: moving beyond the lecture marathon by Valerie Madamba, JD - The Legal Presentation Coach • 4 min read

Law firm summits: moving beyond the lecture marathon

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