Speaking and presenting expert for tech professionals Trusted by more than 6000 at SAP, Salesforce & Google.

Selling ERP isn’t selling SaaS. So why are you marketing it like it is?

If you’ve ever sat through a sales call with an agency that promised “pipeline” but delivered crickets, you already know the problem.

Selling ERP is hard. Long cycles. Complex buying committees. Stakeholders who live in spreadsheets, not LinkedIn. Most sales & marketing agencies don’t get this—and it shows.

I do. 

Together with my team, we have worked across the SAP ecosystem—*including SAP themselves*—to help partner sellers and SAP sales teams build real pipeline in tough markets.

Since 2017, we’ve enabled over 6,000 tech professionals globally, built and executed 750+ outbound campaigns, and helped both SAP partners and internal teams sharpen their outbound, master discovery, and win complex deals.

Here’s how we help:

Demand generation - tailored to ERP buying behaviors (not SaaS fantasyland).
Sales enablement - grounded in buyer psychology, not recycled PowerPoint.
BDR/AE coaching - done-for-you outreach, so your team learns while they sell.
SAP-funded solutions, available through the Partner Benefits Catalog.

We know SAP’s culture. We know the SAP stack. We know what it takes to break into enterprise accounts—because we’ve done it over and over again.

Whether you're a partner or SAP seller—if you're struggling to build outbound muscle, book meetings, or qualify complex deals—Jabba.io is your unfair advantage.

Let’s help your team sell like humans again.

"[𝐘𝐨𝐮𝐫 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠] 𝐫𝐞𝐬𝐮𝐥𝐭𝐞𝐝 𝐢𝐧 𝐨𝐯𝐞𝐫 1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐞𝐮𝐫𝐨𝐬 𝐨𝐟 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞." - 𝐆𝐚𝐲𝐞 𝐘𝐞𝐬𝐢𝐥𝐲𝐮𝐫𝐭, 𝐒𝐀𝐏

Ready to grow revenue? Let's chat!

Contact:

Schedule a call: https://calendly.com/meetjabba/15min?back=1&month=2024-09

Email: alistair@jabba.io

Alistair Davis

WSC Sports

★ Designing and executing effective employer branding strategies to elevate the company's positioning in the job market.
★ Collaborating with internal stakeholders, integrating the employer brand into HR and marketing initiatives and external communications.
★ Developing and articulating a persuasive EVP aligning with company values, culture, and professional growth opportunities.
★ Creating and managing content across social media platforms to showcase workplace culture and engage the target audience.
★ Implementing social media campaigns highlighting employee stories, achievements, and company events.
★ Manage the employee advocacy program, empowering internal teams to be brand ambassadors. 
★ Developing initiatives fostering active employee participation in promoting the employer brand.
★ Partnering with HR and Recruitment teams to align employer branding efforts with talent acquisition strategies.
★ Enhancing candidate experience by ensuring consistent messaging throughout the recruitment process.
★ Developing and implementing internal and external communication strategies. 
★ Promoting workplace diversity, equity, and inclusion.

Employer Branding Specialist

G-CMO Forum

Managing the Next By G-CMO Community.

The Next By G-CMO Community envisions a collaborative space where expertise meets innovation, and collective growth fuels transformative marketing leadership. Focusing on fostering a community of senior marketing professionals, typically positioned as the second-in-line for the CMO role in global companies, we aim to shape a dynamic ecosystem that empowers leaders in these pivotal roles to navigate the evolving industry landscape with agility, insights, and a shared commitment to driving global impact.

★ Developing and executing strategies to build and grow a thriving community around our brand.
★ Fostering meaningful relationships with community members through active engagement, responding to comments, and facilitating discussions.
★ Creating compelling and relevant content to share across various platforms, including social media, forums, and community spaces.
★ Managing content for social media platforms, ensuring consistent messaging and brand representation.
★ Planning and executing events, meetups, campaigns, and initiatives to foster community participation and excitement.
★ Monitoring and analyzing community engagement metrics, providing regular reports and insights to optimize strategies.
★ Acting as a mediator in community discussions, ensuring a positive and inclusive environment.

Community Manager

Palo Alto Networks

★ Sourcing and maintaining multiple pipelines of qualified technical candidates to deliver against recruitment and HR goals. 
★ Designing and executing effective employer branding strategies to elevate the company's standing in the job market.
★ Collaborating with internal stakeholders, integrating the employer brand into HR initiatives and external communications.
★ Developing and articulating a persuasive EVP aligning with company values, culture, and professional growth opportunities.
★ Creating and managing content across social media platforms (LinkedIn, Instagram, Facebook, and Geektime) to showcase workplace culture and engage the target audience.
★ Implementing social media campaigns highlighting employee stories, achievements, and company events.
★ Establishing and managing the employee advocacy program "Brand Squad," empowering internal teams as brand ambassadors. 
★ Developing initiatives fostering active employee participation in promoting the employer brand.
★ Partnering with HR and Recruitment teams to align employer branding efforts with talent acquisition strategies.
★ Enhancing candidate experience by ensuring consistent messaging throughout the recruitment process.
★ Developing and implementing internal communication strategies fostering pride and belonging among employees.
★ Initiating and leading initiatives promoting workplace diversity, equity, and inclusion.

Technical Sourcer and Employer Branding Specialist

Qualitest

★ Developing employer branding strategy, incorporating a range of tactics including but not limited to digital and offline marketing, content creation, events, and social media.
★ Managing social media channels: LinkedIn, Facebook and Instagram.
★ Working closely with the global Marketing, Social Media, and Communications teams to ensure all employer branding activities align with Qualitest's overall strategy and messaging.
★ Building community relations with external organizations, such as industry associations and professional networks.
★ Data Analytics and KPI Tracking.
★ Working with the HR team to create programs and initiatives that engage employees and encourage them to be brand ambassadors.

Talent Attraction and Employer Branding Specialist 

★ Sourcing and maintaining multiple pipelines of qualified technical candidates to deliver against recruitment and HR goals. 
★ Promoting Palo Alto Networks’ employer brand online and offline.
★ Managing campaigns and content on LinkedIn, Instagram, and Facebook.
★ Managing community relations by hosting conferences, Meetups, and LinkedIn parties.
★ Content writing and social media content development. Such as employer branding videos.
★ Working with global employer branding and social media teams.
★ Data Analytics and KPI Tracking.

Technical Sourcer 

Bynet Software Systems Ltd.

★ Managing the full-cycle recruiting process - from sourcing to onboarding, focusing on strong hiring manager partnership.
★ Developing recruitment strategies using various sourcing techniques.
★ Social media content management.
★ Building the company's employer branding strategy.
★ Working closely with the marketing team to ensure brand awareness goals.
★ Focusing on networking and building strong community partnerships.

Talent Acquisition Specialist

M.FAST

M.FAST is the second largest company specializing in spine products in Israel and has an exclusive distributor agreement with NuVasive Inc.

★ I was to identify, establish and develop relationships with key clinical and non-clinical decision-makers.
★ Building solid partnerships and creating a medical spine forum. 
★ Hosting conferences and professional meetups.
★ Providing feedback on product performance, competition, marketing practices, and customer satisfaction. 
★ Attending surgeries and providing instruction about company products.

Medical Device Sales Representative

Magen David Adom in Israel

★ Creating digital content and presentations for EMT-P courses.
★ Delivering training in courses at all levels, including operations division and  ACLS.
★ Participation in community recruitment projects and collaboration with non-profit organizations. 
★ Diversity and Inclusion recruitment.  
★ Ongoing work in Intensive Care Ambulance as a chief Paramedic.

Senior Instructor and Chief Paramedic

Talent Attraction and Employer Branding Specialist at 𝐐𝐮𝐚𝐥𝐢𝐭𝐞𝐬𝐭

Hey there! 😊

I'm Lior, an employer branding specialist and a social media extraordinaire on a mission to turn a brand digital presence into an unstoppable force of awesomeness! 🚀

At WSC Sports, I design and execute effective employer branding strategies to elevate our positioning in the job market. I collaborate closely with internal stakeholders, integrating our brand into HR, marketing initiatives, and external communications. I ensure we stand out as an employer of choice by developing a persuasive EVP that aligns with our values, culture, and growth opportunities.

As a social media maven, I create and manage content across multiple platforms to showcase our vibrant workplace culture and engage our target audience. From crafting eye-catching visuals to scripting attention-grabbing videos and penning witty captions, I cover every angle to ensure our brand shines. I also implement social media campaigns highlighting employee stories, achievements, and company events, bringing our brand to life. 🎨🎬

In my role, I manage our employee advocacy program, empowering internal teams to be brand ambassadors. I develop initiatives that foster active employee participation, aligning our employer branding efforts with talent acquisition strategies to enhance the candidate experience with consistent messaging throughout the recruitment process.

As the Next by G-CMO community manager, I foster connections, share insights, and create value for our members, ensuring a thriving and engaged network.

But hey, it's not all work and no play! When I'm not busy turning brands into social media rockstars, I explore the AI wonderland! From testing out cutting-edge tools to mingling with fellow AI enthusiasts, I can't get enough of the futuristic world of artificial intelligence! 🤖

Thank you for reading! You are amazing! 🤩

Feel free to connect, follow, or contact me!

taplio

The Battle

Alistair Davis

Lior Bash 🦄

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