Speaking and presenting expert for tech professionals Trusted by more than 6000 at SAP, Salesforce & Google.

Selling ERP isn’t selling SaaS. So why are you marketing it like it is?

If you’ve ever sat through a sales call with an agency that promised “pipeline” but delivered crickets, you already know the problem.

Selling ERP is hard. Long cycles. Complex buying committees. Stakeholders who live in spreadsheets, not LinkedIn. Most sales & marketing agencies don’t get this—and it shows.

I do. 

Together with my team, we have worked across the SAP ecosystem—*including SAP themselves*—to help partner sellers and SAP sales teams build real pipeline in tough markets.

Since 2017, we’ve enabled over 6,000 tech professionals globally, built and executed 750+ outbound campaigns, and helped both SAP partners and internal teams sharpen their outbound, master discovery, and win complex deals.

Here’s how we help:

Demand generation - tailored to ERP buying behaviors (not SaaS fantasyland).
Sales enablement - grounded in buyer psychology, not recycled PowerPoint.
BDR/AE coaching - done-for-you outreach, so your team learns while they sell.
SAP-funded solutions, available through the Partner Benefits Catalog.

We know SAP’s culture. We know the SAP stack. We know what it takes to break into enterprise accounts—because we’ve done it over and over again.

Whether you're a partner or SAP seller—if you're struggling to build outbound muscle, book meetings, or qualify complex deals—Jabba.io is your unfair advantage.

Let’s help your team sell like humans again.

"[𝐘𝐨𝐮𝐫 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠] 𝐫𝐞𝐬𝐮𝐥𝐭𝐞𝐝 𝐢𝐧 𝐨𝐯𝐞𝐫 1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐞𝐮𝐫𝐨𝐬 𝐨𝐟 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞." - 𝐆𝐚𝐲𝐞 𝐘𝐞𝐬𝐢𝐥𝐲𝐮𝐫𝐭, 𝐒𝐀𝐏

Ready to grow revenue? Let's chat!

Contact:

Schedule a call: https://calendly.com/meetjabba/15min?back=1&month=2024-09

Email: alistair@jabba.io

Alistair Davis

SAP partner sellers - 𝐩𝐚𝐢𝐧 is your real product.
Because no one buys SAP ERP Cloud to feel impressed.

They buy because staying the same starts to hurt.

If the pain’s just a tickle, they’ll ignore it.
But if it stings like a wasp sting, 𝘵𝘩𝘦𝘺’𝘭𝘭 𝘮𝘰𝘷𝘦 𝘮𝘰𝘶𝘯𝘵𝘢𝘪𝘯𝘴 𝘵𝘰 𝘧𝘪𝘹 𝘪𝘵.

That’s what moves the needle in SAP ERP Cloud sales.
Not clever features. Not polished demos.

𝐉𝐮𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐚𝐢𝐧 - 𝐟𝐞𝐥𝐭 𝐝𝐞𝐞𝐩𝐥𝐲, 𝐚𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐬.

That’s exactly what we unpacked last week in Miami.
24 SAP partner sellers.
2 days.

One mission: help buyers feel the cost of standing still.
We talked about the real blockers to ERP deals:
 
👉 Selling to IT only—and ignoring Finance, Ops, HR
👉 Pitching features instead of unearthing KPI-driven pain
👉 Going for marriage on the first date (hello, 60-minute demos)
👉 Letting the buyer stay comfortable with the status quo

We roleplayed. We challenged each other.
We laughed (a lot).
We even got uncomfortable,  which is exactly what great sales training should do.

📈 Because as the Harvard Business Review says 40–60% of qualified B2B deals die in no decision.

The fix? Get your buyers to feel the implications of staying the same and how 'sameness' will affect their KPIs and their wallets. 

You’re not selling ERP.
You’re selling a future where their pain isn’t quietly draining performance across half the business.

Massive thanks to Michael Cardi, Idit Saguey and Wesley Honorato for hosting me - and creating the space for some real learning.

And to the Miami crew - every single one of you brought the heat.
Ashley Salmen Bobby Rosales Katie Hammond Sal Odhwani Rohit Gupta Scott DuPre Srini Santhanam Diego Giordani Sean Barbera Tyler Maffie Tyler Johnson Ceren ERTAN

96% NPS. Let’s go. 🔥🔥

ERP sales is hard.
But when you make the pain louder than the fear of change?
Deals start moving.

Stop selling with fancy PPTs and brag slides
Sell to pain and connect to value, sell like a human again

#SAP #SAPPartners #ERPSales #EnterpriseSales #SalesEnablement #SellLikeAHuman #B2BSales

Driving Pipeline Growth for SAP & SAP Partners through AI-Powered Demand Generation & Sales Enablement (SAP-Funded Options Available Depending on Partner)

StepUpStepIn

I am an experienced Coach and Facilitator with a background  in leadership, sales and personal development. Building deep partnerships with clients is key to my success as well as working collaboratively to design, develop and facilitate change that focus on clients short and long-term goals. My coaching experience is built on strong commercial experience coupled with a psychological approach to development. As a coach, I’m passionate about working with individuals and teams to support sustainable and positive change, uncovering what is important and enables then to shape and create their futures. I am an accredited Senior Practitioner Executive Coach with the European Mentoring & Coaching Council (EMCC) 

Power & Presence : Build Confidence & Own Your Voice : In this Virtual Workshop we will work together to identify the common setbacks and challenges women face when navigating their careers in the corporate world. This course will also empower you to develop actionable strategies to improve your speaking voice to be authentically visible, heard and known. You will learn key focus areas to build or renew your confidence to flourish and make an impact in the most powerful way in any given situation, be it virtual or in-person

Career and Confidence Coach 

LinkedIn

The South Europe LTS SMB team is a dynamic fast changing environment, growing  revenue by 57% YTY. We have  a strong vision and strategy in place with a very talented and motivated sales team to help us to continue to scale our business in France, Italy and Spain. Key to our success is our strong coaching for performance culture which permeates right across the organization with 40% of the team certified coaches.

Sales Director, Southern Europe

LinkedIn's mission is to help professionals find success in three distinct areas: hiring top talent that will transform the organization, marketing their brands to the right people and elevating their professional brand to become experts at business development. 

On a practical level, I'm responsible for managing and building the LinkedIn team and defining the Go-to-Market Strategy for the UK and Ireland SMB market. I'm very lucky to manage a crack team of Sales Professionals that are changing the way Human Resources professionals do their jobs

Sales Director UK & Ireland, SMB

Responsible for all aspects of new business development and specifically new client acquisition across a major territory in the UK and Ireland.  Key areas of the role include:
-	Brand specific and cross band business development programs and initiatives – encompassing initiative development, goal and target setting and program leadership
-	Identifying and leading the IBM go-to-market in 18 new client acquisition territories. Each territory assigned to a client leader or Inside Sales representative  with a  2 year  sales plan tuned to deliver  incremental revenue, breakthrough sales and major services signings in key competitive accounts.
-	Building effective collaboration with ISV and Channel Partners to deliver differentiated solutions that demonstrate client value and IBM differentiation  
-	Developing and managing my own key client and prospect executive  relationships
-	Acting as the executive sponsor on key deals

Enterprise Sales Director, London and South

	Sales Leader responsible for driving Revenue and Profit for IBM in the London & South East Market covering all Lines of Business (Hardware, Software, Services)
	Set Strategy for aligned Territory
	Lead a team of Client-aligned Business Development and Relationship Managers and extended Service and Product-aligned Team
	Own Executive relationships with major clients and prospects
	Act as Executive sponsor for key deals
	Effectively collaborate with ISV and Channel Partners to deliver differentiated solutions that demonstrate Client value

Territory Manager London and South East

	Implemented and delivered an effective and strategic business plan which resulted in strong double digit business growth
	Strengthened branding and utilised C-Level contacts within the brands to position Telesales as an alternate sales channel.
	Provide leadership for the day-to-day operations and activities of the sales team. Responsible for sales budget, driving revenue, refining processes and leading an experienced team of 5 managers and 55 Telesales representatives
	Secured increased investment in Telesales from both Hardware and Software brands 
	People Development - includes motivation, managing performance, coaching and career development while coordinating a team effort across organisational boundaries to improve work effectiveness.

Sales Manager

Oracle Corporation

	Established and grew a new  team to penetrate the SMB market in  Ireland  to sell the full Oracle portfolio
	Drove incremental revenue  through the BP community in an untapped Oracle market
	Built an SMB strategy to include attractive solution offering, recruited appropriate BP’s to work with in this market place and reported successes directly into  the UK board of directors
	Grew revenue on average by 15% YTY 
	Set & implemented team targets, forecast reviews and territory planning with appropriate resource allocation.
	Implementation of  Sales Model to further penetrate existing and new markets.

Senior Sales Manager

My greatest joy in life is to see a women shine with confidence in both her personal and professional life. As a coach of women, I  consider myself to be   warm, engaging, and empathetic but will challenge when required to gain perspective. My style is to dance in the moment which allows greater flexibility of coaching and creates an environment for a deeper response to emerge. My intent  is always to create shifts, shifts you already know you want to make and shifts you haven’t  yet uncovered!
Topics which come up most often include:
1.	Taming the Imposter gremlins
2.	Communicating with confidence
3.	Building your Personal Brand
4.	Executive and Virtual Presence
5.	Preparing for Interview
I have spent 25 years  coaching  women to create successful careers  that positively impact them, their teams and the organisation . I draw on my breadth of experience from a range of senior leadership roles in the Technology Industry  at LinkedIn in Ireland and IBM in the UK where I lead teams and individuals through transformational change. 
To support my passion for women and positive change, I retrained and qualified as a business and executive coach with UCD Smurfit Executive Development Centre in 2019 setting up my own coaching and leadership development practice, StepUpStepIn, that year. 



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