Alina Vandenberghe

Co-founder & co-Ceo @Chili Piper 🔥 🌶 Here I talk about lessons I learned to jumpstart my career from an intern to SVP. And to grow a company from 0 to almost 1 Bn

Started my own company before high school to pay for my own education. Sold lipstick and my tech skills. Decided to do a master in computer science because make-up was a low margin business

Went on to create first mobile products with millions of users for Thomson Reuters, Bloomberg, Pearson. Some of them went to be keynoted on stage by Steve Jobs 

The past ten years have got me back to entrepreneurship and it fits me like a glove. I founded Chili Piper - the demand conversion platform that doubles inbound conversion rates for cool companies like Spotify, Airbnb, Snapchat, Shopify and thousands others. Recently gone through a financial transaction that got us close to a billion dollar valuation 

On LinkedIn I write about lessons I learned as a woman & mom entrepreneur and hope to help others find their own giants within to prevail in their lives at work  

Co-Founder & Co-CEO

Chili Piper is the most advanced routing and scheduling software for B2B revenue teams. 
We solve interesting problems, live and breathe our core value of “help,” and have a ton of fun doing it while fully distributed around the world — powered by espresso and hot sauce. 


Want to join me in person in February in Florida for a workshop on building agentic workflows for marketing ? 

I will be hosting one of the workshops organized by Spiralyze  on February 10 in Fort Lauderdale 

I’ve been to Florida many times but never to Fort Lauderdale . I’m coming because I need some sun after all this snow in NYC but also because Sahil Patel  is a cool dude 

You can use code for a 50 % discount  ATFSPZ2 , this is the link https://lnkd.in/dSQ_dsn7

Alina Vandenberghe 🌶️

Co-founder & co-CEO @Chili Piper 🔥 Here I talk about lessons I learned to jumpstart my career from intern to SVP. And to grow a company from 0 to almost $1Bn

Head of Video and Creative Content at Chili Piper 🌶 | 60 Second Marketing ⏱

I build content people actually want to spend time with.

Founding content hire at Owner.com, where I lead a content engine across YouTube, social, and customer storytelling that has generated 30M organic views and grown our owned audience by 204,000+ in under 19 months.

I work directly with our CEO to shape long-form content, case studies, and documentaries, focusing on narrative, originality, and trust over trends or gimmicks. The goal isn’t volume. It’s work that’s memorable, credible, and worth watching.

As AI makes content easier to produce, I believe the advantage shifts to people who care about taste and judgment. My role is to set a high creative bar, defend it, and build systems that let small teams execute at a world-class level.

💡 Nolan McCoy

them: we're a B2B company, so our reach just isn't as good as B2C

me: no your content just isn't as good as B2C

It shocks me how often I hear this excuse. So many B2B marketers look at the performance of B2C content as some untouchable holy grail, and then use it as an excuse to settle for less.

But here's proof it's possible...

Across our organic channels at Owner.com in 2025:
27.4M video views
130k people added to our owned audience
2,489 attributable sales demos
1,162 PLG conversions

From these pieces of content (not perfect since evergreen content also influences the stats above):
1,068 social posts
16 YouTube videos
7 customer case studies
1 experimental 50-minute documentary/TV show/case study (with over 7,600 views in 90 days)

We did it by doubling down on creating what we call "world-class content". Content that earns the right to be on our ICP's feed, makes sharing it with 3 people a no-brainer, and hopefully creates a dopamine rush every time they come across something we've posted.

We're constantly looking outside of B2B to see what's currently working with audiences. For example:

What social media hooks/frameworks should we steal from the best influencers for better retention? (this does not mean jumping on lazy trends or memes)

Which YouTube thumbnails are top creators testing with their audiences to get more watch time?

How can we reverse engineer the storytelling practices of Chef's Table or Kitchen Nightmares to make our case studies bingeable?

And then we test, iterate, and ship.

But why go to all that work?

Because when you strip away the labels of B2B and B2C, you’re left with the same thing:

Real humans.
Busy lives.
Making buying decisions now, or later, based largely on how you made them feel.

And if we had gone into 2025 with B2B's standard of content, I don't think we would have ended up with the same results.

Also shoutout to the absolutely CRACKED team that helped make all the content happen last year:

Adam Guild for setting aside precious CEO time to make so much content.
Ellen Fishbein for downloading Adam's brain and increasing our output.
Michael Lim for preparing to take all media to the moon in 2026.
Deanna Pe for ALL the calendaring.
Wyatt Ozmore for fully buying into all our crazy content ideas.
Hengam Stanfield for being both a restaurant owner AND a content creator.
David Fallarme for being our resident philosopher of marketing.
Shining Wang for being a forever student and helping us level up on social.
Sean Brodeur for always being down to hop in and help with any project.
and so many more amazing contractors, freelancers, and agencies.

Director of Content Marketing @ Owner.com

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Alina Vandenberghe

💡 Nolan McCoy

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The Battle

Alina Vandenberghe

💡 Nolan McCoy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alina Vandenberghe's LinkedIn Performance

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