Ali Merchant

All-In Manager

👉🏼 My mission is to help ambitious managers become better leaders. 

I can help your managers in three ways:

1️⃣  Leadership workshops: 60-90 minute monthly workshops depending on your company's needs. Popular workshops include: 

1. Remote productivity, performance, and resilience
2. Building Psychological safety in a remote world
3. Delivering, asking, and receiving feedback virtually
4. Learning to become an effective coach.


👉🏼  "This is the best feedback training I have attended on this topic. I really like Ali's style and how he goes thru examples and breaks it down" - Sales leader


2️⃣ First-time manager training: A 5-week virtual program designed to get your first-time managers up and running. Topics include:

1. Understanding the role of leader
2. Building one on one connections 
3. Building Psychological safety
4. Delegate or DIY
5. Understanding feedback mechanics
6. Learning to become a coach.


👉🏼 “With becoming a manager recently, these sessions have really helped” - Engineering manager


3️⃣ Director and VP level coaching: Your leaders want someone who's a coach + consultant + mentor. Having coached for a decade, I know when to play each role.


👉🏼 "Ali's dedicated his career to developing leaders and it shows in his ability to effectively coach me." - Customer support leader.

Founder

Digestive Health Foundation

Board Member

Everwise

Advisor and Mentor to Managers in Saas organizations

Mentor

Marin Software

Head of Learning and Development

Forbes Coaches Council

Contributing Writer 

Gap Inc.

Senior Manager, Learning & Development, Supply Chain

iProspect

Director, Training and Development North America

Client Services Manager

Training and Innovation Manager

Training and Innovation Specialist

Search Marketing Specialist

Microstrategy

Production Consultant

WebMD

Software Engineer

I help managers become leaders in 12 weeks or less.

There are 1 of 2 reasons you're reading my profile.


Reason 1: You're a manager who wants to become a better leader.

OR

Reason 2: You're a senior leader looking for leadership training for your managers.


If you're looking to become a better leader. I offer training and coaching services:
▪️ Training: https://www.allinmanager.com/Lead-confidently-in-six-weeks
▪️ Coaching: https://www.allinmanager.com/leadership-coaching


If you're a senior leader looking to bring me in to train your teams. This page will help:
▪️ Training: https://www.allinmanager.com/corporate_cohort


Two more things:

1. I write about leadership daily. (500+ posts with 44,000+ followers). You can hit follow, and I'll show up in your feed.

2. I also write a weekly newsletter that goes to 10,000+ leaders. You can subscribe here: https://www.allinmanager.com/leadership-newsletter. 

If you're wondering who's this guy?

I'm the founder of All-In Manager: https://www.allinmanager.com/

We're a boutique leadership development company.

I started AIM for one reason — To help ambitious managers become leaders. We do that through training, coaching, and content.

Before starting AIM, I spent 16 years running Learning & Development departments for public companies, iconic technology brands in Silicon Valley, and the biggest Ad agencies on the planet.

Feel free to DM me and say 👋.

SolarWinds

At SWI, I manage and execute global demand generation campaigns for our observability solutions. Software marketing presents an exciting intellectual puzzle that keeps me engaged and eager to learn every day.

Initially supported Observability Self-hosted and SaaS, transitioned to Database, back to Observability and now support Portfolio/Platform marketing initiatives. 

Develop and execute full-funnel global campaign strategies for SolarWinds Observability and portfolio products, aligning with business
objectives. 
Created and launched two thematic, multi-channel demand generation campaigns.
Led a tier 1 product launch campaign, managing 25–30 stakeholders to execute a virtual launch event with the goal of driving global registrations that generated 150x the registration goal.
Defined and managed the campaign program mix (awareness, demand generation, engagement), ensuring alignment with the buyer’s journey.
Spearheaded a high-intent customer webcast program, working closely with product marketing and sales, which generated 1million in pipeline.
Collaborated cross-functionally across PMM, content, brand, digital marketing, and field teams to develop campaign assets and content.
Oversaw execution, monitoring, and optimization of multi-platform campaigns, utilizing tools like 6Sense (ABM), Salesforce, Outreach.io,
Marketo, and Accelevents.
Analyzed and reported on campaign performance and pipeline impact using Datorama, Tableau, Salesforce, and native dashboards, delivering data-driven insights for optimization.
Played a key role in demand generation program development and campaign process improvements.

Career Highlights:
30+ global appreciation awards for teamwork and initiative.
4 spot awards for outstanding leadership and impact within the first year.
Led the development of demand-generation marketing programs and campaign processes.

Marketing Manager, Global Campaigns

Genfitt Mayo Ltd.

A firm believer in lifelong learning, I made a leap from agencies to the B2B world of Agriculture and Farming at Genfitt. Embracing the vast potential of this industry in Ireland, I've immersed myself in crafting and driving their digital marketing strategy.

- Produce and publish valuable content tailored to B2B customers across UK and Ireland. Ensure brand consistency in
copy through tone and design styles.
- Strategically distribute content across emails, social media, CRM, and website, tracking campaign effectiveness for
optimal engagement using marketing automation tools such as Funnel.io. Stayed up to date with industry trends and
best practices to enhance marketing performance.
- Utilize analytics tools (Google Analytics, Mailchimp, Meta Business Suite, Power BI, LinkedIn & Instagram) to monitor
performance. Track key social media metrics to present reports to leadership.
- Support marketing manager and leadership with collaborative initiatives that align with business objectives.
- Manage social media calendar, posting and engagement levels across channels to scale brand awareness.
- Enhance Genfitt's B2B reputation through exceptional service, core values, and positive customer experiences.
- Primary marketing liaison with sales and product management teams to drive targeted marketing campaigns tailored
to the agriculture industry, and direct marketing efforts across online and offline channels.
- Undertake day to day CMS management to update content and news on the Genfitt Website ensuring all content meets SEO best practices. Conduct website audits and track key website performance metrics using Google Data
studio for reporting.
- Created multiple email campaigns targeted towards different segments while following email marketing best
practices.

Digital marketing specialist (B2B) FTC

University of Galway

Embarking on a short career break to pursue my Masters in Digital Marketing has been nothing short of life-changing. This journey expanded my horizons and honed my skills across a spectrum of modules:


Consumption & Society
Social Media Marketing Theory
Inbound Marketing & Content Creation 
Research Methods
Marketing Performance & Productivity
Services Marketing
Applied Marketing Project 
Digital Metrics & Analytics
Digital Sales Management
Strategic Brand Management
Digital Marketing Strategy
Marketing Analytics 
Social Marketing & Sustainability

While these modules laid the foundation, what truly set my passion ablaze were hands-on projects. 

During my studies, I had the privilege to work on projects with Irish businesses. 

Research projects for D&A foods Ireland, HoJO Coffee. 
Craft engaging landing pages using HubSpot and Wordpress and supported an inbound marketing project for ABA Ireland
Dive into the world of email marketing tools and google analytics
Dive into SEO and PPC campaigns, crafting one for Keanes garden center in Ireland.


These experiences brought the digital marketing world to life for me

Full-time Postgraduate Student

Bubble Network

At Bubble, I managed digital marketing campaigns across various industries, but I found my passion in e-commerce and automation strategy. I immersed myself in Shopify and Klaviyo, focusing on revenue-driven e-commerce funnels that truly excited me

-  Managed the execution of digital marketing campaigns across categories such as health and wellness, FMCG,
fashion, fintech, real estate etc. using content, email, and paid social media
- Owned relationships with key stakeholders and effectively managed 3rd party vendors to achieve marketing objectives
- Worked with agencies on PPC and SEO campaigns and monitored
google analytics to offer recommendations for improvement.
- Tracked performance of social media metrics with quarterly reporting on brand performance
- Conducted thorough analysis of competitors, customer groups and identified customer needs and preferences.
- Collated and prepared insights on campaign performance for various stakeholders and created strategic marketing
plans.
- Creatively employed marketing automation tools to optimize budgets and maximize marketing ROI.
- Created high-quality social media marketing plans to scale brand awareness and grow followers across Facebook, LinkedIn and Instagram.

Senior Marketing Strategist

Marketing Strategist

Zilingo

- Developed a blog strategy in key with the products/features of Zilingo's trade marketing services. 
- Developed multiple research-driven articles/case studies in line with the brand's tone of voice and philosophy. 
- Conducted extensive research, proofread, and edited blogs independently with little to no supervision.

Content Consultant

Schbang 

- Independently developed a digital marketing strategy in line with the brand's key philosophy while determining customer
segments, targeting and positioning strategy.
- Monitoring digital, new media trends, and competitor offerings to identify or improve current product offerings, and
identified customer needs and preferences
- Created high-quality content across multiple platforms such as websites, landing pages, presentations and emails.
- Preparation of monthly, quarterly, & annual performance reports with active suggestions to be implemented on the
brand.
- Acted as the brand custodian, ensuring all content aligned with the brands tone and personality.
- Collaborated cross-functionally with media, accounts, design & creative & website departments to meet common
objectives.
- Ensuring effective use of monthly media budgets & suggesting ways to optimize campaign results or lead generation.
- Monitored content performance and campaigns to identify areas for improvement and data-driven decisions.
Notable achievements:
- Successfully developed and established a niche B2B brand Workspaces by Brigade on social media
- Drove significant traffic for India’s first digital fashion reality show launched on the Myntra Shopping App. Core
objectives included increasing app installs and show viewership.
o 500+ digital assets scaled up on social media that generated about 220 M+ impressions and 47M
engagements.
o Awarded a gold and bronze accolade at the Digiplus Marketing Awards for exceptional efforts on MFS.
- Executed & planned a lockdown influencer marketing campaign; #TheKitchenIsForEveryone for Betty Crocker
India (General Mills)
o taking around 40+ influencers live on Instagram in 45 days.
o Influencer assets scaled up on social generated 24Million + engagements and led to a 40% increase in sales

Brand Marketing Strategist

Brand Solutions Intern

- Assisted with audit work pertaining to the Wealth and asset management sector at EY
- Performed realised gain/loss testing, N1A filings for mutual funds and completed audit of MF, for 3 consecutive cycles delivering end product to manager for review with minimal supervision. 
- Received raw excel files from client, updated them with ties to supporting documents. 
- Collected documents from client and third party in order to tie out amounts to the trial balance of the MF. Performed various recalculations to ensure they flowed to the line items in the financial statements. 
- Independently Performed test of control procedures for 2 consecutive cycles for multiple processes.
- Communicated with client fund managers and the audit team both local and onshore to resolve any discrepancies or differences arising during the audit process.
- Awarded for good performance within 8 months on the job.

Audit Associate

Taj Hotels Palaces Resorts Safaris

Inventory management and cost cutting techniques were the focus of this internship. Identified challenges faced during procurement and effective inventory management.

Finance Trainee

Global Campaigns Marketing Manager | GTM strategist💥 Agile Marketer 💥Brand, Demand Gen, Content

I’m a demand gen marketer who thrives at the intersection of creativity, technology, and analytics. My path has taken me from FMCG brand marketing with global brands → eCommerce consulting growing small businesses→ leading demand gen in Technology SaaS. 

But among all the interesting projects I’ve been part of, what I enjoy most is problem-solving with talented, collaborative people. 

I value curiosity, humility, and momentum. I’ll happily be the one asking “dumb” questions if it helps uncover answers, and I believe a well-laid plan is only as good as the people who bring it to life together. 

Specialities:
🔹MarTech Whiz – Leveraging tools like Salesforce, Tableau, 6Sense, Meta, LinkedIn Ads, Shopify, Klaviyo, WATI for WhatsApp, Pathfactory, Accelevents, Outreach (to name a few) and the broader martech stack to optimize campaigns.
🔹Creative Builder – Designing campaigns that resonate with audiences and drive pipeline/revenue.
🔹Analytics-Driven – Using funnel metrics and insights to guide strategy and decision-making.
🔹Connector – Bridging gaps between stakeholders, from product marketing to content and design, to bring ideas to life.

Agency/Inhouse Experience: 
🔹B2B Brands: SolarWinds, Zilingo, Workspaces by Brigade, AtticSpace, World Trade Center 
🔹Consumer Brands: Betty Crocker by General Mills, Myntra, Xiaomi, Chefling, Abaran, Chocolate Philosophy 

I’m a big believer in setting ambitious goals and working hard to achieve them. The most rewarding part is achieving them alongside great teams and seeing the impact we create together.

When I’m off the clock, I truly unplug. I’m big on travel (already planning my next escape), and I’ll never say no to brunch. 

taplio

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Ali Merchant

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