Ali Merchant

I help managers become leaders in 12 weeks or less.

Senior L&D leader with 18 years of experience designing, delivering, and scaling enterprise wide learning programs. 

Deep expertise in learning strategy, facilitation, and executive coaching.


My track record includes:


✅ Scaling enterprise learning platforms including a $1.4M LMS rollout in 10 countries and a platform generating 1M+ page views with 1,500 resources.


✅ Launching and scaling L&D program for 2,000+ employees across 54 offices reducing ramp up time by 62%  


✅ Launching and scaling customer education programs that reduced onboarding time by 4 hours per customer and accelerated productivity for 15,000+ users


✅ Designing, launching, and facilitating training programs (live and virtual) globally for audiences ranging from first-time managers to executive teams, training more than 1,400 leaders 


✅ Coached 100+ senior leaders including founders, CXOs, VPs, and directors


✅ Author of "The All In Manager: Become a better leader today. Not someday"


✅ I write a weekly newsletter for 2700 leaders and my LinkedIn community reaches 50000+ leaders

Founder

👉🏼 My mission is to help ambitious managers become better leaders. 

I can help your managers in three ways:

1️⃣  Leadership workshops: 60-90 minute monthly workshops depending on your company's needs. Popular workshops include: 

1. Remote productivity, performance, and resilience
2. Building Psychological safety in a remote world
3. Delivering, asking, and receiving feedback virtually
4. Learning to become an effective coach.


👉🏼  "This is the best feedback training I have attended on this topic. I really like Ali's style and how he goes thru examples and breaks it down" - Sales leader


2️⃣ First-time manager training: A 5-week virtual program designed to get your first-time managers up and running. Topics include:

1. Understanding the role of leader
2. Building one on one connections 
3. Building Psychological safety
4. Delegate or DIY
5. Understanding feedback mechanics
6. Learning to become a coach.


👉🏼 “With becoming a manager recently, these sessions have really helped” - Engineering manager


3️⃣ Director and VP level coaching: Your leaders want someone who's a coach + consultant + mentor. Having coached for a decade, I know when to play each role.


👉🏼 "Ali's dedicated his career to developing leaders and it shows in his ability to effectively coach me." - Customer support leader.

People-first leader making work more human 🌿 Director & Podcast Host @ Engage for Good | Work & Wellbeing | Social Impact | Leadership Development | Strategy

By age 30, I was a Managing Director: 86% raise in 3 years, ran 7-figure programs, partnered with brands like Google, Subaru, and PayPal.

On paper, I was “killing it.” In reality, I was the Chief Everything Officer.

The shift I eventually made in my own leadership is the same shift my clients are making today.

When women leaders stop tying their value to being the one everything runs through — decisions, problems, and momentum — and start leading from strategy and authority, their calendar opens up, decisions get easier, and their impact finally matches their role.

Not because they work harder, but because they lead differently.

Client results:
• Promoted to Senior Director while leaving work at 5pm
• 29% raise without being the department safety net
• 20% revenue growth after getting out of day-to-day execution
• 77% increase in event attendance without running point on everything
• Presenting solo to CMOs and VPs for the first time
• Ideas greenlit; new teams and initiatives handed to them
• 50% fewer fire drills, while no longer the fixer between teams

How I learned this firsthand:
Yes, I had the title, team, and results. 

But I was also:
X “On” morning to night
X Pulled into everything 
X The default decision maker
X Running on fumes and calling it ambition

The real wake-up call? 
A friend joked to my husband that I must be imaginary because no one ever saw me.

That moment made something painfully clear:
Leadership that depends on constant effort eventually breaks - and it usually breaks the leader first.

So I changed how I led. I stopped being the Chief Everything Officer and rebuilt my leadership around:

• Strategic leverage instead of being the bottleneck
• Clear ownership instead of constant escalation
• Systems that protected focus, energy, and authority

That shift led to:
• 5+ weeks of unplugged PTO while running 7‑figure projects
• A high‑performing team other execs wanted to replicate
• A life I was actually present for

Who I work with now:
I help women leaders who look successful on paper, but are carrying far more of the work than their role requires.

Women who:
• Are stuck in reactive days and nonstop meetings
• Feel like they have to “earn” the role they already have
• Want to reclaim strategic leadership inside their current role

Here’s the truth:
You don’t rise by doing more. You rise by leading differently.

Your next level isn’t about working harder; it’s about leaving the Chief Everything Officer role and stepping into strategic, high-impact leadership.

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The Battle

Ali Merchant

Alison Murphy

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