Leads high performing marketing organizations that fuel revenue and accelerate growth for
lean, digitally focused SaaS companies. Drives strategies that catalyze marketing capabilities
and builds best-in-class operational frameworks and team cultures.

My mantra: Data, not drama. I maintain a relentless focus on data-driven decision-making,
operational excellence, and team empowerment. My expertise spans digital, social, content,
product, and event marketing—as well as PR, creative and brand—and I craft bold, innovative, 
and analytics-driven strategies that resonate, engage and convert.

I’m a change agent by nature, specializing in modernizing marketing operations, optimizing
systems, and scaling high-impact teams that thrive in fast-moving, high-growth environments. My approach is always collaborative, and I use a clear, compelling communication style to gain
buy-in from executive leadership and cross-functional partners to ensure marketing is a true
growth engine, not a cost center. The teams I lead are empowered to deliver innovative
strategies that elevate brands and solidify market position, achieving results that speak for
themselves.

Specialties include: Strategic Vision and Execution, Revenue and Market Growth, Change
Management, Customer Acquisition and Retention, AI Strategy, Brand Positioning and
Awareness, Go-to-Market (GTM) Strategy, B2B Marketing, Demand Generation, Marketing
Automation, Strategic Partnerships and Alliances, Sales Operations and Enablement, Creativity
and Innovation, Building Workplace Culture, Team Leadership, and Engagement.

Ali Jawin

#opentohelp | Chief Growth Officer | Board Member | CMO | SVP Marketing | Founder | Brand, Demand, & Revenue Executive | People Leader | Fractional | SaaS | Community | Content | Data, BI, AI, GenAI, Web3 | Storyteller

Hi, I’m Pete. I lead marketing and evangelism at the intersection of product, go-to-market, and human connection. For most of my career, I’ve helped teams make sense of change, tell clearer stories, and build growth that lasts longer than a quarter.

My path has unfolded in acts, not titles. Each one still shapes how I work.

1️⃣ Act I: Live Entertainment
I started backstage, designing experiences for artists like Snoop Dogg, Bob Dylan, and James Taylor. Night after night, you learn what lands, what doesn’t, and how quickly trust is earned—or lost. That’s where I learned a lesson I’ve never shaken: experience is the brand. Long before dashboards or funnels, people decide what they believe based on how something makes them feel.

2️⃣ Act II: Complexity at Scale
I moved into consulting and enterprise work, helping Fortune 50 organizations navigate change. I saw how systems, storytelling, and incentives collide—and how fast credibility erodes when clarity breaks down. That’s where I learned to simplify without dumbing things down, and to treat trust as a strategic asset.

3️⃣ Act III: High-Growth Tech
I’ve since led marketing for VC- and PE-backed companies, from early stage to $350M+ ARR, with real ownership of pipeline, revenue, and GTM execution. I’ve built PLG motions, enterprise demand engines, global teams, and the operating systems that keep growth from collapsing under its own weight.

4️⃣ Act IV: Head of Marketing & Chief Evangelist
Not the hype kind. The practical kind.

To me, evangelism is about showing your work—being transparent, opinionated, and close to customers. It’s how product, marketing, sales, and community stay pointed in the same direction, and how momentum turns into something durable.

That belief shows up most clearly in #opentohelp.

Each week, I hold free 1:1 conversations with builders, leaders, and people navigating what’s next. No pitch. No agenda. Those conversations keep me honest. They’re where I hear what’s confusing, what’s broken, and what actually helps—long before it shows up in a roadmap or a funnel.

People usually reach out when things feel complex, important, or slightly out of alignment—when growth is happening fast, when a story isn’t landing, when teams are working hard but pulling in different directions, or when someone just needs a thoughtful second set of eyes before making a big decision.

In an AI-saturated world, marketing won’t be won by louder automation or shinier tools. It will be won by leaders who can connect technology to people—and belief to action.

Always #opentohelp.
Pete 💛

taplio

The Battle

Ali Jawin

📸 Pete Vomocil

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