Leads high performing marketing organizations that fuel revenue and accelerate growth for
lean, digitally focused SaaS companies. Drives strategies that catalyze marketing capabilities
and builds best-in-class operational frameworks and team cultures.

My mantra: Data, not drama. I maintain a relentless focus on data-driven decision-making,
operational excellence, and team empowerment. My expertise spans digital, social, content,
product, and event marketing—as well as PR, creative and brand—and I craft bold, innovative, 
and analytics-driven strategies that resonate, engage and convert.

I’m a change agent by nature, specializing in modernizing marketing operations, optimizing
systems, and scaling high-impact teams that thrive in fast-moving, high-growth environments. My approach is always collaborative, and I use a clear, compelling communication style to gain
buy-in from executive leadership and cross-functional partners to ensure marketing is a true
growth engine, not a cost center. The teams I lead are empowered to deliver innovative
strategies that elevate brands and solidify market position, achieving results that speak for
themselves.

Specialties include: Strategic Vision and Execution, Revenue and Market Growth, Change
Management, Customer Acquisition and Retention, AI Strategy, Brand Positioning and
Awareness, Go-to-Market (GTM) Strategy, B2B Marketing, Demand Generation, Marketing
Automation, Strategic Partnerships and Alliances, Sales Operations and Enablement, Creativity
and Innovation, Building Workplace Culture, Team Leadership, and Engagement.

Ali Jawin

The RepTrak Company

Director of Global Content Marketing

Lead the development and implementation of a new content marketing strategy based on segmentation — aligning a consistent brand voice with a more personalized content experience to drive prospects through the marketing funnel. 

Reduced advertising costs by 28% for the company's largest marketing campaign — the annual Global RepTrak Report. Additionally, increased the report's downloads by 6% and launched a new webpage for the report that boosted conversion year-over-year by 40%.

Refreshed our content marketing strategy on LinkedIn. In just 6 months, the transformation resulted in: 
- Increased organic impressions by 119.2%
- Increased unique views by 117.6%
- Increased new followers by 18.1%
- Increased organic engagement by 8.4%

Senior Manager of Global Content Marketing

Created a variety of content that translated highly technical concepts into fun and digestible pieces that drove engagement and generated pipeline. 

Wrote and designed the 2023 Benefit of the Doubt Report which influenced over $500K in pipeline.

Content Marketing Manager

Artpop Talk

Managed weekly production schedules for the Artpop Talk podcast, including research, script writing, digital marketing materials, and episode editing. 

Oversaw the vision, scheduling, and set-up of video projects, photoshoots, and interviews.

Facilitied website and technical improvements with a budget-friendly mindset.

Executive Producer

Arts Journals

Produced original publishing content for arts and visual culture magazines in both print and digital forms.

Worked with editorial teams to create timelines and layouts of monthly content, from the written word to accompanying graphics and images.

Performed video and voice-over work for the digitization of physical spaces, such as art exhibitions.

Contributing Content Producer

The Trout Gallery at Dickinson College

Advanced engagement through a strategic and modernized rebranding plan of the museum's marketing materials.

Created and implemented a cohesive digital planning system to manage interdepartmental museum projects.

Produced the "Trout From Home" digital engagement blog and curated its content based on the scope of public programs and events.

Wrote text for and copyedited items such as posters, press releases, brochures, and exhibition catalogues for the production of print materials.

Assisted with the production of a documentary film by vetting videographers, preparing interviewees, and supervising the filming schedule.

Marketing and Communications Manager

Walker Terrace 

Booked, coordinated, and managed all events that take place at the Walker
Terrace venue.

Built and maintained relationships with clients and vendors throughout the
planning process to ensure that each event meets their exact
expectations.

Created and managed budgetary proposals, contracts, and invoices to
sustain the maintenance, care, and development of Walker Terrace.

Manager and Events Coordinator at Walker Terrace 

OSU Museum of Art

Designed the scope and timeline of public exhibitions based on loan agreements, artist relations, and spacial rental agreements.

Created video and digital content for public exhibitions that related to animation, film, photography, and global multi-media arts.

Communicated with international contemporary artists, arts foundations, and independent collectors to acquire works for loan based on exhibition schedules. 

Wrote accompanying text for exhibitions such as didactics, labels, press releases, journal articles, and exhibition catalogues for both print and digital formats. 

Conducted exhibition research that spearheaded progressive project design, informing well-rounded and diversified art experiences for audiences of all ages.

Curator

Northwestern Mutual

Created new educational opportunities catered to various parties based
on their specific interests.

Planned and led group tours of the collection.

Curated new spaces for the collection by conducting research, writing
labels and narratives, and creating educational opportunities.

Art Program Intern 

Oklahoma State University

Graded student exams and essays, created lectures, and lead discussions
in four art history survey courses.

Maintained an atmosphere of academic learning and advancement to
facilitate learning and development of critical thinking skills.

Mentored students through office hours, group review sessions, and one-
on-one communication.

Graduate Teaching Assistant

Oklahoma Visual Arts Coalition

Assisted the guest curator, Anna Katherine Brodbeck, and the OVAC team, to curate the "Momentum 2018" exhibition, an annual exhibition that features Oklahoma artists ages 30 and younger.

Selected artists for the general survey body of show; and selected three "spotlight artists," whom I worked with in-studio to guide a new body of work for the show based on their initial application proposals.

Emerging Curator 

International Folk Art Market 

International Folk Art Market Intern 

My mission as a producer, story teller, and content creator is to provide experiences that exceed usual expectations; even in the routine explorations of our world. Combined foundations in marketing, visual culture, and writing guide my projects through the hybridity of our digital and in-person realms to find the compelling connections we crave.

taplio

The Battle

Ali Jawin

Bianca Martucci-Fink

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