Pontera

Chief Marketing Officer

Outreach

As a member of the executive team, I led global marketing for this VC-backed sales execution
platform company with oversight including digital/performance, content, customer, product,
and field marketing. I generated, analyzed and leveraged data to build an understanding of
customers, prospects and business needs. I drove product launches, customer acquisition and
product adoption efforts and directed public relations, analyst relations, communications,
brand, and creative. Led a 35+ member team and oversaw development, planning and
execution for the company’s annual conference designed for sales and go-to-market leaders.
Successes included:

 Transforming an underperforming team to power improved outcomes while trimming
$5M in expenses and eliminating 13 external agencies.

 Exceeding pipeline goals for 5 consecutive quarters (up to 128%) after reengineering the
demand gen infrastructure and reimagining market release strategy.

 Reducing customer churn by 15% and raising engaged user rate from 58% to 76% after
convening a marketing task force, leading data-driven solution design, and driving
creation of innovative campaigns.

 Delivering $3M in revenue from Unleash, the company’s annual conference with 2K+
attendees by building product awareness and delivering education to encourage upsell
and expansion.

 Bolstering brand awareness to overtake competitors and reach #1 share of feed on
LinkedIn.

SVP | Head of Global Marketing

The RepTrak Company

Led global marketing strategy across growth, content, product, and customer marketing for this
PE-backed corporate reputation insight and advisory service provider. I oversaw revenue operations, public relations, analyst communications, and brand positioning. Reported to CRO and CEO and led a marketing and revenue operations team.

Highlights included:

 Eclipsing pipeline goals up to 128% for 4 consecutive years by implementing analytics,
attribution and forecasting to monitor channel performance, prioritize marketing
initiatives and mitigate risk.

 Decreasing the sales cycles by 35% and increasing ACV by 20% amid tech industry
headwinds and budget restrictions by designing dynamic territories, focusing on ready-
to-purchase accounts, and elevating alignment between marketing and sales teams.

 Spearheading the company rebrand and repositioning, transforming boutique research
agency into a comprehensive Software-as-a-Service (SaaS) platform and integrated
professional services provider.

 Improving acquisition costs by 92% and engagement by 93%, driving profitability
through strategic, targeted and results-focused spending.

 Evolving a traditional marketing team into a scalable, cost-effective account-based
marketing engine, bringing in new talent and restructuring roles and responsibilities to
optimize performance.

 Establishing revenue operations capabilities and spearheading automation to streamline
the BDR function, increasing pipeline while decreasing costs.

SVP, Head of Global Marketing

- 128% of pipeline goal
- Marketing sourced 82% of revenue
- 15% YoY TCV
- 12% increase in conversion rate from opportunity to Closed/Won 
- Decreased sales cycle by 18%

Vice President of Global Marketing

- 123% of revenue goal
- 100.3% of pipeline goal
- Generated more pipeline in Q1 than all of 2020
- 245% increase in lead generation
- Total Contract Value increased 16%

Senior Director Of Marketing

- 106% pipeline quota
- Reduced sales cycle by 20%
- Increased Total Contract Value by 62%
- Acquisition costs improved 92% and engagement 93%

Director of Global Growth Marketing

Forbes Communications Council

Official Member

Logz.io

Responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts and contacts.  Acts as liaison between marketing and inside, partner, and field sales teams as well as central demand functions such as inbound/product marketing teams to develop tactics designed penetrate targeted accounts. In addition to ABM program development, responsible for event management worldwide.

- Developed and implemented target account strategy to support account-based selling
- Developed and implemented jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts
- Created annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focused on new logos and accelerated existing opportunities.
- Evaluated, selected and managed vendors that contributed to demand creation programs including platforms, direct mail providers, and fulfillment services
- Designed & executed 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
- Tracked lead flow to ensure the appropriate sales channels followed up on marketing campaigns in a timely manner.
- Deployed ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media
- Worked with sales to identify gaps in key personas and contact information within strategic accounts; developed data and insight strategy to add key personas and contacts within accounts
- Created and gained consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives
- Planned, coordinated and managed 3rd party and Logz.io run events to maximize lead, ROI and brand value.

Director of Global Account Based Marketing

riskmethods

riskmethods is a supply chain risk management company that supports procurement and supply chain professionals by digitize their end-to-end supply chain so they can visualize and actively manage their risk exposure. 

Currently, I deliver on a global scale through expert management of marketing programs, campaigns, and assets. Leading a talented team, I increase program effectiveness, forecasting, and ROI, leveraging automation reporting. With a $700k budget, I manage concurrent quarterly and yearly strategy marketing planning. 

I was afforded the chance to step into this role after I realized that our automation efforts could be brought in-house through proper training; which I took it upon myself to complete and earned my Salesforce Certified Pardot SpecialistFp credential.

- Increased marketing qualified leads (MQL) by 30% through automated outreach efforts. 

- Delivered 15% growth in webinar attendance. 

- Leveraged A/B testing to increase web traffic and devise continuous methods for improvement.  

- Reduced lead time from 2 weeks to 3 days. 

- Defined complete solution to seamlessly pass leads and data across systems and departments.

Global Marketing Automation Manager

I initially stepped into riskmethods as the Marketing Manager for North America, charged with executing all aspects of marketing for the North American Operations. Surpassing expectations, I translated global strategies into regional marketing campaigns and programs. I also took the lead in directing marketing functions for the company’s involvement in trade shows and industry events. 

- Created, managed and implemented demand generation programs at scale 

- Produced 4k new leads in 2017, equating to $1.5M in yearly revenue growth. 

- Created engaging and captivating content for email marketing, nurture campaigns, and the blog.

- Media strategy and execution for the region

Marketing Manager for North America

Yesware

Yesware is a fast-growing prescriptive sales platform that assists 800,000+ sales professionals at companies like Groupon, New Relic, and Twitter close more deals.

In this capacity, I focused on originating, developing, and optimizing marketing channels and signature events. I especially excelled at managing all aspects and logistics of lead-generation campaigns and cultivating valuable relationships with strategic partners. Entrusted to control 50% of a million-dollar marketing budget, I diligently tracked and analyzed all available data to create success metrics across channels and marketing spend.

Select accomplishments:

- Earned a reputation as the go-to resource on all things channel marketing by combining fierce self-initiative with elegant design and successful execution of demand-generating programs that fueled sales growth. 

- Spearheaded and coordinated all assets and resources involved in trade conferences, webinars, and speaking engagements.

- Returned positive ROI on both 2014 and 2015 Dreamforce campaigns, which featured multidimensional components, such as guerrilla marketing, a customer dinner, and a gala attended by 3,000.

- Maximized bottom-line results by building mutually beneficial relationships—and negotiating large discounts.  

-  Charged in late 2015 with starting up a comprehensive webinar channel.

- Quickly delivered positive ROI on first two webinars by carefully selecting partners, featuring audience-relevant topics, creating engaging content, and working closely with sales team. Followed up by formulating plan to evolve webinars into webcasts.

Event Marketing Manager

In my initial role at Yesware, I demonstrated immediate value in sales support, event planning and production, and analytics to quickly be promoted.

Select accomplishments:

- Promoted and supported co-branding opportunities and cooperative partner event activities.

- Worked in concert with marketing and sales operations to identify channel marketing opportunities, streamline lead flow, and ensure leads were delivered in real time or as quickly as possible.

- Collaborated with executive sales leadership on sales and technology training; mined and created tools and sales resources to assist sales team members with relationship development and promotion techniques; mentored sales team on best communication and presentation practices.

- Formulated first performance-based metrics and processes for tracking, measuring, and reporting on all touch points throughout purchasing funnel, as well as success / ROI related to original goals.

- Generated and presented periodic board- and executive-level reports on all plans and activities, including costs, proof of performance, and ROI.

B2B Channel Marketing Specialist

University of Massachusetts Amherst

• Taught critical thinking, writing and research skills in top-rated courses to 300+ students
• Gave lectures, led in-class activities and mentored students during one-on-one sessions.
• Developed course materials, curricula and syllabi; made innovative use of social networking platforms to enhance learning experience.
• Collaborated with deans, faculty and staff on matters of academic planning and policy.

University Instructor

Leads high performing marketing organizations that fuel revenue and accelerate growth for
lean, digitally focused SaaS companies. Drives strategies that catalyze marketing capabilities
and builds best-in-class operational frameworks and team cultures.

My mantra: Data, not drama. I maintain a relentless focus on data-driven decision-making,
operational excellence, and team empowerment. My expertise spans digital, social, content,
product, and event marketing—as well as PR, creative and brand—and I craft bold, innovative, 
and analytics-driven strategies that resonate, engage and convert.

I’m a change agent by nature, specializing in modernizing marketing operations, optimizing
systems, and scaling high-impact teams that thrive in fast-moving, high-growth environments. My approach is always collaborative, and I use a clear, compelling communication style to gain
buy-in from executive leadership and cross-functional partners to ensure marketing is a true
growth engine, not a cost center. The teams I lead are empowered to deliver innovative
strategies that elevate brands and solidify market position, achieving results that speak for
themselves.

Specialties include: Strategic Vision and Execution, Revenue and Market Growth, Change
Management, Customer Acquisition and Retention, AI Strategy, Brand Positioning and
Awareness, Go-to-Market (GTM) Strategy, B2B Marketing, Demand Generation, Marketing
Automation, Strategic Partnerships and Alliances, Sales Operations and Enablement, Creativity
and Innovation, Building Workplace Culture, Team Leadership, and Engagement.

Ali Jawin

Port IO

As an Account Manager, North America at Port IO, I’m focused on building and scaling the Account Management function while driving customer success and growth. My role is all about helping organizations maximize the value of their Internal Developer Portal, ensuring seamless automation, security, and compliance.

With a background in account management and customer engagement, I thrive at forging strong relationships, identifying opportunities for growth, and delivering solutions that drive meaningful impact. At Port IO, I’m excited to collaborate with innovative teams and help businesses streamline their developer experience.

Let’s connect if you’re looking to optimize your Internal Developer Portal strategy or want to discuss how Port IO can help!

Account Manager

Jellyfish

Senior Account Manager

Founding Account Manager

Software development is the core of modern business.

But few companies understand how to tie engineering efforts to business goals. Jellyfish solves that problem by:

🟣 Tracking and measuring engineering efforts.
🟣 Linking engineering work to business priorities.
🟣 Optimizing operations to deliver more quickly.

Account Executive

Brightcove

Drift

Are you making your email channel a 2-way conversation?

Let Drift Email conversational email bots help accelerate more conversations in your email channel whether it be more signups for your webinars or convert more leads into sales accepted leads.

Let Drift Email reply bot help handle all your replies by automating your reply-to inbox. Works with Marketo, Eloqua, HubSpot, Pardot.

We handle the dirty work for marketing ops and demand gen. The flood of email replies that happen in B2B is one of those things. Every time an email drops you get hundreds of auto-replies. Siftrock uses those to clean, enrich and add new leads to your database. We also route human replies so your team can hop on those hand-raisers immediately.

Our customers tell the real story: https://www.drift.com/case-studies/?tab=email

Conversational Sales Advisor (Account Executive)

Catering Guide

Free source for best practices in catering. Home of the Catering Playbook.

Founder & Author

ezCater

Consulting catering partners find additional revenue streams outside of traditional revenue streams in catering.

Senior Account Executive

Beta Burger

Recognized opportunity to stand out in the market by introducing technological and cultural shifts into an industry that hasn’t changed in decades.

* Developed a technology-driven process for cooking and customizing burgers to appeal to a younger demographic looking for a higher-quality, healthier, and individualized alternative at a good value. 

* Built business from scratch to break even in second year and trend towards profitability.
Garnered positive reviews and press coverage in Boston Magazine, The Boston Globe, and more for ambition to disrupt an industry, flavor from innovative cooking technique, and flexible menu options.

*Created a catering program that drove 35% of revenue, offsetting the lack of office buildings in the immediate area with a program to deliver lunch to businesses as part of their employee perks.

*Attained higher than average employee retention for the industry by consciously creating a culture of empowerment and efficiency.

*Invested a pre-launch year incubating this concept and learning everything there is to know about the market, including taking an enlightening front-line night job at Chipotle while working at Morgan Stanley.

Founder, Owner Operator, & General Manager,

Morgan Stanley

Accountable for both supporting clients and growing this group’s book of business. Team provided comprehensive financial planning to high net worth individuals, designed and implemented investment strategies using an institutional approach with alternative asset classes, and managed benefit plans (401k and stock options) for public and private companies. 

*Directly brought in $20M in new assets for the partners with a campaign to target tech startups and entrepreneurs. 

*Identified creative ways to engage prospects within the parameters of this regulated industry.
Spearheaded six roundtables with speakers/thought leaders for clients (such as “How to Exit Your Business Successfully”) that resulted in funneling $80M of new assets into the pipeline.

*Collaborated with team to develop a new fund (Multi-Asset Portfolio Strategy - MAPS) designed to address clients’ risk management concerns post-recession, study the best way to position the rationale for this,  and gain approval.

*Conceived seminars to market the MAPS fund that led to raising  $50M in client assets from 2012-2014.

*Prevented clients from having an extended waiting period to get into a hedge fund by convincing compliance department to accept digital signatures in advance of mailed paperwork.

Financial Advisor

Sales @ Jellyfish | Help engineering translate and maximize their business impact

A sucker for cats and dogs 🐈  🐕 , amateur video content creator, and married to a rockstar marketer (👀).



INTRAPRENEURIAL SALES & BUSINESS DEVELOPMENT LEADER
* A decade of experience seeing and realizing opportunities to improve sales and business processes in two different industries, including initiatives that haven’t been done before.
→Record of achieving revenue goals through in-depth market research, targeting, product development, and championing an idea through execution.
→Known as a change agent who asks the questions that create shifts while simultaneously striving for stability.
→Passion for working in a team environment where vision, culture, integrity, productivity, and alchemy are all factors in creating sustainable transformation.


Phil. 4:13

taplio

The Battle

Ali Jawin

Adrian Wong

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