Fleejo

Founder

MAN.Digital

Business Development Representative

Making sales assets to sell your b2b offer before the sales call

Most of the time there are two reasons you are struggling to close the calls : 
-the prospect does not believe in what you / software will do
-prospect does not not see a reason to choose you.

To fix this, you need sales assets.... pieces of content that are repeatedly used in the sales process to gain trust.

And I help make these pieces of assets... so you can make your
-outbound
-pre call flow
-closing call better

examples of these assets are : 
-SL / VSL (only works if you have a unique insight, not for commodity)
-Case Studies (works for any offer)
-Slides (for closing call)
-ROI calculator (really helpful in closing call)

Ali Gohar

VANSARY

Product Marketing and Communications

Thanx

Senior Product Marketing Manager

MediBuddy

-Led the product positioning and messaging development strategies to communicate our value proposition effectively to diverse target audiences.
-Collaborated closely with the sales, and product team to provide them with sales enablement support needed to effectively drive ARR of approx $12MM.
-Conducted competitive intelligence to develop buyer persona to better understand the needs and wants of the customers.
-Led the Go-to-market strategy for a new product offering. This included distribution and promotional plans that drive product adoption and revenue growth.
-Analyzed the lead gen funnel and re-engineered it based on customer segmentation exercise resulting in a reduction in spam leads and an increase in MQLs and SQLs.
-Leveraged data-driven insights to drive strategic decision-making; developed effective campaigns and social media content, optimized branding efforts and acquisition initiatives, while monitoring customer behavior to make inform targeted segmentation strategies.
-Integrated diverse marketing tools and strategic initiatives to achieve strong customer retention and loyalty, driving overall satisfaction and engagement levels.
-Unified the brand identity by defining the brand archetype, creating the tone of voice, introducing a new brand tagline, creating the content guideline, and more.

MFine

-Conducted market research to understand the competitive landscape and industry trends to create positioning narratives, value props, and USP.
-Collaborated cross-functionally to craft and execute comprehensive go-to-market strategies for 2 new product launches and 3 feature updates, ensuring flawless coordination among stakeholders.
-Proactively gathered customer feedback and insights through surveys, interviews, and data analysis to refine product messaging and identify opportunities for product enhancements.
-Developed and oversaw the creation of marketing collateral, including product guides, presentations, videos, and other content, to support sales and marketing efforts.
-Established and tracked key performance indicators (KPIs) to measure the success of marketing campaigns and product initiatives.
-Collaborated extensively with growth marketing to create consistent positioning and messaging narratives across the website and mobile app resulting in higher conversions between different funnel stages.
-Developed and executed go-to-market strategies, resulting in significant YOY growth.
-Led the creation of new product roadmaps and feature release cycles, increasing customer retention and engagement.
-Collaborated with cross-functional teams to bring product ideas to life, significantly improving -customer satisfaction scores.

Product Marketing Manager

-Crafted messaging for customer onboarding experience based on buyer personas for different stages of the customer journey to drive product adoption.
-Led the development of sales enablement materials such as white papers, case studies, infographics, sales plays, cheat sheets, FAQs, 1-sheeters, success stories, presentations, competitive intel, and demo environments.
-Defined and communicated the unique selling propositions and value propositions of various products to target customers.
-Conducted competitive intelligence such as SWOT analysis, customer mystery shopping to identify opportunities and threats.
-Conducted market research to understand customer needs and industry trends to convert them into actionable insights and increase customer satisfaction.
-Managed MQL (B2C) generation and conversion to paid users by implementing Lifecycle Marketing campaigns, conversion tactics, and various marketing automation tools.
-Developed effective A/B testing strategies for email and push notification campaigns to enhance customer engagement and maximize ROI.
-Refined customer segmentation to tailor communication and promotional messages, resulting in increased post-purchase revenue through new product launches and cross-sells.
-Oversaw implementation of marketing and promotion strategy aligning with brand objectives, with a focus on the digital and e-commerce channel.

Marketing Manager - Growth & Product Marketing

Google

-Responsible for Ideation, prototyping, experimenting with new products & identifying ways to engage new customers.
-Played a central role in all stages of the product development lifecycle, taking charge of rigorous requirements gathering to proficiently address user needs and effectively resolve customer challenges.
-Assisted in managing relationships with key stakeholders to ensure high-quality deliverables.
-Coordinated testing efforts to ensure products met quality standards and resolved any issues that arose during development.
-Advocated for a seamless and user-friendly product experience by gathering user feedback.

Associate Product Manager (Google Search Ads)

Lawctopus

-Strategized and executed content management and distribution.
-Managed inbound marketing activities resulting in consistent website traffic growth.
-Created content for various retention and acquisition communications such as emailers, websites, social media, and videos to increase conversion on the website.
-Initiated, edited, and organized monthly user-generated content for Lawctopus blogs. 
-Led a team of community moderators to ensure prompt responses to inquiries and foster a positive online environment.
-Developed and executed creative strategies to encourage campus ambassadors to produce high-quality, brand-relevant content across various platforms.

Marketing Manager - Lifecycle & Product Marketing

I help early to growth-stage startups in the Fin and Health-tech sectors to craft and execute innovative product marketing strategies that drive user adoption and revenue growth. I have over 8 years of experience in launching 7+ products and 20+ features, leveraging data and creativity to communicate product value to diverse target audiences.

Previously, I was a senior marketing manager at MediBuddy, where I led the product positioning and messaging development, and collaborated closely with the sales and product teams to provide them with sales enablement support. I also led the go-to-market strategy for a new product offering, and re-engineered the lead gen funnel based on customer segmentation, resulting in a reduction in spam leads. My core competencies include GTM, positioning and messaging, sales enablement, competitive intelligence, marketing communications, and content marketing. I am passionate about solving complex problems and creating a positive impact through technology and innovation.

taplio

The Battle

Ali Gohar

Chitransha Mishra, PMMC™

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