MASSIE R&D Tax Credits

Technical Writer

Freelance Content Writer & Copywriter 

Goodie Nation

Tech Storytelling Fellow

Creative Blue

Content Strategist

Aptean

Content Writer

Barbara Hill Events

Manager of Event Communications

Our Lady of the Assumption Catholic School

English Teacher

Atlanta Film Society (IMAGE Film & Video)

Coverage & Analysis Program Manager and Editor 

Screenplay Programmer

Atlanta Film Festival

Special Projects Coordinator

Crawford Media Services, Inc.

Executive Assistant

I am a technical writer, content writer, and brand strategist committed to creating authentic and outcome-driven stories.

Personally, I'm passionate about mental health access and cultivating community. I read as much as I write and have recently started rock climbing. 

My client work spans non-profit and local organizations as well as national/global brands within fintech;  health; venture; SaaS; event planning; film; lifestyle; consumer packaged goods; transportation and logistics; and travel and hospitality. 

My specialties include technical writing; demand generation; email marketing; interviewing; content ideation and execution; creative and brand strategy; content development; working across digital platforms; organic media; social media marketing; collaboration; organization; and the ability to work in a fast-changing environment.

Ali Coad

Indeed

During my assignment, I crafted communications for sales reps and customer success reps including:

-Developing weekly newsletters to communicate products and tools updates to over 1,000 sales and customer success reps
-Managing incident tickets as needed to communicate urgent issues and fixes
-Collaborating with both communications and content teams to ensure weekly delivery of key information to various teams within Indeed

Communications and Knowledge Content Specialist

During my time with Indeed, I...

-Conducted over 120 interviews with customers to understand pain points and needs to address
-Wrote over 20 pages of content for internal team members and external customers
-Created customer journey documents and process workflows to optimize user experience
-Designed surveys in Slack to capture segmented data around customer experiences

Marketing Specialist

Various Magazines and Websites

I have written for a variety of websites over the years on numerous topics. Many of these articles included strategic use of SEO. I have developed articles and blogs for numerous audiences on everything from sports to parenting to pop culture.

Freelance Writer

Ironpaper

Helping businesses boost sales and profits through great content including blogs, email campaigns, eBooks, social media posts, and more. I’ve written content for health care, tech, energy, and business consulting industries.

In my role, I did the following:
-Strategized and developed content for B2B clients targeting buyers from top-of-funnel to bottom
-Wrote content for marketing campaigns, including social media, landing pages, white papers, email nurtures, and blogs
-Conducted research on subjects in various industries like energy, healthcare, hospitality, non-profit, and business consulting
-Crafted organic social copy and web copy using SEO and keyword research
-Developed agency content to attract candidates and clients

Senior Content Specialist

Upward Sports, Inc.

I developed sports programs for churches to utilize in impacting their community. I created content including curriculum, video scripts, case studies, blogs, and more including:

-Writing a variety of content pieces for different audiences, ranging from young athletes to parents in over 2,000 churches
-Developing video scripts for training & marketing materials 
-Creating character lessons and Bible-based devotions used by over 300,000 coaches and young athletes
-Leading associate training on the Story Brand technique for messaging
-Creating communications for church partners, parents, and young athletes

Content Specialist

Contract Writer

Jellyfish

Writing landing pages in a freelance capacity for various companies including Lowe's. In this role I used SEO and content strategy.

Write Label

Copywriter for various industries including restaurants, automotive, home improvement, retail, and health care among others. I developed scripts for radio advertisements.

Freelance Copywriter

As a Digital Marketing Specialist, I collaborated on email campaigns targeting church partners and wrote marketing copy for fundraising brochures and emails. I developed content for and managed social media accounts along with website content edits and updates.

Digital Marketing Specialist

As a Program Content Specialist, I developed and wrote Character Lessons for young athletes and created blogs for various audiences including athletes, parents, and coaches. I also developed practice plans for basketball and volleyball coaches

Program Content Specialist

FanSided

I enjoyed writing for RubbingTheRock.com, where I covered Clemson football, basketball, and the ACC at-large.

The Scotts Miracle-Gro Company

*Member of 2012-13 South Region Excellence Team
*Managed a 30+ store territory that  $10,000,000 in total sales
*Developed sales plans based on seasonality of business, inventory levels, and relationships with management
*Taught various product knowledge classes for hundreds of Lowes and Home Depot lawn and garden associates

Sales Manager

Stocked shelves in area Lowes and Home Depot stores
Assisted customers with questions about lawn care
Developed timely seasonal displays to help increase sales

Merchandiser/Counselor

I’m a content writer and marketing strategist with more than 20 years of experience helping brands connect with their audiences through clear, compelling stories. My career spans B2B and B2C marketing, digital content creation, copywriting, and communications leadership — from writing SEO-optimized web copy and interview-driven blogs to developing email campaigns, scripts, and internal communications strategies.

I’ve worked with organizations ranging from global platforms like Indeed and Scotts Miracle-Gro to mission-driven nonprofits like Upward Sports and B2B marketing agencies. In every role, my focus is the same: understand the audience, craft a message that resonates, and create thought-provoking content that drives action.

Colleagues know me as adaptable, curious, and deeply collaborative — someone who thrives at the intersection of strategy and creativity. Whether I’m leading a newsletter rollout for 1,000+ sales reps, writing donor-focused speeches, or building out a brand’s content voice, I aim to deliver work that informs, inspires, and moves people forward.

taplio

The Battle

Ali Coad

Eddie Becker

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