Jasmin Alić

Trained 56,289 people how to use LinkedIn for business

Are you struggling to find your voice on LinkedIn? To position yourself as the "go-to" authority in your industry?

Better yet...

Struggling to get "seen" or "heard" by your ideal customers? Same ones you KNOW you can actually help?

If you've been nodding along until here, congrats!

Looks like we might be the perfect fit!

Hi, my name is Jasmin.

Most people here know me as Jay from Hey Jay.

So far, I've worked 1-1 with 200+ amazing individuals who've skyrocketed their content, profile growth, and business on LinkedIn in record time.

🔥 "$15K USD 24 hours after my 1st session with Jay. Before that, I was close to losing hope and shutting down my business" - Nada Buhendi, F500 Career Coach

In the last 3 years on LinkedIn...

I've built the fastest-growing coaching business for solopreneurs and C-Suite individuals. 

Before that...

I spent 15 years writing online and branding companies and individuals. From Fortune 500 elite like Microsoft, Digicel, and Marriot Bonvoy to founders and C-Suites from almost every industry imaginable.

🔥 "Everyone needs a Jasmin Alić on their team. We've achieved 20% incremental revenue growth in the first 7 days of working together!" - Jack Bourke, Digicel

My offer to you?

We “put in the work”. Together. I will respect your time and your business, and I expect the same in return. 

My calls aren't "magical" because I do everything for you. No. 

They're magical because I will show you exactly what needs to be done. Every little tip, click and "algo hack" - yours for the taking.

I've spent 1,000+ days here.
I've written 5,000+ posts here.
I've coached 200+ individuals 1-1.
I've trained over 50,000+ online here.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting all of my 15 years of experience on the line for you and combining it with my deep understanding of this amazing platform. 

I don't need your money. I need you to win.

🔥 "This was the first call with a LinkedIn guru that I got on where there was actual value and alignment in delivery at the end of the call. It was strategy, action and reflection. Absolute value! No fluff all impact!" - Archita Fritz

3 ways we can work together:

1. Power Hour - 1 hour, ask me anything
2. Brand Blueprint Program - 8-week 1-1 coaching
3. My Link Up Community - my private coaching group
4. My free content - learn for $0 on LinkedIn, IG or YouTube

Interested?

My pricing and availability are available here:

https://calendly.com/jasmin-alic

For everything else, I'm one DM away.

Thanks for reading up until here. You are amazing!

❤️

Copywriter and Brand Strategist

“How do I share my story?”
“What if nobody reads it?”
“What if nobody likes it?”

These are legitimate concerns for any brand.

Whether you're a company or personal brand...

How you show up in your content is everything.

- You want to be clear in your writing
- You want to be strong in your execution
- You want to be remembered for your service

To do so, you need good copy and a great strategy.

I help brands like Dash, Digicel, Marriott Bonvoy, and Microsoft "sweeten" their brand messaging and content strategy. 

Fortune 500 companies.
Fastest-growing companies.
Personal brands with high net worth.

They trust me with their candy. Will you?

Need a great website? 
Need to grow on LinkedIn? 
Need to (re)position your brand?

Say "Hey Jay" in a message and let's chat.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/jasmin-alic/coaching

If I had to rebuild my LinkedIn from scratch...

These are 17 things I would do EVERY DAY:

(You might want to Save this one first ♻️)

 1. Write 2-5 new posts → 99% will not be published
 2. Spend 15 mins writing comments in the morning.
 3. Send 3 appreciation DMs to my fav commenters
 4. Analyze my analytics → especially profile views
 5. Send 3 connection requests to relevant people
 6. Send 3 DMs to prospects I'd like to coach 1-1
 7. Obsess over my hook for the post I'll publish.
 8. If it's an image post, write ALT text for photo
 9. Dedicate 1 full hour to commenting (replies)
10. Prepare 3-5 pinned comments for my post
11. Repost my post 6-8 hours after publishing
12. Check my post's analytics in the evening.
13. Check who's viewed my Link Up website
14. Check whom I can convert to a member
15. Spend any extra time in the comments.
16. Check that day's connection requests.
17. Support small creators in the feed. ❤️

17 daily habits → Zero chance you'll fail.

Repost for others if it's useful. Thanks!

P.S. Which of these are your top 3? 😊

Jasmin Jay Alic shares his 17 daily habits for growing on LinkedIn. The reason he wrote this post was because he was asked what he'd do if he had to rebuild his LinkedIn from scratch. The image shows Jasmin coaching a group of creators live and in person during his global Link Up Community meetup in Sarajevo, Bosnia and Herzegovina. The image also includes a caption that reads: 17 daily LinkedIn habits.

In 2011, I hauled trash to fund my university.

I drove those same streets recently.

(I got emotional writing this)

Same exact streets where I'd spend 12 hours per day, wearing 2kg boots, out in the scorching sun, wheeling strangers' trash cans to earn a paycheck.

Just to earn enough money over the summer, come home, and say "Mama, this is for uni next year".

I did this every summer. Proudly.

But...

(now for the real reason I'm sharing this)

THIS is the part they often leave out on social media.

The messy part. 

The part when you were [not who you are today].

The part that says "I'm not there yet". Nowhere close.

Often times, they only show you the highlight reel here, convincing you that "overnight" means overnight. That it's easy. No, it isn't. It takes decades sometimes!

(at least it did for me)

Never forget where you came from, friend.

Never get complacent. Always stay grounded.

That's the only message I have for today. Cheers. ❤️

(Repost if you loved this story ♻️)

P.S. Ask me anything you want in the comments. I'll give myself a challenge to respond to EVERY question I receive under this post. Thank you!

Jasmin Jay Alic shares his origin story, from hauling trash in the streets so he could fund his university to driving back through those same streets now and realizing the most important lesson. The post includes a lesson to never forget where you came from and not become complacent as you advance through life. The photo shows Jasmin taking a selfie in his car, wearing a tailored three-piece black suit, with a luxury tie and pocket square, and a gold-plated Link Up community tie clip.

I've never sent a cold DM on LinkedIn. But...

I've left over 250,000 comments and replies.

Every work day, I spend 2-3 hours on LinkedIn ONLY in the comments and in the DMs. 

But this has brought me 1000s of "warm" DMs from:

1. People who already know me.
2. People who have already seen me.
3. People whom I know have interest in me.

The best part? 

I've never used automation for this.
I've never hired a VA to help with this.
I've never used AI to help speed this up.

Am I crazy? Maybe.

Did it work? Yepsolutely.

Because it builds my brand AND my business!

1. This is why I'm never worried about post reach here. Commenting always gives me "more reach".

2. It puts me in networks and circles which I control, not at the mercy of some "brew" algorithm.

3. It grows my topical authority. Because only 2-5% of my followers see my posts. The rest sees my comments. Or I meet them in the DMs afterwards.

So hear me when I say this:

Commenting is always your best time investment on LinkedIn. It will forever be this way.

If someone tells you otherwise...

They're not commenting THAT WELL. ✌️

(Repost for others ♻️)

P.S. I left 350 comments and replies yesterday. How much time do YOU invest in your engagement?

Jasmin Jay Alic reveals his hands-on approach to commenting on LinkedIn and how he’s never sent a cold DM because of it. In this post, Jasmin also lists out all the ways strategic engagement helps to build his brand and his business. The image shows Jasmin working focused on his laptop, while sitting in a cafe inside of a mall. 

I cannot believe I'm writing this post. Genuinely.

This month, I'm celebrating a birthday.

It's my Link Up coaching community's 1st birthday. But instead of telling you what we've done thus far, let me tell you what happened ONLY in the last week:

1. I launched a Lifetime plan.
   
2. 98% said "Yes, I'm interested".

3. 12% purchased it on the very same day.

4. Same day, this took us to the very top of the Most Profitable communities list globally (out of 2,700+)

5. We rewarded a couple members with a short-form video package (collab with the GOAT Diwas)

5. I received gifts from my members at my doorstep from addresses I can't even pronounce. Thank God for FedEx and DHL. (gifts were for my son mostly ❤️)

6. We announced a book. (more on this soon)

7. Announced Chris Do as our newest guest in the community. His second time!

I'm blessed. 🤲

So if this doesn't tell you to... No. ↴

If THIS doesn't SCREAM at you to go chase that flimsy little dream of yours and make it a reality, then I don't know what will. Monday Motivation, class over.

Now tell me...

In the words of Simon Squibb, "what's your dream?"

(Thank you if you repost ♻️)

Jasmin Jay Alic shares a touching story about his Link Up community and the community's success in the first year. This post celebrates Link Up's first birthday and Jasmin's shares several of their milestones, including topping the list of Most Profitable communities globally after introducing a Lifetime plan. The image shows Jasmin proudly looking at his Link Up members while sitting on stage during his third global meetup in Sarajevo, Bosnia and Herzegovina.

I never liked the phrase "10x". Until...

I started LinkedIn. (Just look at this gallery)

LinkedIn has MORE than 10x'd my network, my business, my influence - the list goes on - in just 4 years.

So here we go...

I'm gonna write 3 things now.

And they're all gonna sound ridiculous.  Ready?

1. All we do is write words online. Talk to strangers on a webcam. And get paid for it. Ridiculously well-paid.

2. We pretend like we have it figured out. We don't. We just do it more confidently. And have better selfies.

3. I literally made more money this year than my mom and dad made in their entire careers. Together.

To LinkedIn, a genuine THANK YOU.

To you reading this...

Repost and 10x this post, ha! 😀

No seriously, go build something so ridiculously good, you'll laugh at it a few years from now. Go!

And network with strangers too!

Good luck, you! 

- Coach J

P.S. This gallery includes never-before-seen photos on my feed. Recognize any of these social media GOATs? Who's your favorite? ❤️

Most LinkedIn users are lost right now.

It's why I decided to write this post.

I've trained over 57,000 people how to use LinkedIn for business. This 2-minute guide gives you 26 tips on how to make the most of LinkedIn in 2026:

(Save for later OR Repost now ♻️)

1. Align your topics with your profile. The algo doesn't reward fitness tips from finance experts anymore.

2. Make sure your headline draws people IN first. Your headline is irrelevant once they're already ON your profile. Then, the banner + story should take over.

3. Design a banner that actually has a call to action. 99% of banners I see on LinkedIn lack a CTA.

4. Add a link to your profile. Send visitors to your most desired business offer. Make each visit count.

5. Even if you offer multiple things, pick ONE core offer AND model your profile around it. In 2026, I'll model it around my students: https://linkupbyjasmin.com

6. Add links to posts too. Doing so is fine.

7. Comment more than you post. 4 groups: peers, ideal clients, big influencers, and small creators.

8. Forget posting every day. Stick to 3-5 weekly posts, but make them good. Good content lives longer in the feed now. Frequency won't change that.

9. Add visuals when needed. Faces are most powerful.

10. Stop sharing contextless selfies. (unless you do it all the time, and it's part of your brand)

11. Text posts are making a comeback. Write more.

12. Share your opinions, not just tips and tricks. Information is currency. But your POV is gold.

13. Ask more nuanced questions. Ditch the standard "yes/no" for something more meaningful. People REALLY crave real conversations here.

14. Stop using AI for comments. Just... stop.

15. Write for the first 3 lines of your post. Everything else is irrelevant unless they hit "read more". 

16. Share moments. It converts better than just "pro tips". Just last week, I wrote about taking time off, as well as flying people around the world.

17. Most people don't know this but... Optimize your settings here too, especially Visibility. Make sure your public profile is actually "seen". 

18. Enable "InMail" in your settings so non-connections can message you. You'll thank me later.

19. Write longer posts from time to time. It works.

20. Post at least 1 video per month. It builds trust.

21. Write daily. Just for practice. Then... Publish your best, and shelve the rest.

22. Stop trying to appease the algo. You will never succeed. This stuff changes on the daily. 

23. Talk about your failures more. This stuff connects. Can't all be a highlight reel. But more importantly...

24. Flex more! Not the Lambo. Just overall... Talk about what you've done and ARE doing more. Nobody else will do this for you. So tell us!

25. Support and connect with new creators. Daily.

26. Support small creators too. Daily. ❤️

And voilà! 2026, sorted.

If you've read this far, thank you.

Let me know which of the above made you go "a-ha!" or "huh?!" I'd love to chat.

(Repost for your network ♻️)

Trained 57,562 people how to use LinkedIn for business

Jasmin Jay Alic shares his 26 tips on how to make the most of LinkedIn in 2026. This LinkedIn post is a detailed in-depth guide with tried and tested strategies, verified by Jasmin Alic, his clients, and his students. The image shows Jasmin staring directly into the camera from his home studio office, with his signature teal lights all around. There is also a giant glowing 2026 caption behind him in the photo.

I gave myself a commenting challenge last week.

Not "more" comments → "new" comments!

I did 2 things:

1. Every time I published a new post, I made sure to interact with at least 50 new people under my post. People I have never spoken to before. Ever.

Result: Many fruitful DM conversations! Many new Link Up signups too. It felt great, to be honest!

And then in my feed:

2. Every time I opened my LinkedIn app, I'd purposely refresh it a few times so I see completely new people. And I'd make sure to support good posts.

Result: New profile views. Completely new profiles in my followers list. And side benefit → A LOT of those posts went viral after my comments. 😂

Lesson learned:

When your reach is low, you do what nobody wants to do. And that is to:

Stop complaining. And have fun again!

Cheers!

P.S. When was the last time you had actual fun on LinkedIn? Like, seriously?

P.P.S. Don't ask me to comment on your posts now! 😂

Jasmin Jay Alic shares his commenting challenge on LinkedIn, where he purposely searches for new people to interact with daily and new posts to comment on. He motivates his followers to have fun again on LinkedIn by doing the things nobody wants to do. The image shows Jasmin recording The Futur Podcast with Chris Do in person. The photo was taken live at The Futur Studios in Santa Monica, California. The image also includes a screenshot of a comment Jasmin left which summarizes his 2 main points from this post.

Most online communities fail in their 1st year.

Mine? 70 people flew in from 19 countries!

(Pro tip: Save this video to watch later)

I'm sure by now you've seen one of the 100s of posts about my recent Link Up meetup in Bosnia. If not from others in your feed, then on my wall.

This video here pulls you in closer:

1. Experience the vibes from our in-person event
2. See how we "hang out" away from screens
3. People speaking on stage for the 1st time
4. Strangers embracing each other 100%
5. Beautiful sights from all over Bosnia
6. Smiles, conversations and support
7. Community being a "community"

Bonus: See me rapping 😎

Ladies and gents, the 3rd Link Up global meetup in my home country, Bosnia and Herzegovina. Enjoy!

(Repost this one → Would mean a lot ♻️❤️)

P.S. I'll surprise ONE person who reposts the video with my 1-year membership. Good luck to all of you!

P.P.S. Watched the video? Your favorite moment?

Let's talk about LinkedIn's new 360Brew. 

Heard of it? It's their new AI ranking system.

(Save this post for later)
 
I've seen many posts talking about what's new, wondering what's most important, and some brilliant breakdowns from fellow LinkedIn colleagues.

But...

I know thousands of you look for my advice and guidance when it comes to LinkedIn. So hear me out:

I don't think there's much to worry about. 🤷‍♂️

If you already:

1. Write high-quality posts (save-able, share-able)
2. Write posts aligned with your actual roles / niches
3. Write posts without "write bla to get bla" schemes

4. Comment daily and well to expand your network
5. Start conversations with "new" commenters daily
6. Have a "varied" network of commenters (not pods)

7. Have a profile optimized for your specific offer
8. Send DMs to priority connections, no spamming
9. Spend actual time on this platform, not automated

Then you have nothing NEW to worry about.

And yes...

I know I'm oversimplifying this.

But 360Brew is not that big a deal...

If you've already been doing the right things. 😉

And if not, well... time to change your LinkedIn habits, I guess. And your morning brew. Cheers!

(Repost this for others ♻️)

P.S. Which of the 9 above do you need to get better at? I know 5 and 6 are huge problems for people.

Jasmin Jay Alic explains 360Brew, LinkedIn's newly adopted AI ranking and recommendation system. Jasmin reassures his followers this update is not a big deal and lists out 9 must-have activities in your LinkedIn strategy to make sure you're aligned with 360Brew. The image shows Jasmin delivering a keynote on stage, wearing a tailored dark blue suit and brown tie. The image also includes a quote that reads: LinkedIn's 360Brew Explained.

I flew 8 people across the world this year.

(and not everyone understands WHY)

So let me give you 3 reasons:

1. It's a selling point. Nobody else "flies people out". But Link Up does. See how that works? It's an added value proposition → Give more than the competition.

Who says no to a free flight?!

2. I'm promoting my country, Bosnia and Herzegovina. You have no idea how many people told me "I never heard of Bosnia until I started following you".

And I believe them. 🇧🇦

3. It's a promise I made to myself a long time ago. That "I'll do things differently". All of this? I don't pay with a company card → I pay with my personal one.

Hotels always get shocked when I say "no invoice".

TL;DR:

1. Give more than the competition
2. Be a proud ambassador of your roots
3. Do it so cool, people can't believe it's real

- Coach J

(Repost for your network ♻️)

P.S. We even had a "Link Up flight" recently, with 6 ladies on the same flight traveling to Bosnia. ❤️

P.P.S. What's a country on your bucket list? (give me ideas for my 2026 travels 👀)

Jasmin Jay Alic talks about his unique approach in the Link Up Community to fly people out across the world. He shares the story of bringing 8 people in 1 year to Bosnia, out of his own pocket. The post provides 3 reasons why he does this. The image shows Jasmin taking a selfie with his Link Up members in front of the Sarajevo City Hall.

This post is a letter to the younger me. 

Because everything I was taught was wrong.

(These 5 lessons literally changed my 3 businesses)

1. Don't launch anything super-late in the year:

Worst advice ever. I launched my Link Up community in late November last year. Sold out before day 1.

2. Give several pricing choices:

Hah! I only have Yearly memberships. No monthly, 3m and 6m options. This skyrocketed our sales. A visible "spike" in my sales analytics screenshots.

(we just introduced Lifetime → another A+ move)

3. Spend more time in the DMs than anywhere else:

I did. Most wasteful experience on LinkedIn ever. Instead, I switched to commenting 90% of the time and THEN started DMing my commenters. Wild difference.

4. Share EXACTLY how much money you make:

No.

5. Share the why, not the how:

Funniest advice ever. Sharing the how has literally transformed my entire life. And I get to enable others too. So WHY not share more of it?

HOW does it make sense to keep knowledge to yourself? You'll be gone in a few years, bud.

Life is too short for gatekeeping.

Bonus: Have fun in your content. Don't stress it.

I don't have a content plan. Never had one in all my years. I literally wrote this post 20 minutes ago. 

Just write what feels right. 

Otherwise, it'll never be alright. 

---

Thanks for reading my end-of-week letter.

Love,

- Coach J ❤️

Let me know if you learned anything new here today?

P.S. Repost further ♻️

Jasmin Jay Alic shares a heartfelt letter to his younger self and includes business advice he wishes he knew sooner. The post includes 5 lessons and examples of how Jasmin did it, his own way. The image shows Jasmin delivering a keynote on stage, while sitting in a sofa. The photo was taken at the IT Reboot 2025 Summit in Travnik, Bosnia and Herzegovina.

Today is International Men's Day.

Which means "top lists day". For me?

This particular list made me smile. Because I'm on the cover with some all-time-great individuals I've been learning from for decades. Gary V. Chris Do.

To all my dawgs, bros, and men in the network...

Enjoy your day, fellas.

Get a burger. 

Chill. 

I'm spending today with my son, collecting stickers for our FIFA 365 album. Anyone want to come to a football game with me next summer in the US?

Also...

Shoutout to Sibel Terhaar and Leadership Up Magazine for putting this list together. It's a great initiative, and I'm happy to support it.

P.S. 65% of all my clients are women, so don't ask where's your list, ladies. March 8 is right around the corner, so let us enjoy this one. 😂

Jasmin Jay Alic is named one of the Top 100 Most Influential Men of 2025, as voted by Leadership Up Magazine. He is featured on the cover among some popular names like Gary Vaynerchuk and Chris Do. In this post, Jasmin pays homage to all the men in his network and celebrates International Men's Day. The image shows the cover slide of the list, with Jasmin's headshot highlighted for the purpose of this post.

The moment I did this, my business grew too.

(I'm honestly sad I didn't start much sooner)

Stop sharing advice. Start sharing opinions.
Yes, opinions. POVs. Not just... information.
But if you can combine both, bam. Bingo!

Most people on LinkedIn only share tips.
They'll rarely - if ever - share opinions.
Having an opinion = being an expert.

Experts don't just teach. They share.
The moment you understand this...
Is the moment things will change.

Advice can be found everywhere.
Your unique perspective... can't.
This is what makes an "expert".
 
Do you share YOUR opinions?
Or still stuck at tips & tricks?
Answer this one honestly. 😊

P.S. Caught my POV here?

(Repost this for others ♻️)

Jasmin Jay Alic shares his approach to getting more offers with your LinkedIn posts. He says you should stop sharing advice only, and start sharing your opinions and points of view too. This LinkedIn post explains the psychology behind Jasmin’s advice. The image shows Jasmin standing at the top of a rooftop terrace in Chicago, with a point of view of the Navy Pier at Lake Michigan.

My Link Up community is turning 1 today!

(Read til the end for a surprise)

These are our numbers from the last 365 days:

1. Over 600 members joined
2. 90+ hours of video training
3. Organized 3 global meetups
4. Members from 40+ countries
5. 125 people visited the meetups
6. 30+ passports at those meetups
7. Hired 5 people - soon to be 7 (👀)
8. 20% already bought in for Lifetime
9. We surpassed my ARR expectations

And more than anything...

It surpassed everyone's expectations.

Happy birthday to the best group on the planet. You made my life and work more fulfilled - each and every one of you. Thank you. Proud of you all.

- Coach J ❤️

----
Now, only one thing left to be said:

Siri, play 50 Cent. Go shawty, it’s ya birthday!

P.S. Repost this → I’m rewarding 1 reposter with a Yearly + 1 with a Lifetime membership! Double wow. ♻️

P.P.S. Let's chat in the comments. Ask me anything!

Jasmin Jay Alic celebrates one year of his Link Up Community. This LinkedIn post shares the numbers and milestones from the community’s successful inaugural year, and Jasmin thanks his members with a heartfelt note. The image shows Jasmin posing for the camera, smiling directly into the camera, wearing a custom brown suit and tie.

I haven't done a LinkedIn Live since last year.

So let's make this one ONE to remember!

1. Ask me anything you want
2. Drop questions live in the chat
3. Celebrate my Link Up anniversary!
4. Watch me drop an exciting announcement

I REALLY miss doing lives! So...

I'll stay with you for 2 hours (at least) because I want to make sure this is the best live event of the year.

(maybe I'll even bring guests 👀)

I don't do these often. So mark your calendar ASAP.

3 things you can do immediately:

1. Repost this so your network sees it ♻️
2. Invite others to the event (up to 1k invites)
3. Leave a comment with a question for me to answer

See you on Nov 25!

- Coach J

Link Up is 1! 🎂 Grab the lifetime deal (on my profile)

Precious Awodiran, Anshul Vats and 1,725 other attendees

The 2026 LinkedIn Playbook w/ Jasmin Alić (+ Announcement)

"Wait, that's really YOU on LinkedIn?"

I get this reaction a lot when I meet people.

So let me be blunt here.

1. Nobody else has access to my LinkedIn. 🚨

2. When did it become normal for "personal" brands to NOT respond to their own comments and DMs, to the point where others automatically assume you're NOT the one behind your own account?

And...

3. I have TWO superpowers (apparently):

↳ I remember 99% of my commenters when I meet them in person. Yes, even at 1,500 comments on average per post. Yes, even years later.

↳ I respond to every single DM myself. I don't automate the most human part of my business = conversations. Never will. (I sincerely hope I never will)

So to answer this once and for all:

"Is it really you in the LinkedIn DMs?"
"Is it really you in all those comments?"
"Is it really you in your newsletter replies?"

Yes, it's me. Always.

It's not that hard, y'all. 

Message me. I'll prove it.

P.S. Don't message me, please. 😂😂😂 Commenting below is probably easier for everyone!

Jasmin Jay Alic says he responds to every single comment and DM himself to this day, even after 342,000 followers on LinkedIn. This post answers the most-common questions Jasmin gets about whether or not it is actually him behind his LinkedIn interactions, and he assures his audience he is the only one with access to his LinkedIn account. The image shows Jasmin meeting people in person at a conference, surrounded by more people who wish to speak with him.

I took a day off in the middle of my launch week.

One reason: Daddy-son time. ❤️

I don't give a hoot how many millions I make in my career, I pray to never be too busy to put everything "on hold" and spend time with my loved ones. 

My son. My parents. My partner. My friends.

This was the whole point. ‼️

→ To have "enough" income so you CAN rest freely and go spend it with those you do it for.

→ Not to make "more" money so you COULD potentially spend more time with them.

→ "A lot" vs. "Enough". These lines aren't blurry. They just have to be drawn.

Remember this:

A lot is good. But enough is more than enough. 

Always remember this, friend.

- Coach J ❤️

---

Sending love to everyone reading this. And especially those who just joined my Link Up community. We were the #2 most profitable community in the world yesterday. 🏆 Wow... Grateful.

Did I miss anything on LinkedIn while I was away? Give me some fun updates, please. Or fun questions :)

I rebranded my profile just for this week! 🎂

Jasmin Jay Alic shares a reminder with this LinkedIn followers about being present in your life and spending time with your loved ones. In this LinkedIn post, he explains the difference between a lot and enough money, and where this line should be drawn in one's career. In this photo, Jasmin is seen taking a selfie with his cat at home. It's an unusual visual change from his usual style of content to share such a personal photo.

This is the simplest LinkedIn "hack" of all time.

Especially if you want more engagement.

ASK BETTER QUESTIONS!

I'm sure you'll agree with me when I say this:

"Sometimes I have no clue what to comment on certain posts that show up in my feed." 🤷‍♂️

→ Even if the hook is good.
→ Even if the advice is valuable.
→ Even if I actually like the author.

3 easy ways to get more replies on your post:

1. Ask a Yes/No question
2. Ask for numbers or figures
3. Ask a specific question; with examples 

(I'll do number 3 in the next 7 seconds)

I tested this out with 100s of clients. And it always works. Especially if you don't overcomplicate it.

Ask a question, okay? It works.

(Repost this video for others ♻️)

P.S. What's your non-negotiable for LinkedIn's posts? Mine's 1-liner hooks. And a P.S. question, duh!

Roman Pikalenko 🇺🇦🦩

Kaizen

On March 7th, 2023, I decided to quit my safe & comfortable job…

…all to start my own business 🔥

You see, I was freelancing in one way or form for almost a year then:

→ Ran 3 group coaching programs for young marketers to build their personal brands
→ Got booked for eight 1:1 consultations about LinkedIn Growth 
→ Started doing external engagement for my friend’s client 

By the time the calendar hit 2023, I was earning 75% of my full-time job income

Feeling like I’d outgrown the company I was in, it was a matter of time I took the leap 

I had to figure out 2 major things for myself:

→ How to position myself and where to find my ideal clients
→ What services to offer and at what price

Now, I help 6-figure founders build, grow, and scale their personal brands on LinkedIn

All through a Done-For-You Premium Ghostwriting 

- You don’t need to write your content
- You look at the inbox full of leads
- You run your biz smoothly

If you’re someone who’s tried creating content on LinkedIn or hired a cheap writer with no strategic background, you’re in the right place

Book a 30-min consultation with me

And let’s explore how it would look like if we worked together

✌🏼

Full-Stack Ghostwriter

Limelight

I worked in a B2B SaaS company for almost 2 years in the past. 

It made me realize just how plagued the industry is with features nobody cares about, branding nobody remembers, and products nobody uses.

I've also been creating content on LinkedIn for 3 years now. And in all that time, I've been pitched (very poorly) by a lot of brands that undervalued my work and made the collaboration problematic. There was no easy way to partner up. 

When David reached out to me asking to join as an Advisor, it felt like a perfect match.

Not only I had a chance to contribute to building a great SaaS product, but also helped shape it in a way that would benefit end users like me.

As an Advisor to Limelight, I help build the first-ever B2B creator ad platform. I've been beta-testing the product from the start and it’s impressed me so far. The team is extremely fun to work with and is receptive to every bit of feedback. 

If you're a brand or creator looking to partner up with either, I'd recommend checking them out. 

If you are a brand or creator looking to collaborate with me, get in touch via my
Limelight storefront: https://app.limelighthq.com/p/roman-pikalenko.

Advisor

Slush

I never thought I’d be an entrepreneur.

But I was training to become one without realizing it. 

It’s 2019, I’m in my last year of uni. 

I hear about this event called Slush that’s founded by students that’s now the biggest gathering of Venture Capital in the world

(Let that sink in) 

And it was right in my “backyard”, in Helsinki. 

I applied to volunteer there. Sustainability team.

During the event:

— I met cool new people & made new friends

— Learned that volunteering is hella fun

— Fell in love with Slush Magic (iykyk) ✨

and all without spending thousands of €€€ 

(I was a broke student 🤷🏻‍♂️)

I left wanting more. 

2021: I went to Slush again. Became a Group Lead. 

2022: I volunteered at Slush again.

And this year, I rose up to be a Team Lead.

(yay me)

A Text Production Team Lead in charge of written social media content and then some. 

Perfectly aligned with my ghostwriting ambitions. 

I now have a team of 4 legends. 

All are hungry ambitious young people like me that want to make a difference. 

If you’re an impact brand coming to Slush 2023, let’s connect and meet up during the event. 

If you’re a volunteer and resonate with my journey, let’s do the exact same thing ✌🏼

See you at the event 🔥

Text Production Team Lead

Shield

Just 1 week before I quit my job, Andreas, CEO of Shield, said 3 sweetest words a young guy like me could only wish for:

“Check your inbox :)”

There was a contract to sign.

You see, I’ve been following SHIELD and using their tool for 2 years then. 

They had a vibe and functionality. Their team was top-class. 

I wanted in. 

3 months of negotiations. I finally quit my job. They were open for business.   

When I finally got the role of Content Writer, I was tasked with one thing — keep the community engaged and build the brand’s authority further through their Company Page and part of the newsletter. 

Results?

I was able to:

- Cut down 1 hour of newsletter research
- Cut down 1 hour of newsletter writing (1,5 sections)

This freed up 2 hours for my teammate, Jaziel, to:

- Strategically place a fitting theme every week
- Focus on making sure the newsletter was headed where SHIELD wanted it to go. (time to reflect, and make more normative decisions moving forward)

We were able to keep a consistent opening rate between (50-57%) with a click rate of around 5-8%.

More than that, we were getting weekly newsletter love mentions.

Often from creators and profiles that would normally get unnoticed. 

Now, I apply the same mentality with my clients. 

I put them in the spotlight through the right stories and content. 

So they too can receive love mentions from their community (and make that $$$).

Content Writer

Recright

In 2021, I FINALLY landed a marketing role after being laid off 3 times from my bar job

Learned how to build systems, distribute & connect multiple channels.

Only about 200+ job applications in, I was referred to a Growth Manager, Rémy, that worked there.

From the start, I was thrown into the deep end. I had to conduct 5-10 growth experiments simultaneously for multiple marketing channels.

Our goal? Understanding where our resources were best spent.

My biggest problem was streamlining the entire process:

- Multiple social media channels
- New website & email automations
- Analyzing data & reporting it back to the team

I felt lost…

“What do I focus on?”

This was the wrong question to ask. The right one was:

“What experiment will bring the most result for our main objectives?”

See, I was afraid I lacked expertise. And I didn’t know yet how to use every system that was already in place.

Here’s what I did in the next 5 days:

- Analyzed what has and hasn’t worked before
- Checked which of the current experiments would bring the best results
- Laid out the step-by-step execution plan & time blocked it in my calendar

What’s the worst that could happen?

(Spoiler: As I was still an intern, I wouldn’t be promoted to my full-time role)

But as a result, I was praised for my proactiveness and we managed to gather valuable data on what channels to abandon entirely.

My biggest achievement was learning how to build systems, distribute & connect multiple channels.

Because of that I now always take a data-driven structured approach to solving complex problems. 

Juggling multiple elements at the same time felt challenging & chaotic but weirdly satisfying. 

Even though I had to constantly check in with the team.

About 1,5 years later, I felt that I reached my maximum potential in that role:

And eventually, I quit to start my current Ghostwriting business.

✌🏼

Growth Marketer

Growth Marketing Intern

Laurea Entrepreneurship Society

Before I found my 1st paid marketing role in 2021, I decided to volunteer. 

Instead of volunteering anywhere, I picked a local university’s Entrepreneurship Society.

(which explains my current entrepreneurial ambitions so well btw)

One of my biggest responsibilities as the Head of Marketing for me was running our events.

That meant:

- Finding speakers & partners for the events
- Creating content to promote the events
- Hosting the events

There was a week before the summer break, when we accelerated all the event production.

I ended up hosting 3 back-to-back webinars & workshops in a single week.

Main challenges?

→ Cross-promoting 3 events for 4-5 weeks prior across FB, IG, LinkedIn, and email

→ Dealing with last-minute delays, changes, and people not responding

The promotion was done in the priority approach, accelerating the volume of content the closer the events got.

The last-minute events required me to juggle both team, speaker, and partner communication pretty much 24/7.

I thought I was gonna lose it. Thankfully, our Community Manager was there to remind me that “We got it”.

….

How did I get through the week?

Simple. I just f*ckin did. 

Sometimes there are no fancy hero endings.

I did learn that event marketing is tough if you have no idea what you’re doing.

And I learned a whole lotta stress management techniques when things get hot.

When my 1-year term was done, I knew that the team was in the right hands.

(I may have hired specific people for the next HoM to avoid the headaches I had)

✌🏼

Head Of Marketing

The Old Irish Pub

In 2020, I hit rock bottom:

→ No job
→ Ran out of savings
→ Stuck in a small town (Vaasa)

Then I accidentally saw a job ad:

“Looking for a bartender. The Old Irish Pub.”

I thought it was the pub in Vaasa as it just opened.

Sent my application & resume

Got the response back:

“We’d love to interview you!”

Only the email address was from The Old Irish Pub Helsinki

“Helsinki?! It’s 4,5h away from us”

3 days later, I went to Helsinki, aced the interview, and moved there completely within 2 weeks.

And oh boy, what a job it was:

→ Constant night shifts
→ Lifestyle that drained my health
→ Dealing with less desirable customers we had to call ‘guests’

There were of course good moments too: met some of my best friends there & the love of my life. 

But in the 2nd month, sh*t really hit the fan. 

We called it the ‘Copenhagen Night’ as everything you could imagine happening at a bar, happened that night:

- Broken glass & me getting cut
- Rude guests & me getting screamed at
- More drink orders we could handle & me chugging Red Bulls

And I had to train 2 new runners

Looking back, I always ask myself “How the hell did I manage to get through the night?”

My honest answer?

The adrenaline I had + the caffeine I drank made me feel like a machine.

In a single night I:

- Got glass cuts 6 times
- Drank 3 Red Bull cans
- Served 100+ drinks & cocktails
- Served at least twice no. of shots
- Managed at least 5 very drunk guests
- Taught the runners how to thrive on busy nights
- Ruled the kitchen with my teammate constantly supplying the bar with glasses

It was chaos. I hated the cuts. But I loved the adrenaline rush.

Now, whenever things get intense, I look back at my bar job.

And I always remind myself:

“You could’ve been doing it at night, exhausted, and getting multiple cuts all over your hands. Keep going.”

…

As I completed my 6-month internship at Recright and switched to a full-time role, there was no space or energy left in me to work at the pub.

✌🏼

Bartender

Upbeater

***✍️ Story writing in progress...***

Growth Hacking Marketer

Digital Marketing Manager

Hitachi ABB Power Grids

Sales Intern

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

I help climate deep tech founders build founder visibility that compounds.

Because when people look you up…

You don’t want them to find a quiet profile, a repost from last year, or a pitch deck disguised as a post.

You want them to see credibility. Clarity. Momentum.

Most of my clients are:

- Series A founders with scientific or technical backgrounds
- Deep in climate, water, food, or materials innovation
- Short on time but serious about becoming the go-to in their category

I ghostwrite their:

- LinkedIn thought leadership (to build traffic engine)
- Educational email courses (to convert attention into demand)
- And sometimes, their articles, newsletters, or even books

💬 I’ve worked with 10+ founders across 8 countries, helped generate $300k+ in LinkedIn-attributed revenue, and ghostwritten 1,000+ posts that have reached millions — while helping my clients build audiences filled with investors, partners, and talent.

You’ll never hear me say “you need to post more.”

Because most founders aren’t struggling with volume.
They’re struggling with clarity.

Clarity of what to say.
Clarity of how to show up.
Clarity of what content makes them look like a leader — not just another expert.

That’s what I do.

If you want to build long-term authority, not just chase likes, we should talk.

💌 DM me “Pinky” and I’ll show you how I help founders build founder gravity — without sounding like a LinkedIn bro.

(And yes, I’ll tell you why it’s Pinky.)

Or just stick around and follow — I post regularly on founder visibility, deep tech storytelling, and LinkedIn strategy for serious operators.

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

For the past 2 months, I've been prepping for today.

Tonight, I'm flying to Tokyo for 16 nights, and I plan to work no more than 1h/day.

Here's how:

This is a milestone for me.

In 2.5+ years of running my ghostwriting business, this will be the first trip where I'm almost 100% hands-off.

6 clients. 22 LinkedIn posts per week. And the entire month of November covered.

I prepared 88 posts in advance.

Here's the exact process I used:

Step 1: Prioritize what's happening right now before I look ahead.

I didn't jump straight into November content. I made sure current and next-two-weeks content was locked in first.

If I let present work slip while planning ahead, I'd be stuck putting out fires right now.

Step 2: Map everything out and categorize by difficulty.

I looked at the entire month I'd be gone (Nov 9 to 26) and went client by client.

I categorized them by:

→ Who was easiest to write for based on how long I've worked with them
→ How fast their review process is
→ How proven their topics are
→ How hands-off they are.

One client gives me the green light on almost everything and has 5 specific daily topics.

Another was still ramping up, so I waited until early October to write for them once I had enough context.

Step 3: Schedule strategic work sprints with recovery time built in.

→ I picked two weekends, two weeks apart, to work extra hours.
→ I left one weekend in between to rest and recharge.
→ During those sprint weeks, I worked evenings and weekends writing for all 6 clients.
→ This kept me from burning out while still hitting my deadline.

Step 4: Microbatch by topic and structure for maximum efficiency.

For each client, I created a topic-per-day structure similar to my client who already had 5 specific topics mapped to each weekday.

This let me batch write in focused sessions instead of jumping around randomly.

I grouped similar topics together and knocked them out one by one.

Step 5: Split my writing into two distinct phases.

Phase 1: V1 drafts.
Raw thoughts, structure, and ideas dumped onto the page.

Phase 2: Final drafts.
Editing, adding visuals, stress-testing hooks, and leaving annotations for the client explaining my choices.

This two-phase system kept me from getting stuck in perfectionism during the creation phase.

Result: 88 extra LinkedIn posts prepared in 2 months.

I submitted everything a week before my trip. That gave me the final week to handle client edits, review feedback, and analyze all the work we've done so far to keep improving.

And now I get to spend 16 nights in Japan working no more than 1 hour a day.

PS. I’m going to Tokyo, Kyoto, Osaka, and Nagano. Any recommendations? 🇯🇵

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

2000: Send press release → Land Forbes feature.

2025: Send press release → Journalist skims it → Then checks your LinkedIn → Skims your company blog → Listens to your podcast clip → Scans Twitter mentions → Reads competitor coverage → Scrolls 3–6 months back on your feed → Then replies.

Most climate founders still think their tech will sell itself. They write a pitch email, cross their fingers, and get ignored.

But it's not 2000 anymore. Journalists aren't waiting in their inbox.

And the only founders they write about? The ones who already look like the obvious voice in the space.

So if you want media exposure, don't start with PR. Start with consistent content that makes you impossible to ignore.

Here's how:

Tip 1: Pick one platform and own it completely.

For climate founders, that's LinkedIn. 

Post 2–3 times per week with a mix of founder lessons, industry takes, and behind-the-scenes updates. Journalists check LinkedIn first. Make sure there's substance when they do.

Tip 2: Publish one 800-word thought leadership article per month.

Post it on LinkedIn, your company blog, or send it as a personal newsletter. 

Doesn't matter where. What matters is depth. These longer pieces show journalists you can think beyond hot takes. They give reporters substance to quote and link to. And they position you as someone with real expertise, not just engagement tactics.

Tip 3: Document your founder journey publicly (the messy parts included)

Share the decisions you're making in real time. The regulatory hurdles. The failed pilots. The customer conversations that changed your roadmap. 

Journalists love founders who are transparent, not polished. Vulnerability builds trust faster than any press kit.

Tip 4: Connect with hundreds of journalists and PR folks proactively, months before you need them.

100s of journalists cover climate, tech, and startups. 

Start building relationships now, not when you're ready to pitch. Comment on their work. Share their articles with your take. Send a DM when they publish something that resonates.

Tip 5: Make it stupid-easy for them to cover you.

When a journalist does check you out, they should find: 

• Data points they can cite 
• Clear founder bios with credentials 
• High-res photos ready to download 
• A media kit or one-pager on your site
• Quotable soundbites in your recent posts 

Remove every excuse for them to pass on your story.

—

The reality? PR doesn't work anymore if you're starting from zero visibility.

But if you've been showing up consistently, journalists will come looking for you.

That's when the press release actually works.

—

Founders, what's one story in your industry you wish a journalist would cover right now?

Sales teams are sitting on the most underused follow-up asset: 

Their CEO's LinkedIn posts.

Your CEO posts 3x/week on LinkedIn.
Your sales team never references it.

That's a missed opportunity.

I've been writing LinkedIn content for climate tech CEOs and founders for 2.5+ years. Companies that repurpose founder content for sales enablement shorten their 6-12 month B2B sales cycles.

Here's how to write LinkedIn posts your sales team can actually use in follow-ups:

Tip 1: Start posts with problems your prospects are facing right now.

Open with the exact challenge your ideal customer is dealing with today. Use their language, not yours. For example: "Everyone's talking about scaling from $5M to $20M, but nobody talks about what breaks when you hit $10M."

When your sales team follows up, they can say: "Saw our CEO wrote about the challenges at $10M ARR. Curious if you're experiencing any of that?" Instant warm conversation starter.

Tip 2: Use the borrowed credibility format to create instant relevance.

The format: "I met a [prospect's role] who [achieved impressive result]. Here's what they did differently..."

Example: "I met a VP of Operations who cut their energy costs by 40% in 8 months."

When your sales team reaches out to similar prospects, they can say, "Our CEO just shared a story about a VP Ops in a similar situation. Thought you'd find it relevant."

Tip 3: Reference internal triggers that signal buying readiness.

Call out the specific moments when companies realize they need a solution. Things like: "Growing past 5-6 crews," "Drowning in service tickets," "Hitting the limits of spreadsheets."

These triggers tell prospects: we know exactly where you are. When sales follows up, they can ask: "Are you hitting any of these inflection points?" It naturally qualifies the prospect.

Tip 4: Include real numbers and metrics from your experience.

Don't just say "we helped a client save time." Say: "We helped a $25M company reduce their reporting time from 40 hours/month to 4 hours/month."

Specific numbers establish credibility and give sales concrete data points to reference. When a prospect asks "can you quantify the impact?", your sales team points to the CEO's post.

Tip 5: End with niche-relevant engagement questions that filter for qualified prospects.

Don't ask generic questions like "What do you think?" Ask questions that only your ideal customer can meaningfully answer.

Examples:
• "What's the biggest bottleneck you're hitting between $10M and $20M?"
• "CFOs: how are you currently tracking sustainability metrics?"

When prospects comment, they're self-identifying as qualified leads. Your sales team can follow up directly with context.

—

Using CEO content for sales enablement is one of the most underrated tactics in B2B.

Your sales team gets warm conversation starters. Your prospects feel understood, not sold to. Your CEO's content drives pipeline.

—

How often do you repurpose your CEO's LinkedIn content for sales?

Day 3 in Tokyo: I sumo wrestled Waka and won.

One of my clients gets 1-2 investor inbounds every month.

Not from cold emails.
Not from pitch decks.

From LinkedIn posts.

Most Series A founders pitch investors 1:1 and wait for 199 'nos' before they get a 'yes'.

But there's a faster way.

Educate investors at scale through content so when you do reach out, they already know who you are, what you're building, and why it matters.

I've written 550+ LinkedIn posts for climate founders raising capital. The ones that generate investor attention aren't the "vulnerable" Crying CEO posts.

They're story-driven posts weaved with actionable insights, proof of progress, and direct answers to questions investors are already asking.

Here's how to do it:

1/ Don't just celebrate milestone. Show traction.

Don't post: "So excited to announce we hit 10,000 users! 🎉"

Post:

• The specific problem those 10,000 users were trying to solve
• How fast you got there (6 months vs. 2 years matters)
• What you learned that changed your product roadmap

Investors care about your ability to learn fast and iterate. Show them you're paying attention to the right signals.

2/ Take a public stance on where your industry is heading.

Most founders play it safe.

They share news and add a generic "exciting times ahead" take. That's not thought leadership. That's commentary.

Instead, show how you think about your market.

What's everyone getting wrong? Where will regulation force the next wave of innovation?

Pick one POV per post, explain your reasoning, and back it with data or first-hand experience.

Investors follow founders who see around corners.

3/ Spotlight your team in a way that shows why they're invaluable.

Don't post: "Thrilled to welcome Sarah to the team! She's amazing."

Do post:

• Why you hired Sarah now (what gap did she fill?)
• The specific problem she'll solve in the next 90 days
• What her track record signals (ex-Tesla, scaled X from 0 to $10M)

When you spotlight a hire, you're saying: "Look at the caliber of people betting on us."

4/ Share takeaways from the rooms you're in without name-dropping.

Meeting takeaways show you're having the right conversations with customers, partners, advisors, and other founders.

Format: "Had a conversation this week with a [CFO at a Fortune 500] about [their biggest procurement challenge]. Here's what I learned..."

Then share 2-3 takeaways that show you're absorbing information investors care about.

—

One of my clients? Their posts reach ~1,200 VCs per month.

Another gets 1-2 investor DMs and connection requests monthly without cold outreach.

They're not posting about struggles or origin stories.

They're posting proof they understand their market, execute fast, and think like Series B-worthy founders.

That's what gets you in the room.

—

What story angles tend to work best for you with investors?

At the World Economic Forum, a Native American chief asked a CEO: 

"Could you explain where from your home to your office, you stop being a grandfather?"

That question haunted Ulf Stenerhag for years.

I work with climate founders every day. The ones who stick with it? They're driven by something deeper than market opportunity.

For Ulf, it was that single question.

How could business leaders make decisions at work that would harm their own grandchildren?

In 2018, after 20 years running a successful pharmaceutical supplier, he sold everything and founded WAYOUT WATER, on a mission to solve the global water crisis while eliminating plastic pollution.

Here's what I learned from his story:

1/ The best climate solutions solve multiple crises at once.

1.3 billion plastic bottles are used daily. Over 2 billion people lack clean drinking water. And the bottled water we buy? Contaminated with microplastics and forever chemicals. Ulf didn't just want to provide clean water, he wanted to eliminate the entire broken system.

2/ WAYOUT's Micro-Water Plants turn any water source into drinkable water using only solar power.

Each system:

• Supplies 8,000 liters per day—enough for 2,000-3,000 people
• Prevents 5.7 million plastic bottles annually
• Saves 483 tons of greenhouse gases per year
• Converts even salt water into high-quality drinking water
• Operates completely off-grid

3/ One decision can compound for generations.

Ulf's entire company exists because of one question about being a grandfather.

He once said: "Since then, I can't make decisions that are bad for future generations."

That's the difference between a founder chasing an exit and a founder building a legacy.

—

Every Monday, I share stories of exceptional climate leaders. 

Know someone worth nominating? Drop their name below.

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Jasmin Alić

Roman Pikalenko 🇺🇦🦩

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