Jasmin Alić

Trained 56,289 people how to use LinkedIn for business

Are you struggling to find your voice on LinkedIn? To position yourself as the "go-to" authority in your industry?

Better yet...

Struggling to get "seen" or "heard" by your ideal customers? Same ones you KNOW you can actually help?

If you've been nodding along until here, congrats!

Looks like we might be the perfect fit!

Hi, my name is Jasmin.

Most people here know me as Jay from Hey Jay.

So far, I've worked 1-1 with 200+ amazing individuals who've skyrocketed their content, profile growth, and business on LinkedIn in record time.

🔥 "$15K USD 24 hours after my 1st session with Jay. Before that, I was close to losing hope and shutting down my business" - Nada Buhendi, F500 Career Coach

In the last 3 years on LinkedIn...

I've built the fastest-growing coaching business for solopreneurs and C-Suite individuals. 

Before that...

I spent 15 years writing online and branding companies and individuals. From Fortune 500 elite like Microsoft, Digicel, and Marriot Bonvoy to founders and C-Suites from almost every industry imaginable.

🔥 "Everyone needs a Jasmin Alić on their team. We've achieved 20% incremental revenue growth in the first 7 days of working together!" - Jack Bourke, Digicel

My offer to you?

We “put in the work”. Together. I will respect your time and your business, and I expect the same in return. 

My calls aren't "magical" because I do everything for you. No. 

They're magical because I will show you exactly what needs to be done. Every little tip, click and "algo hack" - yours for the taking.

I've spent 1,000+ days here.
I've written 5,000+ posts here.
I've coached 200+ individuals 1-1.
I've trained over 50,000+ online here.

I've put in the work, so you don't have to.

To put it bluntly...

I'm putting all of my 15 years of experience on the line for you and combining it with my deep understanding of this amazing platform. 

I don't need your money. I need you to win.

🔥 "This was the first call with a LinkedIn guru that I got on where there was actual value and alignment in delivery at the end of the call. It was strategy, action and reflection. Absolute value! No fluff all impact!" - Archita Fritz

3 ways we can work together:

1. Power Hour - 1 hour, ask me anything
2. Brand Blueprint Program - 8-week 1-1 coaching
3. My Link Up Community - my private coaching group
4. My free content - learn for $0 on LinkedIn, IG or YouTube

Interested?

My pricing and availability are available here:

https://calendly.com/jasmin-alic

For everything else, I'm one DM away.

Thanks for reading up until here. You are amazing!

❤️

Copywriter and Brand Strategist

“How do I share my story?”
“What if nobody reads it?”
“What if nobody likes it?”

These are legitimate concerns for any brand.

Whether you're a company or personal brand...

How you show up in your content is everything.

- You want to be clear in your writing
- You want to be strong in your execution
- You want to be remembered for your service

To do so, you need good copy and a great strategy.

I help brands like Dash, Digicel, Marriott Bonvoy, and Microsoft "sweeten" their brand messaging and content strategy. 

Fortune 500 companies.
Fastest-growing companies.
Personal brands with high net worth.

They trust me with their candy. Will you?

Need a great website? 
Need to grow on LinkedIn? 
Need to (re)position your brand?

Say "Hey Jay" in a message and let's chat.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/jasmin-alic/coaching

Apparently, LinkedIn can't figure out I'm real. 💔

1. I was restricted 5 times this year. Logged out of my profile due to "suspicion of automated activity".

(There was NO automated activity)

2. A recent post got locked because I had a 52% engagement rate in the first 15 minutes. Bro, how can I even control people reacting to a post?!

3. I must be triggering all the "false positives" in the algorithm, as Jeremy from Favikon told me. It's just "unheard of" to get this level of engagement.

Sorry, but...

LinkedIn and Ryan Roslansky, what in the world do you want me to do?

Serious question.

I don't use automations.
I don't have virtual assistants.
I write all of my content manually.
I write every single comment myself.
I send all my DMs and connects manually.
I'm the only person with access to my profile.
I have precisely 0 tools connected to my profile.
I have precisely 0 extensions installed for LinkedIn.

So tell me...

How much more REAL do you need me to be?

I will NOT stay silent anymore!!!

My 2 cents:

(And my offer to fix this at the end of this post)

1. This issue is showing your incompetence. 1000s of users are going through this; not just me.

Please explain your restriction policies transparently.

2. You ask ME for information about my restriction. How would I know? Each of the 5 times, I wasn't even online!

YOU should be the one giving ME the information. 🤦‍♂️

3. You have access to everyone's data and activity. And you can easily see which tools are connected. So why pretend like you don't? Which brings me to:

If you see someone uses ZERO automation tools, how can you even restrict them for automation?

4. Your Support ticket system doesn't work. Period.

To top it all off, you told me I "reached the maximum number of verification attempts". What even is that?!

5. You are putting people's livelihoods at risk. Because you've pushed users for years to buy Premium, use LinkedIn for business, and then... what, shut 'em down?

Here's my offer:

Dear LinkedIn team,

As one of the more prominent creators on your platform, I feel obligated to address this. Book me a meeting with your team (in charge of this issue) and I will book a flight to either your New York or Sunnyvale headquarters in the next 48 hours. I will spend as much (unpaid) time as needed to help you figure this out. I will use my own money to fund this. I want to do more for your users than you are doing right now. Get me that meeting. I'm looking at flights right now. I MEAN THIS 1000%.

I've looked at legal counsel on this matter too.

I'm happy to involve lawyers in our conversations moving forward. By all means.

This... NEEDS to be fixed once and for all.

Not just for me. For everyone.

Enough is enough.

Thank you.

Signed:

Frustrated long-time user, LinkedIn Learning Instructor, LinkedIn-featured creator, top-ranked global creator, we-ve-also-met-in-person, you-literally-pay-me-a-salary-every-month, your Jasmin Alić

(Asking my network to repost this ♻️)

Award-winning personal branding & business coach | Founder of Link Up Community (67 countries) | Teaching you how to build a trusted brand & profitable business

Jasmin Jay Alic writes an open letter to LinkedIn, addressing the recent restrictions of LinkedIn profiles, with thousands of users unfairly losing access to LinkedIn while receiving zero clarification from the LinkedIn team. Jasmin references his five restrictions in just January of 2026 and shares his experience of the process, which is not showing any good signs of LinkedIn handling this issue well. In this post, Jasmin offers to help with the issue directly and asks the LinkedIn CEO for a meeting. The image shows Jasmin speaking directly into the camera while recording a video in a studio. The image also includes screenshots of Jasmin’s recent restriction warnings received from LinkedIn.

People overcomplicate LinkedIn. Too much.

I don't care how many followers you have.

If your post is good, I'll like and comment.

I don't care about your country or name.

Or if you're a direct competitor of mine.

If you "show up" in my LinkedIn feed...

(and you actually write good content)

I want my network to see you. "Like".

It's that simple to support others. ❤️

Cheers, y'all! (Go support someone)

Most LinkedIn DMs are pushy. Or salesy.

Let's fix that. (Full outreach masterclass)

This read is 2 minutes long. So either keep reading, or save it for later. Either way, you're in for a treat!

I will explain my tried-and-tested "warm outreach" approach. Using Linkbound, Kondo and Sales Nav.

(neither is a must, but each one ties into the other)

1. Familiar faces first

Most people reach out to complete strangers. This is why "selling" feels odd. There's no trust. Instead, focus on those you've already interacted with on LinkedIn.

2. Linkbound for engagement filtering

Analyze your engagement (or from your competitors if you don't get much engagement) with Linkbound. It will give you a complete list of "warm leads".

3. Filter leads to match your ICP (ideal client profile)

Linkbound has a brand-new feature which tailor-matches your ICP criteria to your offer. It means every name is both "familiar" + "qualified".

4. Feed into your LinkedIn CRM (Sales Nav)

Follow their LinkedIn activity closely. In other words:

5. Become "top of mind"

The easiest way to send that first DM is to spark engagement elsewhere. In a comment. In a reply. On their post. On someone else's post. Doesn't matter.

6. Attract profile views

Every profile view you receive is a "warm" signal. You can now easily send the first DM saying "Hey, so happy you visited my profile! What brought you here?"

7. Send DMs daily

Make "reaching out to ICPs" a daily habit. No excuses. It will feel angsty at first. The more you do it, the easier and more enjoyable it gets. I promise you this!

8. Never pitch in the first message. Please.

9. Always follow the PBS psychology

Permission-Based Selling means you never outright send something (pitch deck, offer, link) "assuming" they need it. Always ask first. And get a Yes first.

10. Separate DMs into folders, with Kondo

Depending on who you message, you might have different conversations. Kondo (made by Mitchell Tan) lets you have multiple LinkedIn inboxes. Brilliant!

11. Set follow-ups in Kondo

I recommend setting alerts in Kondo for "no-replies". You're not necessarily being ghosted when someone doesn't reply. You just have to remind them.

12. Track progress in Linkbound

The more you talk to each person, readying the "sale", simply drag and drop your conversations further. You'll see your leads qualified in real time to a Yes or No.

13. Feed back into Sales Nav

A lead that says No now is not a "forever No". Keep up with their LinkedIn updates. Their network might be packed with new opportunities for you. Repeat 1-12.

TL;DR:

• Establish familiarity first by engaging
• Use Linkbound to qualify before outreach
• Use Kondo for streamlined DM management
• Use Sales Nav to source network opportunities
• Never pitchslap :)

Familiarity → Filtering → Permission → Trust → 💰

Really hope you find this useful. Cheers!

- Coach J

P.S. I'll reward 2 reposters. One with a year of Link Up membership. One with 6 months of Linkbound! ♻️

Jasmin Jay Alic shares his complete LinkedIn DM outreach masterclass. This is a long-form post breaking down his entire warm outreach approach, using tools like Linkbound, Kondo and Sales Navigator. Jasmin is also the co-founder of Linkbound. In the photo, Jasmin is seen proudly smiling while delivering a LinkedIn-related keynote on stage, while wearing a tailored brown suit vest and orange tie. The photo also includes a caption that says: LinkedIn DMs Masterclass

Today is a beautiful day. Ramadan begins. ❤️

(I hope this post lights up your feed)

The very first time I wrote about Ramadan, my post was featured by LinkedIn News for millions.

So I write one every year.

Just as a reminder that we all might have friends, employees, or connections who are fasting. Me?

I've been fasting Ramadan for 25 years. So let me share a few bits from a first-person POV:

1. This is not a month for fasting. It's for "cleansing".
↳ Motivate yourself to think more positively.

2. The goal is to maximize all the "good" you do.
↳ Remind yourself to do / give more charity.

3. Healthy habits become normal habits.
↳ Do your best to build small daily habits too.

4. Tolerance and empathy reach an all-time high.
↳ Practice patience. Understanding. Love for others.

5. And here's my personal ask:

If you have fasting employees, cut them some slack the next few weeks. Skip those morning meetings. Better yet, do your best to participate in Ramadan activities. Invite your team to "iftar" (the dinner meal). And if you can all get together to buy food for the homeless and those "in need" in your area, do it 10x. Because even the homeless are fasting. So do your part.

In a nutshell...

Ramadan fasting might be prescribed for Muslims only. But it brings betterment for anyone, anywhere.

In the next 30 days...

"Do your best to do your best".

Ramadan Mubarak, my dear friends. ❤️

(Repost further ♻️)

Jasmin Jay Alic shares a post about Ramadan as a reminder for all of his followers who have friends, employees, or connections who are fasting. He also mentions this is his yearly Ramadan post, and how his first post like this was featured by LinkedIn News for millions of people. In this post, Jasmin uses the reference of “lighting up” the feed with this motivational information, and in the photo attached, he is seen smiling while surrounded by hanging ring lights in a photo studio. The photo credit belongs to Oyvind Ganesh Eknes.

I owe my LinkedIn followers this post.

If you read til the end, thank you. ❤️

Every year, I receive around 100,000 new followers. This means many of you are "new to me". So this...

This is my re-introduction. My CV:

(some of these things, I've never shared publicly)

1. I'm a proud father. Just 2 dudes against the world.

(this always comes first 👌)

2. I was born and raised (and still living) in Bosnia and Herzegovina. They even made me an official ambassador and I now hold a diplomatic passport.

(Life goals = check 🙌)

3. I wanted to be an artist. Like, arts academy. Instead, I earned a full scholarship to a prestige private (international) university. Majored in English.

(Honor roll student too 🎓)

4. Most people don't believe I'm a Bosnian (because of my accent). Detroit is usually where they pin me at.

(Thank you, Eminem 🙏)

6. My full name is pronounced as "Yah-ss-meen", not "Jazz-minn". And "A-leech", not "Ah-leck".

(you practiced it just now, didn't you? 🤔)

7. I was a teacher at every level. Did my praxis at a kindergarten. Then taught at middle and high school. Later became a university professor. Won 200+ medals and awards internationally with my students.

(taught English, German, and later... copywriting ✍️)

8. I used to be a rapper. Got 6 albums behind me. Charted on MTV. Participated in X-Factor. Yes, I was an "influencer" way before LinkedIn.

(I also rap really fast 🎤)

9. I don't know how to ride a bike. (random fun fact)

10. This is year 17 for me in the online space. I started writing online to help my parents fund my stay in a different city during university. Later went full time.

(later also retired my parents ❤️)

11. I run several businesses online. Coaching. Community. Speaking. The list goes on...

The list of career highlights is cool:

- Ranked #1 LinkedIn creator globally
- Coached the #1 UK and APAC creators
- Featured in Forbes, The Financial Times...
- Ranked "Best Speaker" at over 30+ events
- Sold out my Link Up community before day 1
- World's "most profitable" community, Nov 2025
- Received the "Man of the Year" award in late 2025

12. I never share my earnings publicly. (ever)

Fun fact: "jasmin alic net worth" is the 3rd most searched phrase next to my name. 😂

13. My coolest skill: Design and visual thinking. I do all of my design work - and for my clients too. At this point, thousands of visual assets designed.

14. My most useless skill: Being able to quote all 9 seasons of Suits. Any episode. Any character. Feel free to test me on this - I stand behind it.

14. Favorite food? Burgers.

15. Least favorite? Onions. Garlic. Balsamic.

16. Favorite quote? "Givers get". Forever true. 😍

17. Main goal in life? For my knowledge to outlive me. To enable millions to help billions. To spread kindness and good vibes wherever I can. Life is short.

Thanks for reading! ❤️

--

Learned something cool about me? Tell me below.

Wanna know anything else? Ask away.

Nice to meet you, you!

- Jasmin 🫶

Jasmin Jay Alic shares a re-introduction post with his followers. He lists 17 fun facts about him as well as his personal career highlights, so his new followers could get to know him better. It's Jasmin Alic's mini biography, in a sense, with a personal touch. In the photo, Jasmin is seen smiling in the flower-filled streets of Manhattan, New York City.

I spent 4 hours on a LinkedIn Live last night.

That's longer than most paid courses. Why?

1. Because I genuinely care about my community ❤️
2. Because I finally had a call with LinkedIn support
3. Because I have many LinkedIn updates to share
4. Because my Link Up community is leveling up!
5. Because I love teaching; coaching even more!
6. Because sales were going well... so why not?
7. Because sales wer... wait, I already said that.

~6,000 comments were exchanged on the call!

A few updates - straight from the source:

1. "Any and all extensions are forbidden" 🤯
2. LinkedIn does not want to explain "reach"
3. Mass views of profiles can get you restricted
4. Mass DM sends (copy-pasting messages) too
5. There is NO "daily" comment limit (it is a myth)
6. They look for "behavior patterns" in commenting
7. They started a new "effort" for engagement pods.

Some of these are worrying. Most are good.

Either way, hope I can keep being a guide to all of us.

Monday Motiv... Happy LinkedIn-ing, friends. 👋

P.S. Which news above are you excited for?

Jasmin Jay Alic recaps his 4-hour LinkedIn live event, where he talked about the most recent platform updates and clarifications he received on a direct call with LinkedIn Support. He also explains how he loves to coach and doesn’t mind spending this many hours on a call just to be of service to his community. The image shows Jasmin smiling while sitting in his studio, with his signature teal lights behind him, and a laptop and microphone in front of him. 

Ever since I received a diplomatic passport...

My world looks different. First off...

All the questions. 😂

"Can you drive over the speed limit now?"
"Can you walk around freely at airports now?"
"Do you have any supercool perks for diplomats?"

The answer to all is: No. Haha.

What's different is:

1. People finally respect the "online dollar"

It's not a myth anymore. Online "freelancers" are true businesspeople too. With teams on a payroll! In most cases, a lot wealthier and more experienced too.

2. People finally respect "personal branding"

The word "influencer" is gone. Now it's all about "impact". Where else can you run a business in 66 countries, while still living in Zenica, Bosnia? ❤️

3. The word "ambassador" has a new meaning

It's no longer a role given by the government. It's anyone with a platform. Young or wise. Especially online. With true power to impact millions around the world.

To my country, I say thank you.

And to the millions I've "impacted" over the last 17 years I've been doing this online thing...

I owe you. A lot. 🙏

Cheers!

From Bosnia and Herzegovina to the world,

Coach J

P.S. Don't ask me those questions anymore, ok?! :)

Award-winning LinkedIn™ coach | Founder of Link Up Community (67 countries) | Build a trusted brand & profitable business

Jasmin Jay Alic talks about receiving a diplomatic passport of Bosnia and Herzegovina. In this LinkedIn post, he shares a few funny conversations as well as life-changing moments from his recent experience, ever since this news was announced. In the photo, Jasmin is seen smiling directly into the camera while holding up his diplomatic passport, with blurred holiday lights behind him.

I have a "zero leash" policy for negativity.

On LinkedIn, it's a dogfight. So if you...

Insult me in a comment? Block.
Insult others in my comments? Block.
Call something a "lie" just because? Block.
You can't accept that you are wrong? Block.
Spew fake accusations with zero proof? Block.
Agree with the same people above? Block too.
Like 20 comments in a row on my post? Bim.
Ask daft, super-ragebait questions? Bam.
Spam your links in my comments? Bop.
Pitch 3 seconds into a DM? Yep.

"Protect your energy, no matter what."

This means eliminating any negativity from my feed. From my business. And every inch of my life. 

Zero regrets. ❤️

P.S. Sorry for the downer post. Had to be said.

P.P.S. This is not my dog. But the pink is cute, eh?

Jasmin Jay Alic explains how he handles negative comments and interactions on LinkedIn, and his zero leash policy for blocking people. In this post, he lists 10 use cases of why he blocks certain accounts to preserve his peace of mind and protect his energy. He also refers to LinkedIn as a “dogfight”. In the photo, Jasmin is seen playing with a dog, while holding it in his arms. 

The mayor was there. And I was the speaker.

What an incredibly proud thing to say. ❤️

This weekend, I was invited as a special guest at a business dinner in Sarajevo, as part of the Bosnian Independence Day. Picture this:

1. 100+ business owners (legit household names)
2. Franchise restaurants, products, shops
3. Elected officials - even the mayor

And then there's this "LinkedIn guy" sitting at the table on stage. The guy with a diplomatic passport. The brand and business coach operating in 67 countries.

Going from global to local... just feels so right.

I don't take these things for granted. 🤲

I never will. It took years to get here.

This isn't a flex post. This is a:

If anyone ever told you "LinkedIn influence" isn't real influence, show them this post.

Monday Motivation, over. Cheers!

P.S. Remember to be grateful today. For everything you've done. And every hardship that comes with it. It's all part of the journey. Just remember, ok? ❤️

Jasmin Jay Alic shares a motivational post about being a speaker at a business dinner, which also had the mayor in the audience. He uses this post as an analogy for gratitude and not taking things for granted in this career. The image shows Jasmin proudly looking into the distance, while standing at the top of a building, and wearing a custom black formal vest suit.

The current state of LinkedIn is questionable.

No one knows "what's working". However...

These 3 things will forever keep working:

1. Stop using "bait-and-switch" in your writing → I see too many posts reeling readers in with a clever hook only to talk about something entirely different by the end.

Pro tip: Summarize your post in the first 3 lines.

2. Create reach, don't expect it → Engage with others on their posts 90% more than you engage on your own posts. This percentage will never change.

Pro tip: Find 5 completely new people every day.

3. DM to nurture, not to sell → Those who buy from you won't be persuaded by 1 DM. This happens earlier. DM to start conversations, not to end them.

Pro tip: DM 1 ICP who views your profile every day.

LinkedIn will keep changing.

These three rules won't.

They're good forever.

Thank me later. 👋

P.S. What's up with everyone posting memes recently? Are we really THAT out of ideas? 🤔

Jasmin Jay Alic shares his thoughts on the current state of LinkedIn. He emphasizes three actions that will always work, no matter what. He also adds pro tips for each as an example of things done right. In the photo, Jasmin is seen passionately speaking at a panel in Novi Sad, Serbia, while holding a mic in his hand, and wearing a tailored blue suit.

2 things need to happen in every LinkedIn post:

1. It needs to be applicable
2. It needs to invite conversation

A lot of people here share great tips, but they don't invite engagement to continue the conversation.

Inversely, a lot of people write posts only for engagements' sake, while the advice is lackluster.

Do both = you'll always do well on LinkedIn.

I've fixed this issue for 1000s already. Trust me when I tell you: Applicability is the real writing "secret".

Now go... apply this advice. 😊

Cheers! - Coach J

P.S. Do you always have a "next step" in your posts? Be honest in your comment. Oh, and happy weekend! 👋

Jasmin Jay Alic explains how two things need to happen in every LinkedIn post. It needs to be applicable. And it needs to invite engagement. In the photo, Jasmin is seen training a group of people live during his Brand Authority Playbook mastermind even in Malta.

I mentioned "SEO on LinkedIn" 4 years ago.

Just last week, LinkedIn shared their guide.

They call it "How to optimize your owned content for AI search": https://lnkd.in/d2g9CSRp

As someone who's been in the game for 17 years, I could see AI search replace Google search from a mile away. So I've been playing this game for years.

(taught my clients too 😊)

Here are 5 things you should ALWAYS do so your LinkedIn content ranks higher in AI searches:

1. Write "steps" as imperatives (for non-grammar nerds, this means using "active", not "ing" forms of verbs)

2. Add ALT descriptions to your images (makes your content accessible, but also readable by LLMs)

3. Optimize the readability of your content (no ultra-fancy words, max 20 words per sentence)

4. Optimize the visual structure of your content (so AI knows exactly what to scan first, second, etc.)

5. Keep posts focused on 1 main topic (but make sure you actually provide some actionable steps)

Bonus:

6. Rename carousel posts as "article titles" after uploading to LinkedIn (not the PDF file itself)

7. Treat hooks of video posts are "article titles" (referring to the 1st textual line of your video posts)

8. Format LinkedIn Articles and LinkedIn Newsletter posts the same way you'd format a website blog

---

For anyone wondering...

This entire post is a demonstration of the first 5 things I mentioned above. 😉

(In Link Up, I have an entire masterclass on this)

Curious...

Are you doing ALL 5 of these things in every post? Are you playing the SEO game too? Let's chat.

(Repost for your network ♻️)

Jasmin Jay Alic explains his SEO on LinkedIn strategy after LinkedIn shared their guide to optimize your owned content for AI search. In this LinkedIn post, Jasmin dives into detail on all the steps that help your content get ranked in AI searches. He also shares some bonus tips. In the photo, Jasmin is seen smiling in a photo studio, with his signature teal colored lights behind them, as well as a screenshot of his Google celebrity page.

Them: "My LinkedIn engagement is low."

Me: "Are you commenting on others' posts?"

Them: "No, who's got time for that every day?"

Me: "The same people you expect to support you."

Give to get. With no regret. And you're forever set. ❤️

Award-winning brand & business coach | Founder of Link Up Community (67 countries) | Teaching you how to build a trusted brand & profitable business

Gary V called comments a "new marketing function".

I got tagged a bunch in that post. 😀

Years ago, I started treating comments like an actual "growth strategy" on LinkedIn. In fact, it worked so well that even LinkedIn wanted to hear more about it.

1. They featured my commenting strategy for 1 billion users. (plastered it on their home feed)

2. I got invited to a call. (to talk commenting)

3. It became my signature. (rightfully so)

This was 4 years ago. And yet...

Nothing's changed.

It is still the best LinkedIn strategy ever.
It is still the most human hack for "growth".
It is still the thing that builds all my businesses.

The world's catching up.

But I'll keep on saying...

I told you so. 😊

Don't make me tell you again in another 4 years, k? Please start treating your comments seriously.

Deal?

Monday Motivation, over.

P.S. No AI comments either, ok?

Jasmin Jay Alic shares a reaction post to Gary Vee’s statement that commenting has now become a new marketing function. As one of the trailblazers of commenting on social media, Jasmin’s engagement strategies have been featured worldwide by major platforms, including LinkedIn themselves. In the photo, Jasmin and Gary are seen speaking on the same stage, as symbolism of “shouting” about new trends to the masses before everyone else.

The whole point of working more is "working less".

So you can do the things that matter. ❤️

Before you comment anything:

1. I take 3-day weekends every week
2. No, it wasn't always like this
3. Each career has seasons

Marc Randoplh, Netflix co-founder, said in his last post that "20 years from now, the only people who will remember that you worked late are your kids".

And I can't agree more.

"Ball till you fall"? I don't do that anymore. 😊

I'm in my "father season", and this is exactly how I approach business and coach others to scale their businesses. More time freed up. In fact...

A fun conversation came up in my Link Up community call last week, where we talked about how "not scaling is okay" and "not hiring more people is okay".

"I've never had a coach tell me 'don't scale'"...

It's because family doesn't come first for most. It's typically a chase with no end. More leads, more this, more that... trust me when I tell you. It never ends.

The real ROI isn't "money made", it's "time earned". ❤️

And whoever you are that is reading this...

I hope you enter this season soon, friend.

Monday Motivation, over.

P.S. Ball hard? Or ball smart? What's your season?

Jasmin Jay Alic shares a heartfelt LinkedIn post about working less and actively finding more time for family the more his career progresses. In the post, he talks about career seasons and how his “balling hard” season is over. In the photo, Jasmin is seen taking a selfie, smiling, and holding a small Lightning McQueen ball on his chest.

I've read many International Women's Day posts.

This is mine. For my special ones. ❤️

1. Mom. May God bless our mamas. They're the reason we're even here. Never forget to hug yours daily and shower them with precious gifts. (if you can)

2. Bridgette Orten. Forever thank you. You're the reason I started coaching people on LinkedIn. You were THAT persistent client who pushed me into saying Yes, after I said No to who knows how many people.

3. Ladies in my Link Up community. You powerhouses deserve a throne. Especially Victoria, Kristina, and Thahaseen. I don't know what I'd do without you.

4. All my day 1's. (you know who you are)

That's it. That's the post.

No Monday Motivation. Just a thank you to all the ladies who've changed my life and career.

You deserve the world. ❤️

P.S. Who are your superhero ladies?

Jasmin Jay Alic shares a heartfelt post for International Women’s Day. He celebrates all the special ladies who have changed his life and career, and names his mom, his first LinkedIn coaching Bridgette Orten, ladies in his Link Up Community, as well as his day ones. The image shows Jasmin smiling while taking a photo with several LinkedIn creators at the second global Link Up meetup in New York City.

What's your favorite thing about LinkedIn now?

1. The highly unpredictable impression count
2. The "LinkedIn is now insufferable" posts
3. The very obvious AI-written comments
4. The mildly obvious AI-assisted posts
5. The not-so-obvious "bot" profiles
6. The fake engagement monsters
7. The removal of loved features
8. The averagely funny memes

Add your own if you'd like to.

P.S. Jokes aside, my favorite thing will always be engaging with new people every single day. This is how I've signed 99% of my coaching clients and community members over the years. It's why we're still winning after all these years. LinkedIn is rewarding if you want it to be. ❤️

What to people think when they hear your name?

That... is your positioning. It's that simple.

You can analyze yours like this:

First step:

Do they know what you do?
Do they know how you help them?
What emotion do you inspire in them?

Second step:

Do they care about you?
Will they tell you things honestly?
Especially if you make a typo in the hook?

(you just went back to check, didn't you? 😊)

If so, you're in my second group.

So... thank you for that.

Now ask yourself these questions for real. Don't stop iterating until you can answer each one clearly.

That... is your positioning.

Hope this helps someone today.

- Coach J

P.S. Be honest, did you notice the typo right away?

Jasmin Jay Alic shares a thought-provoking post about your positioning as a brand. He explains that it's all in your name, and how people react to it. In the post, he gives examples of questions to ask to nail down your positioning clearly. In the photo, Jasmin is seen taking a selfie in front of a Jasmin store, with a bright red and white logo of his name in front of the store.

I ghostwrite Educational Email Courses for Content Agency Founders | Ghostwritten 5001+ SEO-optimized Articles in 5+ Years | LinkedIn Ghostwriter for 6-figure Founders |

🚀 $15K in sales for a client in less than 7 days (without ads or cold outreach)

A coach once told me:
"𝐼’𝑣𝑒 𝑏𝑒𝑒𝑛 𝑝𝑜𝑠𝑡𝑖𝑛𝑔 𝑓𝑜𝑟 𝑚𝑜𝑛𝑡ℎ𝑠. 𝑃𝑒𝑜𝑝𝑙𝑒 𝑠𝑎𝑦 𝑡ℎ𝑒𝑦 𝑙𝑜𝑣𝑒 𝑚𝑦 𝑐𝑜𝑛𝑡𝑒𝑛𝑡…
𝐵𝑢𝑡 𝑚𝑦 𝑠𝑎𝑙𝑒𝑠 ℎ𝑎𝑣𝑒𝑛’𝑡 𝑚𝑜𝑣𝑒𝑑."

You know your coaching delivers real transformation.

Still…

You’re stuck in a system that keeps you busy,
But never gets you booked.

→ You post consistently, but it doesn’t translate into leads
→ You’re getting likes, but your Stripe account isn’t moving
→ You’re doing everything right, but feel like nothing’s working
→ You’re spending hours following up manually instead of coaching

And all of it leads to:
𝗕𝘂𝗿𝗻𝗼𝘂𝘁. 𝗖𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 𝗦𝘁𝗮𝗹𝗹𝗲𝗱 𝗴𝗿𝗼𝘄𝘁𝗵.

Now imagine this:

→ Your LinkedIn content positions you as the go-to expert
↳ without you ever writing a post.

→ Your ideal clients don’t just like your content 
↳ they enter your email funnel, learn from you, trust you, and convert.

→ You wake up to warm leads in your inbox
↳ without chasing or pushing.

That’s the power of a complete ecosystem.

This is exactly what I build for coaches like you:

→ A 𝐃𝐅𝐘 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐆𝐫𝐨𝐰𝐭𝐡 𝐄𝐧𝐠𝐢𝐧𝐞 that builds visibility + authority
→ A 𝐅𝐮𝐥𝐥𝐲 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 that nurtures silently and sells smart
→ A system that works in the background—while you coach, scale, and grow

If you're done guessing, posting, and hoping…
Let’s build a system that finally does the heavy lifting for you!

→ READY TO SCALE? → Book a discovery call (from the Featured Section)
OR
→ DM me “𝐄𝐂𝐎𝐒𝐘𝐒𝐓𝐄𝐌” and let’s turn your expertise into consistent, scalable results.

Dhruv Parmar

A founder making ₹40 lakh a year told me he writes his own LinkedIn posts.

And he spends 4 hours a week on it.

I didn't say a word, but just opened my calculator in front of him.

₹40 lakh a year = ₹3,333 per hour.
4 hours a week = ₹13,332 of his time.

Every single week. That's ₹53,328 a month.

And these are posts that he's not really trained to write.

No conversion strategy. Only decent likes from people who will never buy.

Meanwhile, his calendar has 6 discovery calls he hasn't followed up on.
A ₹2 lakh proposal has been sitting unsent for 11 days.
And a high-ticket programme he hasn't launched because he "doesn't have time."

He doesn't have that time because he spends ₹53,000 worth of time on content every month.

And that's where I showed him the real math.

A done-for-you LinkedIn system: ₹80,000 a month

You get those 16 hours back immediately.

One follow-up call converts.
One proposal goes out.
One client closes.

That's ₹2 lakh in.
Net gain: ₹1.2 lakh.

From the hours he bought back.

He stared at the screen for a long moment. Then said something I didn't expect:

"I knew this. I just didn't want to admit it."

Well, that's not just this founder's problem, but it's a problem of a lot of founders & coaches I talk to.

It's not that they don't understand leverage.

The problem is that they're operating like the version of themselves that had to do everything alone.

Your revenue grew. But your thinking is still stuck.

₹80,000 to free up 16 hours a week isn't a cost. It's the highest-return investment in your business.

Do you still think writing your own content is a smart choice? 

PS - And don't tell me that the content person can't write in your voice, or that you write differently. That's actually bullsh*t, and I've talked about it so many times...

You're NOT unique. Period.

I don’t generate LEADS. I build TRUST for Founders & Coaches with Content + Email Ecosystem | Served 75+ clients in the last 7 years | Building my one-person ghostwriting biz to $10k/month |

Don't hire me if you can't handle my obsession.

I've literally said this on a sales call.

Because I don't just come in as a ghostwriter or email strategist, but I come in as an obsessed freak that wants to know everything about you and your business.

What it looks like working with me:

(And boy, my client was actually shocked and asked, "Wait, you'll do all of this?")

When you hire me, you're not hiring a ghostwriter.

You're actually hiring someone who treats your brand like a business, not a content calendar.

And that's why clients like working with me.

As soon as I onboard a client, here's what I do:

Week 1-2: I become obsessed with your business

My first call with the client is never about LinkedIn. It's about:

→ Your revenue goals
→ Your ideal client (the specific ones you actually want)
→ Your offers (and how they're positioned now vs. how they should be)

I audit your entire brand. Profile. Content. Offers. Funnel.

Then I'll build you a strategy. Not just "post ideas." A full positioning + conversion system.

3rd Week onwards: I run your LinkedIn like it's mine, and you get:

→ 12 posts/month (written in your voice, not AI slop)
→ Strategic engagement (I'm not just commenting "great post!")
→ Monthly performance reviews (what's driving DMs, what's not working)
→ Email funnel optimization (because LinkedIn content without nurture = wasted attention)

And that's not even all...

Every month, we go on a deep dive together, and I show you:

Which posts drove the most DMs (and WHY)
What's happening in your email funnel (statistics)
Where we're pivoting next month

And I'm not just reporting the metrics, but I explain where we can double down to make money.

Plus, the stuff you don't see (but I'm doing):

→ I'm tracking your competitors' content (what's working for them) 
→ I'm testing different CTAs (to see what converts better) 
→ I'm optimizing your profile every month (based on what's shifting in the algorithm) 

So, you're not hiring a ghostwriter.
You're hiring a CMO for your personal brand.

And that's the difference between a $300/month and a $1200/month ghostwriter!

You choose your growth engine.

Want to get a sneak peek at what my starting audits for founders look like? DM me "AUDIT"

PS - I'm opening up 2 new slots for March. Want IN? DM me now!

"Why should I worry about LinkedIn?" This investor had 17+ companies, 3 exits, and millions in bank.

I was on a call with him last week.
(and I know how long it took to just make that call happen 😪)

Just 5 minutes in the call, and he asked me this:

"Why should I worry about building a brand on LinkedIn when I have nothing to sell or want any money?"

He has a point, right?

It's true that you don't need money
You don't need to make new sales

But when you show up on LinkedIn, you're actually becoming a guide.

Even your raw stories are an inspiration for people who are still working their way through the ropes.

→ You can post your raw experiences as a founder or investor
→ You can post about WHY you did WHAT you did
→ You can post the latest strategies that you see around

There are literally 100s of things you can talk about, and it's going to build you up for real.

Plus, there are definitely the benefits that roll in:

→ You get invited for speaking gigs & events
→ You get exposed to networks you didn't know existed
→ The right founders see you posting & they pitch to you

So, that's the add-on to give you that adrenaline rush.

Let's be real...

You might not need the money.
But everyone needs that adrenaline rush, right?

This is how you get it.

And that's why I help investors build a solid personal brand to get those opportunities they deserve!

Why do you think an investor should build their personal brand?

PS - How long have you been building your personal brand?

I added this ONE line to my client's LinkedIn posts, and we grew his email list by 200% in 60 days.

"Want the full strategy? DM me."

It was this simple CTA that was leading to a landing page.

We started collecting emails.

Stop treating your LinkedIn and email like a bad blind date.

No chemistry. Awkward pauses.

If you want to make $3-5k services a no-brainer, then you gotta fix this ASAP.

Here’s the fix:

Think of LinkedIn as your stage 
And email as your backstage pass.

↳ On LinkedIn, you’re sparking curiosity and drawing the crowd in
↳ In email, you’re building deeper relationships and closing deals

But if these two aren’t speaking the same language? 
Your audience gets confused, and they bounce.

Here’s an example of how to make them dance together:

→ You write a LinkedIn post:
“Why most email funnels fail before they even start (and how to fix yours).”

→ At the end of the post:
“Want the exact 5-step email strategy I use? DM me for access to my blueprint!”

→ In your email:
You expand on the post: “Here’s what I couldn’t fit into my LinkedIn post…”
You give them extra value and then softly pitch your service.

The magic here?

→ Your LinkedIn content fuels your email list growth
→ Your emails continue the conversation and drive conversions

Start treating them like a power couple, not separate players. 
The results will speak for themselves.

Do you treat LinkedIn & Email as a power couple or 2 strangers? 🤔

PS - Ready to align your LinkedIn and email strategies so they work together seamlessly? DM me, and let’s make it happen.

PPS - Which book are you reading these days, my friends?

They said carousels are DEAD in 2023.
Then they said it again in 2025.
Now it's again in 2026.

Actually, they're dominating harder than ever. And 2026 data backs it up for real.

Carousels achieve a 6.60% engagement rate, which is 278% higher than video, 303% higher than images, and 596% higher than text-only posts. 

I'm not saying that I want a wave of carousels, just like we saw in 2024.

And it definitely doesn't mean that I'm not going to do more text-only posts.

I'm still bullish on text-posts (just like my pal, Ryan Musselman, high-five!!!)

But this data clearly shows that carousels are important as well.

They're increasing the dwell time.

And that 2-3 minutes a reader spends on your post is boosting it like crazy.

The LinkedIn algorithm in 2026 rewards substance over frequency, depth over virality, and expertise over engagement hacking. 

So are you still going to sit on the fence?

What's the last carousel you saved because you actually learned something? 

PS - Tag some creators whose carousels you like the most, coz I want to check out more of them!

Carousels Are DEAD in 2026

I spent 18 hours studying the magnetic founder brands of Ali Abdaal, Sam Altman & Naval Ravikant (breakdown included).

6.1M YouTube subscribers. 
CEO of a $150B company. 
Internet philosopher with a cult-like following. 

All three followed different playbooks.

But they all got crazy results, and we know it.

And based on this breakdown, I came up with a simple PLAYBOOK for founders.

-> Authenticity > Polish
People trust faces more than logos. Your quirks are your moat.

-> Purpose > Product
87% of executives say a strong personal brand helps raise money. Your "why" matters more than your "what."

-> Depth > Volume
One deep essay beats 30 surface-level posts. Stop chasing reach. Start building resonance.

-> Community > Audience
Followers scroll. Communities stay. Build spaces where people feel seen.

-> Ownership > Algorithms
Newsletters, blogs, websites. Platforms change. Assets don't.

LinkedIn changed a lot in 2025.

But the people who placed their bets on email lists are selling like crazy.

Well, I know it, because I helped them build that email list.

This is why my biggest advice to founders is to STOP trying to be everywhere.

They need to know where they can reap the most benefits. The rest is just noise.

Who has been a real inspiration for you?

PS - Shall I do more in-depth breakdowns from now? 🫣

PPS - LinkedIn's limit didn't allow me to add the full breakdown, so I created a doc for it. Comment "BRAND" and I'll send it to you.

Money flows where attention goes. That's the reality for B2B businesses (which they are missing out on)

I have a habit of listening to a podcast while hitting the gym.

And I swear that I love this way of consumption.
Easy 3-4 podcasts consumed every week with audio notes lying in my Keep app.

Last week, I was listening to an interesting marketing podcast between Rajiv Talreja and Raj Shamani.

Rajiv talked about content marketing.

And B2B is missing out on this for real.

I'll say this once (okay, I might say it again tomorrow, lol!!!)

Decision-makers don't buy from you because your product is better. They buy because they've been reading you for 3 months.

There's a simple thing happening behind this.

Your best clients refer you to their peers.
That peer Googles your name.
Finds nothing.
Then Googles the problem.
Finds your competitor's content everywhere.

Now you can take a guess who they're going to call.

Word-of-mouth used to build businesses.

Now it just opens the door.

But when that door opens, the buyer doesn't call you first.

They research.

And if your content isn't part of that research, you've already lost.

Money flows where attention goes.

This is true for every industry and every freaking business.

But I see this being true a lot more for B2B businesses with long sales cycles.

They aren't making impulse buying decisions.

They are reading your posts, articles, newsletters, press releases, and everything that your ambassadors are talking about.

And they make that decision in the 29 pieces of content they consumed before they ever contacted anyone.

Content creation isn't marketing anymore.

It's distribution.

If buyers can't find your perspective when they're researching, you don't get considered.

You just get outcompeted by someone who showed up in their feed.

Whose content is your next client reading right now?

PS - Which company's content marketing strategies always leave you in awe?

The prospect was on the verge of crying on the Zoom call.

This was just from 2 days ago.

And it was once again because of a lie that a digital marketing agency told him.

I'm not gonna defame them.

But they just sold unrealistic dreams to this coach.

We'll post content.
People will start engaging.
And you'll start getting clients like crazy.

Most coaches & founders think the hard part is getting engagement (likes, comments, DMs)

But the real challenge?
→ Turning that engagement into paying clients.

95% of coaches & consultants never ask:

"What happens after someone engages with my content?"

Get this through your head:

→ Engagement ≠ Trust
→ Trust ≠ Purchase
→ And content alone ≠ Conversion

These 3 biggest leaks in your funnel are stealing your leads:

3/ The "Now What?" gap

You see them engaging with your content.
But you're not guiding them to the next step.

👉🏻 Use soft CTAs in posts:
"DM 'System' if you're tired of posting on LinkedIn with no leads."

👉🏻 Automate your follow-ups:
"Loved your comment! Here's a free guide on [their pain point] -> [Link]"

2/ The "Trust Desert"

They visited your profile. 
But they see NO proof that you can help them.

👉🏻 Turn your LinkedIn into a Landing Page:
"I help [ICP] get [result] without [pain point]. Grab my free [lead magnet] -> [Link]"

👉🏻 Pin a case study post:
"How I helped a [Client] get $15k worth of sales in 7 days."

1/ The "Nurture Black Hole"

They signed up for your lead magnet.
But your radio silence isn't going to nurture or convert.

👉🏻 Send a 5-day email sequence that:

• Solve a micro-problem (Day 1)
• Challenge their belief (Day 2)
• Point out their mistakes (Day 3)
• Share a relevant case study (Day 4)
• Present your offer (Day 5)

NOTE: Obviously, this is way more structured for my clients because we do it around ONE point 😂

Leads leak when you assume interest = intent.

But intent only builds when you have a system behind your content that captures → nurtures → converts.

The more I build these for my clients, the more I learn as well.

If your funnel feels like a sieve:

1. Audit where leads drop off (comments? DMs? emails?)
2. Plug the gaps with clear next steps

OR you can just DM me "Funnel" (To avoid watching your prospects slip away)

♻️ Repost if you agree with me!

If you're a founder or CEO, stop treating LinkedIn like a slot machine.

Post. Pull the lever. Hope something lands.

And then they keep blaming the algorithm.

But it's actually a Content-Audience Fit problem.

I know you'd have heard mostly about product-market fit. But content-audience fit is a real thing.

Content-Audience Fit = saying something your audience needs to hear right now.

And you're measuring this fit with the wrong signals.

Impressions = your content appeared on a screen.
Likes = someone spent 0.3 seconds on it.

Neither tells you if it landed.

The real signals:
→ A DM that starts with "I felt seen"
→ A comment that's 3 sentences long and ends with a personal confession
→ A save with no comment (means: I need to come back to this)

And Content-Audience Fit comes down to 3 layers (but most people only think about one)

Layer 1 - Topic Fit

Are you writing about what your audience is obsessing over right now?

Not what you want to teach, but their current frustration.

Go read the last 10 comments your ideal client left on other people's posts. That's your content calendar.

Layer 2 - Stage Fit

This is where most people break down.

Your audience is somewhere in this awareness chain:

Unaware → Problem Aware → Solution Aware → Ready to Buy

But most LinkedIn content lives at "Solution Aware." And the goldmine nobody touches is the "Problem Aware" content.

That's when someone comments: "Wait. This is exactly what I've been feeling."

Layer 3 - Voice Fit

Cover your name on your post. Would your audience still know it was you?

If not, then you don't have Voice Fit yet.

Run this analysis on your last 10 posts:

High impressions, low DMs → Right distribution, wrong stage. You're writing at the wrong level of awareness.

Low impressions, high DMs → Right message, weak hook. The content works, but the entry point doesn't.

High impressions, high DMs → You have fit. Reverse-engineer it immediately.

Low impressions, low DMs → Wrong topic entirely. Move on.

You aren't stuck because of a content problem.
You just don't have audience clarity.

Content-Audience Fit is going to be your diagnosis.

When your content makes someone feel seen — that's fit.
When it makes someone feel understood — that's trust.
When it makes someone DM you — that's a lead.

I always believe that the right 800 people will always outperform the wrong 80,000.

So, which of the 3 layers is your biggest gap — Topic, Stage, or Voice?

PS - Do you ever get those butterflies in your stomach when someone DMs you with that "I felt seen because of your post" DM, or is it just me? 😅

taplio

The Battle

Jasmin Alić

Dhruv Parmar

Followers

Posts

Engagements

Likes

Performance ScoreJasmin Alić's LinkedIn Performance

Performance ScoreDhruv Parmar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jasmin Alić

Dhruv Parmar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jasmin Alić's LinkedIn Performance

Performance ScoreDhruv Parmar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJasmin Alić's LinkedIn Performance