Value Reacher Inc.

Value Reacher is a consulting and training firm specializing in driving value and empowering performance for businesses and individuals. With a focus on delivering tangible results and sustainable growth, we partner with organizations to achieve business objectives and thrive in a dynamic market.  

For amazing professionals and entrepreneurs like you,

Great news! You don’t need to choose between success and stress. In fact, just apply these 10 simple tips that I've extracted from my 20-year experience journey around the world as a diplomat to elevate you from a state of minimal impact to a state of ambassadorship. 
Download the free PDF now: https://www.valuereacher.com/resources.

Come work with me:
I offer three programs designed to help you regain passion and purpose in life and work at different stages of your journey.
https://www.valuereacher.com/coaching

Hit JOIN this elite circle to boost your confidence in this modern world: https://www.facebook.com/groups/valuereacheracademy.

CEO, Founder and Principal Consultant & Coach

M-Bridge Culture Integration Society for Professionals

Leveraging over 20 years of international experience and strategic leadership, I am passionate about empowering professionals for success. Strengthening relationships with government agencies and academia leads to innovative collaborations. Through coaching, training programs, and community building, I offer a high-performance approach to elevate society’s profile and increase its impact.

Director of the Board - Public Affairs and Administration

FH International High School

With two decades as a diplomat spanning three continents and expertise in strategy, advocacy, and public affairs that has led to successful collaborations across sectors in Canada and globally, I bring a wealth of international connections and multilingual proficiency to enhance FH’s global profile.

Director of Public Relations

Ministry of Foreign Affairs, Taiwan (R.O.C.)

Responsible for a dynamic operation that translated complex information into compelling messages and stories and ensured my team had all the required equipment and knowledge to be successful.
· Designed strategies for print publications (English and Spanish),  web, and social media presence (Twitter, Facebook, and Instagram) with an organic reach of up to 260 million and followers increasing by double digits to 350K+.
· Managed a cross-functional team of 30 professionals who optimized 9 language news websites and 20 related social media accounts through editorial calendar and best practices based on data analytics.
· Oversaw all stages of the publishing process to ensure content with integrity and credibility.

Editor In Chief, Foreign Language Publications

Taipei Economic and Cultural Office in Toronto

Managed a multi-tasking team that liaised with three levels of government, academia, and media outlets to align global priorities and promote business opportunities in Toronto. 
• Partnered with stakeholders and solicited nearly half-million pieces of PPE through 20+ batches of donations to Ontario.
• Led multiple delegations to travel abroad and advance public relations and business interests. Involved in ministerial-level meetings for 10+ Ontario ministries.  
• Launched integrated campaigns through exclusive interviews with Globe and Mail/ CBC/ CTV, and 40+ op-eds published in national newspapers in Canada as well as car parades/walks in downtown Toronto.
• Organized conferences (e.g. climate change, healthcare, infrastructure/public transit, waste management) & secured major grants （$400K+) for post-secondary, benefiting 1,000+ attendees each year.
• Partnered with governments in Canada, private sectors, and the community to foster cooperation and partnerships in areas of healthcare, financial regulation, long-term care, infrastructure, education, trade, and indigenous affairs. 
• Initiated the establishment of an alumni association in Toronto and continued engagement with volunteers and stakeholders across sectors.

Director of Public Affairs

Responsible for policy development and execution with a budget of $2.6 million to bolster international trade and investment.  
• Developed program operational plan and set KPIs to track the performance of 100+ offices worldwide. 
Initiates and manages critical relationships and partnerships with senior leaders and managers across departments to provide expertise and enable collaboration on initiatives.
• Tailored 6 business visits for the diplomatic corps, where 40+ companies were met to discuss how to remain competitive in the global supply chains.
• Connected with business leaders from various sectors (clean energy, precision machinery, aerospace, shipbuilding, advanced agriculture, logistics, healthcare, and medical supplies) and bolstered business matchmaking.

Manager, Trade and Investment Promotion

Developed the negotiation strategy to result in a bilateral agreement. Launched marketing programs for large events such as “Canada Blooms, Taipei Garden” attracting thousands of attendees. Secured major grants for post-secondary education in Ontario.
·Negotiated a reciprocal driver’s license agreement between Taiwan and Ontario which led to the conclusion of the agreement and benefited thousands of students and residents in Ontario.
·Influenced the policy decision resulting in the Canadian Visa Waiver program boosting two-way tourism and ease of doing business. 
·Sponsored 20+ cultural events and worked with Toronto-based media outlets for marketing and press events.

Senior Assistant Director of Public Affairs

Oficina Económica y Cultural de Taipei en España

Managed HR (interviewing, hiring, and training), property management, and general
administrative services (contracts, equipment, and supplies). Ensured corporate governance and operation compliance with laws and regulations. Drafted political and economic reports, speeches, and media materials. Handled inquiries from the public and communities.

Press Secretary

Project management from inception to completion for 3 official visits with up to 160 delegates to 10+ countries with attention to detail for all correspondence, protocols, and logistics.

Officer, Department of Central and South American Affairs

Took one-year intensive courses in the language and culture of the Hispanic world at the Complutense University of Madrid to advance foreign language skills.

Officer

Hi, I'm Alicia, a 20-year Diplomat turned entrepreneur with private-sector experience in international trade and foreign policy. Based in Toronto, I've counselled education institutions and non-profits on multicultural integration in Canada. I partner with founders and companies to leverage themselves to amplify their values and increase their impact globally.

A little bit about me:

A versatile professional at the intersection of communications, coaching, and international trade—the result of a decades-long career advancing a rich blend of skillset including strategy, advocacy, public affairs, business development, and issue management. Competent in engaging with stakeholders at all levels across government, the private sector, academia, nonprofits, and the indigenous community. In partnership with the government, post-secondary, and communities to address major public health issues in Canada. Proven track record in integrated campaigns through traditional and digital channels, catalyzing innovation and new business, and prospecting and securing major grants. Journeying across Europe, North America, and Asia. Communicating with people from different countries at all levels and speaking multiple languages.

Key achievements include:
• Led a team of 30 professionals in print publications, social media, graphic design, photography, marketing, content creation, and data analytics monitoring, achieving an organic reach of up to 260 million impressions and increasing followers by double digits to 350K+.
• Experienced in issue management (e.g. food safety) in a government-industry-public setting.
• Built reliable and trusted relationships with senior officials, university executives, and opinion leaders, conducting public opinion consultation, and organizing delegations and media/ academic trips to advance public affairs.
• Launched integrated campaigns through primetime interviews with Globe and Mail/ CBC/ CTV, and op-eds published in national newspapers in Canada.
• Strategic communications resulted in bilateral agreements that benefit people and ease of doing business between Taiwan and Canada.

Professional experience complemented by a Master of Political Science and International Relations and a Senior Executives program at Harvard Kennedy School. Consistently demonstrate leadership, critical thinking, project management, and interpersonal communication to perform in the best interests and build shared values.

My mission is to help high achievers find the richest parts of their lives.

Let's connect!🚀

Alicia YH Wang

Lotsa Hostas

•	Planned traditional and digital marketing strategy for brand repositioning and awareness of Lotsa Hostas
•	Coordinated day-to-day communication and concerns with the client for seamless delivery of tasks
•	Collaborated with a team of marketing consultants to plan brand visibility campaigns for new and existing customers

Marketing Strategy Consultant

•	Wrote content including web articles, press releases, and other promotional content for various companies in the U.S. and Canada (including but not limited to education, energy, lifestyle brands, etc.) 
•	Liaised with communication teams to understand writing and transcribing objectives and expectations 
•	Supported communications planning for content visibility in digital, print, and social media platforms

Freelance Content Writer

energi PR Inc.

•	Strategized communications for leading pharma and consumer brands in the U.S. and Canada garnering 20+ million media impressions year-over-year
•	Managed strategic influencer placement in consecutive campaigns garnering 100k+ impressions in the same year
•	Increased LinkedIn followers by 700% in the first year of the campaign through a social media rebranding strategy 
•	Spearheaded brand and marketing campaigns in collaboration with award-winning Canadian influencers for one of the world’s largest health suppliers of vision health products
•	Liaised with SEO, design, and social media experts to: plan and create editorial and social media content calendars, maintain corporate websites, ensure consistency with brand guidelines, assess potential issues and risks, track metrics and analytics, and evaluate KPIs and trends

Senior Public Relations Executive

Various companies 

•	Leveraged corporate reputation and media visibility for a leading international accounting firm worth CAD$871 million
•	Supported social media content pipeline and crisis management for the third-largest copper producer in Canada
•	Responded to online marketing and advertising queries as Google's third-party partner, to support clients with optimizing their digital ad campaigns and achieving their business goals
•	Provided public relations counsel and an annual communications strategy to the MPP (Markham-Thornhill) 
•	Prepared, proofread, and edited a variety of communication material for the MPP such as summary briefs, talking points, Private Member’s bills, agendas, press releases, speeches, and social media posts 
•	Coordinated the MPP’s schedule and represented the member at Queen’s Park, the constituency office, and various legislative and community events
•	Addressed and followed up with 40 - 50 inquiries and concerns per day from constituents on a variety of topics including: COVID-19 vaccinations, education, and local businesses
•	Facilitated incoming and outgoing communication to MPPs and committees in ridings across Ontario on legislative and community related matters

PR Consultant, MPP Legislative Assistant, and Digital Account Strategist 

Gail Bergman PR

•	Garnered social media reach (Instagram, Facebook, Twitter) of over 65 million across the U.S. and Canada for the product launch of a leading Canadian skincare brand
•	Developed and sustained a network of 200+ influencers and journalists, increasing media database to 500+ contacts
•	Managed PR and media relations for clients in the consumer beauty, education, and agriculture industries. Included: media outreach, material development, media training for key spokespersons, and coverage analysis

Public Relations Account Executive

SPAG - Part of Strategic Partners Group

•	Secured 100+ high-impact media stories in 10 months for one of the largest global pharmaceutical companies
•	Managed multi-channel communication plans and strategies garnering 24+ million media impressions for reputable pharma companies – Novartis and Roche Diagnostics
•	Developed India’s first national chatbot framework for psoriasis with a potential reach of 3000+ patients
•	Supervised and coordinated with PR, digital, and creative teams on conceptualization and execution of awareness and advocacy campaigns for one of the top five pharma companies in the world
•	Researched, drafted, reviewed, and disseminated creative and impactful content – feature articles, press releases, medical blogs, and listicles for digital and traditional media channels
•	Built local narrative and presence for global development organizations through robust government stakeholder management including state and national ministries 
•	Liaised with medical experts to simplify complex concepts for the media and public awareness

Public Relations Manager - Healthcare Communications & Advocacy

MSLGROUP India

•	Garnered increase in media visibility and corporate brand reputation for top corporates from 10% to 60% within a year through effective public relations, media relations, stakeholder management, and change communications
•	Achieved retainer increase of 20% in the first year as the external public relations and communications partner
•	Developed and maintained positive relationships with senior editors of leading industry publications for media interviews including: first BBC World News interview for global diversified conglomerate worth US$1.8 billion
•	Executed public relations, media outreach, and content development for corporate and government heads at the world’s longest running blockchain summit series
•	Wrote and produced a variety of external communications materials for the corporate, healthcare, finance, and philanthropy sectors: press releases, key messages, talking points, event briefs, and award entries
•	Worked in partnership with business leaders and key executives to manage PR initiatives, plan press briefings and media training sessions, and pitch thought leadership opportunities at prominent platforms including the World Economic Forum

Public Relations Manager - Corporate Reputation

Edelman

•	Helped enhance positive perception of India’s top corporation, among 100 most valuable brands in the world
•	Supported content management for the most prominent international literature festival in Mumbai
•	Coordinated with multiple affiliates across India for media stories and events

Senior Account Executive - Corporate & CSR

Report writing support for multilateral and non-governmental organizations

- International Labour Organization (Thailand): Compiled tripartite workshop report on What Works for Youth Employment: Sharing Policies for Asia and the Pacific
- UNAIDS (South Africa): Provided writing support for Regional Consultation on Key Populations
- Raks Thai Foundation (successor of CARE International, Thailand): Joint CSO Collaboration workshop report on Regional HIV Prevention, Care and Treatment Promoting Mobile Populations’ Health among GMS/ASEAN Countries

Writing Consultant - International Labour Organization, CARE International and UNAIDS

United Nations ESCAP

•	Supported digital communications content for 70th Commission and Beijing +20 Review – Asia Pacific Forum on Women, Law and Development
•	Leveraged ESCAP’s image reputation to government-affiliated stakeholders 
•	Drafted key messages and speaking remarks on behalf of ESCAP leadership and international delegations attending key regional summits
•	Updated social media channels for ministerial-level discussions
•	Wrote feature articles focusing on climate change, migration and gender
•	Assisted with proofreading and editing process of 2015 ESCAP annual report

Public Information and Digital Communications Coordinator

Strategic Communications Specialist | 8+ years of communications experience with corporates and big pharma companies | Responsible for communication campaigns garnering 20+ million media impressions

High-impact results-driven communications professional with 8+ years of experience in planning and implementing multi-channel communication strategies, content writing, branding, and stakeholder relations for leading corporate and consumer brands in Canada, the U.S., India, Thailand, and South Africa. 

As an effective communicator and storyteller, I am passionate about adding creative value to elevate an organization’s vision, brand, and communication priorities. I identify as a third culture adult and I believe my multi-cultural experience of being raised in different cultural environments adds unique value to my work.

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