Vertical CPA

www.verticalcpa.ca

We help Small Businesses solve all their bookkeeping, accounting, and tax problems.

Founder & CEO

Apple

Finance lead and advisor to the Canada Carrier sales channel

Structure demand generation programs, assess strategic initiatives, and business case development

Carrier Finance Route-to-Market Lead

BMO Capital Markets

Sector: Media & Telecom

Coverage: Rogers Communications (RCI-B.TO), BCE (BCE.TO), TELUS (T.TO), Shaw Communications (SJR-B.TO), Quebecor (QBR-B.TO), Cogeco (CCA.TO), Cineplex (CGX.TO), and others

Equity Research Associate

Macquarie Group

Sector: Oil & Gas 

Coverage: ARC Resources (ARX.TO), Crescent Point Energy (CPG.TO), Baytex Energy (BTE.TO), Peyto Exploration (PET.TO), Tourmaline Oil (TOU.TO), and others

Deloitte Canada

Financial Advisory - Valuations and Corporate Finance / M&A

Senior Associate

KPMG

Financial Institutions & Enterprise Audit

In 2021, during the height of the COVID 19 pandemic, I decided to leave a well-paying corporate job to start an accounting firm…

Why did I do something so crazy?

Before leaving my job, I learned that my dad who was working with his accountant of 5 years never filed his corporate tax returns. 

After doing some digging, we found out that although my dad paid his accountant every year, it was his accountant in fact who never submitted his tax returns. It wasn’t my dad’s fault – it was the accountant’s fault! 

Determined to fix this wrong, I helped my dad get his past-due tax returns filed. 

Soon after that, I learned that many of my friends who were business owners had a similar experience. Most accountants are smart but don’t take the time to (1) explain, (2) provide proactive advice, and (3) respond to their customers on time (in my dad’s case, nothing was done…)

We at Vertical CPA are determined to change this.

Most well-run corporations don’t accept mediocre service and it’s about time that small businesses are treated the same way

If you feel like you’re not getting the service you deserve from your accountant or bookkeeper, reach out to our team 

Get in touch today: info@verticalcpa.ca

Ali Ladha

Founder at Merren | Pixights Consulting | Data Buff | Mindful Entrepreneur | Dartmouth Tuck & MICA Alumnus

My Dad once said, “There are a hundred and one reasons for not doing something, but only one to do it – That it needs to be done”. From business development, to operations, to consulting, be it strategy and planning or market research, I thrive in situations that challenge me to step out of my comfort zone and innovate. Am a strategic thinker, a problem solver, and a perpetual learner!

In fact, entrepreneurship happened to me because I firmly believe that innovative solutions are the need of the hour. Relationships work when you listen, and we are in a business of helping our clients make better decisions by listening more to what they are saying – Actively, quickly, and efficiently. It is our constant endeavor to evolve. We focus on developing new methodologies integrated with technology and backed by insightful data.

Have worked across industries with brands like GE, Siemens, Vodafone, Raymond, Zee, Disney, Sony, Economic Times, RPG Group, Emami  as well as on Government projects 

I believe that relationships, personal or professional, thrive with effective communication and effortless collaboration. Being a cricket and tennis player, I bring the same passion, pulse and perception doctrines to our work.


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The Battle

Ali Ladha

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