Vertical CPA

www.verticalcpa.ca

We help Small Businesses solve all their bookkeeping, accounting, and tax problems.

Founder & CEO

Apple

Finance lead and advisor to the Canada Carrier sales channel

Structure demand generation programs, assess strategic initiatives, and business case development

Carrier Finance Route-to-Market Lead

BMO Capital Markets

Sector: Media & Telecom

Coverage: Rogers Communications (RCI-B.TO), BCE (BCE.TO), TELUS (T.TO), Shaw Communications (SJR-B.TO), Quebecor (QBR-B.TO), Cogeco (CCA.TO), Cineplex (CGX.TO), and others

Equity Research Associate

Macquarie Group

Sector: Oil & Gas 

Coverage: ARC Resources (ARX.TO), Crescent Point Energy (CPG.TO), Baytex Energy (BTE.TO), Peyto Exploration (PET.TO), Tourmaline Oil (TOU.TO), and others

Deloitte Canada

Financial Advisory - Valuations and Corporate Finance / M&A

Senior Associate

KPMG

Financial Institutions & Enterprise Audit

In 2021, during the height of the COVID 19 pandemic, I decided to leave a well-paying corporate job to start an accounting firm…

Why did I do something so crazy?

Before leaving my job, I learned that my dad who was working with his accountant of 5 years never filed his corporate tax returns. 

After doing some digging, we found out that although my dad paid his accountant every year, it was his accountant in fact who never submitted his tax returns. It wasn’t my dad’s fault – it was the accountant’s fault! 

Determined to fix this wrong, I helped my dad get his past-due tax returns filed. 

Soon after that, I learned that many of my friends who were business owners had a similar experience. Most accountants are smart but don’t take the time to (1) explain, (2) provide proactive advice, and (3) respond to their customers on time (in my dad’s case, nothing was done…)

We at Vertical CPA are determined to change this.

Most well-run corporations don’t accept mediocre service and it’s about time that small businesses are treated the same way

If you feel like you’re not getting the service you deserve from your accountant or bookkeeper, reach out to our team 

Get in touch today: info@verticalcpa.ca

Ali Ladha

Freelance (Self employed)

Content Writer

Hooked Marketing

Write well-researched, SEO optimized, articles using the tone/voice of home service clients
Conduct topic research and ideation, create briefs and content summaries, edit articles and guides, and organize the client content calendars
Create and curate social media content and content marketing strategies

Full Stadium Marketing

Director of Operations

Write well-researched, SEO optimized, articles using the tone/voice of accounting-focused clients
Conduct topic research and ideation, create briefs and content summaries, edit articles and guides, and organize the client content calendars
Assist the Director of Marketing in creating and curating social media content and content marketing strategies

Content Manager

Heartlinks Grief Center

Developed relationships with current and prospective clients, volunteers, and donors
Assisted in developing and implementing strategies for annual fundraising events and initiatives
Created personal relationships with clients, volunteers, and community members during events
Created and distributed marketing materials including the monthly e-newsletter (Constant Contact), website, social media, brochures, postcards, event invitations, event programs, and donor thank you letters and graphics
Managed organization of the office and provided courteous, prompt attention to emails and calls

Administrative Coordinator

Got Your Six Support Dogs

Updated, maintained, and grew GYSSD social media presence and following
Created marketing materials such as fliers, graphics, and trending social media content
Created and maintained a social media calendar, adding structure and consistency to existing social media accounts

Marketing Intern

Argosy Casino Alton

Assisted Marketing Manager in planning and executing promotional events 
Maintained calendar of casino events to ensure guests receive accurate information
Created programs and written rules to ensure proper execution of the promotional events
Acted as source of communication with players prior to and during promotional events

Marketing Coordinator

St. Louis Cardinals

Met the needs of fans and answer questions to provide high-quality customer service
Communicated with guests to inform them of special offers and promotions for future events
Provided directions and accommodations to help fans easily navigate around ballpark

Event Staff Usher

Special Olympics Illinois

Assisted Development Director in planning, promoting, and executing fundraising events
Updated and maintain social media accounts (primarily Facebook) with new content
Assisted with networking within the community and creating new interest in becoming a donor
Assisted with day-to-day office work such as filing, data entry, and inventory

Development Intern

Changing the Way You Connect to Your Audience | Accounting Firm Marketing | Follower of Jesus | Director of Operations at Full Stadium Marketing

You don’t have the time. 
You struggle with consistency. 
You can’t find the right words to reach your target audience. 

Let me help!

I work with business owners to craft a strategy and create content based on SEO, their target audience, and marketing goals.

- Lead magnets (case studies, downloadable PDFs, etc.)
- Website design & SEO audits
- Articles & long form guides
- Logo creation & branding
- Social media marketing
- Email marketing

Whatever it may be, I've got you covered.

DM me to learn more!

taplio

The Battle

Ali Ladha

Caitlin Roche

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