InfoTrust

InfoTrust is a digital analytics consulting, data governance, and technology company with a broad range of Google Partner Certifications. Our team works with many of the largest brands in the world. From San Francisco to Dubai, InfoTrust specializes in online measurement architecture for multi-brand companies, breaking down silos and validating data to ensure teams have the confidence to make data-backed decisions for their business.

InfoTrust is a certified Google Marketing Platform Sales Partner and Google Cloud Partner.

Our product division is the engineering team behind Tag Inspector, a tag audit platform designed for marketers who manage large sites or multi-brand enterprises.

Chief Executive Officer

Abundance360

Member of Abundance360. Abundance360 is Singularity University’s highest-level program run by Singularity Founder Peter H. Diamandis, MD. This year-round leadership program is designed for founders, executives, and investors who are ready to create meaningful impact and leave a legacy.

Patron Member

Member

InfoTrust Ventures

Co-Founder, Advisor, Mentor

Queen City Angels

Investor Member

Project Management Institute - Southwest OH Chapter

VP of Communications

attachmate corp

Had a number of positions with Attachmate corporation including Product Management, Project Management and Software Engineering

Product manager, Consultant, Software Engineer

Attachmate

Engineering Intern

As the CEO and co-founder of InfoTrust, I built a globally recognized digital advertising technology partner for 50+ Fortune 500 companies and 15/100 Most Valuable Brands in the world.

My mission is to encourage more organizations to integrate philanthropy into their daily business practices. This isn’t about political causes that fluctuate with the changing winds or following government regulations but about making work meaningful, bringing purpose, and creating a lasting connection between business success and positive impact.

We are proud to be recognized with multiple awards, including being named Best Small Workplace by Fortune, AdAge, and Inc.

Beyond my business accomplishments, I'm a 2x bestselling author, a contributor to numerous professional magazines, and a member of Abundance360, EO, YPO and Strategic Coach. 

I am passionate about creating meaningful impact and leaving a legacy through my work, leadership, and philanthropy.

I am a co-Founder of InfoTrust Foundation.

I serve on several local foundation boards, including the Cincinnati Children's Hospital Foundation Board and the UC College of Business Alumni Board.

I am a 3xDad, 1xHusband, global traveler, learning junkie, Star Wars geek and forever kid at heart.

Alex Yastrebenetsky

CEO The Good – Optimization for top brands like Nike, Xerox, Adobe, The Economist & many more | Author & Speaker | 6'7" 🏀 | Jr Olympic 🥇🥋 | jonmacdonald.com | 📘 Latest Book 👉 thegood.com/oito

Every bad digital experience costs you money. My mission is simple: remove them all until conversion becomes inevitable.

I founded The Good 16+ years ago to turn user insights into revenue. We're the trusted Digital Experience Optimization advisory for household names like Adobe, Nike, Xerox, Intel, and The Economist.

Together, we've generated hundreds of millions in additional revenue by optimizing the full digital journey from first touch to retention.

I've written three best-selling books on conversion optimization and am a frequent keynote speaker at Google, Autodesk, and industry events worldwide.

Folks will tell you I love to compete: I'm a former college basketball player (and still playing on a club travel team) and won the USA Jr Olympic gold medal in Taekwondo when I was 10. But, business is the ultimate sport.

Book a 15-minute optimization strategy call → https://thegood.com/contact/

📨 DM me to start improving the digital journey of your website or app… or to debate LeBron vs Jordan as the GOAT.

Jon MacDonald

An MBA professor explained marketing better in 6 bullet points than most textbooks do in 600 pages.

I saw this taped to a wall in a conference room years ago. Still remember every line.

That's the test of great communication. Not complexity, but memorability.

After 16+ years of explaining conversion optimization to enterprise clients, I've learned something counterintuitive: the simpler your explanation, the more likely people are to act on it.

Early in my career, I'd show up with 40-slide decks packed with data. Executives would nod politely. Nothing changed.

Now I look for the version that fits on a napkin. The metaphor that makes someone laugh and immediately understand.

For example: "Your checkout has friction because you're treating it like a checkout instead of a conversation."

That single reframe has gotten more buy-in than any 12 page sales deck I've written.

Your customers don't need more information. They need an explanation they can't forget.

The same goes for your team, your investors, and your board.

If you can't explain what you do in a way that makes someone smile and nod, you haven't simplified enough yet.

Find your version of the dating analogy for whatever you're trying to teach.

Digital Experience Optimization + AI Browser Agent Optimization + Entrepreneurship Lessons | 3x Author | Speaker | Founder @ The Good – helping Adobe, Nike, The Economist & more increase revenue for 16+ years

Most ecommerce brands are already planning their holiday discount strategy.

That's probably why they'll miss their revenue targets.

After working with enterprise brands for over a decade, I've noticed a pattern: The teams obsessing over the latest holiday shopping "trends" are the same ones scrambling to explain underperformance in January.

Meanwhile, the brands hitting their goals aren't chasing trends at all.

They're focusing on seven fundamental principles that convert traffic year-round—not just during the holiday surge.

Here's the reality: You can't compete with Amazon on price. But you can destroy them on experience.

• Make it effortless. Give shoppers control over their time with clear navigation and easy access to what they need.

• Limit choices strategically. More options sound good until cognitive overload kills the sale.

• Be authentic and available. Nothing tanks conversion faster than burying customer service behind endless FAQ pages.

• Build trust through transparency. Full disclosure on shipping and returns beats fine print every time.

• Win on experience, not discounts. The lowest price isn't always the best buy, and shoppers know it.

The brands still running the discount playbook are training customers to never pay full price. That's not a growth strategy—it's a race to the bottom that ends with explaining missed targets.

Holiday traffic is an opportunity to prove your value, not slash your margins.

Get all seven principles to leverage holiday traffic for long-term growth (without joining the pricing race) in the article below.

View newsletter: Digital Journey Insights

Learn how to leverage your increased holiday traffic for long-term growth instead of simply resorting to short-term seasonal discounts. Originally sha

Open article: Holiday Shopping Trends: Separating Short-Term Hype from Long-Term Help by Jon MacDonald • 7 min read

Holiday Shopping Trends: Separating Short-Term Hype from Long-Term Help

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