Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


We didn’t start SaaStock to run another conference.

We started it to fix why conferences don’t work.

Walking halls. ❌
Collecting badges. ❌
“Let’s catch up after the event.” ❌

So last year we redesigned the entire event around one thing:

Scheduled, relevant, pre-qualified meetings.

And it's back - SaaStock Europe 2026 tickets are now live.

On 13–14 October in Dublin, 2,000+ senior leaders from AI & B2B software companies will attend — and every attendee can plan meetings before arriving.

No randomness. ✅
No wasted travel. ✅
No hope as a strategy. ✅

You arrive with a calendar.
Customers
Partners
Investors
Hires

The content supports the conversations:
• Operators from companies like, Zoominfo, Pylon, Personio and Framer sharing how they scale and what their doing in AI
• Practical GTM sessions tied to pipeline impact
• A new AI workshop Track built for implementation
• Tabletalks - the largest peer to peer learning at scale opportunity this year

Early bird saves €600
Teams save up to 40%
Startups may qualify for free access + travel support

This isn’t a conference you attend.
It’s one you use.

Link in the comments

Running the largest 1:1 Meetings event in B2B Software

It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

Alexandru Stan

Working with technology founders and executives operating at scale

City Leader

We are hiring three Country Managers for the UK, the Netherlands, and the US.

Requirements:
- Strong management skills
- A kind and balanced personality
- Proven sales experience
- Very well connected with successful tech founders
- A genuine passion for events
- Highly organized
- Results-driven
- Solid understanding of B2B SaaS metrics such as churn, CAC, LTV, MRR, and ARR
- Experience in media is a plus

Important:
This role comes with high expectations and real pressure. We operate like a top-tier football team (think Real Madrid or Manchester City.)
You’ll be surrounded by strong performers, held to high standards, and expected to deliver consistently.

If you thrive in elite teams, enjoy responsibility, and want to play at the highest level, this role is for you.

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Next month, I’ll be in the same room as one of the most influential leaders in the world: Jensen Huang , CEO of NVIDIA.

TNW has secured press access to NVIDIA GTC: the premier global AI conference.

In a time when AI infrastructure shapes industries, capital, and geopolitics, this is where direction is set.

We’ll be on the ground to cover what truly matters.

Who else is joining?

Tomorrow morning you will realise that 🦄 Peter Steinberger (OpenClaw Creator) joins OpenAI to create the next generation of AI agents 

But you will also realise that you need an offline AI assistant if you want real privacy.

This is not a joke. In a few months people will ask you: “How many employees do you have?”
Answer: 11 people, 55 Apple Mac Studios and 128 AI agents…

Here is the list of AI agents that can run offline:

Ollama
Llama 3
Mistral
Mixtral
Qwen
DeepSeek

This is a €13,000 custom AI workstation we’re building for our CTO (final cost will likely be closer to €15K).

Renting similar GPU power in the cloud can easily cost €3,000-€5,000 per month and you still don’t own the infrastructure.

This isn’t about buying an expensive computer, it’s about control, data sovereignty an building long-term leverage instead of paying monthly rent for core intelligence.

If you’re serious about AI, your CTO needs real infrastructure not just subscriptions.

Pictures with all our offices (in the comments).

In 2020, we started in a garage. I owned a spa called Five Massage, and when the pandemic hit, we launched tekpon in the same place where we used to wash the towels.

Since then, we’ve had multiple offices, including a gym for our team, a bar, and even a barbershop for personal use 😀

What a journey…

Cristian Dina was our first colleague working with OpenClaw. He runs a Mac mini dedicated to automation, while using his MacBook for calls and personal tasks. Most of his repetitive work is now 100% automated.

I’ve met hundreds of founders building $10M+ ARR companies.

Many of them will be in London at TNW Conference 2026: The AI rEVOLUTION.

When the right people gather, momentum turns into real opportunity.

London tech founders & executives,

We are bringing together a curated group of 70 founders and C-level operators in London for a closed-door evening.

This is not a public conference.
No tickets. No open registration.

Just 70 decision-makers in one room.

If you are based in London and actively scaling a revenue-generating or venture-backed tech company, message us directly.

Ana Maria Constantin is the new COO at Tekpon. 

She has been our CMO since day one.

I didn’t sleep last night.

Our CTO came to me and said:

“Alex, we now have our own AI agents. It’s time to build the orchestrator. They’re running on our own server and work with or without an internet connection.”

But I need a better computer. Something between €10,000–€15,000 that the entire team can access at the same time.

And they keep getting better. Their skills evolve as we use them and feed them structured data.

He’s not on LinkedIn, and I want to surprise him by buying a €10k–€15k machine. But I need your help.

Can someone recommend a great configuration?

I will be here: 

Date: March 3, 2026, from 10:00 until 18:00 

Location: BEANS&DOTZ (Mezanin), Cișmigiu, Bucharest 

Cost: Free for Founders (limited to 100 seats)

Why Attend?

Get direct guidance from AWS Solutions Architects on scaling infrastructure and accessing funding. Meet VCs from the investor panel, and network with 100 ambitious founders solving the same problems.

Register link in comments

I hope all our friends who are living in or currently in Dubai are safe. In fact, I hope all of you are safe, wherever you are in the world.

There is enough space for all of us on this planet. Instead of fighting each other, we should help each other.

War shows how fast everything can collapse.
Business does the same just more quietly.

I’ve seen entrepreneurs with $3M in cash.
Months later: zero.

The fall doesn’t start with the market.
It starts the moment you stop listening.

Cristian Dina asked me a few days ago:

“Alex, I know it’s not officially my role, but I’d like to create a new strategy and redesign TNW’s social media.”

A few days later, some C-level articles have already reached 100,000+ views. Others are at 30,000+ views.

AI is software + massive compute power.

And as a business model, AI is SaaS.

SaaS isn’t dying, it’s becoming mainstream through AI.

AI open-source models are getting scarily good.

Just one example.

Think about my AI negotiation assistant. It has been trained on thousands of books on negotiation and has analyzed thousands of contracts, business discussions, pricing strategies, and psychology principles. It helps me 24/7.

I don’t even need an internet connection.

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The Battle

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