Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


December was our strongest month for sponsorship revenue in 2025 🚀

Not an easy feat in a month shortened by holidays — but a clear signal of where SaaStock is headed.

In December alone, we:

 • Welcomed 12 new sponsors
 • Closed 4 global partnerships spanning both events
 • Signed partners onto SaaStock USA & SaaStock Europe 2026
 • Closed the majority of deals before Dec 24, with two more signed between Christmas and New Year

New partners joining the SaaStock ecosystem include:

Accoil, Aleph, Atlassian, Consero Global, Deel, Empleyo, FullEnrich, GoCardless, IDA Ireland, NetSuite, Pylon and Trundl, Inc.

A major driver?

Our new meetings product, which was taken up by the majority of sponsors and continues to prove its value in delivering real, high-intent connections — not just logo placement.

We enter 2026 with:
 ✔️ A stronger pipeline than this time last year
 ✔️ A market that’s accelerating
 ✔️ A team and product built to scale
 ✔️ Clear momentum across AI & B2B software partnerships

We’re looking ahead to a banner year — and to further cementing SaaStock as the largest meeting-led event in AI & B2B Software.

If you’re planning your 2026 GTM strategy and want partnerships that actually drive outcomes, now’s the time to talk.

Running the largest 1:1 Meetings event in B2B Software

Mike Saraswat

Building and growing Stoa. Solving the problem of idle cash savings for individuals and businesses across UK and US.

Founder and CEO

I believe that strong strategy, good creative and well-planned media across all channels, work hand in hand, to create the Ekstatic Aha moments for brands. 

My team and I at Ekstasy work with Founders, CEOs, marketing, brand, and product leaders to deliver global brand awareness and performance driven campaigns. 

Ekstasy's clients include the likes of SumUp, Samsung, LG, Starling Bank, LloydsPharmacy, Amazon, Oracle, Klarna, Arc Vector, Verifone, Seagate, 3M, and many others.

When you get exciting news… but can’t share it publicly just yet, you celebrate with cookies instead 🍪

Small wins. Big momentum.
Moving up in the world, team Stoa.

Guy Pantall, Sam Goodenough, Alex Syerov, Aïda Bejgane, Sunny B., Joanna Restrick, Keyur Shah, Matthew Simpson, Chris Alexandratos

More soon 👀

#Fintech #Startup #Stoa #YouSaveWePay

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By popular demand, we’re hiring a Marketing & Content Manager (UK) at Stoa.

This is a hands-on role with real ownership across content, social media, and distribution.

You’ll help build awareness for Stoa and tell the story of how saving can actually feel rewarding - not boring.

The role is high-learning and execution-led. You’ll get exposure to:
 • advertising and creative strategy
 • content creation (written + video)
 • marketing automation and email
 • events, webinars, and live sessions
 • social media and product communications
 • personal branding and distribution

You’ll be instrumental in growing awareness for Stoa’s products, including Saving Score and Stoa Pots, and shaping how a modern savings product shows up on social media.

If you’re a creative marketer who loves ideas, storytelling, content (both written and video), and shipping work on sharp timelines, this one’s for you.

Real ownership. Real learning. Real impact.

Apply directly via the Google Form below 👇
https://lnkd.in/eBxMMpRt

#Stoa #Fintech #Startup #Hiring #Marketing #Content #Creative

Open article: Marketing & Content Manager (UK) - Stoa by forms.gle

We’re hiring a Marketing & Content Manager to help build Stoa’s brand, a fintech re-imagining saving with perks instead of interest.

If you’re a creative marketing rockstar who can help amplify our reach, apply directly on LinkedIn via the link below. 

https://lnkd.in/eJtA5e2a

#Stoa #Fintech #Startup #Hiring

I had a great conversation on Startup Scaleup People chatting with Mario R. and Tiffany Chown about something most people massively underestimate: idle cash.

The scale of it is wild:
 • £600bn+ sitting idle across UK households
 • £250bn+ across UK businesses
 • $50–60 trillion globally

At Stoa, this is the problem we’re obsessed with, not adding more financial complexity, but turning idle cash into real, tangible value.

We talked openly about:
 • Why behaviour matters more than financial products
 • Pivoting hard (including walking away from blockchain) when the market shifts
 • The very real differences between fundraising in the UK vs the US
 • And why the best ideas should feel slightly uncomfortable when you say them out loud

No shortcuts.
 No overnight success.
 Just thoughtful execution on a genuinely massive problem.

Big thanks to Mario and Tiffany, really enjoyed the chat 🙌

Square Circle: Startup Scaleup Enterprise Community

#Stoa #Fintech #Startup #Innovation

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Your deposits are held by Griffin Bank Limited (the deposit-taker), a company registered in England and Wales, operating in the United Kingdom. Griffin Bank Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Griffin's firm reference number is 970920. Eligible deposits are protected by the Financial Services Compensation Scheme (FSCS) up to £120,000 per depositor. For disputes, you can refer complaints to the Financial Ombudsman Service. Griffin Bank Limited's paid-up capital and reserves exceed £70 million.

https://lnkd.in/emk-KHYg

Open video: £600B Trapped in UK Bank Accounts (Do This Instead) on youtu.be

£600B Trapped in UK Bank Accounts (Do This Instead)

Still got my Starling Bank socks from all those years ago. Some things are worth keeping.

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The Battle

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