Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


We didn’t start SaaStock to run another conference.

We started it to fix why conferences don’t work.

Walking halls. ❌
Collecting badges. ❌
“Let’s catch up after the event.” ❌

So last year we redesigned the entire event around one thing:

Scheduled, relevant, pre-qualified meetings.

And it's back - SaaStock Europe 2026 tickets are now live.

On 13–14 October in Dublin, 2,000+ senior leaders from AI & B2B software companies will attend — and every attendee can plan meetings before arriving.

No randomness. ✅
No wasted travel. ✅
No hope as a strategy. ✅

You arrive with a calendar.
Customers
Partners
Investors
Hires

The content supports the conversations:
• Operators from companies like, Zoominfo, Pylon, Personio and Framer sharing how they scale and what their doing in AI
• Practical GTM sessions tied to pipeline impact
• A new AI workshop Track built for implementation
• Tabletalks - the largest peer to peer learning at scale opportunity this year

Early bird saves €600
Teams save up to 40%
Startups may qualify for free access + travel support

This isn’t a conference you attend.
It’s one you use.

Link in the comments

Running the largest 1:1 Meetings event in B2B Software

It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

Mike Saraswat

Building and growing Stoa. Solving the problem of idle cash savings for individuals and businesses across UK and US.

Founder and CEO

I believe that strong strategy, good creative and well-planned media across all channels, work hand in hand, to create the Ekstatic Aha moments for brands. 

My team and I at Ekstasy work with Founders, CEOs, marketing, brand, and product leaders to deliver global brand awareness and performance driven campaigns. 

Ekstasy's clients include the likes of SumUp, Samsung, LG, Starling Bank, LloydsPharmacy, Amazon, Oracle, Klarna, Arc Vector, Verifone, Seagate, 3M, and many others.

We’re excited to share that John Mountain, Co-Founder and former CEO of Starling Bank, has joined Stoa as an Advisor.

John helped build one of the UK’s most successful digital banks from the ground up. His experience in scaling regulated banking infrastructure and high-growth fintech will be invaluable as we expand Stoa’s - Stoa Pots and Saving Score across the UK and US.

Welcome to the journey, John. 🚀

Read more:
https://lnkd.in/eY_Cy_jP

Even a NYC blizzard ❄️ can’t stop team Stoa.

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Looking forward to speaking at the Building Societies Association Savings Symposium tomorrow and sharing how we’re thinking about the future of savings at Stoa.

Panel: New proposition for cash savings
In 2026, member expectations are rising fast, rate‑shopping is the norm, and the next generation of savers are choosing providers based on their digital experience. But can new propositions, from gamification to savings perks and open banking, help secure the next generation of savers? Our panellists will be sharing their ideas on how mutuals can strengthen their engagement with current and future savers.  

I will be joining: 
Sally Gaudion, Chief Customer Officer, Nottingham Building Society
Adam A., Director, Doconomy 
Euan McLeod, Co-Founder, HAL Experts: Insurance, Banking and Payments, Life & Pensions

https://lnkd.in/erJhgNgy

Big welcome to Joanna Restrick as she joins Stoa.

Jo brings 20+ years of partnership experience across tier 1 brands including Three UK and Yahoo.

If you’re a brand looking to build high impact partnerships around sticky savings tech like Stoa Pots and Saving Score, connect with Jo.

Joanna Restrick - welcome to team Stoa

We’re hiring.
For someone who wants to sell, build trust fast and move real deposits at Stoa.

Graduate role. Targeting high-earning professionals and SMEs. You build the pipeline from scratch.

This is about hunger, confidence and ownership.

If you’re comfortable speaking to senior professionals, organising events, running outreach and converting conversations into commitments, this will accelerate you quickly.

London based. Immediate start preferred.

If you think we should bet on you, apply or message me directly.

https://lnkd.in/eDYrjKd5

#Stoa #fintech #hiring #startup

Graduate Deposit & Client Growth Executive – HNW & SMEs

Tech leaders focus on performance and precision.
Idle cash deserves the same level of optimisation.

Next Wednesday at 12:30 PM (UK time), Sam Goodenough and I are hosting a 30-minute live demo walking through how technology leaders are converting idle cash into up to 5% immediate value through Stoa Pots.

We’ll cover:
• How the structure works
• How upfront value is calculated
• The types of curated perks available
• The regulated banking infrastructure behind it
• A live walkthrough of the platform

This will be practical and product-led. No slides for the sake of it. Just a clear walkthrough of how it works end to end.

If you’re a CTO, or a senior tech operator sitting on idle capital, it should be relevant.

Join us live.

https://lnkd.in/ecB3Q65a

Tech leaders focus on performance and precision.

Idle cash optimisation deserves the same rigour.

On Wednesday at 12:30 PM (UK time), Stoa Co-Founders Mike Saraswat and Sam Goodenough will host a 30-minute live demo exploring how technology leaders are converting idle cash into up to 5% immediate value through Stoa Pots.

This session will cover:
• How Stoa Pots are structured
 • How upfront value is calculated
 • The types of curated perks available
 • The regulated banking infrastructure behind the product
 • A live walkthrough of the platform

This is a practical, product-led session designed for CTOs, and senior technology professionals.

Register to join live.

View event: Idle Cash Optimisation for Tech Leaders | 30-Min Live Demo

Idle Cash Optimisation for Tech Leaders | 30-Min Live Demo

Douglas Afzelius loving the Mullvad VPN creative in London.. I see we both are also fans of Liquid Death.. Dropped you a line.. I think you will love the product innovation of Stoa. Just like Mullvad, Stoa has both UK and US focus.

Paul Forster and David Jarvis just put out a really thoughtful Griffin Uncut episode.

One takeaway that really resonated with me:
The question “What’s your AI strategy?” is usually the wrong question.
 The right question is “What’s your strategy?” and then how AI supports it, without turning your roadmap into a distraction festival.

Worth a listen if you’re building, where focus is the hardest currency.

https://lnkd.in/eQW5na_G

Open video: 033: Why Paul Forster (Co-founder, Indeed and Investor) said yes when other investors said no on youtu.be

033: Why Paul Forster (Co-founder, Indeed and Investor) said yes when other investors said no

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The Battle

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