Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


December was our strongest month for sponsorship revenue in 2025 🚀

Not an easy feat in a month shortened by holidays — but a clear signal of where SaaStock is headed.

In December alone, we:

 • Welcomed 12 new sponsors
 • Closed 4 global partnerships spanning both events
 • Signed partners onto SaaStock USA & SaaStock Europe 2026
 • Closed the majority of deals before Dec 24, with two more signed between Christmas and New Year

New partners joining the SaaStock ecosystem include:

Accoil, Aleph, Atlassian, Consero Global, Deel, Empleyo, FullEnrich, GoCardless, IDA Ireland, NetSuite, Pylon and Trundl, Inc.

A major driver?

Our new meetings product, which was taken up by the majority of sponsors and continues to prove its value in delivering real, high-intent connections — not just logo placement.

We enter 2026 with:
 ✔️ A stronger pipeline than this time last year
 ✔️ A market that’s accelerating
 ✔️ A team and product built to scale
 ✔️ Clear momentum across AI & B2B software partnerships

We’re looking ahead to a banner year — and to further cementing SaaStock as the largest meeting-led event in AI & B2B Software.

If you’re planning your 2026 GTM strategy and want partnerships that actually drive outcomes, now’s the time to talk.

Running the largest 1:1 Meetings event in B2B Software

Starnus - Your AI employee in sales

X - https://x.com/k_mansourizadeh

Khashayar Mansourizadeh

5–10 meetings booked per week with :STARNUS + CLAUDE 

AI now runs 100% of my outbound sales end-to-end.

How most founders still do outbound

Manual:
→ Hours hunting LinkedIn
→ Copy/paste cold messages
→ Random follow-ups
→ Zero system
→ Burnout

Automation:
→ Spray-and-pray
→ Generic emails
→ Gets ignored
→ And when someone replies?
👉 You’re back to manual

⚡ How Starnus flips the script

One prompt.
End-to-End sales for me.

Not just scraping leads.
Not just sending messages.
The entire workflow, on autopilot.

What Starnus + Claude do for me:

→ Define ICP from my LinkedIn + product
→ Pull & enrich leads from LinkedIn + web
→ Writes personalized emails & DMs
→ Sends 30–50 targeted messages/day
→ Handles replies intelligently
→ Qualifies prospects
→ Books meetings directly into calendar
→ Tracks outcomes
→ Zero manual work

And the wild part?

💬 Prospects think they’re talking to ME.

🧩 Real results

5–10 booked calls/week
30–50 replies/week
And I haven’t typed a cold email in months.

Meetings come in
→ while I build,
→ while I fly,
→ while I sleep 😴

All on autopilot.

🔥 Want the same outcome?

1.Connect with me 
2. Comment "CLAUDE"

Bonus points if you do:
🔁 Repost for faster access

5–10 meetings booked per week with :STARNUS + CLAUDE 

Outbound used to feel like a second job.
Now it runs in the background:
AI now runs 100% of my outbound sales end-to-end.

Let’s be honest most founders wish they did consistent outbound 😅 .
 
But here’s how it really goes:
The manual grind:
 → Scroll LinkedIn for hours
 → Copy/paste your “personalized” opener
 → Forget half the follow-ups
 → Promise you’ll do more tomorrow
 → Never do

The classic automation trap:
 → Blast the same message to everyone
 → Crickets
 → Maybe a reply
 → Back to typing manually anyway

My setup today
One sentence.
Starnus + Claude handle the workflow.
Not pieces.The whole loop:

→ Identify + refine the ICP
 → Pull and clean leads
 → Write DMs and emails tailored to each person
 → Send across channels
 → Respond based on context
 → Move real conversations forward
 → Update HubSpot
 → Book calls
All without touching a spreadsheet.

What changed for me
Instead of spending hours grinding:
 ✔ I spend time on calls
 ✔ I follow real conversations
 ✔ I build product
 ✔ And outreach just happens in the background

Not spray-and-pray.
Not magic.
 Just a workflow I don’t have to babysit.
If outbound feels like a burden instead of a habit
You don’t need discipline.
 You need the loop to run without you.

If you want my exact setup:
 1️⃣ Connect
 2️⃣ Comment CLAUDE
Happy to share the prompt + flow I’m using.

5 simple steps to sell your product without knowing anything about sales

✅ Step 01 → Use ChatGPT to define your Ideal Customer Profile (ICP)
✅ Step 02 → In Starnus, select Lead Finding and paste ChatGPT’s output
✅ Step 03 → Iterate with the AI and refine the search
✅ Step 04 → Connect your email and LinkedIn automation agents
✅ Step 05 → Set your LinkedIn and email automation campaigns

Comment “Starnus” and I’ll send you my full guide to setting up a perfect outbound pipeline.

Come on! Give the 1st timers a second chance 😅 

Cheers to all 1st time hustler founders 🤘

Forget about spending hours on LinkedIn or Sales Nav to find your clients ⌛️

By the end of the week we're launching our advanced lead gen features which let's Starnus find high quality leads for you, without even needing your supervision. Put it on autopilot and it knows what to do 😉 

Starnus is becoming the Lovable/Cursor of sales, letting our users run outbound (and soon inbound) with 10X higher speed 🚀

Building AI agents that actually remember you 🧠 

Most AI tools today have a fundamental limitation: they forget everything the moment your session ends.

ChatGPT and Claude have made real progress with memory features. But there's a gap between remembering your name and learning from complex, multi-step workflows over weeks.

We've been deep in the architecture of long-term memory for agentic AI systems. The key insight: you need three distinct memory types working together.

✔️ Episodic memory captures what happened, structured logs of interactions and outcomes.
✔️ Procedural memory learns how you work, your preferences, communication style, workflow patterns.
✔️ Semantic memory stores facts, both general knowledge and user-specific details.

The hard part isn't storage. It's retrieval. Basic RAG falls short because semantic similarity alone misses recency, context, and outcome quality. You need multi-factor relevance scoring.

We wrote a technical deep dive covering:
✅ Why context window limitations drive memory design
✅ How memory creation and retrieval actually work
✅ The hard problems the industry is still solving

Link in comments 👇

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The Battle

Alexander Theuma

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Theuma's LinkedIn Performance

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