Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


We didn’t start SaaStock to run another conference.

We started it to fix why conferences don’t work.

Walking halls. ❌
Collecting badges. ❌
“Let’s catch up after the event.” ❌

So last year we redesigned the entire event around one thing:

Scheduled, relevant, pre-qualified meetings.

And it's back - SaaStock Europe 2026 tickets are now live.

On 13–14 October in Dublin, 2,000+ senior leaders from AI & B2B software companies will attend — and every attendee can plan meetings before arriving.

No randomness. ✅
No wasted travel. ✅
No hope as a strategy. ✅

You arrive with a calendar.
Customers
Partners
Investors
Hires

The content supports the conversations:
• Operators from companies like, Zoominfo, Pylon, Personio and Framer sharing how they scale and what their doing in AI
• Practical GTM sessions tied to pipeline impact
• A new AI workshop Track built for implementation
• Tabletalks - the largest peer to peer learning at scale opportunity this year

Early bird saves €600
Teams save up to 40%
Startups may qualify for free access + travel support

This isn’t a conference you attend.
It’s one you use.

Link in the comments

Running the largest 1:1 Meetings event in B2B Software

It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

Reluctant Futurist. Provocative Optimist. Keynote speaker. ✨ VisuAIse Futures: turning passive audiences into engaged participants 🎤 200+ keynotes in 30+ countries 📖 The Future Normal & Trend-Driven Innovation

Corporate clients &amp; conferences call me when they need:↳ A keynote that doesn't feel like a keynote – that’s interactive, radically inclusive, and which captures strategic insights from their audience, live (see VisuAIse Futures below)↳ A practical approach and mindset for generating non-obvious insights into what's next ↳ A proven global speaker, who delivers&nbsp;99% positive audience ratings. // MY METHODOLOGY: THE EXPECTATION ECONOMYI tell stories grounded in today's innovations which give leaders fresh perspectives on the biggest question in business: what will their customers and employees want next?&nbsp;My cross-industry, human-centered approach works by revealing non-obvious insights into where people's expectations are headed. // WRITING &amp; THINKING:↳ Substack newsletter - The Future Normal, 15,000+ subscribers↳ The Future Normal (book) – co-authored with Rohit Bhargava (3x WSJ bestseller)↳ Trend-Driven Innovation – drove TrendWatching's research used by 100,000+ professionals worldwide// VISUALISE FUTURES: THE WORLD’S FIRST “MULTIPLAYER KEYNOTE”This interactive session engages your entire audience – turning their sketches into strategic insights, live on stage.Passive Listening → Active Co-CreationKeynote Slides → Consulting-Grade DeliverablesEphemeral Moments → Ongoing ConversationsMore at www.interactive-keynote.ai/// WHO I’VE WORKED WITH  Over 15 years, I’ve spoken in 30+ countries: from the SXSW main stage (3x), to leaders at global brands such as Amazon, Calvin Klein, J&amp;J, Metlife, Mastercard, and the Tata Group; and at HEC, NYU, and Hult Ashridge.&nbsp;View 1000+ audience ratings: www.talkadot.com/s/henrycm“Inspiring, energetic, and entertaining. Henry's session for 2,000 senior executives from a Fortune 100 healthcare company received the highest rating from the attendees.”— SVP Head of Strategy, Cramer Events“Thank you for bringing fresh and out-of-the-ordinary ideas to this team of smart, motivated people.”— VP Executive Leadership Development, HP&amp; yes, *all* my talks are bespoke (my agent says ‘ridiculously so’) to the industry, function or region. // ABOUT MEAs co-founder of 3Space, I am also an award-winning social entrepreneur. 3Space was commended in Fast Company's World Changing Ideas, won the European section of the FT/Citi Urban Ingenuity Awards, and was selected as one of NESTA's New Radicals. I was also once included in GQ's Most Connected Men in Britain list.// CONTACThenry@coutinho-mason.com renee@ideapress-speakers.com

Henry Coutinho-Mason

The drone chase cams at the Olympics are a great example of transformational thinking. 

Too many people look at new tech and ask "how does this improve what we do by 10%?"

Instead, you should be asking, "𝐰𝐡𝐚𝐭 𝒅𝒐𝒏'𝒕 𝐰𝐞 𝐝𝐨 𝐭𝐨𝐝𝐚𝐲, 𝐭𝐡𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐝𝐞𝐬𝐩𝐞𝐫𝐚𝐭𝐞𝐥𝐲 𝐰𝐢𝐬𝐡 𝐰𝐞 𝐝𝐢𝐝?" 

Because who hasn't watched sport on TV and wondered what it really 𝑓𝑒𝑒𝑙𝑠 like to be that athlete, pushing themselves to the limit?

"This house believes we can do better than boring panels" 

Huge thanks to Scarlett McCabe for organising a special edition of Debate Mate for our Foundrs community!

I was arguing for the motion that “this house believes that AI has fundamentally changed what it means to be human,” along with Evgeny Shadchnev, against the intimidatingly smart Amrita Das and James McAulay

But the real stars of the show were the two seasoned debaters, Ade Odusola and Keanna Williams, especially Ade who skewered our arguments disarmingly well. If you’re going to lose a debate, you want to lose it to someone as charming and entertaining as him. 

Humanity for the win \o/ 

Plus from now on, instead of talking about teaching people to fish, or giving them a fishing rod… I’m going to pull out my new ‘give a fish a snorkel’ metaphor. 

iykyk ;) 

But more seriously, for any event people in my network reading this – if you're looking to get away from boring panels, then you NEED to speak with Scarlett. 

The debate format is 100x more interesting, more fun, and more memorable than another drawn-out series of platitudes. 

Your audience will thank you. 

And so will your panelists (maybe only afterwards...because yes, it was kind of terrifying. But it was also way more fun & challenging!).

Could there be a more perfect example of the future normal? 

Live Translation feels magical today, but will quickly become unremarkable.  

Indeed, my kids won't even be able to 𝑖𝑚𝑎𝑔𝑖𝑛𝑒 the concept of language barriers. Just like mobile natives can't imagine getting lost, being bored, not being connected...  

It'll just become another invisible superpower. 

It's also worth looking at how T-Mobile has embedded the live translation directly into its network (i.e. no app, no account, no special phones required). 

No ✨ button required. 

Will customers care that this is "AI-enabled"? No, they'll just welcome the elimination of a very real, very human pain point. 

Fun fact: I remember doing a keynote at an Intel customer conference in 2012, where one of their Labs engineers told me about their work on real-time translation – and how it was coming "in 3-5 years". 

A reminder that even exponential tech sometimes arrives slower than we think

*********  

🔮 I’m a reluctant futurist who shares daily insights into how you can use today’s innovations to uncover tomorrow’s opportunities.  

📣 Want a provocatively optimistic yet actionable speaker for your next event? Slide into my DMs. 

 📩 Or sign up to my newsletter for a weekly roundup – link in my profile.

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