Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


We didn’t start SaaStock to run another conference.

We started it to fix why conferences don’t work.

Walking halls. ❌
Collecting badges. ❌
“Let’s catch up after the event.” ❌

So last year we redesigned the entire event around one thing:

Scheduled, relevant, pre-qualified meetings.

And it's back - SaaStock Europe 2026 tickets are now live.

On 13–14 October in Dublin, 2,000+ senior leaders from AI & B2B software companies will attend — and every attendee can plan meetings before arriving.

No randomness. ✅
No wasted travel. ✅
No hope as a strategy. ✅

You arrive with a calendar.
Customers
Partners
Investors
Hires

The content supports the conversations:
• Operators from companies like, Zoominfo, Pylon, Personio and Framer sharing how they scale and what their doing in AI
• Practical GTM sessions tied to pipeline impact
• A new AI workshop Track built for implementation
• Tabletalks - the largest peer to peer learning at scale opportunity this year

Early bird saves €600
Teams save up to 40%
Startups may qualify for free access + travel support

This isn’t a conference you attend.
It’s one you use.

Link in the comments

Running the largest 1:1 Meetings event in B2B Software

It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

Sievli

Cobuild

Co-Founder

Check

Managing Partner

Emplifi

- Work across the entire product design life cycle from discovery to delivery
- Collaborate closely with your product owners in discovering, defining and developing both big and small product features.
- Audit and validate designs to industry standards

- - Aligning customer experience strategies with marketing initiatives. as well as informing customers about new product features and functionalities.
- Analyzing customer feedback on product ranges and new releases, as well as preparing reports.
- Collaborate with engineers, data analysts, and other designers, as well as product marketing and customer advocacy in iteratively delivering product improvements to our customers
- Cover both interaction/UX and visual/UI design, as well as related activities like research and customer interviews
- Be the voice of our customers and advocate for their needs and abilities. 
- Actively contribute to ongoing improvements of the design team's processes, culture, and tools, including our design system.

Live Commerce: Lead Product Designer(UX/UI)

Go Instore

- Guide the design process throughout the project, as well as dig into wires alongside your team.
- Drive stakeholder presentations and discussions of your team’s work.
- Work with Product Owners and Engineers to scope project requirements.

Senior Product Designer - Live Commerce

- Lead the design of products and provide creative direction to the design team.
- Develop and implement design strategies that align with business goals and customer needs.
- Conduct user research and usability testing to gather insights and inform design decisions.
- Create wireframes, prototypes, and high-fidelity designs that effectively communicate design concepts and solutions.
- Collaborate with cross-functional teams, including product managers, engineers, and marketers, to ensure product designs are feasible, functional, and meet business objectives.
- Continuously iterate and improve product designs based on user feedback, market trends, and technology advancements.
- Mentor junior designers and provide guidance and feedback to improve their design skills and knowledge.

Design Consultant(UX/UI)

Virgin

- Conducting user research and analysis to understand user needs, goals, and behaviors.
- Creating user personas, user flows, wireframes, and interactive prototypes to design intuitive and effective user interfaces.
- Collaborating with cross-functional teams, including product managers, engineers, and stakeholders, to ensure designs meet business and user requirements.
- Conducting usability testing and gathering feedback to improve the user experience.
- Keeping up-to-date with the latest design trends, technologies, and best practices in the industry.
- Providing design guidance and mentorship to other designers or teams as needed.
- Communicating design decisions and rationale effectively to stakeholders and team members.
- Conducting design workshops and training sessions to enhance design thinking across the organization.
- Ensuring that the designs adhere to brand guidelines and visual standards.

Design Consultant (UX/UI)

Brand By Polar

Lead Designer

Hikvision  West Africa  -  Synergetic Global Systems Ltd

*Collaborated with international design team on product ideas
*Developed marketing campaign materials for West African region
*Collaborated with international design team to develop events campaigns 
*Created wire frames and prototype for companies website and updates.
*Integrated website upgrade

Visual Designer

TP-Link Technologies Co., Ltd West Africa - Neptech ltd

I am Dominic, a London-based product design leader with over a decade of experience, known for blending the art and science of design to fuel business growth. My expertise lies in strategically aligning product development with both business objectives and personalized user experiences, leading to increased product adoption, higher retention rates, and significant revenue growth.

As an authority in personalization, I specialize in crafting tailored digital solutions that meet the unique needs of each user, driving engagement and loyalty. My approach transforms traditional design into a dynamic, personalized experience that enhances user satisfaction and strengthens brand equity.

I have strategically partnered with global brands to:

Expand into the sub-Saharan region of Africa, America, and Europe
Increase equity value to be among the Fortune Global 500
Boost ARR by up to 30%
Elevate user retention by 60%, leveraging personalized design experiences

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