Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


We didn’t start SaaStock to run another conference.

We started it to fix why conferences don’t work.

Walking halls. ❌
Collecting badges. ❌
“Let’s catch up after the event.” ❌

So last year we redesigned the entire event around one thing:

Scheduled, relevant, pre-qualified meetings.

And it's back - SaaStock Europe 2026 tickets are now live.

On 13–14 October in Dublin, 2,000+ senior leaders from AI & B2B software companies will attend — and every attendee can plan meetings before arriving.

No randomness. ✅
No wasted travel. ✅
No hope as a strategy. ✅

You arrive with a calendar.
Customers
Partners
Investors
Hires

The content supports the conversations:
• Operators from companies like, Zoominfo, Pylon, Personio and Framer sharing how they scale and what their doing in AI
• Practical GTM sessions tied to pipeline impact
• A new AI workshop Track built for implementation
• Tabletalks - the largest peer to peer learning at scale opportunity this year

Early bird saves €600
Teams save up to 40%
Startups may qualify for free access + travel support

This isn’t a conference you attend.
It’s one you use.

Link in the comments

Running the largest 1:1 Meetings event in B2B Software

It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

I️ help Top 1% C-Suite operators turn reputation into momentum inside an exclusive, high-trust executive community.

If momentum has stalled, it is not a motivation problem.  It is a signal problem.

By the time your name reaches the CEO of a $10M-$2B company, skill is assumed. Value is comparable. Everyone in your space sounds competent.

What remains is reputation risk.  

At the moment of selection, the question in every ultimate decision maker's head sounds like:

“Is this the safest bet for me to choose?”
"Have they done this before, at my scale, in my context?"
"Has someone I trust seen them do it first hand?"

They will Google you. 
They will do a quiet back-channel reference to someone you both know.
(Even though HR and Legal told them not to)

I know this because I have spent 15 years inside thousands of executive conversations as a recruiter, advisor, and trusted peer, watching how middle market CEOs decide who to trust when growth, reputation, and income are on the line. 

Here is the pattern:

The ones who get chosen are not the leaders doing more networking.
They are the ones who reduce hesitation.

They give the right people clear language to advocate for them when it matters.

Signals that make them safer to choose.

Everyone else burns energy fixing the wrong problem. Polishing slide decks. Staying busy. Confused about why momentum stalls.

Most coaching, fractional, advisory, or full time executive opportunities are never posted. 
They live inside a small, identifiable part of your existing network, often second and third degree trust circles.

This is how influence actually moves inside markets.

This work applies to CEO-led growth and reputation decisions in established middle market companies.
It is not designed for early-stage businesses under $5M, bankruptcy or distress scenarios, or operational cash-crisis decisions.

That is my work.

Inside SuiteC, I built a system that shows B2B founders, senior executives, and fractional advisors how they are being read by Boards, CEOs, and ultimate decision makers-  and which signals they are sending that are accidentally increase risk instead of reducing it.

I write the words CEOs perk up to so you stop fixing the wrong problem.

So you become easier to name, easier to recommend, and easier to trust.

This work is for people whose outcomes are decided in CEO-led middle market rooms ($10M–$2B) and who want more wealth, more freedom, or more influence without more networking.

Bea Sonnendecker

If honesty feels risky,
silence becomes survival.

That’s not safety.
That’s a signal.

⤷ People overthink simple replies
⤷ Honest feedback stays in drafts
⤷ Small issues turn into silent exits
⤷ Meetings end with “fake” alignment
⤷ Team members agree just to exit the call
⤷ Everyone says “yes” but means “not really”
⤷ People don’t ask questions, they play it safe
⤷ Small problems grow because no one speaks up

In quiet cultures, performance looks fine.
But under the surface?

≫ There’s fear. 
≫ There’s distance.
≫ There’s guessing. 

Psychological safety isn’t a buzzword.
It’s what allows real work to happen.

Here’s what actually helps:

➤ Thank people for the truth, even when it’s hard
➤ Ask, “What do you need from me right now?”
➤ Ask for honesty and listen without defense
➤ Fix what’s raised, not just “who” raised it
➤ Act on what’s said, don’t just collect it
➤ Give calm feedback, not loud fixes
➤ Make it safe to say, “I don’t agree”
➤ Protect people who speak up

People stop trying when honesty costs them too much.

The fix isn’t a new tool.

It’s safer conversations.

And your team’s future depends on them.

P.S. When was the last time someone gave you the truth and it helped?

👑 Follow me if you’re building teams where real talk feels safe.

♻️ Share this with someone who listens to understand, not to react.

I fix the hesitation between “not yet” and “you’re hired.” | Founder, SuiteC | Featured in Forbes

No alternative text description for this image

The #1 mistake top employees make in toxic workplaces…

(is believing they can fix it from the bottom.)
This mistake leads to:

— Guilt
— Burnout
— Misplaced loyalty

It’s not a mindset issue.
It’s a leadership issue.

When people at the top won’t change, here’s what happens:

› Talented teams lose motivation
› “Conflict” gets normalized
› Feedback gets punished
› Loyalty gets exploited
› Resignations pile up
› Silence replaces trust
› Stress becomes culture
› Wellness becomes optional
› The best workers carry the worst

No system can heal from the bottom alone.

That’s not the job of great employees.
That’s the job of great leadership.

Here’s what is your job:

✓ Creating safety in your circle
✓ Protecting “energy”
✓ Supporting peers

And above all… 
✔️ Knowing when to walk away.

P.S. What helped you finally let go of the fixer role?

👑 Follow for more honest takes on leadership + team culture.
♻️ Share this if someone you know needs the reminder.

I fix the hesitation between “not yet” and “you’re hired.” | CEO, SuiteC | Featured in Forbes

graphical user interface, text, application, chat or text message

It’s easy to notice who’s talking. 
But have you noticed who’s gone quiet?

Let’s talk about it…

Silence at work isn’t always a sign of peace.
Sometimes it’s a warning.

It means…

⇾ People agree just to move on
⇾ Hard work goes unnoticed
⇾ Everyone’s playing it safe
⇾ Feedback goes nowhere
⇾ Meetings feel unsafe
⇾ “Credit” is taken
⇾ Blame is passed
⇾ Ideas die in silence
⇾ Speaking up has a cost
⇾ Praise feels performative
⇾ Only “loud” voices are heard
⇾ Trust gets replaced with caution

So what happens?
Good people check out.

Not because they’re lazy.
But because the culture tells them they don’t matter.

If you’re worried about team silence…

Don’t look at the people.
Look at the system around them.

➤ Culture either invites voices in…
➤ Or slowly pushes them out.

P.S.  What’s one small thing you’ve done to make people feel heard at work?

👑 Follow for more honest takes on leadership and team culture.

♻️ Share this if you’ve seen voices disappear.

If you’re tired of fake small talk, read this.

Because fake networking doesn’t build trust…
it builds walls.

First, what real networking isn’t:

⇾ Trying to “impress” with buzzwords
⇾ Staying clever instead of curious
⇾ Only caring when it benefits you
⇾ Waiting for the perfect moment
⇾ Talking more than listening
⇾ Sending long salesy DMs
⇾ Trying to “win” the chat
⇾ Asking before giving
⇾ Pitching too soon
⇾ Forcing a script
⇾ Chasing status

Real networking is:

⇾ Helping before expecting
⇾ Keeping it short and honest
⇾ Asking thoughtful questions
⇾ Staying human, not “strategic”
⇾ Letting the other person speak
⇾ Showing up without a perfect plan
⇾ Building a bridge, not closing a deal
⇾ Following up like a friend, not a pitch
⇾ Caring about the person, not the title
⇾ Sending a kind message without asking back

In a world full of pitch-first energy,
trust still opens more doors.

➥ One DM at a time.
➥ One question at a time.
➥ One real moment at a time.
➥ One genuine reply at a time.

Remember:

People forget fancy words.
But they remember how real you felt.

👑 Follow for more honest takes on connection.
♻️ Share this with someone who’s been doing it the  right way all along.

You spent years getting the degree.

Late nights.
Tight grades.

Pressure to “become someone.”

⤷ Exams that felt like your whole future
⤷ Family expectations you didn’t choose
⤷ Group projects where you carried the weight
⤷ Doubts no one saw because you kept showing up

Then the real world hit.

• You did everything right and still felt invisible. 
• A coworker got promoted because they “knew someone”.
• Your inbox stayed quiet while others kept getting referrals.
• Someone less experienced took the seat you were aiming for.
• You waited for your work to speak but it never spoke loud enough. 

That moment stays with you.

Because no one teaches this in school.
And here’s the part no one talks about:

➤ People reply faster when they’ve seen your name before.
➤ Opportunities often come from quiet DMs, not loud resumes.
➤ The best chances don’t go to the smartest, they go to the most remembered.
➤ You’re not behind, you’re just unseen.
➤ Real networking isn’t about “selling yourself”.

It’s about noticing, staying in touch, and being helpful without keeping score.

A degree shows what you learned.
A network shows who saw you grow.

Start where you are.
Check in. 
Share something. 
Help someone.

Build before you need.
Because… 

In the real world,
connection is currency.

P.S. Which has helped you more so far…your degree, your skills or your network?

👑 Follow me if you’re building relationships before results.

♻️ Tag someone who taught you the power of people.

You have two equally qualified finalists for a critical role.  Pick the better one and earn a $1M bonus. 

Who feels like the safest bet?


The author can see how you vote. Learn more

taplio

The Battle

Alexander Theuma

Bea Sonnendecker

Followers

Posts

Engagements

Likes

Performance ScoreAlexander Theuma's LinkedIn Performance

Performance ScoreBea Sonnendecker's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alexander Theuma

Bea Sonnendecker

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Theuma's LinkedIn Performance

Performance ScoreBea Sonnendecker's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlexander Theuma's LinkedIn Performance