Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


We didn’t start SaaStock to run another conference.

We started it to fix why conferences don’t work.

Walking halls. ❌
Collecting badges. ❌
“Let’s catch up after the event.” ❌

So last year we redesigned the entire event around one thing:

Scheduled, relevant, pre-qualified meetings.

And it's back - SaaStock Europe 2026 tickets are now live.

On 13–14 October in Dublin, 2,000+ senior leaders from AI & B2B software companies will attend — and every attendee can plan meetings before arriving.

No randomness. ✅
No wasted travel. ✅
No hope as a strategy. ✅

You arrive with a calendar.
Customers
Partners
Investors
Hires

The content supports the conversations:
• Operators from companies like, Zoominfo, Pylon, Personio and Framer sharing how they scale and what their doing in AI
• Practical GTM sessions tied to pipeline impact
• A new AI workshop Track built for implementation
• Tabletalks - the largest peer to peer learning at scale opportunity this year

Early bird saves €600
Teams save up to 40%
Startups may qualify for free access + travel support

This isn’t a conference you attend.
It’s one you use.

Link in the comments

Running the largest 1:1 Meetings event in B2B Software

It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

Heyyoo!!

Welcome to one of the awesomest LinkedIn of a sales person.
Not saying I am the awesomest sales person, YET. 

I started sales by accident like 99% of us, when I did not want to continue with my chosen subject in graduation. 

Eventually fell in love with this profession. Recently started learning & upskilling, after a few realisations.
I have sold multiple SaaS products to C-level execs, sweet <3

Currently on a mission to be the best AE in the market.

Other than this, I run 3 sales communities catering to 400+ SDRs and AEs in India to enable more people with knowledge and confidence. 

Update-
Doing communities full time now. Don't have a fixed plan to 'where do you see yourself in 5 years?' May be I'll be on TV, and you'll see me. Who knows!

Thanks for reading, for anything else, please reachout.

Astha Thakur

Sales 101 got Sunday all hyped up. 

A group of people who take sales seriously. Who are thinking about craft, not just targets. Who are building, learning, and showing up.

Every time we do this, it reinforces one thing:
Sales can feel lonely. But it doesn’t have to be. 

Celebrated Prakashraj’s birthday, Zainab recorded content for her Instagram, and everyone contributed. That’s the community we have built over 4 years 💅💞

Ps - We also help Sales people get jobs, drop your profile on www dot emplyod dot com if you are in SaaS Sales, or DM me or Harshvardhan 🫂

Jobs, Jargon & Jugaad at Sales 101 - Building India’s first AI native recruitment agency!

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We did our first Sales 101 meetup in Mumbai. 

Mumbai has plenty of sales talent.
But when it comes to SaaS sales, the ecosystem still feels early.

In Bangalore, you trip over SaaS sales folks every second coffee shop.

In Mumbai, they’re a bit more like rare Pokémon, you know they exist, but you have to go looking for them. 

That said, the people who did show up were fantastic, might I say Bomb-bae? 

Fun catching up Yogesh Aniket Gaurav Md Hannan Ravi Parth Harshvardhan

Mumbaikars! 
.
.
.
Your time to ketchup with Sales 101. 

We will be in Mumbai 6th March, and looking to spend an evening with sales folks. What to expect;

1. Conversations over coffee or chai pe charcha, whatever your vibe might be
2. Discuss potential challenges, learn or teach something new
3. Get a new job, or just make friends,

 and have a good time with people who get you!

RSVP link is in comments, see you all.

Sales 101 Banger Brunch is back!

Most sales events are built for visibility.
We’re building this one for growth.

The Sales 101 Brunch is a closed room of early to mid-stage sales professionals who care about getting better and not just sounding smart.

No panels and play books recycled from LinkedIn. 

Just real conversations:
What’s working right now.
What’s not and What to change on Monday.

See you all this Saturday, 21st February. 
RSVP using the link in comments or reach out in DM.

Month 3 of trying to hire 😎 

Company: OMG! We can’t close this role.

Us: Hi 👋 We’re hiring the exact same role for A, B and C. Want help?

Company: No no, we have inbound. And referrals. And a strong belief system.

Us: Cool. Ping us anytime.

—

Month 6: 👀 

Company: We are tired.
We made a wrong hire/didn't hire at all.
We almost made another wrong hire.
We rejected good candidates.
We entertained bad ones.
Our team morale is hanging by a thread.

Please help 😪 

Here’s the thing 👇

Hiring revenue roles isn’t about getting profiles.
It’s about pattern recognition.

• Knowing what “good on paper” but bad in reality looks like
• Knowing compensation benchmarks
• Knowing how to close candidates before they ghost
• Knowing what the market is actually doing (not what LinkedIn says it’s doing)

By month 6, the real cost isn’t recruiter fees.
It’s lost pipeline, missed targets, and team burnout.

If you’re on month 3… you already know what month 6 looks like. 

Reach out to me or Harshvardhan to understand how we are helping 20+ SaaS companies hire Sales talent.

Somewhere along the way, SDRs started becoming:

Revenue Ninja 🥷 
Finance Analyst/Consultant 💷 
Growth Hacker
Sales Sorcerer

…instead of just saying what they actually do.

Let’s stop.

If I’m a founder hiring, or a recruiter scanning profiles in 10 seconds, I don’t want to decode your creativity. I want clarity.

Are you an SDR? Say SDR.
Are you doing outbound? Say outbound.

Your job title is not your branding playground.
It’s your discoverability.

When you use random titles:
1. You don’t show up in searches
2. You confuse people
3. You look less credible, not more

If you still want to use fancy titles, at least put a bracket on the side and mention SDR.

Clarity > Cleverness. Always.

“bro, booked two meetings today” 🔥 

That’s it. That’s the post.

No frameworks. No 10x hacks. No viral tactics.
Just someone from the community showing up, trying, and winning.

Sales 101 exists for this exact moment.

Because most people in sales don’t fail due to lack of information.
They fail because they’re doing it alone.

No feedback.
No safe space to ask “stupid” questions.
No one saying “you’re on the right track, keep going.”

So we built a place where:
• You can learn without feeling behind
• You can ask without feeling judged
• You can win, and people actually care

Our values are simple. But also subjective.

What feels like “help” to one person might feel like “noise” to another.
What feels like “push” to one might feel like “pressure” to someone else.

And that’s okay.

Because Sales 101 isn’t about one way of doing things.
It’s about showing up for each other, in whatever way actually helps.

For us, it looks like:
• Paying it forward when someone else did it for you
• Celebrating small wins like they matter (because they do)
• Being honest, not impressive
• And choosing consistency over perfection

If someone sleeps better tonight because they felt supported,
we’re doing something right.

Here’s to more “booked two meetings today” texts. 🤝 🔥 

Lakshaya S thanks for your kind words.

Hi friends and attendees of Sales 101 brunch.

The brunch has been moved to Sunday. 

This is the first time we are not meeting on a Saturday noon, but looking forward to spending Sunday evening together. 

Grateful to Canvas Workspace and Anurag Agrawal for partnering up with Sales 101. They are building ultra premium office spaces, and we are excited to host this brunch at one of their spaces.

DM me or Harshvardhan for any questions or registration. 
RSVP link to the event is in comments. See you soon.

taplio

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Astha Thakur

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The Battle

Alexander Theuma

Astha Thakur

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Theuma's LinkedIn Performance

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