Alexander Theuma

Founder and Editor-in-chief

BackFuture

Having built the largest SaaS Community in Europe and expanding into US and beyond with SaaStock I've made the move into Venture Capital to add further value to the early stage B2B SaaS founders with capital and pay it forward LPs, enabling the future of SaaS.

General Partner

SaaStock

Our mission is to accelerate the growth of AI & SaaS companies by helping them connect, adapt, and thrive in the AI-powered future of software.

SaaStock is the Community/Conference where SaaS founders and their teams master the shift to AI-native growth.
In an era defined by automation, velocity, and complexity, we bring clarity through world-class conferences, strategic content, and high-intent connections that drive real business outcomes.
Whether you’re building your first AI feature or rearchitecting your go-to-market, SaaStock gives you the frameworks, relationships, and energy to scale with confidence.

Founder

SaaStock Founder Membership (SFM)

A Private Members Organisation of SaaS Founders , on the journey to $100MM ARR, helping each other scale faster together through supportive peer groups, network and workshops

The SaaS Revolution Show

The SaaS Revolution Show is a weekly podcast for SaaS Founders who are on their journey to $10MM ARR+ We interview those that are doing it or have done it to share their lessons and advice.

Podcast Host

SaaScribe

SaaScribe is an online publication for the SaaS Startup Community by the SaaS Startup Community. The vision is to provide a forest of awesome content around B2B SaaS that will help those within the SaaS Startup community learn every day in the hope that we all become SaaS experts.

I also host a weekly podcast, The SaaS Revolution Show, talking SaaS with the leading lights of the SaaS Industry.

SaaScribe organises local SaaS Meetups and a larger event is in the works. Watch this space

Odin

Odin (Formerly Parallels Service Provider Business) is a worldwide leader in hosting and cloud service enablement. Odin enables service providers to rapidly launch and efficiently deliver the most profitable Cloud services by automating the delivery of the broadest set of solutions demanded by small businesses.

I was the Sales lead for our Odin Service Provider Automation platform, focusing on new strategic opportunities, within Northern Europe.

Key Account Manager - Strategic Accounts - EMEA

SIPhon Networks

SIPHON focuses solely on Unified Communications (UC) technology and specifically addresses innovative new solutions that deliver significant value to our customers in terms of increased revenues, improved efficiency and cost reductions. We do this by combining world class solutions from key technology vendors in the advanced VoIP and UC marketplace and by delivering a very comprehensive Consultancy and Services package with each product delivered. We have developed strong relationships with our technology partners and each partner is a leading player in their technology domain allowing SIPHON Networks to offer multiple best-in-breed solutions. 

SIPHON = Unified Communications Innovation & Delivery

I was responsible for multiple core network products and service sales (Acme Packet, Broadsoft, IPTEGO, Leonid Systems)

Sales Manager

Applied Communications

Applied Communications offer Business Development and Professional Services to Vendors and Carriers who wish to establish or enhance sales presence in EMEA. Applied has a proven team in starting new vendor business in Europe and has specific expertise in IP and SIP based technology. We offer flexible work packages and have competence across sales, technical sales, engineering, project management, training and recruitment. Our commercial model is directly linked to performance and results and we are already adding value to several technology vendors and carriers, today.

Covergence

Sales Manager for Northern Europe for Access Edge Session Border Controller Vendor, Covergence Inc

Sales Manager Northern Europe

NexTone

NexTone were a Session Border Controller Vendor at the vanguard of VoIP peering. I was responsible for Inside Sales for EMEA.

Inside Sales Manager

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


Linkedin reminds me today its 10 year anniversary of SaaStock.

10 years since i took the leap to become a first time founder and creating an event and community business, something i’d never done before.

The first SaaStock was magical whilst it filled me with anxiety throughout.

Timing was everything. 

We’ve had tailwinds and faced headwinds.

10 years of growing the business, building a team, expanding internationally.

Showing up every day.

2 years during covid of trying to survive and providing value to our community when there was no in person. Never giving up.

Seeing some new products fail.

Seeing SaaStock Founder Membership (SFM) deliver value.

Working with amazing colleagues present and past.

10 years of looking forward to tomorrow on a Sunday night.

10 years of some exceptional memories and friendships forged.

It’s been hard. It can be exhausting. I’m getting some grey hairs (probs just age). I’ve put on weight, i’ve lost weight.

Yet the Why we do what we do. The purpose is so compelling and rewarding. I feel like I have the best job in the world (most days).

And whilst Linkedin says 10 years. It’s really day one again.

We’ve re-imagined SaaStock. A new program centred around 1:1 meetings and peer to peer learning.

It’s just the start of a new era at one of the most exciting times in B2B Software.

The fire is just as bright as it was 10 years ago.

Love to all our customers and SaaStockers over the years. I’m ready to build the future with you.

Running the largest 1:1 Meetings event in AI & SaaS

SaaS is dead!

Unless you’re actually building it.

Last night I sat at a table of SaaS founders where "dead" looked more like “doubling.”

One founder — fully bootstrapped — was at $8M ARR in April.
 Last night? $13M ARR.

Another I hadn’t seen in a year.
Now sitting at $16M ARR.

No outside capital.
No hype cycle.

Just leaning into tailwinds, building systems, and shipping value.

Add in founders at $5M ARR, $7M ARR — same story:
Quiet execution > loud predictions.

It’s funny — people keep declaring SaaS over.

Meanwhile, the builders I know are compounding.

There’s nothing better than breaking bread with founders who are doing the work.

(7) Post | Feed | LinkedIn

li_at

JSESSIONID

We just closed our first ever 3-year deal.

10 years of SaaStock. Thousands of sponsors.
But never this.

Sure — we’ve always had loyal partners. Some have come back 7 or 8 years in a row, no questions asked.

But every time we tried to turn that into a multi-year commitment…
it ended up becoming “let’s just renew next year.”

So what changed?

The product changed. Not the pitch. Not the deck. The product.

Our Hosted Meetings program delivered more value — faster — than anything we’ve ever built.

Not for everyone. But for the ones it works for… it really works.

This customer ran 20 hosted meetings at SaaStock Europe last month.
They closed deals on site.
They got instant ROI.

And that’s why they just committed to:
 🔥 300 hosted meetings over the next 3 years
 🔥 at this year’s rate
 🔥 locked in

A 3-year deal wasn’t something we pushed.

It was something the results pulled into existence.

Product > persuasion.
Outcome > optimism.
Proof > promises.

On to the next one. 🙌

Look who's talking.

Or should I say speaking at SaaStock USA 2026, next April in Austin.

We've just published the first 10 speaker drop and I hope you like it as much as I do:

Manny Medina, Co-founder & CEO, Paid
Nathan Latka, Founder & CEO, Founderpath
Kady Srinivasan, CMO, You.com
Krish Ramineni, Co-founder & CEO, Fireflies.ai 
Adam Robinson, Founder & CEO, RB2B
Colin Nederkoorn, Founder & CEO, Customer.io
Jen Igartua, CEO Go Nimbly
Tanay Kothari, Co-founder & CEO, Wispr Flow
Richard White, Founder & CEO, Fathom
Anne Giviskos, SVP - Strategic Finance Leader & CAO, Navan

A mix of Unicorn Founders, $100M ARR companies, Bootstrappers and VC backed businesses. GTM & Finance leaders and dare I say influencers.

Something they all have in common? They are building the future of B2B Software.

I'm also a customer of 5 out of the 10, which had nothing to do with their selection.

Join me in the front row for their sessions at SaaStock USA in April, as well as Meetup our 1:1 meetings program and Tabletalks, our peer to peer learning program.

Save the dates, get your tickets, learn and meet with the best at SaaStock USA 2026.

World Bicycle Relief

World Bicycle Relief mobilises communities in rural regions around the world to thrive with life-changing bicycles. World Bicycle Relief has a goal to reach 1 million bicycles and empower 5 million people 🚲

Advisory Board Member

Various Companies & Startups

I work with forward thinking Founders & CEOs to build & scale their revenue and AI-Led GTM engines.      I am a GTM Advisor, Board Member, Angel Investor, & Mentor to many companies, organisations, & people helping them: scale revenue, increase brand awareness, and architect GTM strategies 🚀🚀🚀

I take an active role in highlighting women in leadership. 

𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫, 𝐀𝐧𝐠𝐞𝐥 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫, & 𝐆𝐓𝐌 𝐀𝐝𝐯𝐢𝐬𝐨𝐫
➡️ 𝐖𝐨𝐫𝐥𝐝 𝐁𝐢𝐜𝐲𝐜𝐥𝐞 𝐑𝐞𝐥𝐢𝐞𝐟 : 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫 : Using Mobility to Improve lives around the world
➡️ 𝐅𝐨𝐫𝐛𝐞𝐬: 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫 & 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐧𝐠 𝐖𝐫𝐢𝐭𝐞𝐫 on all things Marketing, AI, Digital Revenue, & Leadership
➡️  𝐓𝐡𝐞 𝐎𝐩𝐞𝐫𝐚𝐭𝐨𝐫 𝐀𝐧𝐠𝐞𝐥 𝐂𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞: A group of Angel Investors made of former scale-up operators that discuss deals and strengthen the community of angel investment knowledge
➡️ 𝐂𝐨𝐝𝐞𝐫𝐬 𝐁𝐞𝐲𝐨𝐧𝐝 𝐁𝐨𝐫𝐝𝐞𝐫𝐬: 𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫: Helping migrants to the EU get started with their careers in tech 
➡️ 𝐍𝐞𝐱𝐮𝐬: 𝐀𝐝𝐯𝐢𝐬𝐨𝐫: Advisor for Nexus, an all in one FemTech/ Health App 
➡️ 𝐓𝐡𝐞 𝐂𝐌𝐎 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞: Thought Leader, Writer, and Advocate of Marketing Leaders around the world. 
➡️ 𝐓𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐀𝐥𝐥𝐢𝐚𝐧𝐜𝐞: Thought leadership for Revenue Marketing and scaling digital revenue 
➡️ 𝐒𝐚𝐧𝐟𝐨𝐫𝐝 𝐑𝐨𝐲𝐜𝐞: Advisory Board Member

𝐀𝐝𝐯𝐢𝐬𝐨𝐫𝐲 & 𝐌𝐞𝐧𝐭𝐨𝐫𝐬𝐡𝐢𝐩
➡️ 𝐓𝐡𝐞 𝐅𝐞𝐦𝐚𝐥𝐞 𝐅𝐚𝐜𝐭𝐨𝐫: 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 & 𝐌𝐞𝐧𝐭𝐨𝐫 : Focusing on the advancement of women in leadership 
➡️ 𝐅𝐞𝐦𝐦𝐞 𝐏𝐚𝐥𝐞𝐭𝐭𝐞: 𝐀𝐝𝐯𝐢𝐬𝐨𝐫 & 𝐌𝐞𝐧𝐭𝐨𝐫: Focused on leadership skills for women and advancing women in leadership roles 
➡️ 𝐖𝐨𝐦𝐞𝐧 𝐨𝐟 𝐒𝐚𝐚𝐒: Member and Advocate- Highlighting Women in SaaS and topics in SaaS leadership 
➡️ 𝐅𝐞𝐦𝐦𝐞 𝐏𝐚𝐥𝐞𝐭𝐭𝐞: Advisor & Mentor: Advancing women in leadership through mentoring and functional advisory

GTM Advisor, Board Member, & Angel Investor

Coders Beyond Borders

Coders Beyond Borders is a tech community founded with the purpose of empowering newcomers across Europe with essential tech skills and facilitating their integration into the tech industry.

Resourcify

- Raised €14M Euro Series A with 75 FTEs
Leading all Commercial Teams including: Marketing, Revenue ( Pre-sales, Sales, & After-Sales), Revenue Operations ( Rev-Ops), & Customer Success/ Account Management in addition to the largest Business Unit representing 40% of all Headcount

Resourcify is on a mission to enable a zero-waste future and promote a circular economy! ♻️♻️♻️ 
Dubbed the ‘Reverse Amazon’ by Forbes, Resourcify is creating a zero waste future and promoting a circular economy where materials are recycled and reused. The platform is already used by leading enterprises in Europe, including McDonald’s and Johnson & Johnson, in addition to some of the largest companies in Resourcify’s home market of Germany, including Hornbach, REWE, and Frankfurt Airport.

Chief Commercial Officer (CCO) | Commercial Leader & Revenue Leader

Latana Brand Tracking

During my tenure we achieved a €36M Series B funding round
• Scaled the company from 30 FTEs to over 100+ FTEs
As the Chief Growth Officer ( CGO) & Chief Marketing Officer ( CMO) I lead all Commercial Teams including: Marketing, Pre-Sales, Sales, & Customer Success representing over 50%+ of all headcount 
• Created an inbound demand generation/customer acquisition engine which has accounted for more than 80%+ of total Revenue (ARR/MRR) for the past 3 years. 
• Achieved a 130%+ Net Revenue Retention (NRR).

B2B Mar-Tech: Latana is an AI-Powered B2B SaaS brand tracking and consumer insights platform which helps brands make better marketing decisions through market research data. Latana uses an advanced algorithm to accurately track consumer perception across more than 100 countries and 1000's of target audiences worldwide. 

Latana is the proud winner of several market research, technology, and data awards. It has been named the “6th Fastest Growing Startup in Germany” and the “Most Innovative Market Research Startup in Europe.” Since its inception, Latana has generated over a billion answers from people in more than 100 countries. The resulting data is cited in over 2.000 news articles globally, including The Economist, Le Monde, The Guardian, South China Morning Post, El Pais, The Financial Times, Vice Magazine, The Washington Post, Der Spiegel, & Business Insider.

Chief Growth Officer (CGO) & Chief Marketing Officer (CMO)| Commercial Officer

Crimson Education

Crimson is one of the top Unicorns from NZ/AU with a $1Billion+ Valuation & 1000+ FTEs. 
 • SLT ( Senior Leadership Team) Member driving acquisition and growth strategy for international markets
• Digital Revenue Leadership for 20+ markets & 5+ product lines achieving 110%+ YoY growth targets
• Leadership of Global Marketing & Digital teams
The company has Larry Summers (former US Treasury Secretary and Former President of Harvard University) on its advisory team.

Vice President Marketing ( VP Marketing) | Digital Growth | Revenue Growth 

GoDaddy

Achieved IPO & is now a $1Billion+ Revenue & 5,000+ FTEs
• Led Revenue Marketing, & Product Discovery Strategy to Executive Team & Board driving 13 Million Subscribers and $500 Million in Revenue 
• Developed 2 Patents on Revenue Optimisation in E-commerce environments
• Spearhead the launch of the Website Building Product to reposition the GTM of the company
• Cross Functional Leadership of Marketing, Sales, Product, CX, & User Experience

B2B SaaS & E-Commerce company focused on services for small business (SMBs) across the world. GoDaddy is the world’s largest domain registrar, the world’s largest web host, and a leader in B2B SaaS website building.

E-Commerce Revenue Growth & SaaS GTM Leadership | International Expansion

The Poverty Museum

As a special initiative of Professor Muhammad Yunus, I had the honour of working with the founding members of the Poverty Museum connecting businesses and organisations to help move forward one of the most pressing social issues of our time: poverty eradication. Based upon his Nobel Prize winning work, the goal of the Poverty Museum is to weave a fabric of solutions, stories, players, and pathways that will bind us together as we pursue the end of poverty!

Co-Founder & Chief Marketing Officer (CMO)- a Grameen Social Business 

Intuit

** Taking Quickbooks Accounting Software from a physical product to a fully functional Digital SaaS Platform
• Led GTM for the launch of Quickbooks ( converting a physical product into a SaaS platform)
• Drove Acquisition to over 1 Million New subscribers
 Intuit is a 130B+, 14,000 FTEs+, B2B SaaS software company focused on accounting, payroll, payment, and invoicing. Intuit is the market leader in North America. Intuit's flagship products are: Quickbooks, TurboTax, CreditKarma, and MailChimp.
• Cross Functional leadership between Marketing, Sales, Business Development, Product & Product Marketing
• Led insights to Executive Committee for International Expansion

Global Product Discovery, Marketing, & Strategic Partnerships | GTM

Amazon

• Led all Marketing and GTM for 68 Export Markets for Amazon's International Expansion 
• Drove Revenue to $1 Billion USD from scratch
Amazon is a $1T Revenue +, 1M FTEs+, E-commerce company and the world's largest online retailer. Amazon accounts for over 40% + of all US online retail sales and over 13% + of the world's online retail sales. Amazon strives to be  “Earth’s most customer-centric company.”
• Cross functional team leadership between Marketing, Product, &  Supply Chain
• Became a Bar Raiser for Amazon :https://www.aboutamazon.eu/news/working-at-amazon/what-is-a-bar-raiser-at-amazon

International Expansion Strategy & Cross Border Trade | Revenue Growth

🚀 I scale both B2B SaaS & D2C Tech Companies | CMO, CCO, & CRO | Keynote Speaker | GTM & AI Growth Engines

I am a GTM executive building global brand and revenue strategies across B2B SaaS, D2C tech, and investor-backed scale‑ups. I have a track record of architecting and leading revenue-generating engines for some of the world's most successful technology brands, including Amazon, Intuit, and GoDaddy. I have also scaled 3X start-ups including 1 unicorn 🦄.  I advise Founders, CEOs, & Investors on GTM & Growth Engines enabling them to build their Go-to-market strategies and scale their companies. 

My experience focuses on: Digital Revenue Growth, AI Marketing, Brand, AI GTM, AI Demand Generation, Sales, & International Expansion in both technology scale-ups & larger corporations. I was recognised by Crunchbase, along with other prominent technology leaders, as one of the most influential women in sales, highlighting my ability to use an inbound demand generation engine to scale digital revenue growth. I have a passion for Brand Awareness & Content to drive revenue and have been featured in Forbes, VentureBeat, The Drum, and other leading media and publications. I am also a frequent keynote speaker and podcaster with communities including: SaaStock, Turing Fest, SaaSiest, ARRtist, SheCanCode, CMO Alliance, Cognism, and many others. 

I am passionate about scaling purpose- driven tech, using technology to give back to the community and mentoring the next generation of leaders. I hold multiple board and advisory roles including: World Bicycle Relief, The Female Factor, Coders Beyond Borders, and The Revenue Marketing Alliance among many others. I have a special interest for advancing the conversation around women in leadership and diversity at the executive level.

✅ Follow me for actionable insights on: 

➡️ GTM & AI Growth Strategy in both B2B SaaS & D2C
➡️ Commercial Leadership & Revenue Scaling
➡️ Marketing & Brand Positioning
➡️ AI in Marketing & Content Engines 
➡️ Women in Leadership & Women in Tech

Angeley Mullins

A small gesture with big impact ❤️ Last week the incredible team at Mango Partners surprised me with flowers…not just as a gift, but as a symbol of belief. Belief in entrepreneurship... belief in my vision to empower Founders and CEOs with industry defining GTM strategies, help them scale revenue, and support them in fundraising investment. Belief in the dreams that I am helping founders bring to life. 🚀 

At Aetheris Ventures, I am on a mission to transform how founders approach their go-to-market strategies, to enhance how they lead, and to secure the funding that turns ideas into impact & purpose. The path is not linear, but it's meaningful. When you find people in your life and in your network who see you championing your dreams, hold onto them. Those are your people. Those are the relationships and partnerships that matter.

To every #founder out there: surround yourself with people who celebrate your wins, honours your journey, and believes in your vision... and when you see someone chasing their dreams? Be their “flowers”.  Be their reminder that what they're building matters. 🌹 

Thank you Sophie Ludwig, Henri Nölle, Fabian Mars, and the team at Mango Partners for this small gesture with so much heart ❤️ 

A shout out to all the amazing founders across so many countries who are chasing their dreams while also inspiring others to achieve theirs: w/ Ekaterina Parashina, Ale Wiecek Rojo, Heiko Burdack, Steven Lewandowski, Angela Scott, Katharina Lindner, Macklin Buckler, Fernanda Bosmediano, Daniel Wong-Sauer, Cristian Dina, Daniel Deaconu, Anais Cisneros, Cassie Yusofi, Leslie Greenwood, Franziska Heyde, Rahma Hassan, Vera Matisovits, Marijana Gligoric, Bianca Praetorius, Mayuri Reddy, Ishaan Pulast, Adriana Richter, Hale Doganci PCC, Kunal Dhabhai, Magdolin Harmina, Michaela Munitzk, Adriana Carmona Beltran, Ömer Yetimoglu, Sina Landorff, Andrea Brandt, Vessela Krissel, Dr. Nora Timme, Sarah Anto, MBA, CPA, Leonie Moos, Neha Agarwal, and so many others!!! 

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 
👋 Hi, I'm Angeley! I work with Founders & CEOs to build & scale their AI Marketing and Revenue Engines. I am also a public speaker and love inspiring audiences around the world about the future of technology and women in leadership
🔗 You can learn more about me here: https://lnkd.in/dpq3Y-GV

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Angeley Mullins

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