Alexander Theuma

Founder and Editor-in-chief

BackFuture

Having built the largest SaaS Community in Europe and expanding into US and beyond with SaaStock I've made the move into Venture Capital to add further value to the early stage B2B SaaS founders with capital and pay it forward LPs, enabling the future of SaaS.

General Partner

SaaStock

Our mission is to accelerate the growth of AI & SaaS companies by helping them connect, adapt, and thrive in the AI-powered future of software.

SaaStock is the Community/Conference where SaaS founders and their teams master the shift to AI-native growth.
In an era defined by automation, velocity, and complexity, we bring clarity through world-class conferences, strategic content, and high-intent connections that drive real business outcomes.
Whether you’re building your first AI feature or rearchitecting your go-to-market, SaaStock gives you the frameworks, relationships, and energy to scale with confidence.

Founder

SaaStock Founder Membership (SFM)

A Private Members Organisation of SaaS Founders , on the journey to $100MM ARR, helping each other scale faster together through supportive peer groups, network and workshops

The SaaS Revolution Show

The SaaS Revolution Show is a weekly podcast for SaaS Founders who are on their journey to $10MM ARR+ We interview those that are doing it or have done it to share their lessons and advice.

Podcast Host

SaaScribe

SaaScribe is an online publication for the SaaS Startup Community by the SaaS Startup Community. The vision is to provide a forest of awesome content around B2B SaaS that will help those within the SaaS Startup community learn every day in the hope that we all become SaaS experts.

I also host a weekly podcast, The SaaS Revolution Show, talking SaaS with the leading lights of the SaaS Industry.

SaaScribe organises local SaaS Meetups and a larger event is in the works. Watch this space

Odin

Odin (Formerly Parallels Service Provider Business) is a worldwide leader in hosting and cloud service enablement. Odin enables service providers to rapidly launch and efficiently deliver the most profitable Cloud services by automating the delivery of the broadest set of solutions demanded by small businesses.

I was the Sales lead for our Odin Service Provider Automation platform, focusing on new strategic opportunities, within Northern Europe.

Key Account Manager - Strategic Accounts - EMEA

SIPhon Networks

SIPHON focuses solely on Unified Communications (UC) technology and specifically addresses innovative new solutions that deliver significant value to our customers in terms of increased revenues, improved efficiency and cost reductions. We do this by combining world class solutions from key technology vendors in the advanced VoIP and UC marketplace and by delivering a very comprehensive Consultancy and Services package with each product delivered. We have developed strong relationships with our technology partners and each partner is a leading player in their technology domain allowing SIPHON Networks to offer multiple best-in-breed solutions. 

SIPHON = Unified Communications Innovation & Delivery

I was responsible for multiple core network products and service sales (Acme Packet, Broadsoft, IPTEGO, Leonid Systems)

Sales Manager

Applied Communications

Applied Communications offer Business Development and Professional Services to Vendors and Carriers who wish to establish or enhance sales presence in EMEA. Applied has a proven team in starting new vendor business in Europe and has specific expertise in IP and SIP based technology. We offer flexible work packages and have competence across sales, technical sales, engineering, project management, training and recruitment. Our commercial model is directly linked to performance and results and we are already adding value to several technology vendors and carriers, today.

Covergence

Sales Manager for Northern Europe for Access Edge Session Border Controller Vendor, Covergence Inc

Sales Manager Northern Europe

NexTone

NexTone were a Session Border Controller Vendor at the vanguard of VoIP peering. I was responsible for Inside Sales for EMEA.

Inside Sales Manager

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


Linkedin reminds me today its 10 year anniversary of SaaStock.

10 years since i took the leap to become a first time founder and creating an event and community business, something i’d never done before.

The first SaaStock was magical whilst it filled me with anxiety throughout.

Timing was everything. 

We’ve had tailwinds and faced headwinds.

10 years of growing the business, building a team, expanding internationally.

Showing up every day.

2 years during covid of trying to survive and providing value to our community when there was no in person. Never giving up.

Seeing some new products fail.

Seeing SaaStock Founder Membership (SFM) deliver value.

Working with amazing colleagues present and past.

10 years of looking forward to tomorrow on a Sunday night.

10 years of some exceptional memories and friendships forged.

It’s been hard. It can be exhausting. I’m getting some grey hairs (probs just age). I’ve put on weight, i’ve lost weight.

Yet the Why we do what we do. The purpose is so compelling and rewarding. I feel like I have the best job in the world (most days).

And whilst Linkedin says 10 years. It’s really day one again.

We’ve re-imagined SaaStock. A new program centred around 1:1 meetings and peer to peer learning.

It’s just the start of a new era at one of the most exciting times in B2B Software.

The fire is just as bright as it was 10 years ago.

Love to all our customers and SaaStockers over the years. I’m ready to build the future with you.

Running the largest 1:1 Meetings event in AI & SaaS

SaaS is dead!

Unless you’re actually building it.

Last night I sat at a table of SaaS founders where "dead" looked more like “doubling.”

One founder — fully bootstrapped — was at $8M ARR in April.
 Last night? $13M ARR.

Another I hadn’t seen in a year.
Now sitting at $16M ARR.

No outside capital.
No hype cycle.

Just leaning into tailwinds, building systems, and shipping value.

Add in founders at $5M ARR, $7M ARR — same story:
Quiet execution > loud predictions.

It’s funny — people keep declaring SaaS over.

Meanwhile, the builders I know are compounding.

There’s nothing better than breaking bread with founders who are doing the work.

(7) Post | Feed | LinkedIn

li_at

JSESSIONID

We just closed our first ever 3-year deal.

10 years of SaaStock. Thousands of sponsors.
But never this.

Sure — we’ve always had loyal partners. Some have come back 7 or 8 years in a row, no questions asked.

But every time we tried to turn that into a multi-year commitment…
it ended up becoming “let’s just renew next year.”

So what changed?

The product changed. Not the pitch. Not the deck. The product.

Our Hosted Meetings program delivered more value — faster — than anything we’ve ever built.

Not for everyone. But for the ones it works for… it really works.

This customer ran 20 hosted meetings at SaaStock Europe last month.
They closed deals on site.
They got instant ROI.

And that’s why they just committed to:
 🔥 300 hosted meetings over the next 3 years
 🔥 at this year’s rate
 🔥 locked in

A 3-year deal wasn’t something we pushed.

It was something the results pulled into existence.

Product > persuasion.
Outcome > optimism.
Proof > promises.

On to the next one. 🙌

Look who's talking.

Or should I say speaking at SaaStock USA 2026, next April in Austin.

We've just published the first 10 speaker drop and I hope you like it as much as I do:

Manny Medina, Co-founder & CEO, Paid
Nathan Latka, Founder & CEO, Founderpath
Kady Srinivasan, CMO, You.com
Krish Ramineni, Co-founder & CEO, Fireflies.ai 
Adam Robinson, Founder & CEO, RB2B
Colin Nederkoorn, Founder & CEO, Customer.io
Jen Igartua, CEO Go Nimbly
Tanay Kothari, Co-founder & CEO, Wispr Flow
Richard White, Founder & CEO, Fathom
Anne Giviskos, SVP - Strategic Finance Leader & CAO, Navan

A mix of Unicorn Founders, $100M ARR companies, Bootstrappers and VC backed businesses. GTM & Finance leaders and dare I say influencers.

Something they all have in common? They are building the future of B2B Software.

I'm also a customer of 5 out of the 10, which had nothing to do with their selection.

Join me in the front row for their sessions at SaaStock USA in April, as well as Meetup our 1:1 meetings program and Tabletalks, our peer to peer learning program.

Save the dates, get your tickets, learn and meet with the best at SaaStock USA 2026.

AI Personalized Video

Growth with Alex

Responsible for successfully planning and implementing Product led sales, Demand generation, ABM and growth marketing strategy of +100 brands across 4 continents, as well as their brand position and GTM.

Generated +$25M in pipeline and +$150M in forecasted revenue.

Fractional CMO/Head of Growth 🚀

ProductLed

Product Lead Advisor

Cyberday

GTM / Growth / PLS Advisor

INSCYD

Product Lead / PLS Advisor

Closum

The Growth Syndicate

Member

RevGenius

RevGenius is a group of +35.000 revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Brand Ambassador

SDR Leaders of EMEA

SDR Leaders of EMEA is an invite only community whose goal is to make SDR Leaders in EMEA the best in the world

CMO Alliance

Founder @Vidsell.ai | GTM Advisor - Pre Seed > Series A | +12y exp | SaaS B2B | PLS

Hi there! 🙌

I'm a seasoned marketer with over a decade of experience in digital and growth marketing strategies. My journey has been all about creating data-driven campaigns and designing well-structured products that drive rapid sales in fast-paced environments. I've worked across various business segments and regions, from North America and Europe to Latin America and Africa, for everything from early-stage startups to industry leaders. 
My efforts have led to over $20 million in attributable revenue, thanks to my knack for effective Go-to-Market (GTM) strategies.

I've also taken on fractional work like Head of Growth and GTM Advisor for various early-stage startups, and I'm proud of building up Vidsell, my own SaaS company in the Video Selling space. 

In summary, throughout my professional career, I have developed skills in the following areas: Go-to-Market, Growth Hacking, Digital Marketing, Online Advertising / Media Buying, Strategic Planning, Social Media Marketing, Project Management, Business Development, Communication Process, Inbound Marketing, Marketing Management & Strategy, Webdesign & Development. 

If you want to stay in contact add me to your LinkedIn network or send a direct email:
hello@growthwithalex.com

Alexandre Contador

After months of building, testing, breaking, and rebuilding, Vidsell is officially live.

What started as a simple idea—“How to differentiate yourself in the masses of cold emailing?”—is now a full platform built for modern B2B outreach.

With Vidsell - AI Personalized Video, anyone can:

🎥 Create personalized videos in seconds
🗣️ Clone their own voice for realistic narration - just say "Barcelona"
💬 Add dynamic CTAs, forms, and surveys
⚙️ Connect with 80+ sales and marketing tools
📈 Track engagement across every touchpoint

We built Vidsell for the people who send the most messages and get the fewest replies: BDRs, founders, marketers, and growth teams who know that human connection still wins.

This is only the beginning. Over the next weeks, we’ll be rolling out:

- Dynamic background with LinkedIn + Merge backgrounds
- Chrome extension 2.0 
- And APIs for multiple integrations

To everyone who helped us test, give feedback, and believe in the vision — thank you.

You’re part of the reason Vidsell exists.

Now, it’s time to sell differently.

👉 Try it free: https://lnkd.in/eX7ccfwW

#Vidsell #AI #SalesTech #VideoOutreach #B2B

When I first went all-in on outbound and sales, I knew it was risky.

But what made it harder wasn’t rejection; it was not knowing what I didn’t know. Frameworks, messaging angles, data tactics... it all felt like trying to solve a Rubik’s Cube in the dark.

So if outbound/sales is part of your 2025 plan, do yourself a favor and learn from these A-listers 👇

→ Kevin "KD" Dorsey from 
→ Giulio Segantini from Underdog Sales
→ Nadja Komnenic from HeyReach.io
→ Michel Lieben 🧠 from ColdIQ
→ Alan Ruchtein from Alan Ruchtein
→ 🦾Eric Nowoslawski from Growth Engine X
→ Matt Lakajev from Seven Figure Creators
→ Alex Vacca 🧠🛠️ from ColdIQ
→ Michael Lovegrove from Snowballn'
→ 👨‍🍳 Elric Legloire from Outbound Kitchen
→ Yurii Veremchuk from Swipely
→ Felix Frank ⚙️ from StackOptimise ⚙️

Who else should be on this list? Tag them below 👇

–––––––––––––
I’m Alexandre Contador, building Vidsell - AI Personalized Video — the AI tool that makes personalized video outreach actually scalable (without losing your sanity).

Drop a ☕️ in the comments if you want to swap outbound ideas or talk video personalization.

#Vidsell #B2BSales #Outbound #ColdEmail

I've been in a bunch of demos for different outreach tools, but I can say the following ones are for sure some of the top companies to work with 👇

Sales Outreach (multi-channel) 
1) GetSales.io
2) lemlist
3) #LaGrowthMachine Brice Maurln
4) Instantly.ai 
5) Strama
6) Smartlead
7) ReachBoost.io

CRMs
8) HubSpot
9) #Pipedrive
10) Breakcold
11) #Attio
12) Surfe

Enrichment 
13) Clay
14) Dropcontact
15) FullEnrich
16) Prospeo.io 
17) Lusha
18) BetterContact
19) Icypeas
20) Findymail

Buying signals/web visitor identification/social listening
21) Trigify.io 
22) RB2B
23) Buska 🔍
24) Snitcher
25) #Leadfeeder
26) Warmly,
27) #Dreamdata
28) Vector 👻

Automation
29) Make
30) #n8n
31) Relevance AI
32) #Zapier
33) Distribute
34) PhantomBuster

Infrastructure: email, LinkedIn
35) Premium Inboxes
36) InboxKit
37) Folderly
38) Mailforge - Cold Email Infrastructure 📈
39) #Icemail 
40) Zapmail.ai
41) Mirror Profiles
42) Infraforge

AI Sales tools 
43) Vidsell - AI Personalized Video
44) AiSDR
45) Tamtam
46) Regie.ai 
47) Relay.app

Content
48) Hypefury
49) AirOps
50) Taplio

Intelligence
52) Gong
53) Cognism
54) Persana AI
55) Common Room
56) UserGems 💎
57) Clodura

Which tool would you add to this list?👇

–––––––––––––
I’m Alexandre Contador, building Vidsell - AI Personalized Video — the AI tool that makes personalized video outreach actually scalable (without losing your sanity).

Drop a ☕️ in the comments if you want to swap outbound ideas or talk video personalization.

#Vidsell #B2BSales #Outbound #ColdEmail

Ever thought of recording hundreds of fully personalized Loom-style videos in minutes?

And adding forms, calendars, surveys, CTAs, or even dynamic variables on the landing page…
while keeping it super light, fast, and tailored for each prospect?

That’s exactly what Vidsell - AI Personalized Video was built for.

Here’s how it works:

1️⃣ Record your video (choose dynamic background)
2️⃣ Sync your contact list and auto-generate 1:1 versions for each prospect
3️⃣ Customize the landing page with variables, brand kit colors, forms, calendars, and more
4️⃣ Share through your CRM, LinkedIn, email, or outbound tools like GetSales.io, lemlist, Instantly.ai, etc.

💡 Pro tip: If you offer gated content, embed your form directly on the page while showcasing your video.

Zero friction. Better conversions.

And yes:
You can generate unlimited dynamic backgrounds from URLs.
Think: company websites, LinkedIn profiles, Meta Ads Library pages, product dashboards…

What users are doing with dynamic backgrounds:

👉 B2B SaaS teams: Hyper-personalized demos where the background shows the prospect’s website or product.

👉 Outbound agencies: Scaling 200–500 personalized videos/day without breaking the team.

👉 Outreach specialists: Replacing cold emails with video pages that feel made-for-you.

👉 Solopreneurs & consultants: Using personal videos with forms and calendars to book meetings directly.

👉 Recruiters: Personalized outreach with the candidate’s portfolio or LinkedIn as the background.

👉 Marketing teams: Warm intros, launches, feature announcements, nurture flows.

Outreach used to be about what you say.
Now it’s also about what they see.

That’s where video is going — and we’re building it now.

Want to test it? Just sign up in the link below ⬇️

⸻
I’m Alex, founder of Vidsell - AI Personalized Video.

Drop a ☕️ emoji in the chat if you want to catch up on all things Outbound/GTM.

#Vidsell #Outbound

Just wrapped up an incredible week at Web Summit 🚀

Between the endless networking events (maybe a few too many), it was amazing to finally meet so many familiar faces from my LinkedIn feed, Demand Gen pros, GTM experts, and Outbound masterminds who keep raising the bar every day. 

A special shoutout to Nico Petr, Michelle Emiliia, Shafik N. Bahou, Paula Gina, and many more :)

Also great connecting with the Closum team who’s absolutely crushing omnichannel engagement and automation for B2C. If you’re curious about what they’re building, have a chat with Tiago Silva and João Silva

How was Web Summit for you? Always up for a post-event debrief or to brainstorm ideas for your 2026 GTM attack plan. Drop a DM or share your thoughts below!

November is here — your last real chance to load your calendar before the inevitable December slowdown.

But instead of “just doing more,” here are 3 video-led outbound playbooks to stack meetings for January and stop fighting for scraps in Q4.

1) Reactivate old leads (6+ months untouched)

Go through deals/leads you haven’t touched since spring or earlier.
These are people who already showed intent but never moved forward.

Send a 20–30s personalized Vidsell video:

“Hey Ana — noticed we haven’t reconnected since earlier this year. If January is a better window to explore this, want to lock a quick touchpoint before year-end to discuss {company_painpoint}?”

This turns cold → warm instantly.

2) Turn old no-shows and ‘not now’ leads into Jan meetings

Record a hyper-personalized Loom-style video (or batch-produce 1000s with Vidsell - AI Personalized Video in less than 5 minutes):

“Hey Mark — when we last spoke, timing wasn’t ideal. Totally get it. If January is when things open up again, happy to lock a 10-minute chat now so it’s on your radar before the chaos hits.”

Add 1 useful insight, template, or short screen recording.
Value > pitch.

3) Secure the meetings you already have booked

Don’t let Q4 leads slip.
Send a short video to confirm the meeting:

“Excited for our sync next week — here’s a 30s video on what I prepared based on your goals.”

Loop your AE (or founder/marketer) into the thread — they add context, credibility, and make your prospect feel prioritized.

Vidsell - AI Personalized Video is capable of generating your video and landing page fully dynamic with 8+ personalized variations (AI, Dynamic backgrounds, and dynamic variables) in minutes! 

If you want support implementing this:
👉 I opened 3 free December slots for 1:1 30min Acquisition Consultancy (first-come, first-served).
👉 Special promo code for anyone wanting to use video at scale with Vidsell.

Let’s fill January, not fight Q4.
Go get ’em. 🚀

#sdr #sales #outbound #prospecting #vidsell

Back from holidays and immediately spotted a huge missed opportunity in B2B video sales...

I just received a video avatar link (Google Drive) in an email, but the landing page had zero tracking, no calendar integration, and no immediate call-to-action to book a meeting.

Why is this a costly mistake?

👉 Lost Attention: You can't guarantee your prospect sees the video and replies right away. The second they navigate away, you lose their attention and your momentum.
👉 No Attribution: Without tracking, you have no idea if the video drove the engagement or if it was worth the effort.

Of course, I immediately pitched Vidsell - AI Personalized Video.

If you're sharing video content, it must be on a platform that turns a view into a conversion. It's a no-brainer: Every video touchpoint needs sales elements and proper attribution.

With Vidsell, it's possible to transform any hosted video into a sales engine. You can embed:

✅ Calendars for instant bookings.
✅ Forms for lead capture.
✅ Even contract proposals for on-the-spot signing (Yes, I discovered that powerful feature today!)

Stop sending passive video links that don't convert. Start sending a Video Sales Page with the tools to close the deal.

Curious about upgrading your video distribution from a static link to an active sales asset? DM me to see Vidsell in action!

#Vidsell #VideoSales #SalesEnablement

Black Friday is officially live at Vidsell — and we’re dropping something big for every outbound rep, founder, and marketer out there.

🎁 50% OFF all Vidsell plans
Valid until December 7 only.

If you’ve been waiting to upgrade your outbound, video prospecting, or personalized landing pages… this is the moment.

Use code VIDSELLBF6MON50 at checkout.

Holiday gifts came early this year.

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The Battle

Alexander Theuma

Alexandre Contador

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The Battle

Alexander Theuma

Alexandre Contador

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Theuma's LinkedIn Performance

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