Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


We didn’t start SaaStock to run another conference.

We started it to fix why conferences don’t work.

Walking halls. ❌
Collecting badges. ❌
“Let’s catch up after the event.” ❌

So last year we redesigned the entire event around one thing:

Scheduled, relevant, pre-qualified meetings.

And it's back - SaaStock Europe 2026 tickets are now live.

On 13–14 October in Dublin, 2,000+ senior leaders from AI & B2B software companies will attend — and every attendee can plan meetings before arriving.

No randomness. ✅
No wasted travel. ✅
No hope as a strategy. ✅

You arrive with a calendar.
Customers
Partners
Investors
Hires

The content supports the conversations:
• Operators from companies like, Zoominfo, Pylon, Personio and Framer sharing how they scale and what their doing in AI
• Practical GTM sessions tied to pipeline impact
• A new AI workshop Track built for implementation
• Tabletalks - the largest peer to peer learning at scale opportunity this year

Early bird saves €600
Teams save up to 40%
Startups may qualify for free access + travel support

This isn’t a conference you attend.
It’s one you use.

Link in the comments

Running the largest 1:1 Meetings event in B2B Software

It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

Founder @Vidsell.ai | GTM Advisor - Pre Seed > Series A | +12y exp | SaaS B2B | PLS

Hi there! 🙌

A quick TL: DR about myself:

👉 Over 12 years of GTM/ProductLedSales and Growth Marketing experience with a track record in North America, Europe, Latin America, and Africa
👉 Over €40 million in attributable revenue through oversight of funnel strategies and processes
👉 €150+ million in pipeline generated, from early stage to IPO/Enterprise customers
👉 Interesting take: Closed a $500k ACV in less than 30 days
👉 Helped health startup raise 3x seed investment
👉 GTM, ProductLed consultant for early-stage startups, and founder of Vidsell AI (SaaS)
👉 +200 website/app/branding projects launched 
👉 +1M ad budget managed with 100-1 ROI 
👉 Managed teams of up to 6 pros, and led projects with Ops, Dev, Mkt, Sales, and Management
👉 Product hunt gold profile, made multiple products #1 day, week, and month
👉 Featured on Amazon BestSeller "PRODUCT MARKETING WIDSOM" by Nitin Kartik
👉 Newsletter "FutureGrowth" with +2,000 marketeers, sales, and founders
👉 +28k followers on LinkedIn and X combined

On a personal side:
👉 Father of 1 👶
👉 Travelled to 36 countries, in 4 continents and counting
👉 Photographer for 7 years and had my own studio
👉 Hiker enthusiast

I've also taken on fractional work, such as serving as Head of Growth and GTM Advisor for various early-stage startups, and I'm always looking for cool brands that want to go fast-paced.

If you want to get advisory, add me to your LinkedIn network or send a direct email: growthwithalex@gmail.com

Nice meeting you!

Alexandre Contador

Most professionals are using Claude incorrectly.

They open Claude.ai, copy the output, and paste it into their tool.

Back and forth. Every single time.

But Claude is already inside the tools you're working on.

No tab switching. No copy-pasting. Just Claude, where you already are.

Here's every place you can use it 👇

1️⃣ Excel
Analyse data, write formulas, and build reports — without leaving your spreadsheet.

2️⃣ PowerPoint
Rewrite slides, sharpen your narrative, and generate content inside your deck.

3️⃣ Chrome
A sidebar agent that reads any page, drafts emails, fills forms, and runs multi-step browser tasks for you.

4️⃣ Claude Code
For the technical side of your team, Claude lives in the terminal and ships code autonomously.

5️⃣ The API
Embed Claude into your own tools, automations, and internal workflows.

6️⃣ Cowork
A desktop agent that reads and edits your files while you focus on something else.

The best AI tool isn't the one you tab out to.
It's the one that's already where you're working.

Save this post — then go activate the ones relevant to your stack.

Follow me for a new Automation workflow every week. ♻️ Repost if this was useful for your team.

Fractional CMO / Head of Growth / GTM Advisor - Pre Seed ​> Series A | +12y exp | SaaS + Tech B2B-B2C | ProductLed Growth | ABM & Experimentation

Claude Workspace and Fundamentals

Claude Code is about to change how we think about SaaS.

Not by killing it.

By forcing it to grow up.

Right now everyone is testing personalised internal tools built with Claude Code. Lead enrichers. Meeting briefers. Content pipelines. Demo qualifiers. Built in an afternoon. Owned forever.

And the next 3 months will be the real proof of concept.

Will this replace HubSpot? Notion? Buffer?

Probably not.

But it will do something more interesting:

It'll force every AI wrapper and micro-SaaS to ask a hard question — why would someone pay me monthly for a single-function tool they can now build themselves in 2 hours?

The winners won't be the tools that do one thing well.

They'll be the ones that build full-suite platforms with real structure, real integrations, and a real reason to exist beyond "we wrapped an API and called it a product".

Claude Code isn't the end of SaaS.

It's the filter.

I just released a 31-recipe playbook of internal tools you can build with Claude Code today — across Sales, Marketing, Product, and Ops.

→ +30 build briefs across Sales, Marketing, Product & Ops
→ Paste-ready Claude Code prompts for every recipe
→ Integration layers for Notion, HubSpot, Slack, Sheets & more
→ Covers GEO/AEO tracking, LinkedIn automation, demo qualification, ABM list building, and more

I'm sharing it for free. How to get it:

1. Connect with me
2. Like + Comment "CLAUDE"
3. Repost for priority access

Enjoy it!
⸻
I'm Alexandre Contador — fractional Head of Growth & GTM advisor for pre-seed to Series A companies. I've helped generate up to $150M in pipeline.

Drop a ☕️ if you want to talk Growth or GTM.

#GTM 
#ClaudeCode

From Intern → Head of Growth 🚀

Most people think growth careers take 10+ years.

But the game has changed.

When I first thought about becoming a Head of Growth, I had to consume massive amounts of content, understand multiple business areas, and learn how to become more strategic — while still keeping teams motivated and pushing work forward.

It wasn’t just about marketing.
It was about systems, leadership, and decision-making under pressure.

Today, things are different.

With AI dramatically increasing speed and access to knowledge, the people most likely to become Head of Growth won’t just be the hardest workers — they’ll be the ones who master strategic thinking, systems leverage, and operating under pressure.

The framework is becoming clearer:

AI + growth thinking + systems leverage can compress your path — if you focus on the right capabilities at the right stage.

Here’s how the journey evolves:

👉 Level 1 — Growth Intern
Learn fast. Execute faster. Use AI to increase output.

👉 Level 2 — Growth Specialist
Own a channel. Run experiments. Drive measurable results.

👉 Level 3 — Senior Growth
Build scalable systems and growth loops.

👉 Level 4 — Growth Lead
Own outcomes, teams, and revenue impact.

👉 Level 5 — Head of Growth
Design the company’s growth engine and strategy.

The real progression isn’t job titles — it’s leverage:
Execution → Performance → Systems → Strategy → Vision

The fastest operators today aren’t just marketers.
They’re builders of growth systems.

Curious — where are you in your journey right now?

The creator of Clawdbot recently said something interesting:
👉 Most apps won’t exist in a few years.

The idea? One single system that does everything, instead of hundreds of separate apps.

If you think about it, China already operates close to this model with super apps like WeChat — messaging, payments, services, shopping, bookings, everything in one place.

And honestly, I believe this could be the future.

We’re moving toward a world where:
• prompting becomes the new search
• interfaces disappear
• apps become invisible layers
• one intelligent system connects everything
• your phone or desktop runs through a single “brain.”

Instead of opening 20 apps, you just say what you want.

“Book a flight, compare prices, update my calendar, notify the team.”
Done.

Something like Clawdbot, but more consumer-focused, frictionless, and deeply integrated into daily life.

But this raises a bigger question:

● Does this mean apps will disappear entirely?
● Or will apps simply need to plug into these systems (via MCP, APIs, agents) — or risk getting acquired or replaced?

My take: Apps won’t vanish, but they’ll stop being destinations. They’ll become infrastructure.

The winners won’t be the best standalone apps.
The winners will be the platforms that orchestrate everything.

Curious what you think — are we heading toward one app to rule them all, or will the app ecosystem simply evolve?

Most people are writing prompts wrong.

They ask Claude a vague question, get a mediocre answer, and assume AI just isn't that good.

But the problem isn't Claude.
It's the prompt.

Here's the framework that turns weak prompts into outputs you'd actually use [check carousel]

The difference between a 3/10 output and a 9/10 output isn't the AI.

It's whether you told it what you actually wanted.

Save this. Use the formula once today. See what changes.

♻️ Repost if your team needs to see this.

⸻
I’m Alexandre Contador, and I work as a fractional Head of Growth/GTM advisor for multiple pre-seed to series A players, where I was able to generate up to $150M in pipeline. 

Drop a ☕️ emoji in the comment section or chat if you want to catch up on all things Growth/GTM.

#GTM #Claude

Claude - How to write a good prompt

Getting ready for another year full of insights and economic shifts with ProductLed!

Founder @ ProductLed | Reverse-engineering how AI companies go from 0 → $100M ARR at record speed and making it repeatable

WARP Week is officially underway.

This week, I’m working with a group of founders to design product experiences that get users to value in 60 seconds or less.

Not 60 minutes.

Not “after onboarding.”

Not “once you book a demo.”

60 seconds.

We’re spending 90+ minutes every single day this week redesigning their first user experience from scratch.

Today was all about getting radically clear on the user success story:

- Who is your ideal user?
- What is the core outcome they want?
- What are you helping them avoid in order to achieve it?

That last question changes everything.

For example:

You might help a business generate leads with a marketing quiz.

But the real promise isn’t “build a quiz.”

It’s:

Generate leads without becoming a copywriter, landing page designer, or quiz expert.

That clarity becomes the foundation.

From there, we design what I call the First Strike Experience:

What version of that core value can the user achieve in 60 seconds or less?

Using the quiz example:

Can someone create a quiz they feel proud of (and ready to share) within a minute?

If not, we’re not done.

Tomorrow, we map the current workflow and identify exactly where friction kills momentum.

The goal this week isn’t theory.

It’s designing real experiences that compress time-to-value to near zero.

I’ll share more insights each day.

If you want to join the next cohort, you can hop on the WARP Week waitlist.

I've been reading a lot of posts about the “end of SaaS” and how tools like Claude Code are reshaping the entire software ecosystem.

I don’t think anyone expected things to move this fast.

We all saw hints of it.
But the speed of opinion shifts in the market is insane right now.

Yesterday, everyone was talking about Lovable.

Today, people are cancelling their Lovable subscriptions and experimenting with Claude Code because it can produce similar outputs with less friction.

Will this be the end of Lovable or Replit?

Probably not.

But it does mean every product in this space now needs to evolve faster than ever.

And it raises a bigger question:

- Are we moving toward a world where one platform replaces an entire stack of tools?

A year ago, it felt impossible that something like Lovable could exist.

Then it launched.

Then came variations like Replit, Emergent, and others.

Now Claude Code arrives, and suddenly the entire ecosystem shifts again.

But the real question isn’t just about dev tools.

Look at companies like Google.

They built massive ecosystems — but they also killed hundreds of products along the way.

So what happens if we move toward one platform to rule them all and that platform fails?

If Claude, OpenAI, or Google become the core layer for everything, we gain speed…

But we also introduce massive dependency risk.

Right now it feels like a rabbit race between Anthropic, OpenAI, and Google.

And the reality is: They have the resources to expand into almost every vertical.

Which means the future might not be thousands of SaaS tools.

It might be 10 powerful platforms replacing 100+ apps.

And maybe the real shift isn’t the end of SaaS.

It’s the beginning of AgentOps.

#thoughtforthought

taplio

The Battle

Alexander Theuma

Alexandre Contador

Followers

Posts

Engagements

Likes

Performance ScoreAlexander Theuma's LinkedIn Performance

Performance ScoreAlexandre Contador's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alexander Theuma

Alexandre Contador

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Theuma's LinkedIn Performance

Performance ScoreAlexandre Contador's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlexander Theuma's LinkedIn Performance