Alexander Theuma

Founder and Editor-in-chief

Helping SaaS Founders grow their businesses to $10M+ ARR

I started SaaStock in 2015 with a simple idea: give SaaS founders a real space to connect, learn, and scale faster–together.

Fast forward to today: SaaStock has become the global home for SaaS founders who are serious about growth.

We've hosted thousands of founders, VCs, and execs from Dublin to Austin, from seed stage to unicorn. We’ve built a community that doesn’t just celebrate scale, it shares the hard truths, the breakthroughs, and the lessons you only get by being in the room where it happens.

Before SaaStock, I spent 11 years in sales, getting my hands dirty, chasing targets, closing deals, and learning what real GTM pressure feels like. That experience taught me: there’s no shortcut to growth. You need the right people around you, the right mindset, and a willingness to evolve — especially now, in an AI First world.

Today, I'm focused on three things:

Growing SaaStock across Europe and the US as the leading platform for SaaS founders.

Building a new generation of founder-driven, AI-enabled companies.

Using the SaaS Revolution Show Podcast to tell the real stories — the wins and the war stories — from the frontlines of SaaS.

SaaS is changing fast.

I'm here for the builders who want to change with it and win.

If you're scaling a SaaS company, or investing in one, let's chat.

Founder

Our purpose is to make a real difference to the lives and companies of the SaaS community

Most SaaS companies fail within the first three years due to lack of runway, lack of product market fit and lack of founder experience in managing a business.
SaaStock helps B2B SaaS Founders on the journey to $10mill ARR supercharge their growth by connecting founders with VCs to help extend runway, learn from industry experts and build pipeline.
We do this through or Physical and virtual conferences, our founder membership program, SaaStock local community gatherings and media.
We are the only media and events business that focuses on SaaS founders scaling to $10mill ARR. This focus enables us to provide the highest quality events, content and connections
For founders in this stage of their journey.


We didn’t start SaaStock to run another conference.

We started it to fix why conferences don’t work.

Walking halls. ❌
Collecting badges. ❌
“Let’s catch up after the event.” ❌

So last year we redesigned the entire event around one thing:

Scheduled, relevant, pre-qualified meetings.

And it's back - SaaStock Europe 2026 tickets are now live.

On 13–14 October in Dublin, 2,000+ senior leaders from AI & B2B software companies will attend — and every attendee can plan meetings before arriving.

No randomness. ✅
No wasted travel. ✅
No hope as a strategy. ✅

You arrive with a calendar.
Customers
Partners
Investors
Hires

The content supports the conversations:
• Operators from companies like, Zoominfo, Pylon, Personio and Framer sharing how they scale and what their doing in AI
• Practical GTM sessions tied to pipeline impact
• A new AI workshop Track built for implementation
• Tabletalks - the largest peer to peer learning at scale opportunity this year

Early bird saves €600
Teams save up to 40%
Startups may qualify for free access + travel support

This isn’t a conference you attend.
It’s one you use.

Link in the comments

Running the largest 1:1 Meetings event in B2B Software

It’s a scary, uncertain — and incredibly exciting — moment in SaaS.
Earlier this week, a founder said to me:

“We may be living through the most pivotal 12 months in SaaS history.”

He might be right.

AI isn’t just another feature wave. It’s a platform shift. Business models are changing. GTM motions are evolving. Defensibility is being redefined in real time.

That’s exactly why we’re bringing 50 B2B SaaS leaders together in Austin next week Thursday 25th Feb for SaaStock Local: Austin.

No panels.
No fluff.
No vendor pitches.

Just a curated room of founders and operators having honest, peer-to-peer conversations about:

• How they’re adapting their product strategy
• Where AI is creating real leverage (vs noise)
• What’s changing in GTM and revenue models
• How to stay relevant — and win — through this shift

📍 Austin
📅 Thursday, Feb 25
👥 50 B2B Software leaders
🌮 Tacos, drinks, and high-signal conversation

If you want to be in the room comparing strategies with peers who are building through the AI platform shift — join us.

This will be the AI intelligence room for B2B software leaders in Austin next week.

Link to reg in the comments. See you in Austin

The B2B software model is being rewritten. Not gradually. Right now.

I've been speaking to SaaS founders across the spectrum lately, and the honest truth? The smartest people in the room are wrestling with the same fears.

Am I still building a product — or just a feature someone else's AI will absorb? Should every workflow become an agent? 
Will my pricing model survive when buyers only want to pay for outcomes? 
Is PLG quietly breaking?

These aren't hypothetical questions. They're keeping founders up at night, and they deserve real answers — not thought leadership, not hot takes, not another webinar.

That's exactly why April 15-16 in Austin matters more than any other two days on your calendar this year.

SaaStock USA is bringing together the B2B software leaders who are already running the experiments — testing AI packaging, rethinking seat vs. usage models, rebuilding GTM around agents, and winning. 

The people who've already paid the tuition of trial and error, so you don't have to.

Two days. Your peers. Structured 1:1 conversations with the founders actually navigating this shift in real time.

Not panels. Not theory. Intelligence you can act on straight away.

The AI platform shift doesn't reward the smartest founders. It rewards the best-informed ones moving fastest. Every month you spend figuring this out alone is a month a competitor spends learning from someone who already solved it.

SaaStock USA 15th and 16th April will be the room where that changes. Austin will become the AI intelligence hub for 2 days.

If you're building B2B software in 2025 and you're not in this room, you're navigating one of the biggest platform shifts in a generation without a map.

See you in Austin. 👇 Drop a comment if you're coming — I want to connect.

B2B marketing is being rewritten in real time. Are you keeping up?

Next week in London, 4th March, SaaStock is bringing together our community for an intimate afternoon with one of the sharpest minds in B2B SaaS marketing — Kady Srinivasan, CMO at Freshworks.

Kady has built and scaled marketing at Dropbox, Klaviyo, and you.com. She's flying in from San Francisco and is giving us her afternoon to dig into something every B2B marketer is grappling with right now:

→ How AI is fundamentally changing B2B buying behaviour
→ What GTM motions actually work in 2026
→ Where most SaaS companies are getting it wrong — and what to do instead

This is an intimate SaaStock community session. Only 25 spots remain.

If you're a founder, CMO, or marketing leader trying to figure out what 'good' looks like in the AI era — this is the room to be in.

Link to grab your spot in the comments

We help high-growth DTC and SaaS brands scale profitably through precision performance marketing.

With over $40M in ad spend managed and 18+ years in digital strategy, I lead a team of specialists across Paid Media, SEO, Web Development, Email Marketing, and Data Analytics all aligned around one goal: measurable growth.

As a Google Premier Partner and Meta-certified agency, we’ve supported brands like Browns Shoes, Linen Chest, Sleep Country, and CCL Industries with full-funnel strategies that drive ROI, not just impressions.

We integrate data, creative, and technology to design performance systems that don’t just look good they convert.

Whether you're a founder, CMO, or agency partner, I’m always open to strategic conversations.

Let’s talk if you’re scaling and need a trusted performance partner.

Abdo Mazloum

Owners: "We want 10X ROAS.”

Also them: “Our budget is $500.”

Cool, cool, cool. Let me just call Mark Zuckerberg and ask him to bend the algorithm real quick. 😅

But I'm seeing this mindset is everywhere in early-stage eCom.

You’ve got the ambition (love that). You’ve got the product (hopefully).

But the budget? 

It’s not speaking the same language as your goals.

In eCom, media buying isn’t magic; it’s math and momentum.

Here’s what I see too often :

- Testing $20 audiences and expecting $2k days
- Hitting “boost” instead of building structured campaigns
- Pausing ads too early because there wasn’t enough spend to generate a signal

Look, if Meta doesn’t get 50 conversions, it doesn’t know what ‘good’ looks like.

And if you’re switching ads off after 3 days and $83, you’re not scaling,  you’re stalling.

So what actually works?

→  Feeding the algorithm enough signal
→ Matching budget to funnel stage
→ Treating paid ads like an engine 

The algorithm isn’t against you; it just needs clarity, consistency, and conversion data.

Follow Abdo Mazloum for more eCom ad strategy breakdown.

It’s not paid marketing OR organic marketing, SEO, email marketing, CRO, creatives, landing pages.

It’s paid marketing AND organic marketing, SEO, email marketing, CRO, creatives, landing pages.

Organic + email + SEO + CRO + creatives build trust, awareness, and a loyal audience.

Paid marketing amplifies reach and accelerates conversions.

No ad budget can replace the foundation of organic, SEO, and email.

👉 Long-term growth = using them together.

Follow Abdo Mazloum for more eCom ad strategy breakdown.

Helping 7 to 9-figure eCommerce brands achieve 3-7X ROAS with a Data-First Growth Architecture | Founder & CEO @ WebTmize | $40M+ Ad Spend Managed

If a customer sees your product 5 times on TikTok but converts from an email 3 days later, which channel gets the credit?

If your answer is email, then you’re making budget decisions with the wrong map.

In 2026, the path to purchase doesn’t start at your PDP, it starts in the feed.

Yet most brands are still scaling with outdated funnels and incomplete data, and it’s quietly killing growth.

Because today:

 – The feed is the store
 – Intent forms before the click
 – Last-click hides the win
 – Trust lives in the comments
 – And every redirect is a drop-off

Social isn’t just traffic anymore.

It’s where demand is created, nurtured, and often decided.

Because the way people shop now has changed. 

But most brands are still optimizing for the moment of conversion, not the moment of decision.

The framework below breaks down how to fix that.

Follow Abdo Mazloum for more eCom ad strategy breakdown.

You know that Slack message:

“Why is cash this tight when Q4 was our best quarter ever?”

That’s usually the moment founders realise they scaled first orders, not customers.

If that line’s been dropped in your Slack this month, this is for you.

I’ve had this conversation with a lot of eCom teams lately.

Q1 doesn’t punish performance. It exposes weak systems.

Because most brands still:

 – Chase CAC without tracking CLV
 – Treat social like content, not conversion
 – Blast emails instead of triggering by behavior
 – Burn margin just to move product

That’s how you get revenue, but no cash.
Sales, but no second orders.
Channels, but no real journey.

But Q1 is about making every dollar, touchpoint, and offer work smarter.

Check the carousel for the 4 shifts eCom teams are making this quarter to build cleaner, more profitable growth.

Follow Abdo Mazloum for more eCom ad strategy breakdown.

Swipe through the carousel to learn more

Honestly, I miss when scaling an eCom brand was as simple as duplicating a winning ad set.

Now?

One wrong move and you're back at zero.

Learning resets. CPA spikes. Meta stalls.
 
The game changed with Andromeda, and scaling isn’t about pushing harder anymore.

It’s about signal clarity, structure, and how fast your creative system moves.

Inside eCom accounts, here’s what I’m seeing:

 → Campaigns are fragile — even small tweaks break delivery
 → Creative burns out in days, not weeks
 → Signals get misread — especially with weak CAPI setups
 → Scaling feels more like surviving than growing

This is what happens when your ad strategy doesn’t evolve with the platform.

Meta doesn’t optimize your strategy; it responds to what it infers from your setup.

Scaling eCom today means designing for how the machine learns, not how you hope it behaves.

Follow Abdo Mazloum for more eCom ad strategy breakdown

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Alexander Theuma

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The Battle

Alexander Theuma

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alexander Theuma's LinkedIn Performance

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