Commercial Sales Manager, Expense at Navan

Alex is a customer obsessed sales professional who uncovers business value with innovative tactics & strategies. As somebody whose dominant trait is outgoing, Alex is always open to establishing mutually beneficial relationships and providing support. Other areas of interest include:

⚫ Revenue Development ⚫
Direct & Channel Go-to-Market Strategy & Messaging - Customer Acquisition - Outbound/Inbound Pipeline Generation

⚫ Strategy & Planning ⚫
Market & Opportunity Assessment - Competitive Analysis - Structure & Culture

⚫ Product Excellence ⚫
Product & Marketplace Development - Customer Success & Support

Alex Franco

Kempower

Helping build a greener planet with fast charging solutions for electric vehicles and machines.

I help build and elevate Kempower's North American events presence

Marketing Specialist - Events North America

Chili Piper

Built and led Chili Piper's high revenue-driving field marketing department. 

Generated over 4 million in pipeline in 2022 and built a world-class field marketing program including 3rd party tradeshows, social events, executive dinners, webinars, partner events and more. 

Chili Piper is the leading inbound conversion software, used by top B2B revenue teams like Intuit, Twilio, Spotify, and Gong.

Head of Field Marketing

360Learning

Owned the full planning, strategy, and execution of North American events at 360Learning, a Corporate Learning Startup. 

360Learning events include industry tradeshows, community events, corporate off-sites, culture activities, co-marketing webinars, product launches, user & client events, ABM, field marketing, demo, and partner activations.

Senior Events Manager

BigID

Received Employee of the Quarter Award - Q3 2020

Managed BigID's events activities (virtual & in-person) and led the company's digital programs: webinars, digital summits, thought leadership speaking sessions, etc

80+ global events executed in 2020 with 100+ planned for 2021

Marketing Manager - Events

MakerBot

Received Employee of the Quarter Award - Q3 2018

- Plan and execute MakerBot's global event strategy including tradeshows, product launches, and internal events
- Manage and execute tradeshow promotional marketing campaigns to maximize brand exposure and generate sales leads
- Place MakerBot as a leader in the 3D printing industry with keynote and industry panel submissions 
- Responsible for supporting over 50 partner events by designing and developing event kits for different audiences
-  Develop specific messaging for every tradeshow and train all company attendees (engineers, sales, managers, etc.) on the show narrative and specific product promotions
- Managing, maintaining, and recommending continuous improvements for all booth properties, marketing collateral, and assets
- Manage all vendor and supplier relationships to ensure quality and cost surrounding events, tradeshows, corporate swags, and branded assets

Events Marketing Lead

Enhanced Retail Solutions

Marketing Associate duties:
-Create and execute all social media channels and platforms (Twitter, LinkedIn, Google Plus, Youtube, Facebook)
-Manage and maintain the company website (blog posts, sales & promotions, case studies, free resources, upcoming events)
-Create and execute all marketing collateral 
-Create and execute all digital marketing material through marketing automation software iContact (email blasts, press releases, press kits, company newsletters) 
-Tradeshow experience: designing of booths, marketing materials and digital promotion contents. Responsible for vendor negotiations, logistics and attendee scheduling
-Performed office and administrative support activities for the CEO and  VP of Business Development

Sales Associate duties:
-Use Salesforce (CRM) to manage clients, vendors, partners and prospect information
-Use Quickbooks Online to create estimates and invoices
-Use BillQuick to manage and update consulting hours for clients
-Manage vendor relations and schedule accounts payable

Salesforce, Quickbooks Online, iContact, Hootsuite, Wordpress, Billquick, Adobe Photoshop, Adobe Illustrator, Microsoft Word, Microsoft Powerpoint, Microsoft Excel, Outlook, Prezi, Asana, Quip, Evernote

Sales and Marketing Associate

Yeda Wireless

Sales and Marketing Assistant duties:
-Create B2B marketing strategies for relationship management, web communications, media campaigns, and email to turn business prospects into customers and to manage current VIP client relations. 
-Develop strategic marketing plans from conducting marketing research on current clients in the telecommunications fields. (i.e. Sprint, T-Mobile, Boost Mobile, Metro PCs)
-Troubleshooting errors and complaints on company product lines with manufactures in China. 
-Maintain continued contact with satisfied customers to build and maintain relationships.
-Bi-weekly reports with investors and managers in China regarding development of B2B marketing strategies and product launch specifics.
-Assist in new product research, design and development with overseas manufactures
-Consulting with clients on product usage and specifics

Marketing Intern duties: 
-Assist account holders in wholesale purchasing orders
-Coordinated day to day office administration duties and tasks 
-Relationship management with VIP account holders in Michigan and neighboring states
-Marketing research of cell phone accessory products and designs
-Communicate with manufactures in China regarding product design 
-Assist in product launch and logistics
-Bi-Weekly client meetings to promote products, demonstrate usage and collecting customer feedbacks
-maintained the company website and updated new product photos as needed
-researched and attended trade shows for new client acquisitions and new manufacturers

Sales and Marketing Assistant

Taobao Marketplace

-Market research for multiple clients on fashion and fashion accessories for specific styles and seasons. 
-Product research on the best selling American and European brands for Women, Men and Children's wear. 
-Contact vendors on wholesale product purchases and price negotiations.
-Provided product specifics, brand information specifics and selling points for clients. 
-Assisted buyers on purchasing and returns.
-Achieved high volume selling records with constant 15% increase monthly in sales of fashion and accessories.

Fashion and Accessories Consultant

Hollywood Movie Industry

-Wardrobe consulting on films, commercials, fitness videos and more.
-Worked as a stylist on projects with various budgets.
-Researched and developed looks and costume designs on various projects

Costumer Designer and Wardrobe Supervisor

Like.com

-Answered styling and wardrobe-related questions for the iPhone app “Ask A Stylist”.
-Addressed fashion-related questions on www.couturious.com

Fashion Consultant

As a former Head of Field Marketing at Chili Piper, the leading inbound conversion software for B2B revenue teams, I built and led a high-performance department that generated over 4 million in pipeline in 2022. I have over 8 years of experience in planning and executing events and digital programs that drive demand, engagement, and retention for fast-growing tech startups.

My core competencies include designing and managing world-class field marketing campaigns, such as third-party tradeshows, social events, executive dinners, webinars, partner events, and more. I also have strong skills in social networking, customer relationship management, vendor negotiation, budget optimization, ROI measurement, and process improvement. I am passionate about creating memorable and impactful experiences that connect with the target audience and showcase the value proposition and thought leadership of the company. My mission is to help B2B tech companies grow and succeed through strategic events and digital programs.

taplio

The Battle

Alex Franco

Mary Wang

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