Alex Roggero

Crono

CMO | Co-Founder | Co-CEO

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Co-Founder

Qonto

Ambassador

Klondike

Klondike - The AI Algorithms Marketplace.

CEO & Co-Founder

vtenext

Chief Brand Officer (CBO)

Stip

Partner

HEI Human Experience Insights

Chief Commercial Officer (CCO)

L'Ippocastano

Cmi Customer Management Insights

Globiz - Advanced Marketing Projects

Account Manager

• 10+ years of experience in B2B SaaS Sales & Marketing
• Speaker at 100+ international events
• Founder, Partner and CEO of Startups
• Extensive knowledge of the European B2B SaaS market
• Ambassador for 10+ international startups, events, and associations
• Novel writer, musician and art lover

CMO & Co-Founder

Alex Roggero⚡️

Questo è esattamente il motivo per cui automatizzare tutto con l'#AI non funziona.

Ogni giorno vedo aziende buttare via tempo e soldi in questo modo, spesso spinte da “consulenti” (*consulenti = persone con 1-2 anni di esperienza che smanettano con Clay, Instantly.ai e n8n e che di colpo si sentono guru delle vendite).

La verità però è un’altra: nell’#outbound non esistono scorciatoie.

Servono:
◼️ i tool giusti
◼️ l’AI che ti aiuta a trovare gli insight, essere rilevante, scalabile
◼️ ma poi… 𝗱𝗲𝘃𝗶 𝗳𝗮𝘁𝗶𝗰𝗮𝗿𝗲. Parlare con le persone. Capire i contesti. Creare relazioni.

O altrimenti vi ritroverete anche voi a proporre un progetto di automazione AI del reparto sales a Crono 🤣

💡 Perché hai deciso di fondare una #startup?

Senza ipocrisia, sono abbastanza convinto che il 90 / 95% dei Founder lo faccia per i soldi, per avere la possibilità di "diventare ricco" velocemente.

Ricordo però, quando Cristobal Alonso ci fece questa domanda e ci disse che "i soldi" non poteva essere la risposta, perché esistono modi più veloci e sicuri per arrivare a questo obiettivo (e se penso anche solo alla mia storia, negli ultimi 12 mesi ho ricevuto 2 proposte lavorative >100k di RAL, quindi sì, aveva ragione).

Nel mio caso, il motivo per cui abbiamo fondato Crono era duplice: 

▪️ creare una piattaforma usata da migliaia di persone ogni giorno, che rendesse effettivamente migliore il modo in cui lavoravano.
▪️ creare un ambiente di lavoro in cui i migliori talenti europei potessero collaborare insieme su un progetto con ambizioni globali.

Forse non vinceremo il premio come #startup dell’anno, probabilmente non chiuderemo il round seed più grande d’Europa, ma sono dannatamente orgoglioso che, nonostante tutto, stiamo portando avanti la nostra visione.

A volte basta un pranzo “senza telefoni” per ricordarci quanto siamo fortunati e quanto siamo orgogliosi di tutto quello che abbiamo costruito insieme negli ultimi due anni.

Non perché sia facile.
Non perché sia la strada più veloce.
Ma perché è la nostra.

L'elenco delle persone da ringraziare diventa (per fortuna) sempre più lungo e difficilmente gestibile qui su LinkedIn. Mi limiterò quindi a un enorme, gigantesco: grazie Crono!

📸 Besides having taken the best picture of my life (don’t worry, I’m joking, it was generated by #NanoBanana at the Google booth), this Slush has honestly been incredible.

I mean… it’s not every day you find yourself standing a few meters away from Tim Zheng, CEO & Co-Founder of Apollo, listening to him drop his vision for the global #Salestech arena like it's nothing. Or sharing a room with Anton Osika from Lovable, casually rewriting the future of product with every sentence.

🙏 Huge thanks to ITA - Italian Trade Agency for hosting us. Talking to people from the Nordics and hearing that they already know Crono and what we’re building still hits me like a plot twist every single time (not sure I’ll ever get used to that feeling, but maybe that’s the beauty of it).

Heading home with more ideas than hours of sleep, exactly how Slush should be! 💪

🔮 My 3 predictions for #B2B #Sales in 2026:

𝟭) 𝗧𝗵𝗲 𝗲𝗻𝗱 𝗼𝗳 𝗱𝗼𝗺𝗮𝗶𝗻 𝘄𝗮𝗿𝗺-𝘂𝗽 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝗺𝗮𝘀𝘀 𝗲𝗺𝗮𝗶𝗹 𝗯𝗹𝗮𝘀𝘁𝗶𝗻𝗴.
ESP providers will introduce much stricter domain checks.
If there isn’t a real website behind your domain → your email goes straight to spam.

If you’re still in the “send 10,000 emails and celebrate 3 opportunities” crowd... you might want to start updating your CV.

𝟮) 𝗦𝗮𝗹𝗲𝘀 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴: 𝘁𝗵𝗲 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗳 𝗮𝗰𝘁𝘂𝗮𝗹 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗲.
After years of companies hiring inexperienced people and throwing them into the field hoping that “AI + automation” would magically fix everything... the backlash is coming.

2026 will bring a massive focus on using tools properly, understanding channels, writing relevant messaging, knowing how to guide AI instead of praying to it.

It will be a paradise for skilled SDRs / AEs, and the end of the road for the professional improvisers.

𝟯) 𝗧𝗵𝗲 𝗰𝗼𝗹𝗹𝗮𝗽𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 “𝗔𝗜-𝗼𝗻𝗹𝘆 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱” 𝗳𝗮𝗻𝘁𝗮𝘀𝘆.
2026 will expose a painful truth: AI can accelerate a great process, but it can’t replace a bad one. Teams that tried to automate everything will spend the year rebuilding from scratch: cleaner data, clearer ICPs, human-led strategy, AI-led execution.

The winners will be the ones who finally understand the formula:
AI ≠ a replacement for Sales.
AI = a force multiplier for competent Sales.

---

🖼️ Feel free to screenshot now and message me in a few months if I was wrong.

📬 If you enjoyed this, drop a like to support it and help it reach more people. And I’d love to read your own 2026 predictions, different perspectives always make this conversation better!

🤔 Si può parlare per 38 minuti di 𝘃𝗲𝗻𝗱𝗶𝘁𝗲 𝗼𝘂𝘁𝗯𝗼𝘂𝗻𝗱 senza annoiare nessuno?

Un giorno Edoardo Ribichesu mi ha detto: “Voi di Crono siete davvero bravi, state facendo diventare le vendite outbound una cosa figa.”

🎯 Ora, non so se ci siamo riusciti davvero o meno, ma quella frase mi aveva colpito molto.

Quando qualche settimana fa ho conosciuto Andrea Romiti, ho pensato esattamente la stessa cosa del suo progetto 𝗦𝗮𝗹𝗲𝘀 𝗕𝘂𝘀𝘁𝗲𝗿𝘀.

📈 In questa lunga (e bellissima) chiacchierata abbiamo parlato di 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗶, di 𝗻𝘂𝗺𝗲𝗿𝗶, di 𝗲𝗿𝗿𝗼𝗿𝗶 che vediamo ogni giorno nei team commerciali e soprattutto di cosa serve davvero per far funzionare l’#outbound nel 2025 (sia lato tool che lato #GTM). 

➡️ Trovate qui la 𝗽𝘂𝗻𝘁𝗮𝘁𝗮 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗮: https://lnkd.in/dHH7H6-b

Se lavorate nel mondo delle #vendite #B2B, vi consiglio di seguire subito Andrea Romiti e il suo progetto 𝗦𝗮𝗹𝗲𝘀 𝗕𝘂𝘀𝘁𝗲𝗿𝘀, sono sicuro che non ve ne pentirete!

🔥 𝗛𝗼𝘄 𝗶𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱, 𝗵𝗼𝘄 𝗶𝘁’𝘀 𝗴𝗼𝗶𝗻𝗴.
Crono 2.0 is unreal.
100 leads, 𝟰𝟱 𝗱𝗲𝗺𝗼𝘀.

The game has officially changed.
Email / LinkedIn blasts are dead.
Good conversations, real human relationships, are more alive than ever.

📬 I didn’t book 45 demos because everything was automated, and I didn’t blast 10,000 emails to break the internet for no reason.

I collaborated with #AI, saving hours of manual work, and once the warm leads landed in front of me, I used real conversations, human intuition, and years in #B2B #sales to turn them into opportunities.

Like it or not, this is the future of outbound sales:
𝗚𝗿𝗲𝗮𝘁 𝗦𝗗𝗥𝘀 𝘄𝗵𝗼 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗔𝗜 𝗽𝗿𝗼𝗽𝗲𝗿𝗹𝘆.

📈 And that’s exactly why 𝟱𝟱.𝟵% of companies worldwide increased their #SDR headcount in the last 12 months (source: David Wilkins - SDR Leaders of EMEA)

AI is not the salesperson, it’s the exoskeleton.
The real power is still the human wearing it.

🐉 If this is Day 1 of 𝗖𝗿𝗼𝗻𝗼 𝟮.𝟬… imagine Day 100.

💰 Qui su LinkedIn ci sono davvero tantissimi creator che parlano di #vendite. Il problema? Molti di loro condividono consigli talmente fuori dalla realtà che rischiano di fare più danni che altro con contenuti costruiti su “numeri inventati”, solo per un like o un follower in più.

Ovviamente ognuno è libero di scegliersi il feed che preferisce, ma se lavorate nel campo delle vendite #B2B in Italia, vi consiglio di seguire subito Andrea Romiti e il suo progetto 𝗦𝗮𝗹𝗲𝘀 𝗕𝘂𝘀𝘁𝗲𝗿𝘀.

Raramente ho visto qualcuno capace di raccontare il mondo #sales in modo così chiaro, concreto e (sì) anche divertente.

➡️ Trovate qui qualche informazione in più sul progetto: https://lnkd.in/dXfMCYAc

Andrea mi ha anche detto che sta cercando i protagonisti da intervistare per la prossima stagione del #podcast (esperti sia di #outbound ma anche di #inbound), quindi se avete voglia di candidarvi, contattatelo in DM.

Che bello vedere ragazzi così giovani portare avanti progetti di questo tipo! Grande Andrea, continua così! 🔥

🍕 𝗜𝘁𝗮𝗹𝗶𝗮𝗻 𝗣𝗿𝗶𝗱𝗲.

Thanks Olesia Krilyshyn for including Crono in this #AI landscape! ❤️

📊 Sales teams lose 𝟳𝟮% of their time to non-revenue tasks.
And it’s not me saying this, it’s Gartner, McKinsey & Company, and Salesforce in their reports.

Automating 100% of the workflow is stupid (AI-SDR failures proved that).
But #AI + #Automation ARE the future of #outbound, they just need to be used better.

❌ The real mistake most teams make?

They don’t think about 𝘀𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆.
They pick a “simple” tool with “simple” logic… and then act surprised when it completely collapses as they grow.

Today even #SMBs and #startups operate with a level of complexity that demands tools that can:

▪️ Integrate deeply into the entire stack (CRM, email, VoIP, enrichment, etc.)
▪️ Adapt to highly customized processes across industries and ICPs
▪️ Scale without breaking

In a market this competitive, “simple” stops being an advantage, it becomes a limitation.

📰 Thanks to DesignRush and Andrea Surnit for this great interview! Link to the full article in the first comment.

🔥 What happened in my DMs over the weekend after last week’s posts hit 𝟮𝟱𝟬,𝟬𝟬𝟬 𝘃𝗶𝗲𝘄𝘀.

I’m not exactly sure what happened, but suddenly my posts from last week started going viral. Maybe it’s a bug in the new LinkedIn algorithm, maybe companies are finally realizing that automating everything with #AI makes zero sense / creates zero value.

📬 After a few hundred connection requests and dozens of DMs from all over Europe, I’m writing this here for everyone: 𝗬𝗘𝗦, at Crono we are absolutely open (and happy!) to explore new 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀 and 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀.

We currently have an active 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 (link in the first comment) where we give 𝟮𝟬% of the generated revenue as a 𝗹𝗶𝗳𝗲𝘁𝗶𝗺𝗲 recurring commission.

💰 We also designed, together with Reditus (thanks Joran Hofman!), a 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 for our customers. It’s going live next week and it will give $𝟮𝟱𝟬 for every new client they bring in (any plan, unlimited volume).

We’re also open to official “#integrations”. We already have a few in development and we’ll be evaluating another 2-3 between now and the end of Q1 (on that note: January 22nd in Milan - Crono x Aircall - save the date)

☎️ And since many of you asked: I don’t do consulting (#Crono currently eats 10 - 12 hours of my day), but we have an incredible network of experts I can connect you with.

I still don’t know if this boost was because of or thanks to a LinkedIn bug, but last week proved one thing: people still want to collaborate with people, not with #automations. And honestly, I love that! ❤️

𝗦𝗮𝗮𝗦 𝘀𝗮𝗹𝗲𝘀 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮 𝗦𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.
𝗜𝘁’𝘀 𝗮 𝗚𝗧𝗠 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

Most Tier-1 deals we closed this year didn’t start with a #demo.

They started way earlier:
▪️ Buyers checked us on G2
▪️ They asked our customers
▪️ They queried #LLMs about Crono
▪️ They formed an opinion before talking to Sales

Even when we reached out first.

⚽ Sales is the striker.
But the goal is built long 𝗯𝗲𝗳𝗼𝗿𝗲 the shot.

That’s why I’m proud to have a “world-class midfielder” like Lorenzo Greco on the team. He built a rock-solid CS team, controls the tempo, connects the lines and turns promises into reality.

🏆 That’s how we win games.

My advice to anyone working in #SaaS:
👉 obsess over Sales + Marketing + CS as one system
👉 perception is built before the first call
👉 execution after the signature matters as much as the pitch

And as always, thanks to Tim Handorf and G2. 
Still one of the most underrated growth levers for international SaaS.

⚡ The real engine behind Crono is our #community.

Our current monthly marketing budget is… 𝘇𝗲𝗿𝗼 (yes, really).

☎️ And yet, just last week I spoke with managers from Italy, France and Spain who not only knew our #brand, they had already heard good things about us from other companies.

We’ve worked hard to build this, and now we want to amplify it even more.

A couple of months ago in Dublin, when I met Joran Hofman from Reditus, I immediately thought: this is exactly what we need right now.

💰 So here it is: $𝟮𝟱𝟬 for every Crono user who brings in a new client.

This is our way of saying thank you, to our community, to everyone who supports us every day, to everyone who chose #Crono for their sales team and continues to choose it day after day, month after month, year after year.

Starting today, you’ll find the #Reditus widget inside the platform to activate the 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗽𝗿𝗼𝗴𝗿𝗮𝗺.
 
⏰ We pushed it live at 8 AM… and we’re already seeing the first results come in!

What can I say: we truly have the best community we could have ever dreamed of. ⚡🐉

☕ Yesterday I was talking with a friend and we ended up betting €1 (the price of a coffee) on this question. Because the way you answer says a LOT about how you think about #outbound #sales.

So tell me:

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