Alex Roggero

• 10+ years of experience in B2B SaaS Sales & Marketing
• Speaker at 100+ international events
• Founder, Partner and CEO of Startups
• Extensive knowledge of the European B2B SaaS market
• Ambassador for 10+ international startups, events, and associations
• Novel writer, musician and art lover

CMO & Co-Founder

Alex Roggero️

I’m passionate about helping businesses grow, solving technical challenges, and building strong, lasting partnerships. With 18+ years of experience in technical sales and business development, I thrive at the intersection of strategy, innovation, and customer relationships—turning complex challenges into real business opportunities.

WHY WORK WITH ME?
🔹 𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗚𝗿𝗼𝘄 – Whether it's expanding into new markets, optimizing sales strategies, or strengthening key partnerships, I bring a structured yet adaptable approach to every challenge.
🔹 𝗔 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗘𝗱𝗴𝗲 – I understand high-value technical products inside and out and know how to position them for success, balancing engineering precision with sales strategy.
🔹 𝗣𝗲𝗼𝗽𝗹𝗲-𝗙𝗶𝗿𝘀𝘁, 𝗥𝗲𝘀𝘂𝗹𝘁𝘀-𝗗𝗿𝗶𝘃𝗲𝗻 – Sales is about more than just numbers—it’s about understanding people, solving real problems, and creating long-term value. I take pride in my ability to build trust, nurture relationships, and drive sustainable growth.
🔹 𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝘁 & 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗦𝗽𝗶𝗿𝗶𝘁 – As a former top athlete, I bring the same dedication, perseverance, and strategic mindset to business as I did to competition. Every challenge is an opportunity to improve, adapt, and win.

I believe that 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 comes down to 𝗮 𝗺𝗶𝘅 𝗼𝗳 𝗱𝗲𝗲𝗽 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲, 𝗮 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗳𝗶𝗿𝘀𝘁 𝗺𝗶𝗻𝗱𝘀𝗲𝘁, 𝗮𝗻𝗱 𝗮 𝗽𝗮𝘀𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. This is why...

…If you're looking for a trusted partner to help your business expand, optimize, and thrive, let’s connect and see where our collaboration can get us! 🚀
… Whether you’re in the industrial sector, business development, or simply share similar interests, let’s connect and exchange insights! 🚀

📍 Swiss-based | Fluent in English, Italian, German, Russian | MBA from ESCP Europe

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The Battle

Alex Roggero️

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