Alex Roggero

• 10+ years of experience in B2B SaaS Sales & Marketing
• Speaker at 100+ international events
• Founder, Partner and CEO of Startups
• Extensive knowledge of the European B2B SaaS market
• Ambassador for 10+ international startups, events, and associations
• Novel writer, musician and art lover

CMO & Co-Founder

Alex Roggero️

Modic

We at Modic believe the digital improves the people's lives.

The site is the center of your online presence, it must work - generate contacts, sales, information useful for your business, even offline - not just stand there like a decorative object.

Our job at Modic is to make this happen!

In Modic we mainly deal with:
- SEO
- marketing strategies and ads, especially Google Ads
- data analysis
- CRO
as well as digital product development. 

We do this with Pittini Group, Autogrill, Wolf System, Calligaris, Snaidero, Midj, Princi, Smartpricing, 620 Passi, Thermokey, PromoTurismoFVG.

CoFounder | Head of Tech

Fondazione ITS Alto Adriatico

Teacher of Web Analytics modules:
- GA4
- Google Tag Manager
- API Conversions and Server Side
- Data Reporting and Looker Studio

Teacher of Web Analytics

VISUP

At Visup we work with data in a proactive way!

My work consists in:
- build Angular apps from scratch, being able to decide its architecture, modules, components
- build API with Node + PostgreSQL on AWS Lambda (serverless)

Some works up to now:
- architected and built a management webapp for a big telco: Angular + integration with third party APIs, led the development team
- developed API for a platform of remote assistance for an international pharmaceutical company: Node + PostgreSQL on AWS Lambda + integration with tech partner's API
- developed API for a medical platform for an international healthcare company to replace the existing Elixir backend: Node + PostgreSQL on AWS Lambda
- implemented e2e tests for a medical platform for an international healthcare company: Angular + Protractor

Full Stack Developer

Self-Employed

What I'm doing as a DEVELOPER:
- Frontend and backend for web applications (Angular 6, NodeJs, AWS)
- Web App to solve issues with management of rooms and availability, custom quotes, year long plans, staff management and reporting (Angular 4, Symfony 3, Heroku)
- Configurator for a luxury refrigerator company to help potential clients choose between 500+ product variations (CodeIgniter)
- Hybrid App for event (Ionic2, Angular 2, Symfony 3, Heroku), Android App for home automation (Java)
- Website that led to +138% more contacts (+98% goal conversion rate) on core business activity, and +80% newsletter subscribers (+50% goal conversion rate) compared to previous version (WordPress, JS, CSS)
- System for an acting school to sell and manage courses and lessons using carnets (Joomla!)
- Website speed improvement, reduced page load time from ~ 6.5s to ~1.5s, applying best practices e.g. server and client caches, image optimizations, html and javascript / css files compression (WordPress, JS, CSS)
- Product configurator to be used on a 50” touchscreen (WordPress, JS, CSS)


What I'm doing as a CONSULTANT:
- Supported marketing of new landing pages with the analysis of user's queries and behaviors on page
- Analyzed results of multichannel marketing campaigns and found ways to improve both ads and landing pages, increasing conversions and conversion rate (+ 24% and +15% respectively)
- Analysis of client's tools for its accounting management. Provided an improved solution based on the current workflows and proposed options for future improvements and automations 
- Analysis of client's methods to manage rooms rents. Proposed a custom web solution to improve workflow and save hours of work every month.
- Company training about Google Analytics, Team Management (Trello / Jira)

Freelance Full Stack Web Developer and Digital Consultant

Usablenet

- Quick solutions to blocker live site issues, also on never-seen-before projects
- Implementation of analytics solutions, including a pilot implementation of Tealium
together with the Director of Technical Engineering, and related documentation
- Developers support to solve technical challenges, bugs of mobile browsers,
Javascript frameworks and clients’ code, providing solutions and mentorship

Senior Mobile Web Developer

- Leadership of the first outsourced team that built the awards winning Shop Lacoste mobile site
- Mentorship of developers on principles and limitations of developing for mobile, CSS / Javascript best practices and features of the Usablenet platform
- Reviews of project requirements to provide LOEs, timelines, technical feasibility and suggestions based on experience and known browser bugs and limitations
- Development of full M-Commerce websites following the progressive enhancement technique

Developers Leader and Mobile Web Developer

Hi, I am Davide, CoFounder of Modic! 👋

In Modic we mainly deal with:
- SEO
- marketing strategies and ads, especially Google Ads (we are a Google Partner agency!)
- data analysis
- CRO
as well as digital product development. 

We do this with Pittini Group, Autogrill, Wolf System, Calligaris, Snaidero, Midj, Princi, Smartpricing, 620 Passi, Thermokey, PromoTurismoFVG.

I work on two main activities:
1. Analysis and strategies for clients, especially in the more technology-related aspects: SEO Audit, data analysis, development and optimization of ecommerce and sites
2. Putting technology at the service of people: we create tools to always increase the quality of the services we offer.
- Clustering by meaning hundreds of thousands of multilingual queries? We've got it! Developed with Artificial Intelligence since 2021 (well before ChatGPT)
- Analyze the internal linking of a site to assess its quality? Check!
- Analyze thousands of multilingual and multi-market SERPs? It is the latest addition in our pool of SEO tools!

taplio

The Battle

Alex Roggero️

Davide Serafini

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