Alex Newmann

Transitioning founder-led sales teams into repeatable & scalable sales orgs | Growth & sales audits to identify gaps & bottlenecks | Sales Coach

Transitioning out of founder-led sales and into a scalable and repeatable sales team motion is tough. Have you tried to hire a VP of Sales and bet they could figure it out only to realize a costly mistake. Are you dealing with poor sales hires, missed revenue targets, no predictability and struggling to figure out how to make the transition?

Hi, Im Alex and here's how I help:

It starts with a sales assessment and diagnostic in your sales and GTM team and process. We dig into people, process, systems, enablement, strategy, hiring, and performance. We identify why the team is not selling, holes in your sales and marketing processes, and pinpoint what is stopping you from accelerating sales and building a high performing sales team.

These questions should be happening in your mind or I am the wrong person:
- I mis-hired multiple sellers and it is hurting growth
- I cannot transition out of founder led sales. The team is not generating enough business or new opportunities
- The VP of Sales I hired is not working out. Or, I fired my VP of Sales as the team was not selling
- My forecasts are inaccurate and consistently wrong. Im frustrated, the board is frustrated, what do I do?
- My revenue is peaking at $X million and I cannot break through it. Im not sure what else to do
- My sales process isn't working. The data is wrong. KPIs are needed, but something isnt't working right
- I need to generate more meetings and opportunities and what we have been doing isn't working

👉🏻  Learn more at: alexnewmann.com

When we're done together, you'll have:
- a metrics-driven sales process that is repeatable and easy for others to follow
- accurate revenue forecasting dashboards, reports and KPIs
- KPIs to measure business health, growth, and identify issues
- Messaging that has been tested and converts
- A prospecting motion that generates new customers
- Onboarding & training plan that decreases ramp time + gets new hires productive fast
- Sales leadership role hired, trained, and productive executing the playbook
- New Customers!!!
- A documented sales playbook that new & existing reps can follow and execute against

Outside of work, I'm an avid skier, martial artist, wakeboarder, reader, & traveler. 

50+ testimonials below 
DM me directly or book time on my website

Founder & CEO

We focus in 3 areas:
1. Transitioning out of founder led sales into a repeatable and scalable sales process with a team
2. Fix and identify gaps & process break downs that former CROs/VP of Sales missed during their time
3. Coach founders and sales leaders to accelerate sales through their people

What you'll gain:
1. Accurate revenue forecasting
2. Repeatable sales process
3. Metrics-driven sales approach
4. Training from prospecting to closed won + upsells
5. Sales leadership coaching system
6. Interview assistance for key sales hires & leadership
7. Aligned GTM teams focused on a single goal

Visit alexnewmann.com to learn more

DM me or use: https://calendly.com/alex-newmann/discuss-my-company to book time directly

ON24

Vice President Demand Generation

Panorama Education

Sr. Director of Demand Generation

Clari

Oversee global demand & pipeline generation.

Sr. Director of Growth Marketing

Lead a team of remarkable growth marketers to drive demand and pipeline via world-class marketing programming. Fostering an environment of a data-driven decision-making, autonomous creativity, no fear of failing, meticulous project management, and a bias for action.

Director of Growth Marketing

Centrify Corporation

Lead a digital marketing team, continuously exceeding MQL and SAL goals. Leverage integrated marketing cross-channel (including SEM, paid social, content syndication, webinars, email nurture, and website). Responsible for strategy and tactical execution around Account-based efforts, dedicated to growing revenue within Target Accounts.

Director of Demand and ABM

Owned ABM strategy (from plan & build to test & optimize), launching custom programs, including one-to-few and one-to-many, leveraging email, direct mail, and website personalization. 

Operationalized several ABM technologies across marketing and sales (intent-6sense and engagement-Engagio) resulting in better account segmentation, more strategic marketing spend and improved lead hand-off to Sales. 

Ensured program optimization across the Demand Gen team, including a/b testing, program analysis & recommendations. Ongoing program and data analysis to 1) identify gaps and provide actionable changes to demand gen strategies and tactics 2) share the demand gen narrative and findings with executive leadership and BoD.

Sr. Marketing Manager, ABM

Bill.com

Managed demand generation, across full funnel (webinars, nurture, and email marketing), including analyzing and refining programs to decrease CPL and lifetime value. Created advocacy channel for the company, including customer appreciation and referral programs.

Sr. Marketing Manager

Nimble Storage

Developed marketing strategies for the NA Central West territory to include an optimal mix of marketing channels, including events, email marketing, webinars, website, and social media. Drove lead generation efforts with a strong focus on hosted events (breakfast briefings, lunch-and-learns, happy hours), tradeshows, and local and regional usergroups.

Marketing Manager

Cogenra Solar

Ran all marketing channels (email, tradeshows, publications, co-marketing, social media, and webinars) to reach multi-family, education, healthcare, building and facility and assisted living prospects, meeting lead gen goals. Created speaking abstracts, award submissions and overall company messaging to prospects, channel partners, investors, and media.

Dealix Corporation

Managed lead generation efforts, using email, display on industry-specific social networking sites and tradeshows. Created customer retention and satisfaction programs to increase customer product, resulting in increasing upsells and cross-sells. Developed training materials, tools and resources and conducted sales team training to educate them on corporate marketing programs.

Responsible for determining business strategies and direction for new and used car products.  Created and managed a ‘dashboard’ of all active projects, which was eventually implemented into the project management tool kit. Defined and prioritized product and technical requirements balancing the needs of internal and external customers.

Product Manager

Sr. Director of Growth Marketing at Clari

I have been a marketing geek for the last 13 years and still love every day of it. As the Sr. Director of Growth Marketing at Panorama, I oversee demand and pipeline generation via inbound, account-based, and digital strategies. I view marketing as a perfect blend of art, science, psychology, and creative thinking, and I believe it to be an integral part of the revenue team.

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The Battle

Alex Newmann

Natasha Dolginsky

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