Influencer Marketing & Growth @ lempire (Taplio + lemlist) | Exploring how B2B influencers help SaaS companies drive growth

Alex Llull

I've worked with 200+ creators. Only about 10% get rebooked.

Here's what separates them from the rest:

→ They send a recap without being asked

Post links, key metrics, screenshots. All in one message.

Most creators post and disappear. The ones who make it easy for me to report back to my team go to the top of my list.

→ They offer a discount for round two

"Hey, if you want to lock in another collab, I'll do 15% off."

This might seem counterintuitive. But for creators building a business, consistent work beats one-off payments. And brands appreciate your commitment.

→ They reply within 24-48 hours

Many creators ghost after a collab ends. That's one of the fastest ways to get blacklisted.

Be communicative. And if you can't, just say so. That alone builds trust.

→ They pitch before I do

"Want to turn this into a series?" or "I have an idea for a follow-up."

Brands value proactivity. It shows you're invested beyond just the current project.

→ They're honest when things underperform

One creator told me: "Hey, this one flopped. Here's why I think it happened, and here's what I'd do differently."

That message made me want to work with them more, not less.

Most creators don't do any of this. Which is exactly why you should.

Partnerships @ Perspective | Building B2B creator, influencer and partner programs that drive revenue

→ Found a creator on our niche
→ Paid for one sponsored video (flat fee)
→ Offered affiliate commission on top (he didn't ask for it)
→ Video did really well, signups came in
→ A few converted to paid customers
→ He started seeing passive income hit his account

Then, without us reaching out for a new one, he made 3 more videos about Perspective.

On his own, with no ask, brief or second payment from our side.

Why? Two things:

- He loved the tool and thought it was valuable for his audience
- He saw the potential to own this niche before others did (smart creator)

Once I noticed he was doing that, I reached out. Now we're plotting how to 10x his impact together.

Here's the thing most brands get wrong:

They pay a flat fee. Creator posts. Done. Transaction over.

But flat fee only pays for their time. It doesn't keep them around.

That's why we always offer affiliate compensation on top, even when creators don't ask for it.

Yes, the affiliate cuts into margins on video one. But it almost guarantees videos 2, 3, 4 without extra spend.

It's a retention strategy (if you have a good product).

How do you structure your creator deals? 🤝

Founder - SARAL | The Influencer Operating System for Ecommerce

Make no mistake about it.

Influencer marketing is the next big thing. In fact, it's already here. Most of the DTC world just needs to catch up to the right ways of executing 😉

If you don’t have big names talking about you, loving you, and recommending you, you’re missing out on millions of dollars of revenue that could be yours 💸
Imagine letting that much money go down the drain because there isn't a simple enough way for you to capture it. 

When you consider that just one tag, one mention, or one recommendation could result in tens of thousands in sales, you owe it to yourself to try SARAL: The Best Influencer Marketing Tool on the Planet right now 🔥
 
🤔 What makes it the best?

Because it makes influencer marketing as simple as 1-2-3.

With a few clicks of a mouse, you’ll be able to:

1️⃣ Identify top influencers in your niche
2️⃣ Connect with them and build a relationship
3️⃣ Monetize you relationships 

And not just with one or two influencers but hundreds. Imagine 100 influencers promoting your brand on socials week on week. It brings in crazy $$$. 

That’s why you’re going to absolutely love Saral and the money it will make you 💰

Here's the best part: 

It brings in eyeballs and sales without you spending a dime on Facebook ads.

Don’t take my word for it, here’s what our users say:

💬 "This is insane. you are literally replacing a whole team of people with these features"

💬 "Holy shit just watched your demo – your product is absolutely revolutionary."

💬 "Love how organized the app is. It looks SO clean. I think the Drip part is key, glad you have that in there. Especially with the templates"

As my thanks for giving us a try, you’ll receive a FREE copy of my Quick Start Guide to Influencer Marketing, that will take your brand from nobody to superstar in no time 🌟 

Remember, it's as simple as 1-2-3 after you read the guide and you're all set  🚀

Get them talking about you NOW! 

Try here: https://www.getsaral.com

Yash Chavan

I saw this infographic in a tweet by Neil Patel and it got me thinking…

Brands spend nearly 20x more on marketing channels with higher CAC and lower ROI.

That’s because the confidence in channels that actually perform better (like influencers) is low due to traditional measurement systems and poor “CFO justifiability”.

It’s easy to show how you spent $5000 on google ads and how it made you $8000. That’s super finance-friendly.

It’s hard to prove how 35 instagram posts from last week influenced a spike in retail sales this weekend. 

Brands just can't explain it to their CFO on a Friday dashboard.

We spoke to experts in the field of marketing measurement and wrote a book with what we learned. Thanks for contributing, Dan & Sasha! 

It’s THE best read in the game if you want to walk into a leadership meeting and come out with more budget for your influencer program.

If you’re an influencer marketer or marketing leader who “just knows” influencer marketing works but finds it hard to justify... comment “CFO” and I’ll send you a copy of the book 😉

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The Battle

Alex Llull

Yash Chavan

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