Influencer Marketing & Growth @ lempire (Taplio + lemlist) | Exploring how B2B influencers help SaaS companies drive growth

Alex Llull

I've worked with 200+ creators. Only about 10% get rebooked.

Here's what separates them from the rest:

→ They send a recap without being asked

Post links, key metrics, screenshots. All in one message.

Most creators post and disappear. The ones who make it easy for me to report back to my team go to the top of my list.

→ They offer a discount for round two

"Hey, if you want to lock in another collab, I'll do 15% off."

This might seem counterintuitive. But for creators building a business, consistent work beats one-off payments. And brands appreciate your commitment.

→ They reply within 24-48 hours

Many creators ghost after a collab ends. That's one of the fastest ways to get blacklisted.

Be communicative. And if you can't, just say so. That alone builds trust.

→ They pitch before I do

"Want to turn this into a series?" or "I have an idea for a follow-up."

Brands value proactivity. It shows you're invested beyond just the current project.

→ They're honest when things underperform

One creator told me: "Hey, this one flopped. Here's why I think it happened, and here's what I'd do differently."

That message made me want to work with them more, not less.

Most creators don't do any of this. Which is exactly why you should.

Partnerships @ Perspective | Building B2B creator, influencer and partner programs that drive revenue

→ Found a creator on our niche
→ Paid for one sponsored video (flat fee)
→ Offered affiliate commission on top (he didn't ask for it)
→ Video did really well, signups came in
→ A few converted to paid customers
→ He started seeing passive income hit his account

Then, without us reaching out for a new one, he made 3 more videos about Perspective.

On his own, with no ask, brief or second payment from our side.

Why? Two things:

- He loved the tool and thought it was valuable for his audience
- He saw the potential to own this niche before others did (smart creator)

Once I noticed he was doing that, I reached out. Now we're plotting how to 10x his impact together.

Here's the thing most brands get wrong:

They pay a flat fee. Creator posts. Done. Transaction over.

But flat fee only pays for their time. It doesn't keep them around.

That's why we always offer affiliate compensation on top, even when creators don't ask for it.

Yes, the affiliate cuts into margins on video one. But it almost guarantees videos 2, 3, 4 without extra spend.

It's a retention strategy (if you have a good product).

How do you structure your creator deals? 🤝

Founder & Head of Rewards at RewardBig | Innovating Rewards for Better Engagement

🚀 E-Commerce Professional with extensive experience in Buying & Sourcing. Passionate about innovation and relationship-building.

✨ Current Role: Leading the way at RewardBig, where we optimize redemption catalogs for loyalty platforms. We offer a diverse array of rewards from top brands, supported by robust catalog and delivery APIs.

🌟 Key Achievements:
•	Optimized redemption catalogs for leading loyalty platforms.
•	Established strong relationships with top-tier brands.
•	Implemented efficient last-mile delivery solutions, ensuring exceptional customer satisfaction.
	
🌐 Interests: E-commerce trends, loyalty programs, supply chain optimization, and building strong partnerships.

Connect with me to explore opportunities and discuss industry insights!

Pankaj Chahal

A few months ago, we faced a challenge.

Our rewards operations were growing faster than ever, but our warehouse wasn’t keeping pace. 

Shipments piled up. Clients wanted faster delivery. And we realised, if we wanted to scale, we needed a space that could match our ambition.

So we built one.

📍 Right in the heart of Gurgaon
📐 38,500 sq. ft. total plot
🏢 11,000 sq. ft. built-up warehouse
📦 10,000 shipments/day capacity

But this isn’t just a warehouse. It’s a machine built for speed and precision. 

Next-day deliveries across NCR, nearby regions, and major metros are now a reality. Banks, fintechs, loyalty platforms, and enterprise clients, your rewards reach your customers faster than ever.

Every detail was intentional:

✔ Dedicated commercial and personal vehicle parking
✔ Streamlined inventory and dispatch zones
✔ Scalable operations ready for future growth

Seeing it come alive today is incredible. Not just because of the infrastructure, but because of the team who made this dream a reality.

As the rewards ecosystem grows rapidly, strength behind the scenes becomes the real differentiator. And now, ours is unstoppable.

Here’s to faster deliveries, stronger operations, and the next phase of growth.

Onwards & upwards 🚀

RewardBig Loyalty Solutions Pvt Ltd

taplio

The Battle

Alex Llull

Pankaj Chahal

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taplio

The Battle

Alex Llull

Pankaj Chahal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Llull's LinkedIn Performance

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