Influencer Marketing & Growth @ lempire (Taplio + lemlist) | Exploring how B2B influencers help SaaS companies drive growth

Alex Llull

I've worked with 200+ creators. Only about 10% get rebooked.

Here's what separates them from the rest:

→ They send a recap without being asked

Post links, key metrics, screenshots. All in one message.

Most creators post and disappear. The ones who make it easy for me to report back to my team go to the top of my list.

→ They offer a discount for round two

"Hey, if you want to lock in another collab, I'll do 15% off."

This might seem counterintuitive. But for creators building a business, consistent work beats one-off payments. And brands appreciate your commitment.

→ They reply within 24-48 hours

Many creators ghost after a collab ends. That's one of the fastest ways to get blacklisted.

Be communicative. And if you can't, just say so. That alone builds trust.

→ They pitch before I do

"Want to turn this into a series?" or "I have an idea for a follow-up."

Brands value proactivity. It shows you're invested beyond just the current project.

→ They're honest when things underperform

One creator told me: "Hey, this one flopped. Here's why I think it happened, and here's what I'd do differently."

That message made me want to work with them more, not less.

Most creators don't do any of this. Which is exactly why you should.

Partnerships @ Perspective | Building B2B creator, influencer and partner programs that drive revenue

→ Found a creator on our niche
→ Paid for one sponsored video (flat fee)
→ Offered affiliate commission on top (he didn't ask for it)
→ Video did really well, signups came in
→ A few converted to paid customers
→ He started seeing passive income hit his account

Then, without us reaching out for a new one, he made 3 more videos about Perspective.

On his own, with no ask, brief or second payment from our side.

Why? Two things:

- He loved the tool and thought it was valuable for his audience
- He saw the potential to own this niche before others did (smart creator)

Once I noticed he was doing that, I reached out. Now we're plotting how to 10x his impact together.

Here's the thing most brands get wrong:

They pay a flat fee. Creator posts. Done. Transaction over.

But flat fee only pays for their time. It doesn't keep them around.

That's why we always offer affiliate compensation on top, even when creators don't ask for it.

Yes, the affiliate cuts into margins on video one. But it almost guarantees videos 2, 3, 4 without extra spend.

It's a retention strategy (if you have a good product).

How do you structure your creator deals? 🤝

Lindsay Rosenthal

Founder | Creator | Strategist | Building AI, Leaders, & Ideas That Move Markets

For sponsorships + booking + speaking: hello@cred.marketing
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I build AI, leaders, products, and ideas that move markets.

As a founder, creator, and strategist, I’ve taken products from concept to market, scaled sales engines, built teams, and created campaigns that drive both revenue and cultural relevance. Deeply integrating AI in every step of the way. 

My experience spans SaaS, AI, B2B, and beyond, working alongside the companies and executives shaping tomorrow’s most important industries. (Would love to work with yours!)

I operate where innovation meets execution. 
Blending the reach of a creator, the precision of a strategist, and the perspective of an AI founder who has built and scaled from the ground up. 

The result: content, campaigns, AI, and go-to-market strategies that cut through the noise and position brands at the forefront of their markets.

Founder

1 month of content in 1 hour

my top B2B pick that’s killing the content game:

(and how you can follow their lead!)

ClickUp generates 100m+ views a month.

here’s their secret:
they operate like a media company.
not just a SaaS brand.

1. more accounts, more feed real estate

they run multiple personalities: humor, productivity, culture.
this means you see them multiple times in one scroll.

2. employees are key distribution

folks killing it like Zeb Evans, Chris Cunningham, Gaurav Agarwal, Kyle Coleman, Gregory Swan, Matt Bauman.
high value, personal, behind the scenes content.

3. speed 

around 10 vids / week.
iphone setups. minimal editing.

they also test constantly:
winners get remixed.
competitor formats get adapted.
trends get used fast.
wild ideas get tried.

high volume = fast feedback

4. platform native execution

Tiktok for humor.
Insta for skits and culture.
LinkedIn for thought leadership.
long form for depth.

they are experts on each platform’s unique vibe.

5. media company mindset

they hire actors and creatives.
they run writers’ rooms.
employees are empowered to post.

the goal is attention first, product second.

the result:
- organic reach
- low CAC
- memorable brand
- resilience to algorithm shifts

job well done to the entire ClickUp team!!

How ClickUp generates +100M views per month

good ideas don’t get you results. 

a clean system does.

every B2B creator campaign starts with a great spark.
but without the right setup, it’s all chaos and stress.

I see it all the time with the 50+ brands I work with:
Big plans for a killer campaign
But then 10+ tools, 100 emails, and no clue what actually went live and how it impacted the overall campaign / goals

brands make this way harder than it needs to be.
creators get lost in the shuffle.
tracking results feels actually impossible sometimes.

that’s why we built Synnc.

so you can actually run campaigns start to finish
without drowning in spreadsheets or losing your mind in the process.

taplio

The Battle

Alex Llull

Lindsay Rosenthal

Followers

Posts

Engagements

Likes

Performance ScoreAlex Llull's LinkedIn Performance

Performance ScoreLindsay Rosenthal's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Alex Llull

Lindsay Rosenthal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Llull's LinkedIn Performance

Performance ScoreLindsay Rosenthal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAlex Llull's LinkedIn Performance