Alex Kudelka

OutDo

Founder

Glassfy

Glassfy's SDK and Tools enable you to easily build and manage in-app purchases, create paywalls, and trigger monetization events from user behaviors maximizing revenue from apps.

Co-Founder & CRO

Bitrise

Continuous integration and delivery built for mobile: Automate iOS and Android builds, testing and deployment from your first install to the one millionth.

Vice President of Sales

Doodle AG

Vice president of Revenue 

Algolia

Director of Global Business Development

VirtualWorks

Regional Sales Manager

RunMobile

Business Development Manager

BeeSocial

BeeSocial is a multi-platform "Living" Social Network. We utilise a combination of interested (likes and dislikes) from multiple users social resources to create a recommendation engine for events/activities for the user to enjoy! 

Have no idea what to do this Friday night? Our logic matches from a specific user for example... "Like = Thai food" + "Dislikes = Midtown Atlanta" + "Favorite = Red curry", along with custom logic like coupons available to recommend the best matches for you!

Corus360

Sales And Marketing Associate

I’ve spent over a decade helping SaaS companies go from $0 to $20M+ in ARR — first as an early employee at places like Algolia and Bitrise, and now as Co-Founder at OutDo.

Today, I help solopreneurs become true founders — giving them the strategy, structure, and support to scale their business past the $1M mark and beyond without burning out on endless tactics and lack of a pathway to get there. 

We’ve helped dozens of solopreneurs build a predictable market engine that generates leads and revenue every month - while they get to focus on what they do well - their craft. 

If you’re stuck in the “more content, more calls, more tactics” loop or simply just "stuck"... reach out.

Also, one day I received feedback from a cheeky person to say in my profile that I live part-time in the UK so that I am more genuine. So here it is! :)

~4 months to validate a client's low, mid, and high ticket business model. Their services range from ~$50 to ~$3k/month. Here is how to think about it: 

I like posting about earlier-stage clients because it is really just an insane vibe, helping these founders build a scalable business model. More personal. More fun. 

First: 

Decide what kind of business you want to create. If you are massively influenced, motivated, and empowered by large group coaching - do it. That isn't for everyone. 

This clients priorities were:
- A large predictable newsletter base (to build brand equity and value)
- A scalable low-ticket offer that helps weed out freebie buyers and also subsidizes paid ad spend
- A scalable mid-ticket offer that provides immense value and is easy to upgrade to from low-ticket 
- A high-ticket offer for the fun projects he enjoys, working with a few key clients per month 

Second: Who buys what?

Well. You needed to have decided your ICP and Positioning first to get all of these inputs to validate at least the direction. So here, we have directional validation. Then you refine. For example: Ensure you know what offer you are serving to who. 

If your offers are built for fundamentally different ICP's, you're doing it wrong. They should be split up by either A) maturity level or B) trust building. 

In this case, it's mostly for maturity. His ICP is either very early stage founders who do not have a high-ticket budget but desperate need (like high-ticket). On the other end there are established founders years in with teams scaling global brands who need their services (same problem as low ticket.) For those who do not fit high-ticket (90% of your market) you give them a low-risk way to see value (~$25-100) and then a no-brainer mid-ticket to help them take that project over the line ($500-1,000 for a 4-hour workshop, for example.) 

Third: Predicability 

The low and mid-ticket should be entirely supported by a mostly hands-off funnel powered by ads and a strong downstream motion with email marketing. In this case, we have a powerful 3.5% CTR/15% Purchase rate on the low-ticket page and a $2-5/subscriber newsletter campaign to fill the newsletter with future ICP buyers. 

This isn't the cheapest route to go because it involves paying, and for owners who have a very small audience, but it helps you crack your model in <6 months instead of what takes some people... years.

Founders who try to get out of their business too early, tend to fail. Founders who stay involved and lead (employees or even outsourced teams), win. 

It’s a trend I’ve seen in OutDo but also in general. Previously in software it was the same. 

You’d see founders check-out after Series A or B after hiring “key executives” but realized later on that at the end of the day it’s still their business - their mission. 

The founders who decided to manage themselves out or delegate too much and put all that responsibility on their teams or hired vendors simply lost touch and then blame their team. When in reality… that was your one main job as a founder. 

It’s a fine line, delegation vs managed out.

Would you pay ~$125/meeting to speak to your ideal client who's in the consideration or buying stage? It's possible. Here is a quick walkthrough: 

It is what the right targeting, value prop, and budget can produce for high-ticket sales. 

Don't get me wrong. Great content will forever and always be the long-term insurance for building a powerful coaching, advisory, consulting, or even software brand. (Software is doing this every day with founders and execs leaning more into content.)

This is a live campaign I wrote about a few months ago. When we started testing LinkedIn ads for coaching and consulting, founders were looking to have predictability in the pipeline for their high-ticket 1:1 and b2b deals.

We started testing, and the results have stayed fairly consistent with the key learnings being:
- Hook, Trust, and Value: If you have an undeniable hook, explain the value of your knowledge and build trust with messaging that proves your skillset - you will get opportunities. Often clients struggle with knowing their own value, sometimes we can help with that, but sometimes they're disconnected to the reality of the true impact of their offering, and that can make this part very hard and "noisy" - thus - low outcomes. 

- Audience: Start broad enough, we sometimes go >100k in an audience size to learn, especially in the early days, and eventually get this down below 50k. And well, at the end of the day, LinkedIn allows you to go 5x further down targeting than Meta. Company size, geography, role, etc. Unlike Meta. 

- Budget: It isn't for the shy. You need to be willing to spend $100+ per day to truly see valuable results and be ready to risk waiting for $2-3k in spend to start seeing a measurable outcome. 

If you have those, you will surely have a high chance of repeatable $100-200 meetings, and with a win rate of 33% and an ACV of $5k+, it makes it tempting not to try. 

DM me if anyone has questions or would like to see a campaign in action.

Recently started coaching Simon and he’s a reminder of the rewarding experience when you work with people who deeply care about building something meaningful but competing with an artificial clock. 

He and his businesses are proof of his great balance between tactical thinking, vision, and growth mindset. 

For my UK founders out there drowning in bottlenecks and broken shstems - you know we’re to go!

End of November means it's monthnotes time for me. It's a bumper one this month as I seem to have crammed in a lot. Honourable mentions and thanks this month to Alex Kudelka Sarah Harris (MBACP) Tim Deeson Jachim Gobien Enya Lynch.

It’s a wet November day and once again I’m sitting down to reflect on the month. I realise I say this most months, but once again it feels like it’s b

Open article: Monthnotes - November 2025 by Simon Wakeman • 5 min read

Big Growth Group

At Big Growth Group we fix ops and delivery inefficiencies for $1-10M agencies so they can increase profit and create founder leverage. 

Install the infrastructure to scale delivery, remove founder-dependency, and run a financially healthy agency.

What’s the outcome? Profit recovery, higher EBITA, and an agency that’s finally scalable, valuable, and sellable.

Co-Founder, CEO

Big Growth Show

Big Growth is the no-BS podcast for digital service founders who want real strategies for scaling without the fluff. Hosted by industry insiders, we challenge conventional wisdom on agency growth, operations and mindset. No cookie-cutter advice, no hype... Just bold, polarising insights to help agency, consultancy and b2b service owners break through the $1M mark and beyond. Get ready for raw, unfiltered conversations that question everything from work-life balance to the obsession with scalability. If you're tired of the usual advice, Big Growth is the podcast that speaks your language.

Co Host

Riu Media

Unlike most agencies or consultants, we focus on a holistic approach to scaling startups.

Think of it as having a full-stack growth team in your business. You get a healthy combination of growth marketing, paid media and data analytics injected into your company DNA.

We specialise in:

- a data-driven approach to customer acquisition 
- customer acquisition strategy development and implementation
- paid media campaigns development and management (Facebook, TikTok, YouTube, Google Ads)
- ad creatives production (Ad optimised content, creatives assets, UGCs and influencer content)

The growth agency is led by Romans Ivanovs and supported by a team located in Europe and with our base located in Cambridge, UK.

Founder, Head of Growth

Romans Ivanovs Consulting

At 24, while working as a barista at Imperial College, my manager paid me to coach her.

As a result, she was offered a senior position at another company. And I left to pursue coaching full-time.

One year later, some of my clients included:

* A serial FinTech entrepreneur
* CTO of A-series startup
* A serial 8-fig eCommerce entrepreneur
* A school teacher turned standup comedian
* HNWI (25 years older than me)
* Award-winning web-design agency owner

Most people didn't understand what I was doing. Others questioned how can someone be a personal coach at that age.

I did what I believed in. And it worked. I've successfully overcome my fears and insecurities, spoken at 70+ events, and worked with incredible individuals from all over the world.

This led me to launch other ventures in the coaching and agency industries.

Founder Coach

The Leadership Network®

Identified and liaised with senior executives of Fortune 500 companies that could add value to premium level masterclasses conducted around the world in the areas of Lean Manufacturing, Innovation Management, Supply Chain Management and Creative Leadership – eg: Tesla, Nestle, Roche, Lego, Toyota

• Without previous experience in direct sales, I brought £100,000 in revenue over the period of eleven months

• In my seventh month, I negotiated and closed a new deal worth £20,000 with a C-level executive

• Established new relationships with global clients like UTC Aerospace Systems, Novartis, Camso

Lead Consultant | Liaised with Fortune 500

The Institute of Directors

Member

Co-Founder @ Big Growth Group | Helping B2B leaders build content-led Growth Engines.

You’ve built a strong $1-10M digital agency (most likely in eCom).


The team is in place and revenue is growing. But under the surface, things are starting to feel, let's say somewhat heavier.

Delivery is getting bloated, margins are tighter than they should be and projects take too many people, too many steps, and too much time.

“The big problem”

The problem isn’t bad people or even bad processes. It’s an agency business that was never re-architected after $1M.

The business was built for growth, not efficient scale. Ops grew reactively, not strategically. The business has grown but leadership hasn’t levelled up to match it.

How we fix it:

We fix ops and delivery inefficiencies to unlock $1M+/year in profit and turn your agency into a scalable asset.

Real results our clients see:

- $250k-1M+/year in recovered margin over 12+ months
- 20–40% reduction in over-servicing
- Teams that deliver without founder input
- Increased EBITA
- A delivery model that’s scalable, repeatable, and exit-ready

Who we work with

Agency founders doing $1–10M in revenue who want to:
- Scale cleanly
- Fix profit leaks
- Step out of ops
- Or prep for a future exit

If that’s you, we should talk.

Book a diagnostic call

We’ll show you where you’re leaking time and margin—and how to get it back:
https://calendar.app.google/cB9XPCeTfr1zyydH6

Romans Ivanovs

He's responsible for 200% growth YoY inside multiple agencies. Currently a Chief Commercial Officer and Board Director at Embryo.

James Guérin is on the Big Growth Show. 

This is THE FIRST time we’ve properly gone deep on the commercial side of agency leadership.

And trust me, James delivers the blueprint.

🎙️We unpack:

- A must-do shift moving from founder-led to team-led sales
- Weekly non-negotiables for outbound & relationship building
- The 80/20 psychology rule of commercial success
- What it really takes to win large clients
- Red flags in pitch decks and sales process

If you’re an agency founder, revenue leader, or thinking “how to grow?” - this episode is a must.

THE FULL EPISODE is in the comments.

You built a £500k-£5M/y agency business. We make it run without you.

I’ve heard a few retention agency owners grumble that Common Thread Collective has been poaching their strategists.

Honestly? Of course they are.

CTC has figured out the same thing we all know but rarely say out loud... smaller agencies are the training ground. They wait for you to develop young talent, sharpen their thinking, and expose them to the real chaos of hands-on delivery… then they swoop.

[After 🧲 Wiehan Britz commented on this post that I was assuming CTC’s mindset a bit too literally, it made me clarify something: I’m not suggesting big agencies sit there thinking, “Smaller shops are our training grounds so let’s raid them.” It’s not that calculated. The pattern I’m pointing at is more so the industry reality.]

And yes, bigger salary is one lever but it’s not the only one, and it’s definitely not always the strongest.

So you shouldn't try to outbid a bigger shop. What you should do is to think strategically.

For example your advantage COULD BE everything they can’t offer:

a place where hungry people can actually move fast
a place where ideas get implemented, not presented to a board
a place where experimentation isn’t a quarterly “initiative”
a place where they can see their fingerprints on the growth of the agency
a place where they’re not drowned in two layers of management just to suggest a new workflow

Big agencies look glamorous from the outside… until you’re inside one.

So remind your team of the truth: they’re not “waiting” for an opportunity. They’re already in the environment where they can grow the fastest.
Keep giving them ownership. Keep giving them scary problems. Keep letting them innovate.

The game isn’t retention through fear.

The game is retention through agency.

Work with winners. They’ll win with you or without you... you’re just the accelerant.

You can’t create a winner out of someone who doesn’t want to win. 

You can give a "losing" founder all the frameworks, dashboards, systems, playbooks in the freaking world... they’ll still find a way to choke it. They’ll second-guess, drag their feet, overthink, get distracted, or look for someone to blame.

So

Work with winners.
They’ll win with you or without you.

With you, they just win sooner, bigger and with fewer scars.

Two identical scopes can have wildly different operational costs in an eCommerce agency.

Slack-heavy clients, needy founders, constant “just one thing” requests… that’s where agencies bleed.

So let’s just call it out:

Client behaviour is part of the scope.

(And eCom retention agencies know the pain very well: tech stack chaos, multi-store setups, legacy systems... all of this quietly inflates the real cost of delivery.)

That's your Internal Complexity Fee.

If you don’t price for it, you eat it.

But if f you see large swings even after applying ICF, it means:

the fee isn’t high enough,
or the team isn’t following a consistent delivery system,
or the client isn’t managed tightly enough.

Same deliverables ≠ same workload.

Complexity, behaviour, and tech debt create real variance... so bake it into your pricing model, or your margins will keep leaking.

An award-winning agency owner and former client of ours is looking to invest in an emerging agency.

I’ve personally watched him build a web design and development agency from zero into a leading player in the UK.

He’s operated across sectors like Formula 1, TV, Hotel & Leisure, Ecommerce, Fitness, and national Franchise networks, so he understands how to win and grow clients in demanding environments.

He’s specifically looking for an early-stage agency

- Doing around £100k–£250k in annual revenue.
- Already proven it can win client
- But is still at the stage where the right strategy and the right capital can unlock real  scale

Feel free to comment/DM for an intro.

End of the week. Perfect time to fix problems by… delegating them to you business partner...

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Alex Kudelka

Romans Ivanovs

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The Battle

Alex Kudelka

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Kudelka's LinkedIn Performance

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