Alex Kudelka

OutDo

Founder

Glassfy

Glassfy's SDK and Tools enable you to easily build and manage in-app purchases, create paywalls, and trigger monetization events from user behaviors maximizing revenue from apps.

Co-Founder & CRO

Bitrise

Continuous integration and delivery built for mobile: Automate iOS and Android builds, testing and deployment from your first install to the one millionth.

Vice President of Sales

Doodle AG

Vice president of Revenue 

Algolia

Director of Global Business Development

VirtualWorks

Regional Sales Manager

RunMobile

Business Development Manager

BeeSocial

BeeSocial is a multi-platform "Living" Social Network. We utilise a combination of interested (likes and dislikes) from multiple users social resources to create a recommendation engine for events/activities for the user to enjoy! 

Have no idea what to do this Friday night? Our logic matches from a specific user for example... "Like = Thai food" + "Dislikes = Midtown Atlanta" + "Favorite = Red curry", along with custom logic like coupons available to recommend the best matches for you!

Corus360

Sales And Marketing Associate

I’ve spent over a decade helping SaaS companies go from $0 to $20M+ in ARR — first as an early employee at places like Algolia and Bitrise, and now as Co-Founder at OutDo.

Today, I help solopreneurs become true founders — giving them the strategy, structure, and support to scale their business past the $1M mark and beyond without burning out on endless tactics and lack of a pathway to get there. 

We’ve helped dozens of solopreneurs build a predictable market engine that generates leads and revenue every month - while they get to focus on what they do well - their craft. 

If you’re stuck in the “more content, more calls, more tactics” loop or simply just "stuck"... reach out.

Also, one day I received feedback from a cheeky person to say in my profile that I live part-time in the UK so that I am more genuine. So here it is! :)

~4 months to validate a client's low, mid, and high ticket business model. Their services range from ~$50 to ~$3k/month. Here is how to think about it: 

I like posting about earlier-stage clients because it is really just an insane vibe, helping these founders build a scalable business model. More personal. More fun. 

First: 

Decide what kind of business you want to create. If you are massively influenced, motivated, and empowered by large group coaching - do it. That isn't for everyone. 

This clients priorities were:
- A large predictable newsletter base (to build brand equity and value)
- A scalable low-ticket offer that helps weed out freebie buyers and also subsidizes paid ad spend
- A scalable mid-ticket offer that provides immense value and is easy to upgrade to from low-ticket 
- A high-ticket offer for the fun projects he enjoys, working with a few key clients per month 

Second: Who buys what?

Well. You needed to have decided your ICP and Positioning first to get all of these inputs to validate at least the direction. So here, we have directional validation. Then you refine. For example: Ensure you know what offer you are serving to who. 

If your offers are built for fundamentally different ICP's, you're doing it wrong. They should be split up by either A) maturity level or B) trust building. 

In this case, it's mostly for maturity. His ICP is either very early stage founders who do not have a high-ticket budget but desperate need (like high-ticket). On the other end there are established founders years in with teams scaling global brands who need their services (same problem as low ticket.) For those who do not fit high-ticket (90% of your market) you give them a low-risk way to see value (~$25-100) and then a no-brainer mid-ticket to help them take that project over the line ($500-1,000 for a 4-hour workshop, for example.) 

Third: Predicability 

The low and mid-ticket should be entirely supported by a mostly hands-off funnel powered by ads and a strong downstream motion with email marketing. In this case, we have a powerful 3.5% CTR/15% Purchase rate on the low-ticket page and a $2-5/subscriber newsletter campaign to fill the newsletter with future ICP buyers. 

This isn't the cheapest route to go because it involves paying, and for owners who have a very small audience, but it helps you crack your model in <6 months instead of what takes some people... years.

Founders who try to get out of their business too early, tend to fail. Founders who stay involved and lead (employees or even outsourced teams), win. 

It’s a trend I’ve seen in OutDo but also in general. Previously in software it was the same. 

You’d see founders check-out after Series A or B after hiring “key executives” but realized later on that at the end of the day it’s still their business - their mission. 

The founders who decided to manage themselves out or delegate too much and put all that responsibility on their teams or hired vendors simply lost touch and then blame their team. When in reality… that was your one main job as a founder. 

It’s a fine line, delegation vs managed out.

Would you pay ~$125/meeting to speak to your ideal client who's in the consideration or buying stage? It's possible. Here is a quick walkthrough: 

It is what the right targeting, value prop, and budget can produce for high-ticket sales. 

Don't get me wrong. Great content will forever and always be the long-term insurance for building a powerful coaching, advisory, consulting, or even software brand. (Software is doing this every day with founders and execs leaning more into content.)

This is a live campaign I wrote about a few months ago. When we started testing LinkedIn ads for coaching and consulting, founders were looking to have predictability in the pipeline for their high-ticket 1:1 and b2b deals.

We started testing, and the results have stayed fairly consistent with the key learnings being:
- Hook, Trust, and Value: If you have an undeniable hook, explain the value of your knowledge and build trust with messaging that proves your skillset - you will get opportunities. Often clients struggle with knowing their own value, sometimes we can help with that, but sometimes they're disconnected to the reality of the true impact of their offering, and that can make this part very hard and "noisy" - thus - low outcomes. 

- Audience: Start broad enough, we sometimes go >100k in an audience size to learn, especially in the early days, and eventually get this down below 50k. And well, at the end of the day, LinkedIn allows you to go 5x further down targeting than Meta. Company size, geography, role, etc. Unlike Meta. 

- Budget: It isn't for the shy. You need to be willing to spend $100+ per day to truly see valuable results and be ready to risk waiting for $2-3k in spend to start seeing a measurable outcome. 

If you have those, you will surely have a high chance of repeatable $100-200 meetings, and with a win rate of 33% and an ACV of $5k+, it makes it tempting not to try. 

DM me if anyone has questions or would like to see a campaign in action.

Recently started coaching Simon and he’s a reminder of the rewarding experience when you work with people who deeply care about building something meaningful but competing with an artificial clock. 

He and his businesses are proof of his great balance between tactical thinking, vision, and growth mindset. 

For my UK founders out there drowning in bottlenecks and broken shstems - you know we’re to go!

End of November means it's monthnotes time for me. It's a bumper one this month as I seem to have crammed in a lot. Honourable mentions and thanks this month to Alex Kudelka Sarah Harris (MBACP) Tim Deeson Jachim Gobien Enya Lynch.

It’s a wet November day and once again I’m sitting down to reflect on the month. I realise I say this most months, but once again it feels like it’s b

Open article: Monthnotes - November 2025 by Simon Wakeman • 5 min read

Infront

Infront is a fintech company. It is one of Europe's leading WealthTech (market data and software) providers.
In this Marketing Operations strategic leadership role I am in charge of GTM systems and marketing automation.
I work closely with different departments, cross team and cross functions.
- Marketing Operations management: strategy planning, building processes and templates to improve operational excellence and efficiency. Marketing automation, Tech tool stack management.
- Data management: improving data hygiene and data quality.
- Lead scoring and lead management processes. 
- Campaign management.
- Project management.

Marketing Automation Leader

University of the People

University of the people is a non profit American online university. 
Reporting to the VP of growth, this is a strategic leadership role aimed at improving processes, operational excellence, increasing enrollments and applicants satisfaction.
Responsibilities include:
- Maximizing operational excellence and team performance.
- Building and improving policies and processes. 
- Developing reports to monitor success
- Developing and improving procedures to improve efficiency.
- Maintain a deep understanding of each step of the funnel to create and optimize marketing campaigns based on journey segmentation, country, program, and personalization.
- Project Management.
- Work cross-functionally with the MOPs, Social, Partner, Executive, Brand and Academic teams.
- Managing new marketing initiatives, communications, events, and activities to drive enrollments.

Senior Enablement / Enrollment Marketing Manager

This is a strategic leadership role, driving the company marketing efforts, optimizing & scaling operations & enhancing efficiency.
- Marketing & strategy planning: Developing & executing marketing strategies with Marketing leadership (marketing plans, campaigns, & initiatives to drive student acquisition, engagement, & retention). 
- Reporting, data warehouse & ETL process optimisation.
- Marketing Operations Management: Overseeing end-to-end marketing operations (campaign execution, lead funnel management, marketing automation (Marketo), & data governance). Optimizing workflows, processes, & systems to enhance efficiency, scalability, & data integrity. Implementing & managing martech tool stack, ensuring proper integration, functionality, & alignment with business needs. Developing & monitoring key performance indicators (KPIs), metrics, & dashboards to measure marketing effectiveness and ROI.
- Project Management: Leading & managing marketing projects, ensuring timely execution, resource allocation, & successful delivery. Developing project plans, defining project scope, goals, and deliverables, and creating project schedules and timelines. Monitoring project progress, identify risks & issues, & implement appropriate mitigation strategies. Collaborating with internal teams & external vendors to ensure project objectives are met within budget & time constraints.
- Cross-Functional Collaboration: Fostering strong partnerships with internal stakeholders (product management, content development, marketing automation...) Working closely with the data analytics team to gather insights, perform data analysis, & leverage customer segmentation for targeted marketing campaigns. Collaborate with the operations team to align marketing & campaign processes, improve lead management, & enhance overall customer journey.

Tools used: Marketo, Fivetran, Power BI, Microsoft Dynamics CRM, GA4, and more.

Senior Marketing Operations Manager

Bitrise is a mobile DevOps platform build around industry-leading mobile CI/CD and DevOps tooling.  
It’s where tens of thousands of mobile teams build, test and deploy their apps. With customers ranging from startups and mobile unicorns to centuries-old enterprises, applications built, tested, and deployed through Bitrise have made their way to billions of end users around the world. Chances are, you have at least some of those apps on your phone right now. Bitrise is a proud Y-combinator alumni.

In this role I was in charge of:

Marketing Operations Management: 
- Implementing and integrating marketing tools and systems in an efficient way. 
- Maintaining existing tools and systems. Fully owning and managing marketing technology (incl. automation) tool stack (Marketo, Marketo Measures (ex. Bizible), 6sense, SFDC, Zapier, Chili Piper, Bizzabo and more tools).
- Enabling by helping the Growth team execute marketing campaigns and experimentations. 
- Creating, implementing and documenting processes and procedures including (but not limited to) leadgen funnel, attribution and tooling management.
- Collaborating with sales, product, security and data to ensure tool stack integrity and cohesiveness

Marketing strategic reporting: 
- Creating, maintaining, and improving reports and dashboards (budget, marketing performance, KPIs attainment, strategic reports, etc) 

Vendor selection process management: 
- Finding best suited tools based on business, technical and legal requirements. 
- Working closely with Marketing, sales, CX, product, security & data teams. Managing vendor selection process.

Privacy laws (GDPR) and compliance expert.

Tools used: Marketo, Marketo Measures (Bizible), 6Sense, Chili Piper, GA4, Bizzabo, Zoom, Tableau and more.

Senior Marketing Operations Specialist

Wereldhave

Wereldhave is a commercial real estate company which owns shopping centers in Netherlands, Belgium and France. Wereldhave is currently transforming its shopping centers into full service centers and digitally transforming itself. 

In this role, I was supporting the company digital transformation by: 

Marketing Operations Management: 
- Owning the martech tool stack. 
- Identifying gaps, prioritizing tools needed and defining requirements. 
- CMS (website) management & support. 
- Process management and improvement to increase efficiency & reduce costs. 
- SME for Salesforce Marketing Cloud, GDPR, Dashboards, reporting, customer insights and analysis.
- Working very closely with various teams such as Customer Experience, marketing, sales, legal and finance.
- Creating templates, user guides and process documents.

Customer Insights management: 
- Creating, in close collaboration with other teams, customer experience, marketing, financial and business managements reports (such as NPS, CSAT, etc).

Vendor Management: 
- Owning the full process, from vendor selection, contract negotiation, tool implementation & management (Salesforce Marketing Cloud and SalesCloud, Supermetrics, tenant app…)

Operational & Digital products development: 
- Finding, proposing, selecting, developing and testing digital propositions such as CRM or any products that would enhance productivity or help the digital transformation. 
- Piloting, launching and implementing digital products.
- Prioritizing product needed features and backlog in an agile way.

Tools used: Salesforce Marketing Cloud, Salesforce SalesCloud, Chainels, Google Analytics, Supermetrics, Episerver, Power BI, Office 365, eventbrite and more)

GDPR subject matter expert.

Digital Products Manager - (Senior Marketing Operations Manager)

In my role as a Product Owner at Wereldhave, I was in charge of
- Marketing Operations
- Managing a pilot for a B2C CRM tool
- Vendor Management
- Defining Product feature working closely with Marketing teams and product feature release requests
- Vendor selection for a B2B tenant app

Product Owner - (Senior Marketing Operations Manager)

Atlassian

Atlassian is a provider of collaboration, development, and issue tracking software for teams such as Jira, Confluence, HipChat, Bitbucket, Trello, Stride, and more.

Working closely with the EMEA partners, Atlassian channel managers and Atlassian leadership team. EMEA being the second biggest market after the US, my main focus was to create and execute marketing plans and programs that support partner enablement and go to market in EMEA.

Scaling existing campaigns and programs to help and support the adoption and steady growth of Atlassian enterprise products and solutions in EMEA. I organised and managed a roadshow in 3 countries and 8 cities and met all KPIs and targets in terms of reach, number of participants and leads / deals generated.

In this role, my tasks included

Marketing Management and strategy:
- EMEA marketing management, planning and execution
- ROI reporting & analysis in order to optimize marketings campaigns and enablement programs investment and ROI
- Marketing Project & Program management
- Marketing Enablement: Managing the successful promotion, adoption, execution and measurement of Marketing Enablement programs in-region
- Agile Marketing
- Digital Marketing
- Event Management
- Helping Atlassian Solution Partners market Atlassian products en-masse, in an effective, scalable and repeatable way via the successful execution and evolution of Marketing Enablement programs
- Enabling Solution Partners to leverage relevant program types and focus areas
- Gathering Marketing Enablement program feedback, best practices & processes for adopting & executing Marketing Enablement programs in region
- Providing ad hoc support to localization efforts as required and coordinate feedback from Partners on quality of translated content
- Serving as the in-region go-to marketing resource for Partner Managers & Partners

Marketing Operations: 
- Creation of templates and best practice documents. 
- Channel lead management and scoring. 

Reporting and analysis.

EMEA Channel Marketing Manager

Microsoft

GP Strategies is one of the world's leading talent transformation and Learning and development providers.   
I had various roles with increasing responsibilities and exposure at Microsoft.
For almost 11 years I worked full time at Microsoft via a vendor (GP strategies / Asentus Europe). 
The first 8 years I worked with Microsoft France and then with Microsoft Western Europe Developer Experience HQ.

Various roles @Microsoft (full time employee via a vendor: GP Strategies | Asentus Europe BV)

Working closely with several Microsoft Western Europe HQ (senior) directors. Supporting the DX ISV (including GTM) and Evangelism Team across 12 subsidiaries (14 countries). 
Managing marketing projects, programs, and campaigns as well as an important budget.

I created several processes, reports and dashboards that increased operational excellence, allowed to forecast and plan more effectively, monitor closely the business & helped identify easily trends, gaps or issues so we can correct them at an early stage. I was given the opportunity to share my business and pipeline management reports and best practices with other regions.

In charge of business Intelligence (Excel, PowerBI, creating and maintaining high level automated business reports, Pipeline management reports, etc.)

Managing several marketing projects and programs across 12 subsidiaries (14 countries) from A to Z including budget management.

My tasks included:

Marketing and Marketing Operations management: 
- Agile marketing, 
- Channel marketing, 
- Field marketing, 
- Program marketing, 
- Event marketing, 
- Digital marketing, 
- Content marketing, 
- Multi-Channel integrated marketing campaigns.
- Budget management.
- CRM management.
- SharePoint sites management, creation, & improvement.

Account management and pan European project and program management.

Business Intelligence, business analysis, data analysis, data management and reporting: 
- Creation of complex customized automated reports and dashboards, 
- Strategy planning, 
- Business management reports, 
- ROI reports.
 

Specialities : - SME (Subject Matter Expert) : Business Intelligence and data management, Field Marketing, Agile Marketing, Channel marketing, E-marketing, Marketing, marketing B2B, Account Management, Project Management, Event Management, Data analysis, Budget Management and planning, Strategy planning, Management, High level Business Management and strategic reporting, Partner, trilingual, multilingual translation.

Sr Project Manager | Marketing, BI & GTM Ops | Western Europe Developer eXperience (GP Strategies)

GP Strategies Netherlands French team Lead with up to 4 direct reports managing the Microsoft France Partner Learning Center. Managing events and Partner trainings (500 to 1000 events per year) as well as an online registration platform. Managing the website localization and a customer support for French Partners. In charge of business intelligence, business management, account management, program management, project management & budget management. Creation of several tools and processes that improved efficiency.

Our team was in charge of creating marketing campaigns & projects, event management & business analyses.
I was also in charge of business intelligence and budget management and financial analyses.
We were in charge of the Microsoft Partner Learning Center for France and created and managed up to 1000 events per year.
We were also managing a customer service department for the French Partners.

My tasks included:

Marketing and Marketing Operations management: 
- Creation of handbooks and processes to improve efficiency, creation of templates, best practice policies and documents.
- Event marketing.
- Program marketing.
- Channel marketing (recruitment, retention, Readiness).
- Multi-channel integrated marketing campaigns.
- Email marketing.
- Content marketing.
- Digital marketing.
- SharePoint sites and pages creation, improvement & update.
- Creation and submission business proposals.
- Multilingual translation.
- Budget management, planning and reporting.

Business Intelligence and reporting.

Account management, project management and program Management.

Team management:
- Recruitment, 
- Management, 
- Mentoring, 
- Coaching 
- Training.

Customer support management.

Specialities : - SME (Subject Matter Expert) : Field & Channel marketing B2B, Account Management, Project Management, Event Management, Data analysis, Budget Management, Strategy planning, Creation of complex reports, Partner, multilingual translation.

Senior Project Manager | Team Lead | Marketing & BI | Microsoft France SMS&P (GP Strategies)

Managing several marketing programs & projects. Business intelligence expert. Budget management. Organized events and roadshows. Automated lots of processes to increase efficiency and data integrity.
I organized many events from A to Z, as well as marketing and communication.
My role also included a lot of business intelligence and data management and budget management.
I was also doing customer service, localization and event creation in a Learning Management system. I was managing the Microsoft Partner Learning Center event creation and follow up, localization and support in the Microsoft France SMS&P team.

My tasks included:

Business Intelligence and strategic reporting: 
- Data Management.
- Data analysis.
- Data processing.

Marketing and marketing operations management: 
- Creation and automation of templates, processes and best practice documents.
- Channel marketing.
- Event marketing.
- Email marketing
- Multi-channel integrated marketing campaigns.
- Creation and submission of business proposals.
- Multilingual translation.
- Customer support management.

Specialities : - SME (Subject Matter Expert) : Channel marketing, E-marketing, Marketing, marketing B2B, Account Management, Project Management, Event Management, Data analysis, Budget Management and planning, Strategy planning, Management, Creation and customization of complex reports, Partner, trilingual, Small and Midmarket Solutions & Partner, multilingual translation.

Project Manager | Marketing & BI | Microsoft France SMS&P Marketing (Asentus Europe)

Creation of events in an online registration platform as well as other admin tasks to support the team lead. Organising and managing events from A to Z. I automated several processes that used to take hours to perform, and reduced time spent on them from hours to a few minutes, also increasing data accuracy & limiting manual entries.

In this role, I was managing various events and was also doing business intelligence.

My role also included assisting the Team Lead with various admin tasks, marketing and business Intelligence.

I was also managing a customer support hotline for French partners and creating many events in an online registration platform (the Partner Learning Center) on behalf of Microsoft France. 
I had to localize content from English to French and Spanish.

My tasks included:

Marketing & marketing Operations management: 
- Creation of templates and best practice documents. 
- Budget management. 
- Channel marketing.
- Email marketing.
- Event marketing.
- Content marketing.
- Digital marketing.
- Multi-channel integrated marketing campaigns.
- Creation and submission of business proposals.
- Multilingual translation.
- Customer support.

Business Intelligence and reporting:
- Data Management.
- Data analysis.
- Data processing.

Specialities : - SME (Subject Matter Expert) : Channel marketing, E-marketing, Marketing, marketing B2B, Account Management, Project Management, Event Management, Data analysis, Budget Management and planning, Strategy planning, Management, Creation and customization of complex reports, Partner, trilingual, Small and Midmarket Solutions & Partner, multilingual translation.

Logistics & Event Coordinator | Marketing & BI | Microsoft France SMS&P Marketing (Asentus Europe)

GP Strategies Corporation

Working as a full time Microsoft employee in various roles with increasing exposure and responsibilities.
These roles required strong Project Management, Marketing, Business Intelligence, Business Management and GTM Operations skills.
I started to work with Asentus Europe BV which was acquired by GP Strategies in June 2012.

Senior Project Manager for Deployment Services - Team Lead

Project and Event Manager

Logistics and events coordinator

🚀Driving digital transformation ✨Scaling Marketing Operations (MOps)💫| Senior MOps & Marketing technology professional | MOps, Strategy, Analytics, Project Management, Marketing & Process improvement |🇫🇷🇬🇧🇪🇸

Hi 👋, I’m Aurélie,👩🏻‍🏫

I’m a Senior GTM Systems & Marketing Operations professional with years of marketing & marketing Ops experience in the software industry (working with start-ups, scale-ups & enterprise companies). 

I work closely with executives & GTM teams (Growth, Marketing, Sales, CX) & Revenue Operations to drive digital transformation & scale marketing Operations & GTM 🚀. 

I’m an experienced team manager & project manager with in-depth technology tool stack management, implementation & integration 🔗 experience.

I’m constantly learning & improving my skills (via certifications & trainings)

I’m a data driven professional with strong analytical & BI skills (expert in Excel & Power BI). 
I help improve reporting strategy, data integration, data hygiene & data accuracy. I can build, maintain, customize, improve & automate complex reports & dashboards 📊.

I build attribution models, lead scoring models, build & improve processes.

Thanks to my all round Marketing experience (multi channel integrated marketing campaigns, channel marketing, field marketing, event management…), I understand marketers needs & pain points & can enable & support them efficiently with limited guidance. 

Significant experience / expertise in: 
- Marketing Operations
- Technical marketing
- Business Intelligence & reporting. Business analysis, business management reporting, data analysis. Creation & customization of complex reports & dashboards. Data strategy & analytics. Data hygiene improvement
- Strategy planning
- Lead scoring strategy
- Attribution models
- Tool stack management: Marketo, Marketo Measures (Bizible), 6Sense, Power BI, Salesforce Marketing Cloud, Zapier, Fivetran, Supermetrics, Chili Piper, Bizzabo, Go to Webinar, Zoom, GA4, Sharepoint, Hotjar, Jira, Confluence, Wrike, Episerver, Miro, and more tools
- MAPs: Salesforce Marketing Cloud, Marketo, Hubspot
- CRM tools: Salesforce SFDC (campaigns, reports...), Microsoft Dynamics CRM, Hubspot
- Budget Management, forecast & planning
- Project Management
- Process creation & optimization
- Improving efficiency
- Team Management and coaching
- Agile 
- Account Based Marketing strategies
- Privacy laws (GDPR) & legal compliance
- User Acceptance Testing (UAT)
- Event Management
- Channel Marketing
- Field Marketing
- Product Development & Management
- Marketing campaigns
- Account Management
- Program Management
- Emailing campaigns
- Multilingual translation
- Website & webpages improvement and update (Episerver, Magnolia, Wordpress, Webflow...)
- SharePoint management
- Helpdesk management

Aurélie P.

Last week I attended MOps Apalooza 25, one of the best conference I ever attended! 
🙏 to Mike Rizzo & Audrey Harze ✨for organizing it (hoping there will be MOpsZa26). 🙏 Chloe Pott without you I would have not been able to attend & for all you do to grow the MOps community in Europe (& I loved the interactive throw the dice session).

I connected to so many inspiring people & attended so many sessions it’s impossible to list them all here so I had to pick some.
  
📊 Andrew (Drew) Smith showed us the differences between attribution, MMM & Incrementality & how to decide which one (if any) is best suited for your company.
 
📈 Transforming Your Data into an AI-Ready Asset was a hands on workshop where we left with reusable ressources to improve data readiness. Waiting for John Muehling  book to be released to purchase it.
 
Jon Miller shared some scary😱 stats: 
- since 2001 the cost to generate 1$ ARR is up by 70% while budget decreased more than 7%. 
- Only 50% of companies meet their pipeline goals. 
In the age of AI we must build trust, relationships, communities, experiences & foster human connections. 
We should shift from MQLs to qualified buying groups, from attribution fights to shared pipeline goals, from lead volume to brand health.
AI will not replace MOps pros but free them from repetitive tasks so they can focus in strategy, understand the market...  
Our current technology is holding us back -> old Marketing Automation Platforms must evolve & should be wary of new AI enabled MAPs that will disrupt the market. 
That was also discussed in Dave Schools  session on AI strategies for segmentation & personalization. Why are we still doing “personalization” with tokens like in the 80’s (btw changing 1st name & company name should not even be called personalization). We should use AI in our MAPs to deliver truely personalized & relevant content.
 
🌟 Frans Riemersma  in the closing session discussed the martech landscape (more than 15k tools). He asked a fundamental question: with all the technology & data available, why have we still not reached excellent customer experiences? 
We can’t solve strategy problems with technology. Do we really need all these tools, can we remove some, are they helping the customer.
Instead of focusing on technology, focus should be on bringing value to the customer. MOps pros should become value engineers.
My 3 favorite quotes from the session:
- You’re not in martech, you’re in noise cancelling. 🎧
- Stop implementing software, start implementing customer business cases (focus on what drives value for the customers)💰
- Become the company Sherlock Holmes with a pitbull mentality. 🕵‍♀️ 🐶  
 
Was inspired by Darrell Alfonso, Sara McNamara  & Alysha 🌟 Khan to share more on linkedin & get out of my comfy zone.

Met Adrian Nugent-Head & Nish Patel from thinking with AI (great workshop to improve AI proficiency & enable people to use AI more strategically).

I definitely need to (re)watch all the sessions!

Aurélie Pernias

🚀Scaling GTM Systems & Marketing Operations (MOps)💫| ☑️Driving digital transformation | ✨Strategy, Analytics, Project Management, Process improvement, Tool stack management, Marketing automation, GDPR | 🇫🇷🇬🇧🇪🇸

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