Deciding to skip business school to start a gym in 2013 changed my life forever. 

Here’s what happened next: 

2013: Launched United Fitness in Huntington Beach, CA, and grew to 6 locations

2016: Founded Gym Launch and switched from privately owning gyms to doing in-person turnarounds

2017: We transitioned from in-person turnarounds to a licensing business and helped over 4500+ facilities transform their businesses.

2019: Our supplement company, Prestige Labs, launched to help those gyms create another profit center and provide their customers with high-quality nutritional products.

2020: Started ALAN, a software company that helps brick-and-mortar businesses get twice as many people in the door on average for one-third the price of a front desk admin.

2020: Founded Acquisition.com, to invest in and help grow companies. Made our first 3 investments.

2021: We sold our majority shares of ALAN to a strategic partner and a 66% stake in Gym Launch and Prestige Labs to American Pacific Group.

It’s been a ride.

Today, through Acquisition.com we participate as minority or majority partners and use the same models that helped scale each of our companies.

If you own a profitable and growing $1M+ in EBITDA company and you’d like us to see if we can help you grow faster:
➡️ Reach out at Acquisition.com

Always looking to meet great companies and founders.

And if you're below that revenue/EBITDA, we’ve created resources to help entrepreneurs get to that point for free. You can grab Acquisition.com free courses, books, and articles here:
🔗 Youtube @AlexHormozi
🔗 Instagram @Hormozi
🔗 Twitter @alexhormozi
🔗 TikTok @ahormozi
🔗 Podcast: The Game w/ Alex Hormozi
🔗 #1 Best Selling Book: $100MM Offers (400,000+ copies, 13,000+ 5-stars on Amazon)
🔗 Free Courses at Acquisition.com
🔗 Speaking Inquiries: acquisition.com/speaking

Alex Hormozi

I will die on this hill...

Friends should be willing to pay to support a friend's business rather than asking for a discount.

Everyone could use more support. Don't ask for a discount, buy their product, and leave a positive review. 

Real friends don't ask for "friends and family discounts" - agree?

Founder Acquisition.com, Co-Founder Skool.com. My new book $100M Money Models is out. [3.6M copies sold] Get yours now.👇

If you can be in a bad mood for no reason... 


You might as well be in a good mood for no reason. 


Being easy to work with and being in a good mood is such an underrated skill that employees/managers/leaders don't think about enough.

You don't need a mentor.
What you need instead is to:


1. Fire yourself up.
2. Create your own deadlines.
3. Hold yourself accountable.
4. Do more than anyone asked you to make yourself proud.
5. If you're waiting for someone to believe in you, start with yourself.

People underestimate how much brute force you have to use to will your goals into existence.

Reality and perspective check.

 
Also... the platforms you get 300 views on are free.


You don't need millions of views. You need the right views aka the right customers.

Everything that was once hard.
With enough repetition.
Becomes boring.

- Alex ✊🏽

You feel behind because you’re in a rush. 
You’re in a rush because you feel behind. 
You feel behind because you're in a different season than the people you're comparing yourself to. 

You're not behind. 
You're just early.
You're on your own timeline.

Beating 99% of people is simple but not easy.



1. Show up early. 
2. Prepare the day before. 
3. Remember everyone's name. 
4. Say no to opportunities that don't bring value. 
5. Follow up quickly. 
6. Follow up multiple times. 
7. Deliver value at every interaction. 
8. Never make the same mistake twice. 



It's all about doing the basics at scale consistently that makes you advanced. There is no magic potion.

Hard times don't last forever.
There are only three outcomes.


1. You quit
2. It gets easier
3. You get better


But no matter what, they end. Life is just hard, sometimes. 


You have tough seasons. Bad losses. 


And what makes it harder is you don’t know when it’ll end.


But know - it will end.


For anyone going through it right now... 


You do the only thing you can do, keep fighting.


- Alex ✊🏽

The difference between $100,000 a day vs $100,000 a year. 
It is simpler than you think. 

People who make six figures a day are willing to: 

1. Look stupid no matter what anyone else thinks. 
2. Take risks that not many are willing to take. 
3. Outreach and ask an unlimited amount of people to get what they want. 

I'm convinced that the first principle of building wealth is disregarding the opinions of others who don't have "it" but telling you that you're doing it wrong. The difference is simple, not easy.

Your 9 to 5 is not killing your dreams. 
You wasting your 5 to 9 is. 

Best job to have when going after your dreams is the one where you get 129 days a year off to pursue your dreams with full-time pay. Oh yeah, that’s every 9-5 job. Analyze every minute of your life outside of your 9-5 and see where your energy is going. THAT will determine and show you how much your actions are matching your aspirations.

your 9 to 5

Richer people won't judge you for saving your money.
Fitter people won't judge you for cutting your calories. 
Higher-status people won't judge you for being obsessed over your goals. 

It's the people who are going nowhere who have the most to say because they have nothing to do. Never let unaccomplished people, judge your accomplishments.

People fail because they want a dream girl without going on 100 bad dates. 


People fail because they want a dream customer without 100 bad leads. 


People fail because they want a dream body without 100 bad workouts. 


If necessity is the mother of invention, repetition is the father of results. 


- Alex ✊🏽

Anyone can get rich…


As long as you’re willing to make no money for a long period of time while you work to get good enough to get rich fast.

There is only one thing in life that is 100x worse than your enemies. 


By far, bad friends are 100x more dangerous than enemies. Not even close. 


It's better to be alone than to be around people who secretly hope you fail.

Decisions that can change your life:



1. Sticking to anything daily for an entire year
2. Moving cities
3. Upgrading romantic partners
4. Eliminating drinking & drugs
5. Saying no to *shiny objects*
6. Going to bed at 9pm daily



If you don't like where you're at, try one.
Life can change fast. Change is scary. But so is regret.
The life you live depends on the one you fear more.

One year from now you won't remember:  



Who got the fanciest car. 
How good your junk food was. 
Who won the football game. 
What you talked about at the club. 

But you will remember what it was like to not hit your goals... again.

Plunge

We build the world's best cold plunge. Take the Plunge. Change your life.

Co-Founder & Co-CEO

Capitol Floats

Sacramento and Placer County's premiere float studio.

Company Founder

Hampton

Founding Member

Sky Naturals CBD

Partner

San Jose Earthquakes Soccer

Oversaw all aspects of group sales, group sales staff, group sales strategy, and group sales for Buck Shaw Stadium and the opening of Avaya Stadium.

Group Sales Manager

Responsible for hospitality partnerships and community based activations. With a focus within the Bay Area corporate community and Hispanic based soccer markets. 

Recognizing innovative opportunities to grow the brand of the Earthquakes throughout Northern California.

Account Executive

Spanish Ministry of Education

Auxiliaries of Conversation
English professor in the Madrid Public Elementary system
Taught children between the ages of 6-10 years in subjects ranging from Science to English
Achieved a 98% success rate with students passing the state run Trinity Exam

Auxiliar of Conversation

Co-Founder + Co-CEO | Entrepreneur | Cold Plunge | Health + Wellness | Corporate Wellness | Mental Performance | Recovery | Mind + Body

Hey, I’m Ryan. Co-Founder and CEO of Plunge.

After years of building my previous company, my health had become an issue. Cold water immersion and breathwork were introduced to me to support my diminished immune system. Within a couple of months of incorporating these practices into my lifestyle my health rapidly  That’s why I’m passionate about the benefits and the experience of cold plunging. 

I believe consistency and living out the human experience are the keys to success - in life and in business - staying consistent with your core values, mission, and experience as much as this life can offer. 

We’re on a mission to make cold plunging as common as coffee.

Our motto is ‘all boats rise’ where we believe in creating relationships where everyone wins. 

We believe our values of Reliability, Impeccable Customer service, Authenticity, Innovative and elegant design, Clarity, and Integrity create the foundation and environment to foster those types of relationships with our customers and our team. 

Ready to Plunge? Check out our products here >> https://thecoldplunge.com/collections/the-plunge 

Check out my latest podcast episode here >>
https://podcasts.apple.com/us/podcast/the-journey-with-ryan-duey/id1618811155 

Check out our story on Shark Tank! >> https://youtu.be/svxVRomZ6G4 

Interested in joining our mission? We’re hiring! See our open job opportunities here >> https://www.linkedin.com/company/thecoldplunge/jobs/

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The Battle

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